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All Journal JURNAL ILMU EKONOMI & SOSIAL Jurnal Dinamika Pengabdian (JDP) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Dinamika Ekonomi dan Bisnis Jurnal Ekonomi Islam JRMSI - Jurnal Riset Manajemen Sains Indonesia Lex Scientia Law Review JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EQIEN - JURNAL EKONOMI DAN BISNIS Adimas : Jurnal Pengabdian Kepada Masyarakat Journal Publicuho MBIA Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ilmiah Manajemen dan Bisnis TECHNOBIZ : International Journal of Business Altasia : Jurnal Pariwisata Indonesia International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Abdimas Mandiri Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ilmiah Manajemen Kesatuan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Darma Agung BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Management and Accounting Expose ALMUJTAMAE: Jurnal Pengabdian Masyarakat Archive: Jurnal Pengabdian Kepada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Journal Publicuho Jurnal Ekonomi Islam Dharma: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi dan Studi Pembangunan (JESP)
I Made Chandra Mandira
Universitas Pendidikan Nasional
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PENGARUH CELEBRITY ENDORSEMENT, PRICE, DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA UMKM EKONOMI KREATIF SUBSEKTOR FASHION DI TASIKMALAYA) Suryahadi, Muchammad; Mulyana, H. Deden; Abdullah, Yusuf; Mandira, I Made Chandra
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3825

Abstract

Tasikmalaya merupakan salah satu derah bumi pasundan yang berada di provinsi Jawa Barat yang dikenal dengan fashion tradisional yaitu border dan kelom geulis. Dalam menentukan keputusan pembelian UMKM diperlukan pendekatan celebrity endorsement, price, digital marketing, brand image. Tujuan dari penelitian yaitu mengetahui serta menganalisis celebrity endorsement, price, digital marketing, brand image dan keputusan pembelian pada UMKM bidang ekonomi kreatif subsektor fashion di Tasikmalaya secara simultan dan parsial. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik survei dalam pencarian data. Populasi dari penelitian ini yaitu konsumen dari produk UMKM bidang ekonomi kreatif subsektor fashion yang populasinya tidak diketahui dengan sampel didapat secara purposive sampling yaitu sebesar 100 pelanggan. Teknik dalam analisa data yaitu Path Analysis menggunakan SPSS. Data yang didapatkan dari penelitian ini dikumpulkan dari pendistribusian kuesioner yang diuji validitas dan realibilitas. Hasil penelitian menerangkan bahwa variabel celebrity endorsement, price, digital marketing, brand image baik secara bersama-sama maupun secara parsial berdampak secara signifikan kepada keputusan pembelian.  
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Sneakers Brand Lokal Sri Manik Parasari, Nyoman; Chandra Mandira, I Made; Mira Yanti, Ni Putu
Jurnal Dinamika Ekonomi dan Bisnis Vol 21, No 1 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v21i1.4389

Abstract

The aim of this study is to investigate the impact of price, promotion, and product quality on consumers' purchasing decisions when it comes to Ventela, a local brand specializing in sneakers. Once buyers have made a purchase, they will evaluate their level of satisfaction or disappointment with the product upon receiving it. This study was conducted in Denpasar City, employing quantitative research approach. The target population was all students in Denpasar who wore Ventela shoes, and 119 participants were chosen utilizing the representative selection method using the formula by Hair et al. This research utilized quantitative data obtained from both primary (questionnaire answers) and secondary (sales data) sources. The data were collected by examining the usage of social media and the Ventela shoe sales platform, analyzing data on top local shoe brands, and comparing prices of Ventela shoes. To gather data for this study, a questionnaire designed on Google Forms was distributed. Additionally, traditional statistical tests such as the assumption test, multiple linear regression test, t test, F test, and coefficient of determination were applied in this research. The findings of this study indicated that the purchasing decisions of consumers were influenced in a positive and significant manner by the quality, price, and promotion of a product. The test results indicated that the quality of the Ventela brand sneakers had a significant and positive impact on purchasing decisions. The decision to purchase Ventela sneakers, a local brand, was affected by price, promotion, and the of product quality
DEVELOPING A HYBRID SUSTAINABILITY PERFORMANCE FRAMEWORK FOR ISLAMIC BANKS IN INDONESIA Mandira, I Made Chandra; Basyariah, Nuhbatul; Hariyadi, Eko
Ekonomi Islam Vol. 16 No. 2 (2025): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof DR HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/jei.v16i2.20049

Abstract

Research aims: This study aims to develop a Hybrid Sustainability Performance Index integrating Maqasid al-Shariah principles with Environmental, Social, and Governance (ESG) metrics for Islamic banks in Indonesia. Design/Methodology/Approach: The research employs Fuzzy Delphi Method (FDM) and Fuzzy Decision-Making Trial and Evaluation Laboratory (FDEMATEL) methodologies to prioritize and clarify the complex relationships between various criteria. Research findings: The integration of Maqasid al-Shariah and ESG metrics enhances the sustainability performance of Islamic banks, increases accountability and transparency to stakeholders, and supports sustainable financial growth in Indonesia. Theoretical Contribution/Originality: This study contributes to the literature by providing a structured framework that combines Islamic ethical principles with contemporary sustainability metrics, addressing a notable gap in the performance measurement of Islamic banks. Practitioners/Policy Implications: The proposed index offers Islamic banks a practical tool to align their operations with both Maqasid al-Shariah and ESG metrics, facilitating informed strategic decisions and improved stakeholder engagement. Research Limitations/Implications: While the proposed index provides a comprehensive framework, its applicability may be limited by the availability and quality of data from Islamic banks, as well as variations in the interpretation of Maqasid al-Shariah across institutions. Future research could expand the model by incorporating longitudinal data or testing the index in different regulatory and geographical contexts to enhance its robustness and generalizability.
DEVELOPING A HYBRID SUSTAINABILITY PERFORMANCE FRAMEWORK FOR ISLAMIC BANKS IN INDONESIA Mandira, I Made Chandra; Basyariah, Nuhbatul; Hariyadi, Eko
Ekonomi Islam Vol. 16 No. 2 (2025): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof DR HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/jei.v16i2.20049

Abstract

Research aims: This study aims to develop a Hybrid Sustainability Performance Index integrating Maqasid al-Shariah principles with Environmental, Social, and Governance (ESG) metrics for Islamic banks in Indonesia. Design/Methodology/Approach: The research employs Fuzzy Delphi Method (FDM) and Fuzzy Decision-Making Trial and Evaluation Laboratory (FDEMATEL) methodologies to prioritize and clarify the complex relationships between various criteria. Research findings: The integration of Maqasid al-Shariah and ESG metrics enhances the sustainability performance of Islamic banks, increases accountability and transparency to stakeholders, and supports sustainable financial growth in Indonesia. Theoretical Contribution/Originality: This study contributes to the literature by providing a structured framework that combines Islamic ethical principles with contemporary sustainability metrics, addressing a notable gap in the performance measurement of Islamic banks. Practitioners/Policy Implications: The proposed index offers Islamic banks a practical tool to align their operations with both Maqasid al-Shariah and ESG metrics, facilitating informed strategic decisions and improved stakeholder engagement. Research Limitations/Implications: While the proposed index provides a comprehensive framework, its applicability may be limited by the availability and quality of data from Islamic banks, as well as variations in the interpretation of Maqasid al-Shariah across institutions. Future research could expand the model by incorporating longitudinal data or testing the index in different regulatory and geographical contexts to enhance its robustness and generalizability.
MEMBANGUN KESADARAN MATA UANG NASIONAL DI ERA DIGITALISASI : SOSIALISASI EDUKASI CINTA BANGGA PAHAM RUPIAH PADA SISWA – SISWI DI SMPN 15 DENPASAR Ratu Soleha, Kicha; Mandira, I Made Chandra
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Juni 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i1.4269

Abstract

Abstrak Era digitalisasi telah mengubah sistem keuangan dan transaksi, termasuk dalam penggunaan mata uang Rupiah. Kesadaran generasi muda terhadap Rupiah sebagai simbol kedaulatan negara menjadi hal yang penting untuk diperkuat. Sosialisasi "Cinta, Bangga, Paham Rupiah" (CBP) di SMPN 15 Denpasar bertujuan untuk meningkatkan pemahaman siswa mengenai Rupiah, baik dari segi fungsi ekonomi maupun nilai kebangsaannya. Program ini dilakukan melalui metode sosialisasi dan edukasi yang mencakup pemaparan materi, sesi tanya jawab, serta permainan interaktif. Evaluasi kegiatan menunjukkan bahwa siswa menunjukkan antusiasme tinggi dan memahami pentingnya menjaga serta menggunakan Rupiah dengan bijak. Program ini berhasil meningkatkan literasi keuangan di kalangan siswa dan menanamkan rasa cinta terhadap mata uang nasional. Kedepan, diharapkan sosialisasi ini dapat dikembangkan dengan melibatkan lebih banyak pihak guna memperkuat pemahaman siswa dalam pengelolaan keuangan dan peran Rupiah dalam perekonomian nasional. Kata kunci: Rupiah, Literasi Keuangan, Sosialisasi, Cinta Bangga Paham Rupiah, Pendidikan Keuangan
Branding Sampah Anorganik Menjadi Karya Seni Yang Memiliki Nilai Jual Ningrum, Ade Elisda Tiara; Mandira, I Made Chandra; Putra, I Gde Arya Yudana; Ningsih, Eka Putri Hayu; Aji, Wahyu Santoso; Anjani, Jihan Dwi
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.17563

Abstract

Penatahan Village is one of the villages in Tabanan Regency that has a bright future and, if properly managed, has the potential to become a one-of-a-kind destination for the wider community to visit. The purpose from this dedication is to bring understanding of Branding to the community, namely the younger generation of Penatahan village, in the hopes of making it easier for the community to realize the various potentials that exist in Penatahan village in the future. Mr. Made Bayak was interviewed via direct observation in order to acquire knowledge regarding plasticology branding, which was then implemented in the Penatahan village community with a sample of pupils from SMP Negeri 2 Penebel. The results acquired after providing material on how to brand, SMPN 2 Penebel students can basically comprehend how or the first step to launch a product using media platforms such as social media (Instagram).
Harnessing Collaboration for Tourism in Kuta, Bali: Dual Analysing SWOT and Porters Diamond Model I Made Chandra Mandira; I Gusti Ngurah Widya Hadi Saputra; Ni Putu Nina Eka Lestari; Anak Agung Ayu Ngurah Sri Rahayu Gorda; Anak Agung Ayu Ngurah Tini Rusmini Gorda; I Ketut Nuraga
Jurnal Ekonomi dan Studi Pembangunan Vol 16, No 2 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um002v16i22024p136

Abstract

The purpose of this study is to analyse and identify the factors of utilizing collaboration and exploring the strengths, weaknesses, opportunities, and threats of tourism in Kuta Beach, Bali, using a Penta helix approach that will be concluded using Porter's Diamond Model and the identification of collaborative strategies for tourism development. The research method uses a qualitative approach with RRA (rapid rural appraisal) techniques and SWOT analysis and uses Porter's Diamond Model in concluding, assisted by the N-Vivo Plus 12 application. The informants in this study totaled 16 people, with the criteria that 10 people were traditional leaders in Kuta Village, 2 were business people/MSMEs, 2 were academics, 2 were community members, 1 was a media person, and 1 was a government person, namely members of the people's representative council in Badung regency, Bali. The results of the research show that Penta helix collaboration plays a crucial role in the development of sustainable tourism. Real communication and collaboration with the same vision, namely realizing sustainable tourism by building cultural, social, economic, and environmental sustainability with crucial elements in the form of arts, health, accessibility, community, environment, and economic rotation
PENGARUH ATMOSPHERE DAN RELATIONSHIP MARKETING PADA INDUSTRI KOPI (STUDI KASUS DI COFFEE SHOP KEROBOKAN, BALI) I Made Chandra Mandira; Ni Luh Gede Resti Purwaningsih
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.264

Abstract

Coffee is a commodity that has experienced an increase during the pandemic until now, connoisseurs of all ages have found coffee business opportunities, especially coffee shops in Bali. The purpose of this study is to analyze the effect of atmosphere and relationship marketing on customer loyalty in Coffeeshop in Kerobokan Kelod simultaneously and partially. The method in this study used a quantitative approach by distributing questionnaires to 100 respondents in all coffee shops in Kerobokan Kelod. Checking the validity of the data using the validity test and reliability test. Data analysis techniques in this study used the classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, coefficient of determination test (R2), f-test (f-test), and t-test (t-test). The findings in this study are that atmosphere and relationship marketing have a significant effect on customer loyalty partially and simultaneously.
Co-Authors Adi Purnama Aji, Wahyu Santoso Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Ngurah Tini Rusmini Gorda Anggreni, Dewi Anjani, Jihan Dwi Ari Saputra, I Gusti Agung Armaidy Armawi Arthur Josias Simon Runturambi Basyariah, Nuhbatul Cokorda Krisna Yudha Damayanti, Gusti Agung Ayu Putu Cahya Devia, Ferinda Dewa Ayu Ary Andrika Meranggi Dewiningrat, Ayu Indira Dharma Shankar, I Made Bhisma Eko Hariyadi Enha Rahima Rahmi Eric Gordon Withnall Erni Kumalasari, Erni Ferdinand, I Putu Rios Renanda Fortuna, Celine Gede Crisna Wijaya Ghaur, Hanief Saha Gorda, A.A.A. Ngr Sri Rahayu Gusti Agung Ayu Putu Cahya Damayanti Hanief Saha Ghaur Hendy Febrianto Kurniawan I Dewa Gede Wahyu Dharma Suputra I Gede Eka Sanjaya Harta I Gusti Agung Prama Yoga I Gusti Ayu Made Asri Dwija Putri I Gusti Ngurah Widya Hadi Saputra I Kadek Beni Dwi Permana I Putu Gede Wahyu Putra Arnata I Putu Yogi Aryana I Wayan Aditya Tariana Ida Bagus Teddy Prianthara Intan Brilian Patricia J. Ana Irfan Suwardyanba, Gede Kadek Diah Yulia Carey Kadek Ferinda Devia Maharani Kadek Linda Kusnita Kadek Linda Kusnita Kholid, Kholid Krisna Bayu, I Gusti Ngurah Agung Krisna Wijaya Kusnita, Kadek Linda Lisa Marlina, Ni Kadek Loka Natha, I Made Ngurah Erlang Luh Putu Yeyen Karista Putri Maharani, Kadek Ferinda Devia Maharani, Nabila Mahyuni, Luh Putu Mewu, Marina Yetrin Sriyati Mira Yanti, Ni Putu Miriam Imarhiagbe Muhammad Muchlis Mulyana, H. Deden Nalindro Nusantoro Nalindro Nusantoro Ni Komang Triana Dewi Ni Luh Gede Resti Purwaningsih Ni Made Ayu Anggreni Ni Putu Ayu Ira Rianti Ni Putu Budiadnyani Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Eka Lestari Ni Wayan Merry Nirmala Yani Ningrum, Ade Elisda Tiara Ningsih, Eka Putri Hayu Novi Antari, Ni Ketut Lisna Nuraga, Ketut Nurwijayanti Nuryahya, Hendra Setiawan Nusantoro, Nalindro Pambudi, Dwi Santosa Parasari, Nyoman Sri Manik Pramadiyani, Ayu Prayoga, I Made Rai Putra, I Dewa Gede Sanjaya Putra, I Gde Arya Yudana Putu Dyah Permatha Korry Putu Sri Arta Jaya Kusuma Putu Yasodhara Sthita Brahmani Duarsa Ratu Soleha, Kicha Rosita, Yulia Runturambi, Arthur Josias Simon Sapta, Diah Sarchan, Billy Setiari, Santi Setiayasa, Faeluna Diva Suryahadi, Muchammad Tjatur Supriyono Triskananda Sidartha, Ketut Wisnu Valentino Putra Raharja, Nyoman Wardana, Komang Buda Astra Wibawa Suparman, Surya Wijaya, Gede Crisna Yunita, Ni Kadek Dian Yunita Yusuf Abdullah