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The Effect Of Marketing Mix On Customer's Decision To Save On PT. Bank Muamalat Kendari Branch Mahfudz; Tiara Juliana Jaya; Nur Laili Fikriah
At-Tahdzib: Jurnal Studi Islam dan Muamalah Vol 8 No 2 (2020): At-Tahdzib
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib, Ngoro, Jombang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how the marketing mix affects customers' decision to save on PT. Bank Muamalat Kendari Branch. This research uses quantitative methods using observation techniques, questionnaires and documentation. The sample used in this study was 89 customers who had saved up at PT. Bank Muamalat Kendari Branch. Based on the results of the research that has done it can say that marketing mix has a significant relationship because it can explain that the significant value of 0,000, the significant level is smaller than 0.05 or the value of t-count is higher than the value of t-table which means that PT. Bank Muamalat Kendari Branch can meet the needs and desires of customers so that customers feel satisfied in terms of products, the price of administration provided, promotion as well as excellent service and security, and strategic bank location. Therefore, the better service provided by the bank will have an impact on the increasing decision of customers to save on PT. Bank Muamalat Kendari Branch.
Pemberdayaan Ibu dalam Memproduksi MPASI: Langkah Menuju Kemandirian Ekonomi Keluarga Santoso, Sandy Tegariyani Putri; Jaya, Tiara Juliana
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2024): November
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i6.451

Abstract

Program pemberdayaan masyarakat untuk makanan pendamping ASI di Desa Pandansari Lor, Kecamatan Jabung, Kabupaten Malang, bertujuan untuk meningkatkan ketahanan ekonomi keluarga sekaligus mencegah stunting pada anak-anak. Desa ini memiliki potensi pertanian yang kaya dengan komoditas seperti singkong, pisang, durian, dan tebu. Namun, data menunjukkan bahwa masih terdapat kasus stunting, yang sebagian besar disebabkan oleh rendahnya asupan nutrisi pada anak serta kurangnya pengetahuan ibu tentang nutrisi yang tepat. Kegiatan pengabdian masyarakat ini melibatkan ibu rumah tangga dan kader Posyandu, dengan fokus pada pelatihan pembuatan makanan pendamping ASI dari bahan-bahan lokal yang mudah diakses dan terjangkau. Selain itu, pelatihan ini juga membuka peluang ekonomi bagi para ibu di desa untuk menciptakan usaha rumahan melalui produksi makanan pendamping ASI. Hasil dari program ini menunjukkan bahwa para ibu memiliki pemahaman yang lebih baik tentang pentingnya gizi seimbang bagi anak-anak dan termotivasi untuk mengembangkan bisnis makanan pendamping ASI yang berpotensi meningkatkan pendapatan keluarga. Program ini tidak hanya berfokus pada peningkatan kesehatan anak, tetapi juga memperkuat ketahanan ekonomi keluarga melalui pemberdayaan perempuan. Keberhasilan program ini diharapkan menjadi model pemberdayaan masyarakat di desa-desa lain yang memiliki masalah serupa. Monitoring dan evaluasi akan dilakukan untuk memastikan keberlanjutan program dalam jangka panjang.
The Influence of Size, Third-Party Funds, and Dividend Policy on the Profitability of Islamic Banks in Asia Hermawan, Bagus; Jaya, Tiara Juliana
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 1 (2025): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i1.6337

Abstract

This study aims to analyze the impact of bank size, third-party funds (TPF), and dividend policy on the profitability of Islamic banks in Asia. The study population consists of the 128 largest Islamic banks in the world that are listed and publish annual financial reports for the period 2019-2023, and the sample includes 15 Islamic banks from 11 countries in Asia with the largest assets. The sampling technique used is purposive sampling. The analysis method employed is panel regression, using EViews 10 software. The results indicate that bank size has a positive and significant impact on profitability, TPF has a negative and significant impact, while dividend policy does not have a significant effect on profitability. These findings provide important implications for fund management, increasing economies of scale, and resource allocation to support the sustainable growth of the Islamic banking industry in Asia.
Effect of Gross Domestic Regional Bruto, Provincial Minimum Wage, and Investment on Labor Absorption Jaya, Tiara Juliana; Kholilah, Kholilah
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 9, No 3 (2020): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v9i3.42642

Abstract

The unemployment rate in Indonesia is a classic problem that continues to be reviewed. This study aims to determine the impact of gross domestic product, provincial minimum wage, and labor absorption investment. This research uses quantitative methods and panel data analysis, which is processed using eviews 10, conducted in six provinces in Java in 2013-2019. The study used secondary data from the central statistics agency: labor absorption data, gross regional domestic product, and the provincial minimum wage (UMP). At the same time, investment data obtained the value of domestic investment and foreign investment. The results showed that PDRB and investment had a positive effect on labor absorption. In contrast to these two variables, UMP negatively affects labor absorption. The results of this study are essential for policymakers on labor issues in Indonesia. The suggestion for the next research is to use a broader scope, namely Indonesia. Besides, it is necessary to distinguish the workforce into an educated workforce, a trained workforce, an uneducated workforce, and an untrained workforce.  
Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business: Optimalisasi Digital Branding dan Marketing pada UMKM Gempol Melalui WhatsApp Business Meylianingrum, Kurniawati; El Fahmi , Elok Fa`iz Fatma; Jaya, Tiara Juliana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 6 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i6.15273

Abstract

The number of competitors is the main factor for entrepreneurs to enter the world of very tight competition. The right marketing and media strategies are used to reach the intended market so that the sales volume of these entrepreneurs always increases and makes a profit. The impact of information technology can develop aspects of entrepreneurial capabilities, and industrial ways to survive have developed in line with the creative economy paradigm, where innovative, proactive and risk-taking aspects are not enough in the context of the knowledge economy. This service is based on community development. The output obtained is the understanding of business actors about digital marketing. This community service's outcome is installing the WhatsApp business application and its use in marketing MSME products. The importance of using WhatsApp business features include automatic message replying features, can management of business profiles, and provide a product catalogue owned by MSMEs.