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All Journal Jurnal Konseling dan Pendidikan Al Ishlah Jurnal Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama AJIS : Academic Journal of Islamic Studies Tadbir : Jurnal Studi Manajemen Pendidikan Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Journal of Education and Instruction (JOEAI) PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA Alignment: Journal of Administration and Educational Management MANAGERIA: Jurnal Manajemen Pendidikan Islam Idaarah: Jurnal Manajemen Pendidikan Jurnal Isema : Islamic Educational Management International Journal of Educational Review Jurnal Ilmiah Pendidikan Holistik (JIPH) Jurnal Manajemen Pendidikan Islam Darussalam (JMPID) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Irwan Fathurrochman
Institut Agama Islam Negeri (IAIN) Curup
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Role of the Vice Principal for Public Relations in Improving the School's Reputation Rozandi Rozandi; Zahrah Usrotussaidah; Sindi Anugrah; Windi Ardiani; Sandi Novaldo; Irwan Fathurrochman
Jurnal Manajemen Pendidikan Islam Darussalam Vol. 8 No. 1 (2026): April 2026
Publisher : Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jmpid.v8i1.4727

Abstract

This study aims to analyze the strategic role of the Deputy Principal for Public Relations in enhancing the reputation of SMA Negeri 3 Rejang Lebong. The study uses a descriptive qualitative approach with a case study design through interviews, observations, and document analysis. The focus of the study is how public relations functions are carried out strategically in building public image and trust. The findings show that public relations plays a role not only as a conveyor of information, but also as a managerial actor involved in communication planning, strengthening the school's positioning, and proactive issue management. The strategies applied integrate two-way communication with the principles of educational marketing management through digital and conventional promotion, publication of achievements, and external collaboration. The contribution of this research lies in the identification of a strategic-integrative public relations model that places reputation management as a key managerial function in enhancing public trust and school competitiveness.
Co-Authors Abu Muslim Ade Suryani Alexon Alexon Ali Murfi Amilia Anjriyani Aris Yudha Prasetya Atika Atika Beni Azwar Connie Connie Dewi Purnama Sari Dian Bastian Dina Hajja Ristianti Eka Apriani Eko Risdianto Endang Endang Eva Eva Guntur Putrajaya Hamengkubuwono Hamengkubuwono Hendra Harmi Iis Sugianti Jannana, Nora Saiva Kurniawan Kurniawan Kusen Kusen Lia Utari Lukman Asha Mardotella Mardotella Meri Ameliya Meri Susiyanti Muhammad Amin Ngadri Yosro Nina Kurniah Nurjannah Nurjannah Oktafian Histori S Puja Adilah Rahmad Hidayat Rahmat Iswanto Riyanto Riyanto Rozandi Rozandi Sandi Novaldo Sindi Anugrah Sudarwan Danim Sugiatno Sugiatno Sutarto Sutarto Syaiful Anwar AB Tince Ajeng Yurika Wachidi Wachidi Windi Ardiani Zahrah Usrotussaidah