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All Journal Jurnal Ilmu Pertanian Indonesia JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) Forum Penelitian Agro Ekonomi Interest : Jurnal Ilmu Kesehatan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sumberdaya Alam dan Lingkungan Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Sumberdaya Hayati IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature KALAMATIKA Jurnal Pendidikan Matematika Analisis Kebijakan Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Risalah Kebijakan Pertanian dan Lingkungan Journal La Edusci International Journal of Social Service and Research KOHESI: Jurnal Pendidikan Bahasa dan Sastra Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Aminah, Mimin
2 Departemen Manajemen, Fakultas Ekonomi Manajmen, Institut Pertanian Bogor, Kampus IPB Darmaga Bogor, Bogor 16680
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Social Media Marketing and Its Indicators on Customer Engagement on Magang Update (Study on followers of the Instagram account @magangupdate on Jabodetabek) Mashliha Ulya El Madinta; Mimin Aminah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6061

Abstract

Advances in technology and the internet have improved the standard of living of people in Indonesia and around the world. The purpose of this research is to see how the Instagram Magang Update account utilizes social media marketing. Data for this study was collected between July and November 2021, and includes both quantitative and qualitative data. Respondents in Jabodetabek who follow the Instagram Magang Update social media account are given an online questionnaire to fill out. Descriptive statistical data analysis and Partial Least Square SEM were used in this study. According to the findings of the SEM-PLS research, social media marketing has a direct positive and significant influence on customer engagement. This shows that the more effective social media marketing, the higher the level of customer engagement on the Instagram Magang Update account. 
Co-Authors Abdul Hamid Aly Aji, Nur Amel, Nada Shafa Anindya Septisuwendani Arief Hartono Arman Jauhari Baba Barus Bufara, Diqdar Satya Chaeruman, Uwes Anis Deni Deni Denis Muba Pandapotan Simanihuruk Dian Verawati Panjaitan Ferawati, Dilla Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Hartono, Arif Heti Mulyati Indra Refipal Sembiring Irman Firmansyah Irni Rahmayani Johan Ma'mun Sarma Martihandini, Nooryza Mashliha Ulya El Madinta Maulida, Ida Muchlas Suseno Muflih, Rizaldi muhammad Firdaus Muhammad Firdaus Mukhamad Najib Muniroh, Nur Afmi Musa Hubeis Ninuk Lustyantie Nita Delima Pramesti, Prita Pratama, Ihsan Prirafianti Purwono Purwono Raharja , Sapta Reza Ramadhany Rinda Tri Wijayanti Samsi Setiadi Sapta Raharja Sinaini, La Soni Supriatna Sulistyo, Adi SUPRIYADI, ENDANG IRAWAN Syafrudin wibowo, Teguh Ujang Sumarwan Widiatmaka Widyastutik Witri Priawantiputri Yoana Emilio Yuanto, Eka Novah Yusrina Permanasari Ziadatun Nisa, Alfi