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All Journal Techno.Com: Jurnal Teknologi Informasi International Journal of Artificial Intelligence Research Technomedia Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) ADI Journal on Recent Innovation (AJRI) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) ProBisnis : Jurnal Manajemen International Journal of Cyber and IT Service Management (IJCITSM) Startupreneur Business Digital (SABDA Journal) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Blockchain Frontier Technology (BFRONT) Journal of Computer Science and Technology Application
Adam Faturahman
Universitas Raharja
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Impact of Blockchain Enhanced Digital Marketing on Brand Awareness of Solar Panels Adam Faturahman; Nada Shofa Lubis; Nizariah; Nuke Puji Lestri Santoso; Alfri Adiwijaya; Mihkel Madisson
Blockchain Frontier Technology Vol. 5 No. 1 (2025): Blockchain Frontier Technology
Publisher : Indonesian Association of Higher Education in Informatics and Computing (APTIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i1.781

Abstract

This research examines the impact of digital marketing and blockchain technology on enhancing brand awareness for solar panel products offered by PT REY, with a special focus on integrating local wisdom. As the renewable energy sector grows rapidly in Indonesia, solar panels have emerged as a promising solution. However, the challenge of low brand awareness remains significant for PT REY. Digital marketing is a crucial strategy to overcome this challenge and expand the company’s reach. In this study, Structural Equation Modeling (SEM) was used to analyze the relationship between digital marketing strategies, local wisdom, and brand awareness. The findings reveal that social media, websites, and visual content, structured strategically, effectively increase brand awareness and introduce solar panels to a wider audience. Additionally, integrating local wisdom into digital marketing campaigns enhances the emotional connection between the brand and its consumers, enriching the REY brand’s value. The results demonstrate that both digital marketing and local wisdom play significant roles in boosting brand awareness, with their combination having a stronger impact than using each element separately. This research offers valuable insights on how combining digital marketing, blockchain, and local wisdom can create a unique brand identity and provide competitive differentiation in the growing renewable energy industry in Indonesia. The findings contribute to promoting sustainable energy solutions while supporting businesses in building stronger brand identities
Analisis Teknik Editing Video terhadap Performa Views Konten Feed Instagram sebagai Media Promosi Digital pada MPOIN Indonesia Vinkan Likita; Fitra Putri Oganda; Nur Azizah; Adam Faturahman
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.5324

Abstract

The rapid advancement of digital technology has encouraged companies to optimize social media, particularly Instagram, as a platform for digital promotion. Among various content formats, video has become an effective medium for attracting audience attention, making video editing techniques an essential factor in producing engaging promotional content. This study aims to examine the implementation of video editing techniques and their influence on the view performance of Instagram feed content at MPOIN Indonesia. A qualitative descriptive approach was employed, with data collected through observation, documentation, and literature review. The research focused on promotional videos uploaded to the MPOIN Indonesia Instagram feed. Video editing was conducted using CapCut Desktop by applying text overlays, voice-overs, footage arrangement, subtitles, background music, and the MPOIN Indonesia logo before publication. The findings indicate that these editing techniques enhance visual quality, improve message clarity, and increase content attractiveness. Analysis of Instagram Insights revealed variations in view performance across different posts, reflecting differences in audience engagement. Although view counts are affected by multiple factors, systematic video editing contributes to more effective promotional communication and supports broader audience reach through Instagram feed content.
Analisa Strategi Brand Storytelling dalam Meningkatkan Brand Trust Minat Beli Gen Z pada Startupreneur Kopi Adam Faturahman; Untung Rahardja; Efa Ayu Nabila; Sa’dan Sa’dan
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.5327

Abstract

The coffee startup business has experienced rapid growth in the digital era, particularly with the support of social media as a tool for marketing and brand communication with consumers. Intensifying competition compels coffee business owners to devise marketing strategies that foster emotional connections with consumers—specifically Generation Z, a demographic known for its active engagement with digital media. One widely adopted strategy is brand storytelling, which involves conveying a brand's narrative authentically and emotionally to establish identity and build rapport with consumers. This study aims to analyze the impact of brand storytelling on brand trust and purchase intention among Generation Z regarding coffee startup businesses. A quantitative approach utilizing explanatory research methods was employed. Data were collected via online questionnaires distributed to Generation Z respondents who were familiar with, followed, or had purchased products from coffee startup brands through digital platforms and social media. Purposive sampling was used to select respondents, with the sample size determined by the requirements of quantitative research. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between the research variables. The results indicate that brand storytelling has a positive and significant influence on both brand trust and purchase intention among Generation Z consumers. Furthermore, brand trust was found to mediate the relationship between brand storytelling and purchase intention. These findings demonstrate that authentic and relevant brand stories—which effectively convey the brand's values ​​and identity—can enhance consumer trust and stimulate purchase intention for coffee startup products. This study is expected to contribute to the development of digital marketing strategies and serve as a reference for coffee business owners seeking to improve their competitiveness among Generation Z consumers.
Integrating Design Thinking and Advertising Analytics for Startup Marketing Optimization Nuke Puji Lestari Santoso; Anggi Maharani; Adam Faturahman; Stuart Jackson
Startupreneur Business Digital (SABDA Journal) Vol. 6 No. 1 (2027)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v6i1.1102

Abstract

In an increasingly competitive digital environment, startups in the creative industry face challenges in maintaining audience engagement and improving advertising effectiveness due to social media saturation and rapidly changing platform algorithms. Conventional promotional approaches are becoming less effective as consumers increasingly prefer authentic, educational, and interactive content. This study aims to develop and evaluate a consumer-centered Instagram advertising strategy using the design thinking approach. The novelty of this research lies in integrating design thinking stages with digital advertising performance metrics to design and assess empathy-based advertising content for a beaded jewelry startup. This study employed a mixed-methods exploratory sequential design. The qualitative phase involved participatory observation, social listening, and analysis of audience interactions on the Instagram account @pritistuff.id to identify consumer pain points and develop advertising content prototypes. The quantitative phase utilized A/B testing through Meta Ads Manager to evaluate campaign performance using Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM), and Conversion Rate. The findings identified three major consumer concerns uncertainty regarding product quality, difficulty visualizing product size when worn, and resistance to hard-selling advertisements. These insights were translated into educational Carousel content and User-Generated Content (UGC)-based Reels prototypes. The campaign achieved a CTR of 22.49%, CPC of IDR 70 per interaction, CPM of IDR 15,646, and a Conversion Rate of 1.99%, indicating improved engagement and advertising efficiency. The study concludes that design thinking provides an effective framework for developing consumer-centered digital advertising strategies that enhance audience engagement and support sustainable business growth.
Co-Authors Abdullah Arif Kamal Alfri Adiwijaya Alfri Adiwijaya Anggi Maharani April Lansonia Ardivan Avandi Ari Asmawati Bintang Nandana Henry Chandra Lukita Dede Cahyadi Dhiyah Ayu Rini Kusumawardhani Efa Ayu Nabila Ellen Dolan Erick Febriyanto Firdaus Dwi Yulian Fitra Putri Oganda Gelard Godwin Harahap, Eka Purnama Harry Agustian Harry Agustian Hendriyanti Haryani Jett Lee Wilson Jihan Zanubiya Kabelo Thobela Kenita Zelina Khoirunisa, Alfiah Kristina Vaher Leli Nirmalasari Mihkel Madisson Mitra Trima Dessincer Putri Mochamad Heru Riza Chakim Mohammed Hassan Muhamad Yusup Nada Shofa Lubis Nanda Septiani Ninda Lutfiani Ninda Lutfiani Nizariah Nugroho Prihantoni Wibowo Nugroho Prihantoni Wibowo Nuke Puji Lestari Santoso Nuke Puji Lestri Santoso Nur Azizah Qurotul Aini Rafika, Ageng Setiani Rakhmansyah, Mohamad Ramzi Zainum Ikhsan Refa Azka Reyhan Algiffary Gunawan Sandy Kosasi Sa’dan Sa’dan Sella Avionita Shofiyul millah Sri Lestari Pujiastuti, Sri Lestari Sri Rahayu Stephanie Stephanie Steven Harazaki Lase Stuart Jackson Sudaryono Sudaryono Sulis Setiawati Surta Wijaya Syifa Muthiatunnisa Thomas Green Triyono Tuti Nurhaeni Tuti Nurhaeni Untung Rahardja Vinkan Likita Yulia Putri Ayu Sanjaya