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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ACADEMICS IN ACTION Journal of Community Empowerment Syntax Idea Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Syntax Transformation BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Indonesian Journal of Innovation Studies Jurnal Akuntansi dan Keuangan Annals of Human Resource Management Research Jurnal Indonesia Sosial Sains Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies
Dicky Jhoansyah
Muhammadiyah Sukabumi University
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Analisis Model Altman, Model Zmijewski dan Model Ohlson Untuk Memprediksi Financial Distress Fadhila Wanda Hidayati; Dicky Jhoansyah; R. Deni Muhammad Danial
Jurnal Indonesia Sosial Sains Vol. 2 No. 02 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (951.46 KB) | DOI: 10.59141/jiss.v2i02.179

Abstract

Penelitian ini bertujuan untuk memprediksi tingkat financial distress pada PT. Krakatau Steel (persero) Tbk yang merupakan perusahaan BUMN atau Badan Usaha Milik Negara yang bergerak dibidang . Perusahaan BUMN membantu untuk pertumbuhan ekonomi Indonesia. Oleh sebab itu, setiap perusahaan bersaing untuk mendapatkan profit yang besar. Jika perusahaan tidak bisa mendapatkan profit perlu diketahui lebih dalam apakah kondisi keuangan perusahaan baik-baik saja atau mengalami suatu masalah. Kesulitan keuangan bisa saja meimpa perusahaan manapun dan jika tidak segera ditangani akan mengakibatkan perushaan mengalami kebangkrutan. Prediksi financial distress merupakan salah satu cara yang harus dilakukan perusahaan agar mengetahui kondisi keuangan perusahannya. Pada penelitian ini digunakan tiga model untuk memprediksi financial distress pada PT. Krakatau Steel (persero) Tbk. Berdasarkan hasil penelitian menggunakan model altman PT. Krakatau Steel (persero) Tbk pada tahun 2012 berada di posisi grey zone, sedangkan dari tahun 2013- 2018 perusahaan berada diposisi distress zone yang artinya perusahaan meglami kesulitan keuangan (financial distress). Pada model zmijewski, dari tahun 2012-2018 perusahaan dinyatakan tidak mengalami kebangkrutan meskipun perusahaan mengalami laba setelah pajak yang bernilai negatif, total utang yang meningkat juga kewajiban lancar yang mengalami kenaikan. Pada model ohlson, tahun 2012 perusahaan diprediksi mengalami kebangkrutan dan pada tahun 2013- 2018 perusahaan dinyatakan tidak mengalami kebangkrutan meskipun perusahaan mengalami total tang yang meningkat, menurunnya modal kerja perusahaan, serta laba yang didapat perusahaan bernilai negatif.
The Effectiveness of Perceived Enjoyment and Brand Engagement in Correlating Gamification Marketing with Online Repurchase Intention in Shopee Game Users Mila Almaudina; Asep Muhammad Ramdan; Dicky Jhoansyah; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2266

Abstract

This study was conducted with the aim of knowing how much influence and effectiveness of perceived enjoyment and brand engagement in mediating the relationship between gamification marketing on online repurchase intention in shopee games users. The research method used in this research is descriptive causal method with a quantitative approach. This research was conducted by distributing questionnaires online to 250 respondents. The data analysis technique in this study is the Structural Equational Modeling (SEM) technique using IBM SPSS AMOS 24 software. The results of this study indicate that the role of perceived enjoyment and brand engagement has a positive and significant effect and is effectively used in the gamification marketing relationship to increase online repeat purchase intention for shopee games users.
Analisis Strategi Orientasi Pasar Dan Penggunaan Sosial Media Instagram Terhadap Keunggulan Bersaing Resti Juwita; Erry Sunarya; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6689

Abstract

The purpose of this study was to determine the effect of market orientation and social media on competitive advantage. The method used in this research is descriptive, associative method with a quantitative approach. The sampling technique used in this study was Non Probability Sampling (purposive sampling) and saturated sampling (Census). The samples taken in this study were 36 MSME Food and Beverage companies in Sukabumi City. The data analysis technique used in this research is multiple correlation coefficient, determination coefficient test, simultaneous test (f test), multiple linear regression, and partial test (t test) to determine the extent of the influence of the two independent variables under study on the variable. dependent. The results showed that there was a positive and significant influence of the market orientation variable on competitive advantage of 0.907, and there was a positive and significant influence of the social media variable on the competitive advantage variable of 0.944. As well as the positive and significant influence of market orientation and social media in increasing competitive advantage by 0.930 or 90.3%, while the remaining 0.970 or 9.7% is influenced by various factors outside of this study. From these results it can be seen that market orientation variables and social media have a positive and significant effect in increasing competitive advantage, although the most dominant influence on competitive advantage is market orientation. Keywords: Market Orientation, Social Media, Competitive Advantage
Analisis Kepuasan Konsumen dan harga terhadap Loyalitas Pelanggan Dina Apriani; Asep Muhammad Ramdan; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6736

Abstract

Competition among local shoe users in retaining consumers and attracting new consumers is a challenge for business people. As one of the efforts to get loyal customers, the local shoe business must develop strategies to attract consumers, including increasing customer satisfaction and also pricing strategies. This study aims to analyze the effect of consumer satisfaction and price on customer loyalty of local shoe users in Sukabumi City. The method in this study used an associative descriptive method with quantitative use. The population in this study were users of local Ventela brand shoes in the city of Sukabumi, the sampling technique was probability sampling with random sampling, and the number of samples in this study was 252 respondents. Data analysis techniques in this study used the correlation coefficient, determination coefficient, simultaneous test (F test), multiple linear regression, and partial test (t-test). The results of the simultaneous analysis show that consumer satisfaction has a positive effect on customer loyalty, and this is consistent with prices which indicate that prices partially have a positive and significant effect on customer loyalty. Keywords: Consumer Satisfaction; Price; Customer Loyalty
Analisis Return On Asset Return On Equity Debt To Asset Ratio Debt To Equity Ratio Terhadap Return Saham (Study Pt. Xl Axiata Tbk Yang Terdaftar Di Bursa Efek Indonesia Periode 2014-2021) Yoga Mudofar Bahri; Kokom Komariah; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6850

Abstract

This study aims to determine financial performance as measured by Debt to Asset Ratio (DAR), Debt to Equity (DER), Return On Assets (ROA), Retun On Equity (ROE) on Stock Returns at PT. XL Axiata Tbk which is listed on the Indonesia Stock Exchange for the 2014-2020 period. The sampling technique was purposive sampling, obtained by companies as research samples, namely: PT. XL Axiata Tbk for the 2014-2021 period. Data collected secondary data with descriptive and associative methods of quantitative approaches. Data analysis technique correlation analysis, analysis of the coefficient of determination, multiple linear analysis, testing the research model f test and testing research research t test with data processing using SPSS 25 software. The results showed that there was a relationship between the variable debt to asset ratio, debt to equity ratio, return on assets , return on equity on stock returns of 0.519 or 51.9% includes the criteria of a strong relationship, debt to asset ratio has a positive and not significant effect on stock returns of 1.416 debt to equity ratio has a positive and insignificant effect on stock returns of 0.042 return on assets has an effect negative and insignificant effect on stock returns of -39.662 return on equity has a positive effect and no significant effect on stock returns of 15.161 Keywords: Debt to Asset Ratio, Debt to Equity Ratio, Return On Assets, Return On Equity, and Return Saham
Analisis Brand Love Terhadap Customers Loyalty Produk Wardah Dengan Customers Engagement Sebagai Variabel Mediasi Windi Yanti; Kokom Komariah; Dicky Jhoansyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari dilakukannya penelitian ini yaitu untuk mengetahui apakah terdapat pengaruh antara Brand Love terhadap Costumers Loyalty produk wardah di Kota sukabumi dengan Costumers Engagement sebagai variabel mediasi. Penelitian ini menggunakan Brand Love sebagai variabel independent (bebas), Costumers Loyalty  sebagai variabel dependent (terikat) dan Costumers Engagement sebagai variabel mediasi. Metode yang di gunakan dalam penelitian ini yaitu metode kuantitatif dengan  pendekatan deskriptif kasual. Teknik pengambilan sampel dalam penelitian ini yaitu dengan melalui teknik non-probability sampling dengan jenis judgmental sampling.  Dengan jumlah responden sebanyak 150 responden pengguna produk wardah di Kota Sukabumi. Teknik analisis yang digunakan dalam penelitian ini yakni Analisis Jalur (Path Analysis) dan berupa data interval. Adapun hasil yang diperoleh dari penelitian yang telah dilakukan dari seluruh pengujian maka terdapat hubungan secara positif dan signifikan antara Brand Love  (X) dengan Costumers Engagement (M), terdapat hubungan secara positif dan signifikan  antara Costumers Engagement (M) dengan Costumers Loyalty (Y) dan Costumers Engagement dapat memediasi hubungan antara Brand Love  (X) dengan  Costumers Loyalty (Y).
Studi Komparatif: Pengembalian Saham dan Volume Perdagangan Saham Sebelum dan Sesudah Merger Pada PT. Indosat Ooredoo Hutchison, Tbk Rima Praditya Septiani; Erry Sunarya; Dicky Jhoansyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2378

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan return saham dan volume perdagangan saham sebelum dan sesudah merger yang dilakukan oleh PT. Indosat, Tbk dan PT. Hutchison 3 Indonesia yang saat ini berganti nama menjadi PT. Indosat Ooredoo Hutchison, Tbk. Penelitian ini merupakan penelitian kuantitatif dengan metode penelitian deskriptif dan komparatif. Objek pada penelitian ini adalah return saham (X1), Volume Perdagangan Saham (X2) dan Merger (Y). Sampel yang digunakan adalah t-30 hari dan t+30 hari dengan teknik purposive sampling. Sumber data yang digunakan adalah data sekunder dan studi kepustakaan. Teknik analisis data dimulai dari uji normalitas, terdapat dua cara untuk menguji hipotesis yaitu paired sample t-test dan uji Wilxocon Signed Ranks Test. Pada penelitian ini uji hipotesis dianalisis menggunakan uji Wilxocon Signed Ranks Test karena hasil uji normalitas data return saham dan volume perdagangan saham berdistribusi tidak normal dengan pengolahan data menggunakan SPSS. Hasil penelitian menunjukkan tidak terdapat perbedaan yang signifikan pada return saham sebelum dan sesudah merger dilakukan, sedangkan untuk volume perdagangan saham terdapat perbedaan yang signifikan antara sebelum dan sesudah merger dilakukan selama periode pengamatan.
ANALISIS SUASANA KAFE DAN GAYA HIDUP TERHADAP KEPUTUSAN BERKUNJUNG PADA KAFE BERBASIS HOTEL Reni Uniana; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2573

Abstract

Today the cafe business is increasingly everywhere, because the cafe business has also penetrated the hospitality industry. Z generation is the largest population in Indonesia. Eating and drinking outside activities occupy the fifth position from the allocation of z generation funds. The problem in this study is the price offered by hotel-based cafes which is quite expensive for z generation in Sukabumi City. This study is to determine the effect of café atmosphere and lifestyle on visiting decisions. This study uses multiple linear regression data processing techniques. The sample of this study are 383 people from z generation who had visited a cafe based on data collection via a Google questionnaire using cluster sampling techniques. The results of partial testing (t-test) of two independent variables the atmosphere of the cafe and lifestyle, each of which has a significant positive influence on the decision to visit. Simultaneous test results show that the atmosphere of the cafe and lifestyle together influence purchasing decisions. The coefficient of determination show that the cafe atmosphere and lifestyle contribute 11.7649% to visiting decisions while the remaining 88.2351% can be influenced by other variables except in this study.
ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN Karin Maulia Sulaeman; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2594

Abstract

The purpose of this study is to analyze customer relationship management and customer value on customer loyalty. The author uses quantitative research methods with descriptive and associative approaches. The population used in this study were customers of PT KAI DAOP I Sukabumi Station. In this study, researchers used a purposive sampling technique. From the customer population of PT KAI Sukabumi, the researchers decided to use the Cochra formula, with a total of 385 samples. The data analysis technique used is the classical assumption test, multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test).The results showed that partially customer relationship management and customer value have an effect on customer loyalty. The contribution of the influence of customer relationship management variables and customer value on customer loyalty is 58.4%. While the remaining 41.6% is influenced by other variables outside the sales of this regression or variables that are not examined.
Analisis Reputasi Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Rifki Ramdhan; Kokom Komariah; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6567

Abstract

Based on the results of the study it was found that purchasing decisions had decreased, which was seen from the data on the best-selling laptop brands in 2020, where the Lenovo laptop brand was ranked 4th, only obtaining an assessment index of 10.3%. This study aims to determine the effect of brand reputation and product quality on purchasing decisions at the Muhammadiyah University of Sukabumi. The method used in this research is descriptive and associative with a quantitative approach. The data collection method uses a questionnaire, which is then analyzed using multiple regression with the classical assumption test. The sampling technique in this study used a probability sampling technique, the samples used in this study were 100 student respondents at the Muhammadiyah University of Sukabumi. The results of this study show that there is a simultaneous relationship between the variables Brand Reputation and Product Quality on Purchasing Decisions with the results F count 113.458 > F table 3.089 and the T-Test test shows that the brand reputation variable on purchasing decisions has an insignificant positive effect, while the variable Product quality has a positive and significant effect on purchasing decisions. Keywords: Brand Reputation, Product Quality, Purchase Decision
Co-Authors Acep Samsudin Afra Maulia Ai Nurhalimah Aisha, Salsabil Alayya, LA Syara Alfana Duwi Alamanda Aliya Nurfauzia Amira Tussa'Adah Anak Agung Gede Sugianthara Andi Sopandi Andre Reymon Nirwana Aneu Lutfiana Anggita Dwi Rahmatika Anisa Nur Oktaviani Annisa, Annisa Mardiana Ramdhani Any Octaviany Asep Muhamad Ramdan Asep Muhammad Ramdan Aufa Salwa Hidayat Aulia Agustian Awaliyah, Nanda Putri Bagja Pasca Ramadhan Bilqis Nabillah Galih Bima Zikrillah Haq Bobby Billian Ramadhan Bunga Hanifah Cindy Fitriya Dara Almira Deni Muhammad Danial Deria Cahya Fitriadi Desti Karimah Deuis kartinah Dewi, Fitriani Deya Mentari Octavia Anugerah Dina Apriani Dion Setianto Elsa Amaliana Elsa Gusfryani Elsa Yulianti Elsa Yuniar Erik Candra Pertala Erry Sunarya Erry Sunarya Fadhila Wanda Hidayati Faizal Mulia Z Fajar Bayhaq, Tegar Fauzi Ikhsan Fazrin Febriani, Selvy Fendira lutfianisa Fhirda Putriana Ulpa Fikri Ahmad Fauzi Gunawan, Meilani Gusfryani, Elsa Hana Alvita Haniifah , Khairunnisa Hanna Friska P Friska P Hudaya, Syalva Fauzia Ilham Purnama Putra Intan Firmantiny Yulia Intana Audri Frikatiani Ira Ardyani Isa, Indra Griha Tofik Iwan Rizal Setiawan Jauza Dzahabiyya Juliaristanti, Vira Karin Maulia Sulaeman Kokom Komariah Kokom Komariah Lala Febby Ardiany Leonita Siwiyanti Lia Amelia Lienry Salsia Putri Suryadi Linda Novita Dewi Lindiana, Resa Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Listiawati, Pika Lulu Almarjan Lulu Luciana Luthfi Aulazia Fatahillah Mazzlida Mat Deli Mila Almaudina Mita Tri Utami Mitha Tri Mutiar Moch Lutfi Gunawan Mochamad Anton Wiguna Saputra Mochammad Sigit Satibi Muhamad Ramdan, Asep Muhammad Rahmatullah, Muhammad Muhammad Tasbit Hamzah Ramdani Murty, Try Mustika Nabila Salsabila Rahman Najma Alifia Nanda Putri Awaliyah Nazri Raihan, Muhammad Nazriel, Muhammad Neneng Maesyarah Neng Nia Fania Nor Norisanti Novy Anggraini Nurdianti, Resti Nurjanah, Disa Siti Nurmala, Resa Pika Pirliana Pitriani, Elsa Priyanti Handayani R Deni Muhammad Danial Rahmatika, Anggita Dwi Raihan Mughits Shalshabill Ramdan, Asep M. Ramdan, Asep Muhammad Ramdani, Muhamad Sahrul Rana Putra Pamungkas Refi Sandria Oktapiadi Reina Riswanti Pertiwi Reni Uniana Resa Nurmala Resta Restiani Resti Juwita Resti Yunisa Restiani, Resta Ria Mulvianti Riana Afriansyah Rifki Ramdhan Rika Indriani Rika Nur Rahmawati Rima Praditya Septiani Rini Anisa Riri Rifardi Riska Riska Riska Riska Risma Melati Risnanamawati Risnanamawati Rivaldi Muslim Ruswandi Rizki Akbari Rizky Anugerah Pratama Rosanti Rosanti Sahira Nurjehan Saidah, Siti Aulia Salsabil Aisha Salsabila Khoirunnisa Sami Raras Sarah Nurlaeli Tanzil Selawati Selawati Setianto, Dion Siti Nur Syipa Siti Nuraeni Sonia Firdaus Sopyan Saori Srimaulani, Vina Sulaeman, Karin Maulia Sunarya, Erry Sunarya, Erry Suryana, Erry Syaban, Agil Syawaliyah, Nisrina Syifaurrohmah, Syifaurrohmah Tarisa Nur Fadilah Tetty Sufianty zafar Ujang Sumarwan Uniana, Reni Vira Juliaristanti Wahyu Restu Illahi Widya Nindi Pratiwi Wijaya, Sukma Winda Astri HIdayat Windi Yanti Wiwin Rosmiyanti Agustin Yeti Laelasari Yoga Mudofar Bahri Zafar, Tetty Suffianty Zafar, Tetty Sufianty Zahra, Nadabila