Article Per Year (5 Year)
p-Index From 2021 - 2026
6.168
P-Index
This Author published in this journals
All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences SOCA: Jurnal Sosial Ekonomi Pertanian PIRAMIDA E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS ASEAN Journal on Hospitality and Tourism Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Hexagro Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Agribusiness Journal International Journal of Agriculture System Jurnal Agribest Indonesian Journal of Small Scale Farming Jurnal Ilmiah Teknologi Pertanian Agrotechno
KETUT BUDI SUSRUSA
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana, Jalan PB Sudirman Denpasar 80232, Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 85 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 85 Documents
Search

 4   5   6   7   8 
THE RELATION ANALYSIS OF MARKETING MIX AND CUSTOMER PURCHASE OF COFFEE IN MALABAR MOUNTAIN CAFÉ IN BOGOR CITY Ernalsalia Ateta; Ketut Budi Susrusa; Gede Mekse Korri Arisena
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 1 (2021): Mei 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i1.8860

Abstract

The aims of this research are finding out the correlation between product and consumer purchasing decisions, price and consumer purchasing decisions, promotion and consumer purchasing decisions, place and consumer purchasing decisions. This research has already done form May until July 2020. The samples were 50 respondents taken by nonprobability sampling technique. Data were collected by questionnaires. Data analysis were descriptive analysis technique and Spearman’s Correlation analysis using SPSS 23 software. The results of this research shows the product is strongly related with the correlation coeffecient value positive, which means it has a directional correlation and product has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The price is strongly related with the correlation coeffecient value positive, which means it has a directional correlation and price has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The promotion is strong enough related with the correlation coeffecient value positive, which means it has a directional correlation and promotion has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor.  The place is very weakly related with the correlation coeffecient value negative, which means it has undirectional correlation and the place has not a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor.
MARKETING SYSTEM OF “GULA PASIR” SNAKE FRUIT IN BEBANDEM DISTRICT, KARANGASEM REGENCY Dwi Dili Aprianna Putri; Ketut Budi Susrusa; Gede Mekse Korri Arisenna
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 4, No 2 (2020): November 2020
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v4i2.8554

Abstract

Bebandem Sub-district as one of the biggest Gula Pasir snake fruit producing regions that has several marketing system channels and has different prices in each channel. This research was conducted to determine the channel of Gula Pasir snake fruit marketing system, market structure, market conduct, and to find out the efficiency of the sugar snake fruit marketing system.The data used are quantitative data and qualitative data. The analysis used is descriptive qualitative analysis. The respondents of this study were 53 people consisting of 32 Gula Pasir snake fruit farmers and 21 traders. The marketing institutions involved are village level collecting traders, inter regency / city / island collectors and retailer. All respondents were determined using the snowball sampling method. The results of the study contained six marketing systems. Market structure at the farm level leads to medium concentration oligopsony market structure. Market conduct that occurs in the Gula Pasir snake fruit marketing system is already good, referring to the payment system and cooperation between farmers and marketing institutions. The trade fair channel VI is the shortest and most efficient channel with farmer's share of 67% and the trading margin of Rp. 500,000 / Kw.Keywords: Marketing System, Market Structure, Market Conduct, Efficiency Marketing, Gula Pasir Snake Fruit
Perbandingan Tingkat Pengembalian Kredit pada Lembaga Perkreditan Desa (LPD) yang dicirikan Kecamatan Mayoritas Penduduk Bekerja di Sektor Pertanian dengan Jasa di Kabupaten Gianyar. Nita Agustini; Ketut Budi Susrusa; Makse Korri Arisena
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 3 No. 2 (2020): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.Vol3.No2.50-57

Abstract

Pembentukan Lembaga Perkreditan Desa (LPD) dalam membantu masyarakat desa untuk meningkatkan usaha ekonomi diantaranya adalah melalui LPD Kecamatan Payangan dan LPD Kecamatan Gianyar, Gianyar, Bali. LPD senantiasa mengutamakan dan memperhatikan aspek efisiensi serta produktivitas, salah satunya adalah dengan cara penyaluran dana (kredit). Penelitian ini dilakukan untuk mengetahui distribusi pinjaman berdasarkan sektor dari segi jumlah nasabah dan besarnya pinjaman dan perbandingan tingkat pengembalian kredit pada LPD di Kecamatan Payangan dan LPD di kecamatan Gianyar. Teknik penentuan sampel dalam penelitian ini dilakukan secara sensus, dan  diperoleh 33 LPD di Kecamatan Payangan dan 39 LPD di Kecamatan Gianyar. Teknik analisis yang digunakan adalah analisis Uji Mann – Whitney (U-Test). Hasil penelitian menunjukkan bahwa tidak ada perbedaan tingkat pengembalian kredit antara LPD di Kecamatan Payangan yang berbasis pada sektor pertanian dengan LPD di Kecamatan Gianyar yang berbasis pada sektor jasa. Melalui penelitian ini, LPD yang tingkat pengembalian kreditnya masih di bawah 80% sebaiknya lebih memperketat seleksi pemberian kreditnya agar tidak menjadi kredit bermasalah sehingga dapat memperoleh keuntungan dari kredit yang disalurkan oleh LPD.
Analisis Kelayakan Finansial Budidaya Melon pada Rumah Kaca di Kota Denpasar THERESIA I GUSTI AGUNG BULAN; I KETUT BUDI SUSRUSA; NI MADE CLASSIA SUKENDAR
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.1, Juli 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i01.p40

Abstract

Financial Feasibility Analysis of Greenhouse Melon Cultivation in Denpasar. Hydroponic melon cultivation in greenhouses is one of the cultivation techniques that has a great potential. The increasing demand of melons has not been accompanied by an increase in product availability. The purposes of this research are: 1) identifying the financial feasibility of hydroponic melon greenhouse cultivation in Denpasar City and (2) identifying the sensitivity level of hydroponic melon greenhouse cultivation in Denpasar City when there is an increase in input prices and a decrease in selling prices. The location was determined purposely. Primary data were obtained through interviews and secondary data were obtained through various literatures and several related agencies. The research was carried out between April and August 2020. The analysis techniques used were NPV, IRR, Net B /C, PP, and sensitivity analysis. The results of this study are: (1) the value of NPV, Net B/C, and IRR of hydroponic melon cultivation is Rp. 93.239.925, 1,97 and 24%, which means that the farming method is financially feasible because NPV> 0, IRR> interest rate and Net B/C> 1. The sensitivity of hydroponic melon cultivation occurs when the operational cost increases and the selling price decreases. It is still feasible at 15% increase of operational cost with the same selling price as well as at 15% decrease of selling price with the same operational cost, although there is a decrease of NPV value and Net B/C.
Financial Performance of Sustainable Farmers Cooperative (Koptan) in Bali: Leadership, Organizational Culture, Participation, Budget and TQM Ni Nyoman Juli Nuryani; Wayan Windia; Ketut Budi Susrusa; I Ketut Suamba
International Journal of Agriculture System VOLUME 4 ISSUE 2, DECEMBER 2016
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.715 KB) | DOI: 10.20956/ijas.v4i2.693

Abstract

This paper deals with financial performance of Koptan include leadership,participation budget, organizational culture and total quality management (TQM). Theresearch objective is to determine the effect of non financial factors on financial performanceKoptan. The study was conducted in Bali, with a focus on Koptan business by consideringthat the business activity is the driving force in the agribusiness sector of the economy. Thedevelopment of this sector will boost the economy of the community so as to create Koptansustainability. Samples are 11 Koptan, with the number of respondents of 97 people. Dataanalysis technique used PLS. The results of this study indicate that, leadership, participation,budget and organizational culture positive and significant impact on TQM Koptan, withthe R-square of 0.63. The effect of leadership, participation, budget and organizationalculture positive and significant impact on the financial performance of Koptan, where asTQM positive and significant impact on the financial performance. It can be concluded that,firstly; leadership, participation budgets, organizational culture and total quality management(TQM) positive and significant impact on the financial performance. Secondly, leadership,participation budgets and organizational culture positive and significant impact on totalquality management (TQM) of Koptan in the region.
PENGARUH JENIS SOCIALMEDIA TERHADAP KEPUTUSAN PEMBELIAN BIBIT DURIAN MUSANGKING Rahel Anggun Pramita; Ketut Budi Susrusa; Gede Mekse Korri Arisena
Jurnal Hexagro Vol. 6 No. 2 (2022): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v6i2.924

Abstract

Bibit durian Musangking memiliki potensi besar dalam penjualan durian Musangking secara global hingga ke seluruh dunia. Toko Trubus merupakan perusahaan retail bidang pertanian yang menawarkan produk pertanian, seperti tanaman, media informasi, sarana produksi dan produk olahan herbal, dan memiliki produk unggulan pada bibit durian Musangking. Pada masa pandemi Covid-19, penjualan pada toko cabang Toko Trubus mengalami penurunan diakibatkan pengurangan mobilitas. Dampak yang terlihat salah satunya pada penjualan bibit durian Musangking. Penelitian ini bertujuan yaitu: 1) mengkaji karakteristik konsumen bibit durian Musangking, 2) menganalisis pengaruh jenis media sosial terhadap keputusan pembelian. Jumlah responden yang didapatkan sebesar 155 responden dengan pengambilan data menggunakan metode kuisioner, wawancara, observasi, dan dokumentasi. Hasil penelitian mengkaji karakteristik konsumen dilakukan untuk perusahaan mengetahui target pemasaran online yang tepat sehingga iklan dan konten yang disampaikan dapat tersampaikan maksimal beriringan dengan hasil penelitian memanfaatkan media sosial sebagai media pemasaran secara online dapat memudahkan menjangkau konsumen dengan interaktif  dalam keputusan pembelian bibit durian Musangking. Setiap variabel yang diteliti memiliki kelebihan dan kekurangan masing-masing untuk lebih ditingkatkan lagi dalam memaksimalkan pemanfaatan media sosial sebagai media pemasaran online pada perusahaan pada instagram, whatsapp, dan facebook. Ketiga variabel media sosial memiliki hasil yang baik dari segi  kepercayaan artinya konsumen merasa yakin dalam memutuskan pembelian bibit durian Musangking pada Toko Trubus.
Asuransi Usahatani Padi (AUTP) di Subak Gede Penarungan NI PUTU ARI PURNAMAYANI; KETUT BUDI SUSRUSA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.2, Desember 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i02.p07

Abstract

Rice Farming Insurance (AUTP) at Subak Gede Penarungan The agricultural sector is a sector that has an important role for the Indonesian economy. However, the agricultural sector is currently facing various risks including climate change. Rice Farming Insurance (AUTP) is an alternative systematic risk sharing issued by the government of Indonesia since October 2015. The AUTP program is an implementation of Law no. 19 of 2013 concerning the protection and empowerment of farmers. The decree is followed by the issuance of Minister of Agriculture Regulation Number 40 of 2015 concerning the facilitation of agricultural insurance. Subak Penarungan is one of the subaks in Mengwi District, Badung Regency with the largest proportion of the land areas insured in the regency. This study focuses its analysis on the benefits of rice farming insurance by using quantitative descriptive method, which compares the AUTP claim funds with production costs in one growing season. The responses of farmers on the AUTP program are further analyzed using qualitative descriptive method. This research is expected to contribute to literature in agribusiness, especially on rice farming.
Profil Petani Bunga Teratai di Subak Duaji, Desa Sibanggede, Kecamatan Abiansemal, Kabupaten Badung, Bali GEDE DELIN SANJAYA; KETUT BUDI SUSRUSA; GEDE MEKSE KORRI ARISENA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.2, Desember 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i02.p12

Abstract

Profile of Lotus Flower Farmers in Subak Duaji, Sibanggede Village, Abiansemal Sub-District, Badung Regency of Bali Province The rapid development of lotus flower plantations in Subak Duaji is certainly very influential on the parties involved in the management of farming, namely farmers. The success of farmers can be measured by the ability of farmers to manage their farms. The motivation behind this examination is to analyze the profile of lotus flower farmers through inside and outside qualities of farmers, farmers income and the obstacles faced by farmers. The research was conducted in Subak Duaji, Sibanggede Village with 53 respondents. The analytical method used is descriptive quantitative and qualitative analysis. The results of the analysis show that the land is managed by the farmers themselves, with family labor, the capital comes from the farmers themselves, with their own agricultural tools and machines, the age of the lotus farmer is the production level, the number of dependents in the family is less than 3 people, the education level is high school, the average area of land is 30.4 acres, have experience in farming between 5-10 years. There is no counseling to lotus farmers, information and communication media are obtained between farmers, the role of the government is available, with flower marketing done by direct marketing to consumers. The average net income of farmers from lotus farming is IDR 18.067.751/30.4 Are/year. Constraints faced by farmers are the lack of water availability during irrigation improvements upstream, the lack of consumers to buy lotus flowers on the day and the constraints of the presence of pests that attack plants. This farming is quite profitable.
Kontribusi Pendapatan Usahatani Bunga Bahan Canang terhadap Pendapatan Rumah Tangga Petani di Kecamatan Banjarangkan, Klungkung DESAK MADE PRADNYA GAYATRI; KETUT BUDI SUSRUSA; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.2, Desember 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i02.p13

Abstract

Contribution of Canang Flower Farming Income to Farmer's Household Income in Banjarangkan District, Klungkung Balinese Hindu life can’t be separated from the consumption of flowers such as canang flowers. The income will contribute to farmer's household income so the contribution needs to be known. This study aims to determine: a) the income of canang flower using farming analysis methods, b) the source of household income by household income analysis, and c) the contribution of canang flowers income to household income by contribution of farming income analysis. The result showed that the income of canang flowers is Rp2.605.107/year/person for pacar air flowers, Rp39.626.893/year/person for gemitir flowers, and Rp12.267.678/year/person for both commodities. Sources of household income of farmers come from the income of canang flower, farming income other than canang flowers (plants and livestocks), and non-farming income. The contribution of canang flower income to farmers' household income is in the very low category, namely 23.58%. This showed that farmers do not rely on income from canang flower farming to meet their household needs. Training and mentoring of farmers, providing market information and the accuracy of fertilizer distribution are expected to increase farm productivity so it can increase income as well as its contribution.
Analisis Perbandingan Pendapatan Usahaternak Ayam Pedaging (Broiler) antara Peternak yang Bermitra dengan PT MSJ dan PT PKP NI LUH TRISNA DIPA WAHYUNINGSIH; KETUT BUDI SUSRUSA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.11, No.2, Desember 2022
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2022.v11.i02.p37

Abstract

The Comparative Analysis of Broiler Farmer Income between Breeders Parthership with PT MSJ and PT PKP Poultry is one of the most livestock business which most of efficiently developed to support the community's economy. However, a lot of risks encountered in poultry. In reducing the risks of loss and to stabilizing income through a partnership between breeder and partner companies likes PT Mitra Sinar Jaya and PT Primatama Karya Persada. This research refers to breeder who partnership with PT Mitra Sinar Jaya and PT Primatama Karya Persada which aims to analyze the comparative of poultry’s income through grouping broilers population based on business scale. Population which grouped into a business scale are 2.000 – 5.000 chickens, 6.000 – 9.000 chickens and 10.000 – 13.000 chickens. For location determination was carried out using the census method on four breeders who partnership with PT Mitra Sinar Jaya and using the accidental sampling method on six breeders who partnership with PT Primatama Karya Persada. The result of this research indicate that income of business scale from 2.000 – 5.000 chickens in PT MSJ were Rp22.292.388/period and breeder from PT PKP were Rp20.885.480/period. On a bussines scale from 6.000 – 9.000 chickens income earned by breeder form PT MSJ were Rp38.232.413/period and breeder from PT PKP were Rp25.887.416/period. And then, income of business scale from 10.000 – 13.000 chicken from PT MSJ were Rp51.014.233/period and breeder from PT PKP were Rp71.309.400/period. The result of the Mann-Whitney statistically is insignificant.
Co-Authors A.A.A WULANDIRA SUDIRAJELANTIK AMARA PRISILYA BALMED Anak Agung Ayu Wulandira Sawitri Djelant Anak Agung Istri Arundhati Aiswara Anak Agung Putu Agung Suryawan Wiranatha Andayani, Ni Luh Nyoman Sinta Dewi ANGGRENI, I. G. A. A. LIES Ary Bakhtiar Ary Bakhtiar AStiningsih, Ana Agung Made BELLO ARDA UTAMA DAMANIK, ELVRIDA PRIMAYANTI Danny Adityo DESAK MADE PRADNYA GAYATRI Dewani, Luh Ayu Karunia Dewi, Ni Made Ayu Vionita Dewi, Ni Made Gita Santhika DIAN WIDY KUSUMAWATI dice fice siska Dwi Dili Aprianna Putri DWI NOVITASARI DWI PUTRA DARMAWAN EDSA, INDY Eka Swarnadi Luh Elfis Umbu Kantongu Retang Elfis Umbu Katongu Retang Ernalsalia Ateta EVITA YULISETIANI GEDE DELIN SANJAYA Gede Mekse Korri Arisena Gusti Ngurah Alit Susanta Wirya HESTIN YUSWANTI I D.G. Mayun Permana I Dewa Gde Mayun Permana I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I Gede Setiawan Adi Putra I Gede Setiawan AP I GUSTI AGUNG AYU AMBARAWATI I Gusti Alit Gunadi I GUSTI AYU AGUNG DEWI MAHAYANI I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Lani Triani I Kadek Agus Widiarta I Ketut Rantau I Ketut Suamba I M. SARJANA I MADE ADI DWIRANA PUTRA I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I Made Atmika I MADE SANATHANA DHARMA I MADE SUDARMA I Made Sudarma I Made Sudarma I putu Gede Ardhana I PUTU PURNA JAYA I Putu Wisnumurti Utama Buda I WAYAN BUDIASA I Wayan Ramantha I WAYAN WINDIA Ida Ayu Listia Dewi Ida Ayu Putri Darmawati Ida Ayu Putri Lingga Sari Ida Ayu Putu Hemy Ekayani Jaya Pramono K. Agus Wirawan KADEK YUNNI DWIASTARI Kadhung Prayoga, Kadhung Karyati, Ni Ketut KOMANG AGUS PUTRA SARASWATI Luh Ayu Karunia Dewani LUH PUTU DEWI SUKMAYANTI Luh Putu Widia Sri Mastini M. Narka Tenaya Made Antara Made Antara MADE WAHYU LESTARI MAHAYANI, KOMANG IRA Mariyani, Ni Luh Devi Darmika MUHAMMAD AGUS SUPRAYUDI N. Yudiarini NI KADEK AYU LILIS UPAYANI NI KADEK MARITA DEWI Ni Ketut Karyati NI LUH MADE BINTANG LARASTI Ni Luh Prima Kemala Dewi NI LUH TRISNA DIPA WAHYUNINGSIH NI MADE CLASSIA SUKENDAR NI MADE SRI WEGA YANTI Ni Nyoman Juli Nuryani NI PUTU ARI PURNAMAYANI NI PUTU FEBRI KRISNA DEWI NI PUTU VIVI FEBRYANA NI WAYAN EVI SUWARIYATI Ni Wayan Purnami Rusadi NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nita Agustini NN. Arya Nurfadillah, Suryani Nyoman Parining Paendong, Stella Maria Pingkan PALGUNA, I MADE ANGGI Parameswari, Ni Wayan Mita Philipus Nerius Supardi PRADNYAYANTI, NI PUTU WULAN MANIKA Purnamasari, I Gusti Ayu Agung Jaya PUTRI RAHMAWATI DEWI S PUTU AYU RATNA DEWI Putu Evi Henda Niri Antari PUTU IKA FRANSISKA Putu Oktavia Kusumadewi PUTU SRI ADNYASARI PUTU SUGIARTAWAN Putu Udayani Wijayanti Rahayu, I Putu Yoga Darma Rahel Anggun Pramita RATNA KOMALA DEWI Rindang Dwiyani Saptono Iqbali SARAH IMANUELLA TAMBUNAN SARDI, ANTONIUS JULIAN ARIE Sinta Dewi Andayani, Ni Luh Nyoman Stella Maria Pingkan Paendong THERESIA I GUSTI AGUNG BULAN VITRIA WULANDARI Wikantari, Made Nurani Yohanes Setiyo Yohanes Setiyo