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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences SOCA: Jurnal Sosial Ekonomi Pertanian PIRAMIDA E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS ASEAN Journal on Hospitality and Tourism Jurnal Ilmiah Teknologi Pertanian Agrotechno Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Hexagro Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Agribusiness Journal International Journal of Agriculture System Jurnal Agribest Indonesian Journal of Small Scale Farming

KETUT BUDI SUSRUSA

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana, Jalan PB Sudirman Denpasar 80232, Bali

Author-ID : 243767

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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Penerapan Sistem Pre-Order dalam Pemasaran Komoditi Hortikultura Cabai (Studi Kasus pada Pasar Sub Terminal Agribisnis Baturiti di Kecamatan Baturiti, Kabupaten Tabanan) SARDI, ANTONIUS JULIAN ARIE; SUSRUSA, KETUT BUDI; ANGGRENI, I. G. A. A. LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p01

Application of Pre-Order System in Marketing of Chili Horticultural Commodities The agricultural sector has an important role in the Indonesian economy. One of the agricultural sub-sectors that is needed in daily life in relation to cooking spices is chili (Capsicum annum L). Chili is very much needed so it should always be available in sufficient quantities and at an affordable price.The purpose of this study: (1) to find out the pre-order system applied at Pasar STA Baturiti, Tabanan Regency, (2) to know the marketing channels for chili horticultural commodities and farmer's share in marketing the pre-order system at Pasar STA Baturiti, Baturiti District, Tabanan Regency. This research is descriptive qualitative. This research was conducted at Pasar STA Baturiti, Baturiti District, Tabanan Regency. This research is secondary data. Data collection was done by interview method and documentation method. Respondents in this study were farmers and collectors of chili horticultural commodities in Pasar STA Baturiti. This research has found that the pre-order system in purchasing chili can be implemented by having to meet the related requirements and conditions. These terms and conditions include: farmers and buyers have a good relationship and trust each other, farmers have the ability to fulfill orders that have been placed by buyers, and there is an agreement that binds both parties, including: the number of chilies ordered, the time the chili is delivered, the quality , prices and terms of payment. Marketing channels play an important role in the chili sales process so that it reaches consumers. There are two types of chili marketing channels at Pasar STA Baturiti. The channels are Farmers – Pre-order traders – Retailers – consumers and Farmers – Wholesalers – Retailers - consumers. Sales with a pre-order system provide acceptance for farmers at the ideal farmer's share level. The percentage of farmer's share in this study was 82.97%.

The Role of Mycorrhizae on the Growth of Banana Planlets of Cultivar Raja (Musa Paradisiaca C.V. Raja) from Bali at Post Acclimatization: Role of Mycorrhizae on the Growth of Banana Planlets Dwiyani, Rindang; Wirya, Gusti Ngurah Alit Susanta; Gunadi, I Gusti Alit; Darmawati, Ida Ayu Putri; Yuswanti, Hestin; Susrusa, Ketut Budi; AStiningsih, Ana Agung Made
Journal of Tropical Life Science Vol. 14 No. 2 (2024)
Publisher : Journal of Tropical Life Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jtls.14.02.11

The effect of inoculation of a combination of the arbuscular mycorrhizal fungus of Glomus and Acaulospora on micropropagated banana plantlets cultivar Raja from Bali during the acclimatization phase was investigated. The experiment was conducted at the Experimental Station of the Faculty of Agriculture, Udayana University, Denpasar, Bali, Indonesia, over the period of March to June 2022. The objective of this research was to evaluate the impact of various doses of mycorrhizae on the growth of tissue culture banana plantlets that had undergone acclimatization for a period of six weeks. A total of five different doses of mycorrhiza were applied to the acclimatized plantlets, namely M0=without mycorrhiza and M5=5g mycorrhiza.kg-1, M10=10 g mycorrhiza.kg-1, M15=15 g mycorrhiza.kg-1, M20=20 g mycorrhiza.kg-1. A significant effect was discovered at M15; however, compared to M20, M20 gave better results for root length and fresh weight of the above-ground part, indicating the best dose was 20 g mycorrhiza kg-1. This study concluded that mycorrhiza has a very significant role in supporting the growth of micro propagated banana plantlets at post-acclimatization. Variables observed, such as the average number of leaves, stem diameter, above-ground plant fresh and dry weight, and root fresh and dry weight, increased with the application of AMF (Glomus and Acaulospora).

Multiaspect Sustainability Analysis of Household-Scale Coconut Sugar Enterprises in Besan Village, Klungkung Putu Oktavia Kusumadewi; Ketut Budi Susrusa; Ni Luh Prima Kemala Dewi
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 19 No 1 (2025)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2025.v19.i01.p03

Coconut sugar production represents a vital component of the rural economic structure in Besan Village, Dawan District, Klungkung Regency. However, the sustainability of this household-based enterprise faces multifaceted challenges related to economic, social, environmental, institutional, and technological aspects. This study aims to assess the current sustainability status, identify the most influential attributes, and formulate improvement scenarios for household-scale coconut sugar enterprises. A mixed-methods approach was employed, utilizing primary data collected through questionnaires distributed to 15 key informants, supported by relevant secondary data. The data were analyzed using the Multiaspect Sustainability Analysis (MSA) method.The application of MSA in this study offers a holistic evaluative framework for assessing the sustainability of small-scale, local agro-industries—an approach that has rarely been applied to traditional production systems such as coconut sugar. The results show that the current sustainability level falls into the low category, with a score of 44.56. Sensitive attributes include environmental pollution, financial record-keeping, social security, access to financing, and digital marketing adoption. The first improvement scenario raised the score to 70.51, indicating a sustainable status, while the second scenario achieved 88.47, categorized as very sustainable.These findings provide empirical foundations for policy formulation and development strategies to strengthen the long-term sustainability of household-based coconut sugar enterprises in rural areas.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jtls.14.02.11

REVEALING THE POTENTIAL OF INDONESIAN COFFEE: ANALYSIS OF COMPETITIVENESS IN THE INTERNATIONAL MARKET Dewi, Ni Made Ayu Vionita; Susrusa, Ketut Budi; Arisena, Gede Mekse Korri; Nurfadillah, Suryani; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.24311

This research aims to analyze the competitiveness, and the factors influencing competitiveness, and to determine the position of Indonesian coffee exports in the international market in 2001-2022. The coffee product analyzed used HS code 0901. This research employed three calculation methods: Revealed Comparative Advantage (RCA) to measure comparative advantage, the Error Correction Model (ECM) to identify the factors affecting competitiveness, and the Trade Specialization Index (TSI) to determine the position of Indonesian coffee exports. The RCA value of this study indicated that coffee commodities have a comparative advantage with a value >1. The Trade Specialization Index (TSI) value showed that Indonesian coffee commodities are in the maturation stage, with a value of 0.9 < TSI ≤ 1. The ECM analysis indicated that competitiveness factors, export value, export volume, and GDP have an impact on the competitiveness of Indonesian coffee in the international market.

Can Indonesian Palm Sugar Compete? An Analysis Of Comparative Advantage, Influencing Factors, And Competitive Position Purnamasari, I Gusti Ayu Agung Jaya; Arisena, Gede Mekse Korri; Susrusa, Ketut Budi; Nurfadillah, Suryani; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.25133

Indonesian palm sugar commodities still face challenges such as household-scale production industries, lack of farmers’ knowledge, and quality standard compliance. There is a need to improve the processing industry and quality to meet national and international standards. This study analyzes and evaluates the competitiveness of Indonesian palm sugar in the international market using secondary data from 1998-2022 with quantitative descriptive statistics methods. Revealed Comparative Advantage (RCA) analysis shows that Indonesian palm sugar was not competitive from 1998 to 2010, with a value of <1, but became competitive from 2011 to 2022 with a value of >1. Error Correction Model (ECM) analysis reveals that factors affecting the competitiveness of palm sugar were export volume and export price, while the exchange rate of Rupiah to US Dollar and Indonesia’s Gross Domestic Product (GDP) per capita had no impact. The competitive position of Indonesian palm sugar using Export Product Dynamic (EPD) shows an average position of falling star, followed by rising star, retreat, and lost opportunity.

COLLABORATION AMONG FARMER’S AND INTERMEDIARY TRADERS IN MARKETING OF GREENHOUSE HYDROPONIC PRODUCTS IN GREATER MALANG Dewi, Ni Made Gita Santhika; Susrusa, Ketut Budi; Arisena, Gede Mekse Korri; Bakhtiar, Ary
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): March 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.19825

The emergence of negative effects associated with conventional agriculture encourages a transition from conventional to modern agriculture. Hydroponic farming, which utilizes water as a growing medium, is one form of modern agriculture. This research aimed to find out the management of farming business governance of hydroponic greenhouse products in Greater Malang, which includes commodities marketed, marketing institutions involved, the form of marketing channels that occur, and marketing functions used by analyzing marketing margins and farmer's share and knowing the corporate system between traders of hydroponic greenhouse products in Greater Malang. This study analyzed the data using qualitative and quantitative descriptive methods. Moreover, this study utilized ten samples determined by purposive sampling with consideration the aim of this research is clear, namely to find out the marketing of hydroponics greenhouse products in Greater Malang. In addition, the sample for this study was selected using the snowball sampling method, which sampled the marketing channels of the previous ten samples. The results of this study indicate that the management of hydroponic greenhouse vegetables in Greater Malang begins with the most frequently traded product, in this case, lettuce. Participating marketing institutions included farmers, collecting traders, retailers, restaurant consumers, and end consumers. Level 1 marketing channel is the channel with the most consumers. The marketing functions used are the exchange function, the procurement function, and the facilitating function. Level 0 marketing channels have no marketing margin value because the price farmers receive is identical to that of consumers. Marketing channel level 0 for all commodities and marketing channel level 1 for all commodities are deemed efficient for the farmer's share. The cooperative system among hydroponic greenhouse vegetable sellers in Greater Malang is harmonious, contributing to a healthy market atmosphere.

Food Shopping and Food Coping Strategy in Gen-Z College Students Sinta Dewi Andayani, Ni Luh Nyoman; Budi Susrusa, Ketut; Korri Arisena , Gede Mekse; Bakhtiar, Ary
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 2 No. 1 (2026): Volume 2, Number 1, 2026 (in press)
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2026.v02.i01.p02

BACKGROUND AND OBJECTIVES Gen-Z college students are in a transitional phase towards economic independence, making financial management a significant challenge, especially for food needs. Budget limitations and social influences, such as peer habits, often encourage students to choose cheap, less nutritious food, which can have a negative impact on their health and well -being. This study examines pocket money allocation patterns, food coping strategies, and the relationship between pocket money, spending, and food coping strategies. By understanding these dynamics, the research is expected to provide insights to support food security policies and improve student welfare. METHODS This research uses the library research method. Library study is a research approach conducted by collecting information and data from various literature sources relevant to the topic of food coping strategies and food expenditure of university students, such as documents, books, articles, journals, and other materials available in the library. FINDINGS Discover how economic and social factors affect the consumption patterns of university students in more depth by summarizing previous research results that contain data collected from several research locations and various research subjects with different economic and social backgrounds. This research was created to understand the food coping strategies applied by university students and is expected to play a role in developing policy recommendations to support student food security and improve student welfare. CONCLUSION This literature review shows that students' pocket money allocation is influenced by culture, lifestyle, and financial limitations, which impact their food and non-food consumption patterns. Students with limited pocket money tend to reduce food expenditur e using various coping strategies. Solutions can be implemented, including food subsidies, food aid, and financial literacy programs to help students manage their finances. However, further research is needed to assess these strategies' long-term impact and the policies' effectiveness in improving student welfare.

Penggunaan Online Food Delivery (OFD) Untuk Belanja Pangan Mahasiswa Muhammadiyah Malang Parameswari, Ni Wayan Mita; Susrusa, I Ketut Budi; Arisena, Gede Mekse Korri; Ary Bakhtiar
Jurnal Agribest Vol. 9 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v9i2.3727

Penggunaan online food delivery di kalangan mahasiswa atau Gen Z merupakan fenomena yang tidak dapat dihindari. Kemudahan dan kepraktisan yang ditawarkan oleh aplikasi OFD sangat sesuai dengan gaya hidup generasi ini yang serba cepat dan terhubung. Urgensi penelitian ini didasari oleh pesatnya pertumbuhan platform OFD di Indonesia, yang didorong oleh preferensi mahasiswa sebagai bagian dari Generasi Z terhadap kemudahan dan kecepatan. Penelitian ini bertujuan untuk mengidentifikasi gaya hidup konsumen yang menggunakan aplikasi OFD untuk belanja pangan, serta mengkaji sikap konsumen terhadap promotion, price value, perceived usefulness, ease of use, search of restaurants, variant of food choice, consumer buying behavior, dan continuance intention. Berdasarkan hasil analisis data, pengguna OFD (56% wanita, 49% usia 20, 52% dari Jawa Timur, 45% mahasiswa Teknik) menunjukkan preferensi belanja pangan yang mengutamakan kenyamanan, efisiensi waktu, harga/kualitas kompetitif, dan responsif promosi. Ditemukan hubungan signifikan antara search of restaurant dan customer buying behaviour, serta antara customer buying behaviour dan continuance intention (CR > 1,96). Ini berarti, pengalaman belanja yang baik mendorong penggunaan aplikasi berkelanjutan.

Belanja Pangan dan Food Coping Strategy Mahasiswa Universitas Muhammadiyah Malang Andayani, Ni Luh Nyoman Sinta Dewi; Susrusa, Ketut Budi; Arisena, Gede Mekse Korri; Bakhtiar, Ary
Jurnal Agribest Vol. 9 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v9i2.3750

Penelitian ini dilakukan untuk mengkaji keterkaitan antara uang saku, belanja pangan dan non-pangan, serta food coping strategy mahasiswa Universitas Muhammadiyah Malang, dengan latar belakang bahwa keterbatasan finansial merupakan hambatan utama dalam pemenuhan kebutuhan pangan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data menggunakan wawancara dilakukan dengan cara memberikan daftar pertanyaan yang telah disiapkan sebelumnya dalam bentuk kuesioner, sebanyak 96 responden ditentukan secara purposive sampling. Analisis data dilakukan secara deskriptif dan inferensial menggunakan uji korelasi Rank Spearman dan Pearson untuk melihat hubungan antar variabel. Hasil penelitian menunjukkan bahwa sebagian besar mahasiswa memiliki tingkat food coping strategy rendah hingga sedang. Ditemukan hubungan positif yang signifikan antara uang saku dengan belanja pangan dan non pangan, serta hubungan negatif yang signifikan antara belanja pangan dan non pangan dengan tingkat food coping strategy (p<0,05). Temuan ini menunjukkan bahwa mahasiswa dengan keterbatasan uang saku cenderung menerapkan food coping strategy seperti mengurangi porsi makan atau membeli makanan murah untuk memenuhi kebutuhan pangan mereka. Penelitian ini menunjukkan pentingnya upaya peningkatan ketahanan pangan mahasiswa melalui pengelolaan keuangan yang lebih baik

Co-Authors A.A.A WULANDIRA SUDIRAJELANTIK AMARA PRISILYA BALMED Anak Agung Ayu Wulandira Sawitri Djelant Anak Agung Istri Arundhati Aiswara Anak Agung Putu Agung Suryawan Wiranatha Andayani, Ni Luh Nyoman Sinta Dewi ANGGRENI, I. G. A. A. LIES Ary Bakhtiar Ary Bakhtiar AStiningsih, Ana Agung Made BELLO ARDA UTAMA DAMANIK, ELVRIDA PRIMAYANTI Danny Adityo DESAK MADE PRADNYA GAYATRI Dewi, Ni Made Ayu Vionita Dewi, Ni Made Gita Santhika DIAN WIDY KUSUMAWATI dice fice siska Dwi Dili Aprianna Putri DWI NOVITASARI DWI PUTRA DARMAWAN EDSA, INDY Eka Swarnadi Luh Elfis Umbu Kantongu Retang Elfis Umbu Katongu Retang Ernalsalia Ateta EVITA YULISETIANI GEDE DELIN SANJAYA Gede Mekse Korri Arisena Gusti Ngurah Alit Susanta Wirya HESTIN YUSWANTI I Dewa Gde Mayun Permana I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I Gede Setiawan Adi Putra I Gede Setiawan AP I GUSTI AGUNG AYU AMBARAWATI I Gusti Alit Gunadi I GUSTI AYU AGUNG DEWI MAHAYANI I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Lani Triani I Kadek Agus Widiarta I Ketut Rantau I Ketut Suamba I M. SARJANA I MADE ADI DWIRANA PUTRA I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I Made Atmika I MADE SANATHANA DHARMA I Made Sudarma I Made Sudarma I MADE SUDARMA I putu Gede Ardhana I PUTU PURNA JAYA I Putu Wisnumurti Utama Buda I WAYAN BUDIASA I Wayan Ramantha I WAYAN WINDIA Ida Ayu Listia Dewi Ida Ayu Putri Darmawati Ida Ayu Putri Lingga Sari Ida Ayu Putu Hemy Ekayani Jaya Pramono K. Agus Wirawan KADEK YUNNI DWIASTARI Kadhung Prayoga, Kadhung Karyati, Ni Ketut KOMANG AGUS PUTRA SARASWATI Luh Ayu Karunia Dewani LUH PUTU DEWI SUKMAYANTI Luh Putu Widia Sri Mastini M. Narka Tenaya Made Antara Made Antara MADE WAHYU LESTARI MAHAYANI, KOMANG IRA Mariyani, Ni Luh Devi Darmika MUHAMMAD AGUS SUPRAYUDI N. Yudiarini NI KADEK AYU LILIS UPAYANI NI KADEK MARITA DEWI Ni Ketut Karyati NI LUH MADE BINTANG LARASTI Ni Luh Prima Kemala Dewi NI LUH TRISNA DIPA WAHYUNINGSIH NI MADE CLASSIA SUKENDAR NI MADE SRI WEGA YANTI Ni Nyoman Juli Nuryani NI PUTU ARI PURNAMAYANI NI PUTU FEBRI KRISNA DEWI NI PUTU VIVI FEBRYANA NI WAYAN EVI SUWARIYATI Ni Wayan Purnami Rusadi NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nita Agustini NN. Arya Nurfadillah, Suryani Nyoman Parining Paendong, Stella Maria Pingkan PALGUNA, I MADE ANGGI Parameswari, Ni Wayan Mita Philipus Nerius Supardi PRADNYAYANTI, NI PUTU WULAN MANIKA Purnamasari, I Gusti Ayu Agung Jaya PUTRI RAHMAWATI DEWI S PUTU AYU RATNA DEWI Putu Evi Henda Niri Antari PUTU IKA FRANSISKA Putu Oktavia Kusumadewi PUTU SRI ADNYASARI PUTU SUGIARTAWAN Putu Udayani Wijayanti Rahayu, I Putu Yoga Darma Rahel Anggun Pramita RATNA KOMALA DEWI Rindang Dwiyani Saptono Iqbali SARAH IMANUELLA TAMBUNAN SARDI, ANTONIUS JULIAN ARIE Sinta Dewi Andayani, Ni Luh Nyoman Stella Maria Pingkan Paendong THERESIA I GUSTI AGUNG BULAN VITRIA WULANDARI Yohanes Setiyo

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