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All Journal Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi Inovasi: Jurnal Ilmiah Ilmu Manajemen Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Innovation Research and Knowledge Optimal: Jurnal Ekonomi dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi dan Pembangunan Indonesia Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Kajian Ekonomi dan Akuntansi Terapan Jurnal Bisnis, Ekonomi Syariah dan Pajak Journal of Ekonomics, Finance, and Management Studies
Erwin Permana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Meningkatkan Minat Beli Konsumen Produk Aerostreet melalui Periklanan di Media Sosial TikTok Erwin Permana; Davina Putri Aulia; Ridwan Roy Tutupoho
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 2 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i2.1050

Abstract

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).
Strategi Marketing Pop Mart dalam membentuk Perilaku Pembelian Impulsif Arafani Dwi Susana; Marizka Nazla Yulita Putri; Erwin Permana
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 2 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i2.1054

Abstract

In the past, toys were identified solely as instruments of entertainment for children. Adults were generally considered inappropriate to own or play with toys. Over time, toys have evolved into collectibles that have artistic, historical, and investment value for people of all ages. This study aims to analyze Pop Mart's marketing strategy in shaping impulsive buying behavior. The study was conducted using descriptive qualitative methods. The research data was obtained from digital searches and observations from various official sources and related official websites. The results of the study show that Pop Mart, as a leader in this industry, has successfully implemented marketing strategies that utilize collaborations with artists, the blind box concept, and the principle of scarcity to create a unique and attractive shopping experience for its consumers. Collaborations with artists play an important role in building brand identity and increasing product appeal. By offering limited editions of popular characters such as Molly, Labubu, and SkullPanda, Pop Mart has been able to attract collectors and art enthusiasts who have an emotional connection to these works. This has led to increased brand loyalty and purchase frequency. The blind box concept creates an element of surprise that triggers excitement when opening the packaging, thereby encouraging repeat purchases. Additionally, the scarcity marketing strategy, combined with the application of FOMO behavior, successfully creates a sense of urgency among consumers. Products with limited editions and purchase quantity restrictions create exclusivity, making consumers feel they must act quickly to obtain the product before it sells out.
Analisis Strategi Digital Marketing Fore Coffee dalam Menarik Konsumen Milenial dan Gen Z Erwin Permana; Nuraini Haliza
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 2 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i2.1087

Abstract

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.
Analisis Keputusan Pembelian Konsumen saat Live Shopping pada Platform TikTok Produk Fashion Erwin Permana; Muhammad Rafi Putra Prasetia; Muhammad Rafif Falah; Agustinus Miranda Wijaya
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 2 No. 2 (2025): Mei: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v2i2.1016

Abstract

The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller credibility, promotional systems, interactivity, transaction ease, and social influence. These factors interact with one another and shape a satisfying shopping experience for consumers, thereby encouraging them to make purchases. By understanding these factors, businesses can design more effective marketing strategies to maximize sales through the TikTok platform.
Analisis Pemanfaatan Media Sosial sebagai Strategi Pemasaran Brand Exsport Ardhelia Fauzia; Wadiah Saadah; Erwin Permana
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 4 (2025): Oktober : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i4.3573

Abstract

This study aims to analyze the effectiveness of utilizing social media as a digital marketing strategy for the Exsport brand in building brand awareness, increasing consumer engagement, and strengthening customer loyalty. The research methodology uses a descriptive qualitative approach with secondary data analysis of Exsport's social media content on Instagram, TikTok, and YouTube, as well as literature studies related to digital marketing strategies in the fashion industry. The results show that Exsport successfully communicates brand values ​​oriented towards a young, creative, and productive lifestyle through a consistent visual content strategy, collaboration with influencers, and participatory campaigns based on user-generated content and storytelling. This strategy has been proven to increase engagement rates, build emotional connections with consumers, and strengthen the brand's positive image amidst global competition. However, the effectiveness of Exsport's digital strategy requires sustainable, innovative, and adaptive content management to rapidly changing social media trends. Based on these findings, it is recommended that Exsport continue to innovate in content development, strengthen brand identity through creative narratives, and integrate digital strategies with offline marketing activities to create a more holistic customer experience. With this approach, social media serves not only as a promotional tool but also as a strategic instrument for expanding market reach, increasing competitiveness, and maintaining customer loyalty in the Indonesian fashion industry.
Strategi Perusahaan Halodoc dalam Meningkatkan Sistem Digitalisasi Bisnis Layanan Jasa Kesehatan di Indonesia Erwin Permana; Claradhika Putri; Elsa Amanah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2184

Abstract

Along with strengthening the digital ecosystem in Indonesia, digitalization is occurring at all levels. Health services that were previously monopolized by hospitals are now starting to emerge with digital hospitals without the limitations of walls. This of course provides broad benefits for society and is interesting to research. One of the popular digital service companies in Indonesia is Halodoc. This research aims to analyze the halodoc company strategy in improving the digitalization system of the health services business in Indonesia. The research was conducted using a descriptive qualitative approach. Research data comes from various credible popular sites and official publications. The research results reveal that the strategies implemented by Halodoc in improving the digitalization system of the health services business in Indonesia include, 1. Halodoc improves the quality of electronic services in the halodoc application, such as in terms of the availability of information that makes it easier for users, increasing the privacy or security of user accounts, graphic style , and reliability. 2. Carrying out marketing techniques in the form of omnichannel marketing, especially unification of channels used by consumers such as Facebook, Twitter, YouTube, TikTok, and also Instagram chat, both via audio and video calls. 3. Halodoc maintains positive sentiment from users so that users feel satisfied with the services provided. 4. Increase E-Health literacy, because someone with high E-Health literacy tends to have a higher intention to use services in the Halodoc application. 5. The Halodoc application provides doctors who are reliable and experienced in handling patient complaints. 6. Halodoc leverages data for personalized user experiences. This research suggests improving the medicine delivery system which can be done by improving the ordering system, improving the quality of the packages and packaging of the medicines.
Strategi Perusahaan Halodoc dalam Meningkatkan Sistem Digitalisasi Bisnis Layanan Jasa Kesehatan di Indonesia Erwin Permana; Claradhika Putri; Elsa Amanah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2184

Abstract

Along with strengthening the digital ecosystem in Indonesia, digitalization is occurring at all levels. Health services that were previously monopolized by hospitals are now starting to emerge with digital hospitals without the limitations of walls. This of course provides broad benefits for society and is interesting to research. One of the popular digital service companies in Indonesia is Halodoc. This research aims to analyze the halodoc company strategy in improving the digitalization system of the health services business in Indonesia. The research was conducted using a descriptive qualitative approach. Research data comes from various credible popular sites and official publications. The research results reveal that the strategies implemented by Halodoc in improving the digitalization system of the health services business in Indonesia include, 1. Halodoc improves the quality of electronic services in the halodoc application, such as in terms of the availability of information that makes it easier for users, increasing the privacy or security of user accounts, graphic style , and reliability. 2. Carrying out marketing techniques in the form of omnichannel marketing, especially unification of channels used by consumers such as Facebook, Twitter, YouTube, TikTok, and also Instagram chat, both via audio and video calls. 3. Halodoc maintains positive sentiment from users so that users feel satisfied with the services provided. 4. Increase E-Health literacy, because someone with high E-Health literacy tends to have a higher intention to use services in the Halodoc application. 5. The Halodoc application provides doctors who are reliable and experienced in handling patient complaints. 6. Halodoc leverages data for personalized user experiences. This research suggests improving the medicine delivery system which can be done by improving the ordering system, improving the quality of the packages and packaging of the medicines.
Co-Authors Abdiel Reihan Abdullah Abbas Achsanul Qosasi Adinda Nabila Fajar Agustinus Miranda Wijaya Almeyra Azarine Hadityaputri Alvito Daffa Gustyo Alyah Irvie Aranda Alben Susanto Andani Alfi Nabil Anita Wulandari Anwar Alif Arafani Dwi Susana Ardhelia Fauzia Arizal Putra Pratama Asmaa Nur izzati Audy Saomramadhan Azizah, Evrila Nur Chandra, Yanita Ella Nilla Claradhika Putri Daneswara Jayalaksana Davina Putri Aulia Deani Nabila Faiza Dela Setia Cahyani Dewi Stalastiana Dhea Novtalia Wijaya Efriyanto Efriyanto Elsa Amanah ENDAH PRATIWI Erlyn Rosalina Famita Wijayanti Firdaus, Risya Zahrotul Firza Intania Azzahra Friska Adelina Sembiring Hanna Zulhijahyanti Harnovinsah Harnovinsah Ifnu Saputra Keysi Rahmawati, Keysi Rahmawati Kharimah, Septiana Nurul Kintan Ayu Agnes Safira Krisna Agung Rahmanda Kurniati Kurniati Lazarus Sinaga Leonita Lisha Saputri Lidya Putri Wulandari Lira Sopi Ema Lutfita Khoirunisa Marizka Nazla Yulita Putri Marsekal Muhammad Jamal Muhamad Athalah Ramadhan Muhammad Najib Muhammad Rafi Putra Prasetia Muhammad Rafif Falah Muhammad Rubiul Yatim Nadya Amanda Najma Nury Noer Fhadya Dwi Aninda Noprella Azura Zeta Novita Sari Dewi Nuraini Haliza Purwoko, Bambang Rahil Khalisoh Ridwan Roy Tutupoho Riskon Ginting Rizky Alfiani Fadilah Sabrina Oktavia Salsabila Nadia Nabila Sita Samsyurizal Septia Nur Isnaeni Furdaus Shalihah, Wardatus Shifa Sabilla Hanum Siti Khalisa Naurah Rahayu Sri Widyastuti Sri Widyastuti Suatang Suatang Syamsurizal Syamsurizal , Syamsurizal Syamsurizal - - Tambun Roma Tio Br Sihaloho Teuku Muhammad Win Dafri Darisa Wadiah Saadah Widarto Rachbini