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All Journal Ekonomi Bisnis Jurnal Pariwisata Pesona Jurnal Manajemen Atma Jaya Widya Cipta : Jurnal Sekretari dan Manajemen Empowerment : Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Ekonomi dan Bisnis Journal of Innovation in Management, Accounting and Business Innovative: Journal Of Social Science Research ORGANIZE: Journal of Economics, Management and Finance Amkop Management Accounting Review (AMAR) Jurnal Dinamika Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen
Apryanus Fallo
Universitas Katolik Widya Mandira
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pendampingan pengembangan produk dan pemasaran potensi pariwisata desa Kuanheun Amaral, Maria Augustin Lopes; Watu, Engelbertus G. Ch.; Sinlae, Alfry Aristo Jansen; Fallo, Apryanus; Man, Stanis
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25389

Abstract

Abstrak Tujuan dari kegiatan pengabdian masyrakat adalah melakukan pelatihan dan bimbingan teknis kepada desa Kuanheun sebagai salah satu desa yang memiliki potensi desa wisata yang berada di Kabupaten Kupang. Memiliki banyak potensi wisata yang bisa dikembangkan dari daerahnya untuk dijadikan harta karun pengembangan pariwisata agar dapat meningkatkan pendapatan masyarakat. Saat wisata ditingkatkan akan mendorong UMKM makanan dan lainnya pun bergerak. Desa Kuanheun dikunjungi sedikit wisatawan dan tidak dijadikan sebagai ladang uang bagi Desa tersebut Ketika ada wisatawan yang berkunjung. Metode dalam kegiatan pengabdian ini adalah persiapan, pelaksanaan dan evaluasi. Pendampingan, pelatihan dan bimbingan teknis perlu diterapkan agar mampu mengembangkan wisata alam di Desa Kuanheun. Dengan dokumen STP pelaku UMKM, pengurus BUMDes dan ibu-ibu PKK tahu tentang target pasar yang jelas dan promosi yang tepat bisa diterapkan. Kegiatan pengabdian berjalan dengan baik dan lancar. Peserta berharap kedepan bisa memberikan pelatihan lanjutan. Kata kunci: desa wisata; segmenting; targeting; positioning; social media marketing Abstract The aim of the community service activities is to provide training and technical guidance to Kuanheun village as one of the villages with tourism village potential in Kupang Regency. It has a lot of tourism potential that can be developed in the region to become a treasure trove of tourism development in order to increase people's income. When tourism is increased, it will encourage food and other MSMEs to move. Kuanheun Village is visited by few tourists and is not used as a source of money for the village when tourists visit. The methods in this service activity are preparation, implementation and evaluation. Assistance, training and technical guidance need to be implemented to be able to develop natural tourism in Kuanheun Village. With the STP document, MSME actors, BUMDes administrators and PKK women know about a clear target market and appropriate promotions can be implemented. Service activities run well and smoothly. Participants hope that in the future they can provide further training Keywords: tourist village; segmenting; targeting; positioning; social media marketing
Improving destination attachment and revisiting tourist intention of mount Mutis cultural heritage East Nusa Tenggara Niha, Simon Sia; Goetha, Selfiana; Fallo, Apryanus; Nay, Yustina Alfira
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15786

Abstract

Tourist destinations are one aspect that supports the economic development of a region. The selection of tourist destinations in the modern era cannot be separated from the help of social media where tourist destinations can be promoted and can be accessed by prospective tourists, whenever and wherever they are. This study was conducted at the Gunung Mutis Cultural Heritage tourist destination located in NTT Province. The purpose of the study was to see the magnitude of the influence of Destination Brand Personality, Destination Influencer, and Tourist Personality, on Destination Attachment and Revisit Intention of Tourists at the Gunung Mutis Cultural Heritage. The research method used is a quantitative method using the Structural Equation Modeling (SEM) Partial Least Square (PLS) analysis tool. The sample in this study amounted to 175 respondents who had visited the Gunung Mutis tourist destination. The results showed that Destination Brand Personality had no significant effect on Destination Attachment or Revisit Intention. Meanwhile, Influencer of Destination had a significant influence on Destination Attachment and Revisit Intention. The Tourist Personality variable is proven to have a significant effect on Destination Attachment, but does not have a significant effect on Revisit Intention. This study can provide theoretical and practical contributions in the development of destination marketing science, especially in understanding how destination personality, tourist personality, and the role of local Influencers influence tourist attachment to the destination and encourage revisit intentions. In addition, the results of this study can also be a reference for tourism actors and destination managers in designing more effective promotional strategies through the use of local Influencers who are culturally and emotionally relevant to target tourists.
The Role of Digital Literacy in Mediating the Influence of Regulations and Organizational Support on Lecturer Career Development in East Nusa Tenggara Paridy, Anggraeny; Man, Stanis; Fallo, Apryanus
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3316

Abstract

This research is titled The Role of Digital Literature in Mediating the Influence of Regulation and Organization Support Towards the Growth of Lecturers’ Career in East Nusa Tenggara. Government regulations serve as a lecturer’s guide to the growth of their career. The role of Digital Literature is important to provide information and reports on the Lecturer’s growth. The purpose of this research is to figure out if Regulation, Organization Support has a significant impact on the growth of a Lecturer’s Career, and if the role of Digital Literature can mediate the influence of Regulation and Organization’s Support on the growth of one’s career. This research is being held in East Nusa Tenggara, the object of this research are lecturers who work in National University and Private University, the researched population are the entire lecturers that worked in East Nusa Tenggara, the samples were set as much as 174 lecturers according to the questioner given In determining the sampling technique with random action sampling, the analytical tool used is SEM PLS. The result of this research is the Regulation and Organization Support, which is significant for the Growth of lecturers’ careers and for understanding how Digital Literature mediates the influence of Regulation and Organization Support on lecturers’ careers in East Nusa Tenggara. This is supported by achieving the optimal value or significance, by the contribution of each variable studied, or by a robust coefficient of determination.
EDUKASI DAN IMPLEMENTASI STRATEGI PEMASARAN RITEL BERKELANJUTAN UNTUK MENDUKUNG PENGEMBANGAN KEWIRAUSAHAAN ANAK MUDA DENGAN PEMANFAATAN TEKNOLOGI Fallo, Apryanus; Noviega Bribin Burin, Stefanie; Arbania, Septiani; Goetha, Selfiana; Thomasita Bau Mau, Ignatia; Paridy, Anggraeny; Firmansyah, Mariano; H.T Lejap, Hedwigh; Sia Niha, Simon; Akbar Nursad, Mohhamad; Herodian Suni, Yohana
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan motivasi anak muda dalam mengembangkan usaha ritel berbasis teknologi digital yang ramah lingkungan dan berkelanjutan. Program ini dilaksanakan melalui pendekatan pengorganisasian komunitas dengan metode partisipatif yang melibatkan peserta secara aktif sejak tahap perencanaan, pelaksanaan, hingga evaluasi.Tahapan kegiatan diawali dengan pre-test untuk mengukur tingkat pemahaman awal peserta mengenai bisnis ritel, minat berwirausaha, dampak sosial-lingkungan, serta pemanfaatan media sosial sebagai sarana pemasaran. Selanjutnya dilakukan sosialisasi dan Focus Group Discussion (FGD) untuk memperdalam pemahaman dan menggali ide serta tantangan yang dihadapi anak muda dalam memulai usaha. Kegiatan dilanjutkan dengan pelatihan dan pendampingan mengenai strategi pemasaran digital, pembuatan konten promosi, serta penyusunan rencana bisnis sederhana. Di akhir kegiatan, dilakukan post-test guna mengevaluasi peningkatan pengetahuan dan keterampilan peserta.Hasil kegiatan menunjukkan adanya peningkatan signifikan pada aspek pemahaman bisnis ritel, kemampuan pemanfaatan media sosial untuk pemasaran, serta motivasi berwirausaha di kalangan anak muda. Selain itu, kegiatan ini juga mendorong terbentuknya komunitas wirausaha muda sebagai wadah kolaborasi dan pengembangan usaha bersama.Secara keseluruhan, kegiatan pengabdian ini berhasil memberikan dampak positif terhadap pemberdayaan ekonomi anak muda melalui penguatan kapasitas kewirausahaan digital yang kreatif, mandiri, dan berorientasi pada keberlanjutan sosial dan lingkungan.
PELATIHAN DIGITAL ENTERPRENEURSHIP UNTUK MENINGKATKAN KEMAMPUAN BERWIRAUSAHA BAGI GENERASI MUDA PADA ORGANISASI MUDA KATOLIK GEREJA ST. FRANSISKUS ASISI KOLHUA Goetha, Selfiana; Thomasita Bau Mau, Ignatia; Firmansyah, Mariano; Noviega Bribin Burin, Stefanie; Arbania, Septiani; Fallo, Apryanus; Hendrikus Temai Lejap, Hedwig; Seran, Paskalis; Manafe, David; Silver Crespo Koy, Herman
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

Kewirausahaan memiliki peran strategis dalam meningkatkan perekonomian masyarakat, namun rendahnya literasi digital dan keterampilan berwirausaha masih menjadi tantangan bagi generasi muda. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan digital entrepreneurship bagi Orang Muda Katolik (OMK) Gereja St. Fransiskus Asisi Kolhua melalui pelatihan yang mencakup digital marketing, pembuatan konten promosi, desain pamflet, dan pengelolaan toko online. Metode yang digunakan meliputi penelitian lapangan, wawancara, seminar, pelatihan teknis, pendampingan, dan evaluasi. Hasil pre-test menunjukkan pemahaman peserta masih sangat terbatas, namun setelah mengikuti pelatihan terjadi peningkatan signifikan pada pengetahuan dan keterampilan mereka. Peserta mampu menghasilkan konten digital, merancang toko online sederhana, serta menerapkan strategi pemasaran digital. Beberapa anggota OMK mulai merintis usaha kecil berbasis digital. Kegiatan ini memberikan dampak positif terhadap pemberdayaan ekonomi generasi muda dan menjadi model kemitraan efektif antara perguruan tinggi dan komunitas gereja.
OPTIMALISASI PERENCANAAN SUMBER DAYA MANUSIA (SDM) DAN PENGUATAN STRUKTURAL UNTUK MENDUKUNG PEMBENTUKKAN KOPERASI BAGI IBU-IBU ARISAN” Noviega B. Burin, Stefanie; Firmansyah, Mariano; Bau Mau, Thomasita; Arbania, Septiani; Paridy, Anggraeny; Goetha, Selfiana; Manafe, David; Fallo, Apryanus; H.T Lejap, Hedwigh; Jessicca M. Paka, Angelica
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i2.849-855

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan ibu-ibu arisan di RT 20 RW 006 Kelurahan Kolhua, Kecamatan Maulafa, Kota Kupang dalam mengelola sumber daya manusia (SDM) serta memperkuat struktur organisasi guna mendukung pembentukan koperasi baru. Permasalahan utama yang dihadapi kelompok adalah kurangnya pemahaman mengenai perbedaan antara arisan dan koperasi, serta lemahnya pengelolaan SDM dan keuangan kelompok. Metode pelaksanaan menggunakan pendekatan Participatory Community Development Approach yang menekankan partisipasi aktif masyarakat dalam seluruh tahapan kegiatan, mulai dari identifikasi kebutuhan, perencanaan, pelaksanaan sosialisasi dan pelatihan, hingga evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta mengenai konsep dasar koperasi, sistem keanggotaan, pengelolaan SDM, serta pengelolaan keuangan sederhana. Peserta mampu memahami struktur organisasi koperasi, fungsi kepengurusan, serta prinsip-prinsip manajemen yang mendukung keberlanjutan organisasi. Respon peserta yang antusias serta hasil post-test yang meningkat menandakan keberhasilan kegiatan dalam mengubah pola pikir kelompok arisan menjadi kelompok ekonomi produktif berbasis koperasi. Secara keseluruhan, kegiatan ini berkontribusi positif dalam pemberdayaan masyarakat tingkat RT dengan membangun kesadaran kolektif, semangat gotong royong, dan kesiapan membentuk koperasi mandiri yang mampu meningkatkan kesejahteraan ekonomi anggota secara berkelanjutan.
STRATEGIC MODEL FOR IMPROVING THE PERFORMANCE AND GROWTH OF LOCAL FOOD SME’s IN EAST NUSA TENGGARA Dima, Enike Tje Yustin; Sjioen, Alya Elita; Watu, Engelbertus G. Ch.; Fallo, Apryanus; Su, Konstantinus; Amaral, Maria Augustin Lopes
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.26

Abstract

Small and medium-sized enterprises (SME’s) in the local food sector in East Nusa Tenggara play an important role in driving regional economic growth while preserving local wisdom. This study aims to analyze the influence of market sensing, innovativeness, knowledge, motivation, partnership quality, and IT capability on the growth of local food SME’s. The research method employed is a quantitative approach through a survey of 165 SME’s operators, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The analysis results indicate that market sensing, knowledge, motivation, and partnership quality have a significant impact on SME’s growth. Conversely, innovativeness and IT capability do not have a significant impact. These findings emphasize that the ability to understand market needs, manage business knowledge, maintain entrepreneurial motivation, and establish quality partnerships are the primary determinants of the growth of local food SME’s. Meanwhile, limited resources, low digital literacy, and local consumer preferences for traditional products are factors that explain the weak contribution of innovation and information technology. This study contributes to the development of literature by reaffirming the relevance of the Resource-Based View and Dynamic Capabilities View theories in the context of SME’s in island regions. Practically, business actors need to strengthen market sensing, enhance knowledge capacity, and build strategic partnership networks. Further studies are recommended to examine the role of mediating factors, policy support, and the dynamics of SME’s growth in the long term.
Green Trust as Mediator in Green Sharing Intention of Palmyra palm Packaging among Generation Z Amaral, Maria Augustin Lopes; Haro, Andrian; Ketmoen, Adrianus; Fallo, Apryanus; Watu, Engelbertus G. Ch.; Ang, Clarisa Margaretha; Gani, Elisabeth Adelia Merdeka Wati
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.11527

Abstract

This study examines how perceived credibility, eco-literacy, and environmental awareness shape green trust and ultimately increase green sharing intention toward environmentally friendly packaging made from palmyra palm in the context of Generation Z in Kupang. The aim is to emphasize the central role of green trust as a psychological bridge between perception, knowledge, and awareness with green information sharing behavior that has advocacy value. The method used is a quantitative survey based on an attitude scale questionnaire, with analysis using Partial Least Squares Structural Equation Modeling. This study involved 144 respondents. The results show that green trust directly drives green sharing intention, perceived credibility directly drives green sharing intention, while perceived credibility, eco-literacy, and environmental awareness strengthen green trust; subsequently, green trust mediates the influence of these three factors, thereby driving stronger sharing intentions. In the context of palmyra palm packaging, trust provides psychological legitimacy to sustainability claims and channels environmental awareness impacts through more stable beliefs. Theoretically, this study enriches the green marketing literature by introducing an integrated framework that positions green trust as a mediating mechanism linking credibility, ecological literacy, and awareness with green sharing intentions, while expanding the discourse that previously focused more on green purchasing intentions. Practically, these findings provide concrete guidance for companies and policymakers to strengthen transparent communication strategies, develop ecological literacy programs, and intensify environmental awareness campaigns to encourage consumer advocacy and expand the adoption of sustainable palm based packaging as an alternative to single-use plastics.
Digital Tourist Storytelling and Its Impact on Tourist Visits to the Mount Mutis Nature Reserve Goetha, Selfiana; Fallo, Apryanus; Nay , Yustina Alfira; Niha, Simon Sia
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3292

Abstract

This study is motivated by the low utilization of digital media in promoting natural destinations such as the Mutis Nature Reserve, despite the potential of travel narratives on social media to increase tourists' interest in visiting. The purpose of this study is to analyze the effect of Digital Tourist Storytelling on social media on Digital Tourist Engagement and Electronic Word of Mouth (E-WOM), as well as its impact on Tourists' Visiting Decisions. A quantitative approach was employed using a purposive sampling method involving 304 respondents who had previously visited Mount Mutis. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Digital Tourist Storytelling has a positive and significant effect on both Digital Tourist Engagement and Tourists' Visiting Decisions, while Digital Tourist Engagement and E-WOM also significantly influence Visiting Decisions. Indirectly, storytelling influences Visiting Decisions through Engagement and E-WOM. These findings confirm that authentic and engaging digital narratives are effective in enhancing tourist involvement, fostering positive communication, and increasing tourists' interest in visiting natural destinations.
Co-Authors Abraham B. Nomleni Adrianus Ketmoen Akbar Nursad, Mohhamad Alfry Aristo Jansen Sinlae Andrian Haro Ang, Clarisa Margaretha Anggelina Delviana Klau Anggraeny Paridy Anjani Musika Aptianti Skolastika Fahik Arbania, Septiani Bau Mau, Thomasita Burin, Stefanie N.B. Burin, Stefanie Noviega Birbin Burin, Stefanie Noviega Bribin David Manafe Djuang, Gaudensius Engelbertus G. Ch. Watu Engelbertus G. Ch. Watu Enike Tje Yustin Dima Firmansyah, Mariano Fransiskus Moda Gani, Elisabeth Adelia Merdeka Wati Gaudensius Djuang H.T Lejap, Hedwigh Hedwigh Hendrikus Temai Lejap Hendrikus Temai Lejap, Hedwig Henny Angri Manafe Herodian Suni, Yohana Ignatia Thomasita Bau Mau Jessicca M. Paka, Angelica Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Damaina Tiberia Roga Maria M. Sakunab Maria Magdalena Ina Bewa Maria Yulita Hoar Mau, Ignatia Thomasita Bau Mogi, Vinsensia O. Mona, Handly Bernadus Biku Nay , Yustina Alfira Noviega B. Burin, Stefanie Noviega Bribin Burin, Stefanie Panie, Tirvan Markus Rosadalima Tisu Sakan, Kornelis Aryanto Selfiana Goetha Seran, Paskalis Silver Crespo Koy, Herman Simon Sia Niha Stanis Man Stefanie Noviega Bribin Burin Su, Konstantinus Thomas Ola Langoday Thomasita Bau Mau, Ignatia Uri, Falenria Watu, Engelbertus Gloria Christy Watu, Engelbertus Glory Christy Wutun, Maria B.M.G. Yustina Alfira Nay Zevania Rovianti Nggorong