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Aminah, Mimin
Departemen Manajemen Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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The Effect of Social Media Marketing and Its Indicators on Customer Engagement on Magang Update (Study on followers of the Instagram account @magangupdate on Jabodetabek) Mashliha Ulya El Madinta; Mimin Aminah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6061

Abstract

Advances in technology and the internet have improved the standard of living of people in Indonesia and around the world. The purpose of this research is to see how the Instagram Magang Update account utilizes social media marketing. Data for this study was collected between July and November 2021, and includes both quantitative and qualitative data. Respondents in Jabodetabek who follow the Instagram Magang Update social media account are given an online questionnaire to fill out. Descriptive statistical data analysis and Partial Least Square SEM were used in this study. According to the findings of the SEM-PLS research, social media marketing has a direct positive and significant influence on customer engagement. This shows that the more effective social media marketing, the higher the level of customer engagement on the Instagram Magang Update account. 
Co-Authors Abdul Hamid Aly Agung Pramono Ahmad Mufid Aji, Nur Amel, Nada Shafa Anindya Septisuwendani Anisya Rahmelia Anisya Rahmelia Arief Hartono Arman Jauhari B Purwanto Baba Barus Bufara, Diqdar Satya Chaeruman, Uwes Anis Deni Deni Denis Muba Pandapotan Simanihuruk Dian Anggraeni Dian Verawati Panjaitan Eko Ruddy Cahyadi Faqih Udin dan Jono M. Munandar Meivita Amelia Ferawati, Dilla Firdaus, Muhammad Firdaus Furqon Syarief Hidayatulloh Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Gelar Satya Budhi Hardiana Widyastuti Hardiana Widyastuti Hartono, Arif HB Surbakti Heti Mulyati Indra Refipal Sembiring Irfan Syauqi Beik Irman Firmansyah Irni Rahmayani Johan Lestari, Dyah Tri Ma'mun Sarma Marimin , Martihandini, Nooryza Mashliha Ulya El Madinta Maulida, Ida Ma’mun Sarma Megawati Simanjuntak Mukhamad Najib Muniroh, Nur Afmi Musa Hubeis Nayla Azmi Pradita Syaira Ninuk Lustyantie Nita Delima Nur Fitri Hasanah Permanasari, Yusrina Pramesti, Prita Pratama, Ihsan Prirafianti Purwono Purwono Raharja , Sapta Rajuwi, Seftianti Ramadhany, Reza Rinda Tri Wijayanti Rindang Rindang Matoati, Rindang RIZAL SYARIEF Rosyifa Salsabila Auliya Sahili RT Risyahadi Sapta Raharja Saptaji Saptaji Sinaini, La Soni Supriatna Sulistyo, Adi SUPRIYADI, ENDANG IRAWAN Suryahado Syafrudin wibowo, Teguh Taufik Hidayat Titania Aulia Wahyuni Ujang Sumarwan Widyastutik Witri Priawantiputri Yoana Emilio Yuanto, Eka Novah Ziadatun Nisa, Alfi Zuriyati Zuriyati