Article Per Year (5 Year)
p-Index From 2021 - 2026
3.212
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Jurnal Manajemen Atma Jaya Widya Cipta : Jurnal Sekretari dan Manajemen Empowerment : Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Jurnal Kreativitas PKM GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Ekonomi dan Bisnis Journal of Innovation in Management, Accounting and Business Innovative: Journal Of Social Science Research ORGANIZE: Journal of Economics, Management and Finance Jurnal Dinamika Manajemen
Apryanus Fallo
Universitas Katolik Widya Mandira
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pendampingan pengembangan produk dan pemasaran potensi pariwisata desa Kuanheun Amaral, Maria Augustin Lopes; Watu, Engelbertus G. Ch.; Sinlae, Alfry Aristo Jansen; Fallo, Apryanus; Man, Stanis
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25389

Abstract

Abstrak Tujuan dari kegiatan pengabdian masyrakat adalah melakukan pelatihan dan bimbingan teknis kepada desa Kuanheun sebagai salah satu desa yang memiliki potensi desa wisata yang berada di Kabupaten Kupang. Memiliki banyak potensi wisata yang bisa dikembangkan dari daerahnya untuk dijadikan harta karun pengembangan pariwisata agar dapat meningkatkan pendapatan masyarakat. Saat wisata ditingkatkan akan mendorong UMKM makanan dan lainnya pun bergerak. Desa Kuanheun dikunjungi sedikit wisatawan dan tidak dijadikan sebagai ladang uang bagi Desa tersebut Ketika ada wisatawan yang berkunjung. Metode dalam kegiatan pengabdian ini adalah persiapan, pelaksanaan dan evaluasi. Pendampingan, pelatihan dan bimbingan teknis perlu diterapkan agar mampu mengembangkan wisata alam di Desa Kuanheun. Dengan dokumen STP pelaku UMKM, pengurus BUMDes dan ibu-ibu PKK tahu tentang target pasar yang jelas dan promosi yang tepat bisa diterapkan. Kegiatan pengabdian berjalan dengan baik dan lancar. Peserta berharap kedepan bisa memberikan pelatihan lanjutan. Kata kunci: desa wisata; segmenting; targeting; positioning; social media marketing Abstract The aim of the community service activities is to provide training and technical guidance to Kuanheun village as one of the villages with tourism village potential in Kupang Regency. It has a lot of tourism potential that can be developed in the region to become a treasure trove of tourism development in order to increase people's income. When tourism is increased, it will encourage food and other MSMEs to move. Kuanheun Village is visited by few tourists and is not used as a source of money for the village when tourists visit. The methods in this service activity are preparation, implementation and evaluation. Assistance, training and technical guidance need to be implemented to be able to develop natural tourism in Kuanheun Village. With the STP document, MSME actors, BUMDes administrators and PKK women know about a clear target market and appropriate promotions can be implemented. Service activities run well and smoothly. Participants hope that in the future they can provide further training Keywords: tourist village; segmenting; targeting; positioning; social media marketing
Co-Authors Abraham B. Nomleni Adrianus Ketmoen Alfry Aristo Jansen Sinlae Andrian Haro Ang, Clarisa Margaretha Anggelina Delviana Klau Anggraeny Paridy Anjani Musika Aptianti Skolastika Fahik Burin, Stefanie N.B. Burin, Stefanie Noviega Birbin Burin, Stefanie Noviega Bribin David Manafe Djuang, Gaudensius Engelbertus G. Ch. Watu Engelbertus G. Ch. Watu Firmansyah, Mariano Fransiskus Moda Gani, Elisabeth Adelia Merdeka Wati Gaudensius Djuang Hedwigh Hendrikus Temai Lejap Henny Angri Manafe Ignatia Thomasita Bau Mau Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Damaina Tiberia Roga Maria M. Sakunab Maria Magdalena Ina Bewa Maria Yulita Hoar Mau, Ignatia Thomasita Bau Mogi, Vinsensia O. Mona, Handly Bernadus Biku Panie, Tirvan Markus Rosadalima Tisu Sakan, Kornelis Aryanto Selfiana Goetha Seran, Paskalis Simon Sia Niha Stanis Man Stefanie Noviega Bribin Burin Thomas Ola Langoday Uri, Falenria Watu, Engelbertus Gloria Christy Watu, Engelbertus Glory Christy Wutun, Maria B.M.G. Zevania Rovianti Nggorong