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All Journal MATEMATIKA Jurnal Gaussian Riset Manajemen dan Akuntansi International Journal of Science, Engineering, and Sustainable Technology (IJSESTech) Jurnal Pembelajaran Berpikir Matematika Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SemanTIK : Teknik Informasi BAREKENG: Jurnal Ilmu Matematika dan Terapan Prima Ekonomika : Jurnal Ekonomi dan Bisnis Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Islamic enterpreneurship and Management Jurnal Pengabdian Kepada Masyarakat As-Syirkah: Islamic Economic & Financial Journal
Edi Cahyono
Jurusan Matematika, FMIPA Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Pengaruh Live Streaming, Flash Sale, dan Gratis Ongkir Terhadap Keputusan Pembelian pada Pengguna Shopee Veni Ardiati Leriyan; Indri Hastuti Listyawati; Mukti Murtini; Cahyono, Edi
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 12 No. 2 (2025): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v12i2.232

Abstract

Penelitian ini bertujuan mengetahui pengaruh live streaming, flash sale, dan gratis ongkir (ongkos kirim) terhadap keputusan pembelian pengguna aplikasi Shopee di Yogyakarta. Penelitian kuantitatif ini menggunakan kuesioner kepada 100 responden dengan teknik purposive sampling, sedangkan data dikumpulkan melalui wawancara, kajian pustaka, dan kuesioner. Hasil penelitian menunjukkan bahwa live streaming tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,986 > 0,05. Sebaliknya, flash sale berpengaruh signifikan dengan nilai signifikansi 0,001 < 0,05. Demikian pula gratis ongkos kirim berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,001 < 0,05. Uji koefisien determinasi menunjukkan bahwa ketiga variabel bebas tersebut memberikan kontribusi sebesar 80,3% terhadap keputusan pembelian, sedangkan 19,7% sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan bahwa strategi promosi digital, khususnya flash sale dan gratis ongkir, efektif meningkatkan keputusan pembelian pada pengguna Shopee.
Pengaruh Sharia Financial Literacy Dan Investment Risk Terhadap Keputusan Investasi Emas Di Pegadaian Syariah Dengan Pendapatan Sebagai Variabel Moderating Anggraini, Nadea Silvi; Cahyono, Edi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2884

Abstract

This study aims to understand and analyze the influence of sharia financial literacy and investment risk on gold investment decisions at Pegadaian Syariah, with income as a moderating variable. This research employs a quantitative method using primary data obtained from questionnaires, which were then analyzed using SPSS software. The sample consists of 104 respondents from the Jepara community who invest in Pegadaian Syariah Jepara. The data analysis reveals that: (1) Sharia financial literacy has a positive and significant effect on gold investment decisions; (2) Investment risk does not affect gold investment decisions; (3) Income does not affect gold investment decisions; (4) Income does not moderate the influence of sharia financial literacy on gold investment decisions; and (5) Income does not moderate the influence of investment risk on gold investment decisions.
THE ROLE OF REFERENCE GROUPS AS MODERATING THE EFFECT OF PRICE PERCEPTION AND PRODUCT QUALITY ON BUYING INTENTIONS OF HONDA BRAND MOTORCYCLES IN PACITAN REGENCY Sofiani, Novi; Cahyono, Edi
Journal of Islamic enterpreneurship and Management Vol 1, No 1 (2021): JIEM: Journal of Islamic Enterpreneurship and Management
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jiem.v1i1.14-23

Abstract

This study aims to: (1) analyze the effect of price perceptions on purchase intentions of Honda motorbikes in Pacitan Regency, (2) to analyze the effect of product quality on purchase intentions of Honda motorbikes in Pacitan Regency, (3) to analyze reference groups to moderate the effect of price perceptions on purchase intention of Honda brand motorbikes in Pacitan Regency, and (4) to analyze the reference group moderating the effect of product quality on purchase intention of Honda brand motorbikes in Pacitan Regency. The population in this study are consumer buyers and users of Honda motorbikes in Pacitan. The sample is 100 consumers, buyers, and users of Honda motorbikes in Pacitan Regency. Sampling was done by incidental sampling. The data collection method used a questionnaire. Data analysis using multiple linear regression analysis and Moderated  Regression Analysis (MRA). Based on the research results, it is known that the perception of price and product quality has a positive and significant effect on the purchase intention of Honda motorbikes in the Pacitan Regency. Meanwhile, the reference group could not moderate the effect of perceived price and product quality on purchase intention of Honda motorbikes in the Pacitan Regency.
PENGARUH KEPEMIMPINAN ISLAMI TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI: STUDI PADA KARYAWAN PT PRIMAYUDHA MANDIRIJAYA Sari, Putri Arum; Cahyono, Edi
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.172

Abstract

The company's success can be seen through the performance of its employees, so the company always expects good work from its employees to achieve the goals and standards that have been set.  The aim of the research is to analyze the influence of Islamic leadership on employee performance and organizational commitment as a mediating variable.  This study uses a quantitative approach.  Data were collected by distributing questionnaires using probability sampling, namely simple random sampling of 100 respondents.  Data analysis using the SPSS V.22 application.  The research results show that Islamic leadership partially has a positive and significant effect on organizational commitment, partial Islamic leadership has no effect and is not significant on employee performance, partial organizational commitment has no effect and is not significant on employee performance, organizational commitment is unable to mediate the influence of Islamic leadership on employee performance
PENGENALAN ENTREPRENEURSHIP DAN INOVASI KEPADA KARANGTARUNA Cahyono, Edi
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 3, No 1 (2022): JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/janaka.v3i1.265

Abstract

ABSTRAKSI                                                   Tujuan dari program pengabdian masyarakat ini adalah memberikan informasi dan pengetahuan kepada anggota karang taruna “Tunas Muda Jati” tentang konsep dasar entrepreneurship dan inovasi dalam berwirausaha. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode ceramah, diskusi dan konsultasi. Melalui kegiatan ini, diharapkan pengetahuan dan pemahaman anggota karang taruna tentang konsep entrepreneurship dan inovasi semakin meningkat dan segera memulai usaha secara mandiri maupun kelompok. Karangtaruna adalah bibit masa depan pada sebuah desa, oleh karena itu pengenalan sejak dini mengenai kewirausahaan sangat penting bagi mereka. Sebagian besar anak muda sekarang memilih untuk kuliah ataupun langsung kerja pada suatu perusahaan, akan tetapi pendapatan yang mereka peroleh dirasa kurang mencukupi. Oleh karena itu perlu sekali adanya pemahaman bahwa dengan berwirausaha maka akan dapat memperoleh pendapatan yang lebih besar, tentunya disertai dengan modal ilmu pengetahuan dan keterampilan yang mumpuni. Dalam kegiatan pengabdian kepada masyarakat (pkm) ini diharapkan bisa terus dilakukan, guna memberikan bekal kepada karangtaruna. Kata Kunci : Entrepreneurship, Inovasi, Karangtaruna.
Pengaruh Persepsi Harga dan Inovasi Produk Terhadap Keputusan Pembelian Hijab Rabbani di Kota Salatiga dengan Religiusitas Sebagai Variabel Pemoderasi Damayanti, Atika Dela; Cahyono, Edi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/jepab212

Abstract

The large Muslim population in Indonesia creates opportunities for entrepreneurs to develop and market their products, especially in the field of Muslim fashion. The aim of this research is to find out how much influence price perceptions and product innovation have on purchasing decisions with religiosity as a moderating variable at the Rabbani company in Salatiga City, especially in the hijab product category. This research is a descriptive quantitative research with primary data obtained from the method of distributing questionnaires to 130 respondents who had purchased hijab products at the Rabbani shop in Salatiga City via Google Form using a purposive sampling technique. Based on the T test and MRA test, it shows that there is a positive and significant influence from the price perception variable on the purchasing decision variable, product innovation on purchasing decisions. There are also positive and significant results from the interaction between price perceptions and religiosity on purchasing decisions and significant positive results from product innovation on purchasing decisions. Therefore, it is important for the Rabbani company to continue to pay attention and maintain consumer satisfaction so that it can continue to compete with similar products.
Pemasaran Online Bagi Anggota Kelompok Wanita Tani (KWT) Tunas Asri Trimurti Srandakan Bantul Yogyakarta Sarjita, Sarjita; Cahyono, Edi; Hastuti Listyawati, Indri
Abdimas STIBSA Vol. 1 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat STIBSA - Juni
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/abdimas-stibsa.v1i1.192

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan anggota Kelompok Wanita Tani (KWT) Tunas Asri di Trimurti, Srandakan, Bantul, Yogyakarta melalui strategi pemasaran online. KWT Tunas Asri, yang mayoritas anggotanya adalah petani perempuan, memerlukan peningkatan kemampuan dalam memanfaatkan teknologi informasi untuk memasarkan produk pertanian mereka secara lebih luas dan efektif. Kegiatan ini meliputi pelatihan dan pendampingan dalam penggunaan platform e-commerce, media sosial, dan teknik digital marketing lainnya. Metode yang digunakan adalah pendekatan partisipatif melalui workshop, diskusi, dan praktek langsung. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan anggota KWT dalam menggunakan teknologi digital untuk pemasaran, serta peningkatan penjualan produk pertanian. Evaluasi dilakukan melalui kuesioner dan wawancara untuk mengukur dampak dari pelatihan ini terhadap pengetahuan dan praktik pemasaran online anggota KWT. Kegiatan ini diharapkan dapat meningkatkan kemandirian ekonomi anggota KWT Tunas Asri dan memberikan kontribusi positif bagi perekonomian lokal.
Co-Authors Abidin, Arifuddin adam, Pasrun Alfian Alfian Ambo Wonua Nusantara, Ambo Wonua Andi Tenriawaru Anggraini, Nadea Silvi Arman Arman Asrul Sani Awang Febrianto, Awang Azis, Asri Bahiruddin Ruhi, La Ode Budhi Haryanto Budiman, Herdi Busnawir Busnawir Damayanti, Atika Dela Dedi Prayitno Djafar, Muh. Kabil Djafar, Muhammad Kabil Dwi Wahyu Pril Ranto, Dwi Wahyu Pril Fahinu, Fahinu Fatah Kurniawan, Fatah Fathoni, Muhammad Andi Fredinan Yulianda Gubu, La Gubu, La. Guntur Cahyono, Guntur Hadi, Amanda La Hastuti Listyawati, Indri Idris ., Idris Indra Alamsyah Indri Hastuti Listyawati Jafar Jafar Jufra, Jufra Juliana Juliana Jumadil Nangi, Jumadil Kadir Kadir Kohalsum, Askar la Ode Safiuddin La Ode Saidi La Surimi, La Lilis Laome M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Misu, La Muhammad Sudia Muhtar, Norma Muhtar, Norma Muhtar Mukhsar . Mukti Murtini Natalis Ransi, Natalis Nurwijayanti Rasas Raya, Rasas Ririk Yunita Hendry Koesworo Sari, Ririk Yunita Hendry Rosliana Eso Safari Safari, Safari Safri Safri Sajiah, Adha Mashur Sapto Rahardjo Sari, Putri Arum Sarjita Sarjita Sarjita, Sarjita Setyaningrum, Nurma Adi Siti Nurhayati Siti Zubaidah Sofiani, Novi Solekan, Solekan Sudayasa, Putu Sulastrianah Sulastrianah, Sulastrianah Umrana, Umrana Veni Ardiati Leriyan Wahyu Widarjo, Wahyu Yudi Soeharyadi