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All Journal Ekonomi Bisnis Kinerja Jurnal Manajemen Atma Jaya Widya Cipta : Jurnal Sekretari dan Manajemen Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Bina Praja Jurnal Inada: Kajian Perempuan Indonesia di Daerah Tertinggal, Terdepan, dan Terluar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Sebatik EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Kreativitas PKM Surya Abdimas Jurnal REP (Riset Ekonomi Pembangunan) Journal Of Management Science (JMAS) Jurnal Pendidikan dan Konseling Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Jurnal Abdimas Bina Bangsa Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Decode: Jurnal Pendidikan Teknologi Informasi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Minfo Polgan (JMP) Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) Journal of Management and Digital Business Jurnal Ilmu Manajemen & Ekonomika JUPADAI : Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Dinamika Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen
Maria Augustin Lopes Amaral
Universitas Katolik Widya Mandira
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Journal : Journal Of Management Science (JMAS)

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The effect of the demarketing anti-smoking campaigns on tobacco package warning labels and its implications on the intention to quit smoking Apryanus Fallo; Jou Sewa Adrianus; Maria Augustin Lopes Amaral
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.245

Abstract

Efforts or tools to permanently or temporarily reduce or maintain demand for consumption of certain products or services are defined as demarketing. The impact of this fact makes the government and the private sector have to use a demarketing scheme to deal with this situation. This study was conducted to determine the effect of anti smoking campaigns and tobacco package warning labels have an impact on attitude toward smoking and intention to quit smoking. This research is descriptive quantitive research with 150 respondents were collected by convenience sampling method. This study uses SEM AMOS Version 24 analyze to test the data. The result of this study is anti smoking campaigns has a positive significant to attitude toward smoking, tobacco package warning labels has a positive significant to attitude toward smoking, attitude toward smoking has a positive significant to intention toward smoking.
Co-Authors Adri Gabriel Sooai Adrianus Ketmoen Afrianus Jenudin Alfry Aristo Jansen Sinlae An, Clarisa Margareth Andrian Haro Ang, Clarisa Margareth Ang, Clarisa Margaretha Anggelina Delviana Klau Anggraeny Paridy Anita Sain Anjani Musika Anselmus Boy Baunsele Antonia Kurniawan Wati Lau Antonius Mado Lama Uran Aplianus Yanto Taek Apolinarius Manek Usboko Apolonia Loda Apryanus Fallo Apryanus Fallo Aptianti Skolastika Fahik Bau Mau, Ignatia Thomasita Baunsele, Anselmus Beatrix Yunarti Manehat Bery , Roy Renaldy Weny Boelan, Erly G. Boelan, Erly Grisca Boikh, Ananda Oky Mekel M. Bria, Kristina Brito, Manuel Burin, Stefanie Noviega Bribin David Manafe Dea Prichillya Tjandring Djuang, Gaudensius Djuang, Maria Adelaide A Elita, Alya Engelbertus G. Ch. Watu Engelbertus G. Ch. Watu Enike Tje Dima Enike Tje Yustin Dima Erly Grizca Boelan Eugenius Dwi Ardhika Irianto Eunike Meilia Doema Falo, Ijebi Antonio Claudio Ferdinand Romelus Anigomang Firmansyah, Mariano Florian G. A. Toni Florianus Kun Fatima Fransiska Ivon Kaka Fransiska Yosephina Yunita Lukas Gani, Elisabeth Adelia Merdeka Wati Gani, Elisabeth Adelia Merdekawati Gaudensius Djuang Gerardus Diri Tukan Gokok, Gaspar Antonius Padua Rapok Gokok, Gaspar Risno Rapok Hasmin, Maria Osinta Hedwigh Hendrikus Temai Lejap Hendrikus Don Sama Lelo Hermanus, Chantika Elisabeth Hildegardis Missa Ignatia Thomasita Bau Mau Ignatius Pricher Agung Nirwanto Samane Jesica Mirna Aprilia Jou Sewa Adrianus Klau, Anggelina Delviana Kurniasandy, Azriel Rizky Latuheru, Grace Rianti Lay, Raimundus Andreano Lorenza, Devina Claudia Luan, Olyva Renyarosari Lusiana Ngeppe Maria Adveyna Barek Keda Lamabelawa Maria Bernadethe Mawarni Gelu Wutun Maria Damaina Tiberia Roga Maria Febriyanti Paba Keo Maria Ines Teresa Ximenes Maria O. Krisdayanti Maria Viorela Perada Payong Mariela Paskalina Fridolin Tahu Martinus Yongki Efi Mau, Ignatia Thomasita Bau Maximelianus Manek Amleni Maximianus Ardon Bidi Maximus M Taek Medho, Yohana Fransiska Naben, Pricilia Meysi Nani, Paskalis A. Ndun, Maria Aprilia Velangkani Paskalis Andrianus Nani Paulus Adrianus K. L. Ratumakin Pena, Veronika Ruba Priscilla M. A Hornay Ratumakin, Paulus A. K. L. Rere Paulina Bibiana Rofina M. Rua Rosadalima Tisu Selfiana Goetha Seran, Adiutrix Maria Irayanti Setiawan, Apolinaris Silva, Marcella Da Silviana Lusia Samara Simon Sia Niha Solly Aryza Stanis Man Stefanie Noviega Bribin Burin Su, Konstantinus Taek, Maximus M. Taninhelon, Defita Desideria Thei, Johan Sarlinto Timuneno, Antonius Yohanes Wiliam Tuas, Maria Clarita Tukan, Gerardus D. Veronika Ignasia Moruk Mali Viany Cecilia Pah Watu, Engelbertus Gloria Christy Watu, Engelbertus Gloria Chrsty Watu, Engelbertus Glory Christy Wutun, Maria Bernadethe Mawarni Gelu Yasinta S. Enes Yolinda Yanti Sonbay