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Firdaus Firdaus
Universitas Muhammadiyah Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences

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Journal : Neo Journal of economy and social humanities

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The Impact of Viral Marketing and Destination Image on Visiting Intentions to Semarang City During The Covid-19 Pandemic Firdaus; Rusmiyatun; Muhamad Roby Jatmiko
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.632 KB) | DOI: 10.56403/nejesh.v1i2.7

Abstract

This study aims to explain the relationship between viral marketing and destination image variables on the intention to visit the city of Semarang. The sample in this study was 100 respondents. In comparison, the implementation of sampling in this study uses an accidental sampling technique, namely the technique of taking samples by chance from the respondents. The data analysis technique used multiple regression. The results of statistical tests concluded that (1) there is a positive and significant relationship between viral marketing and the intention to visit, which means that the higher the viral marketing in a city, the higher the intention to visit, and the second result (2) there is a correlation which is positive and significant between destination image and intention to visit, meaning that the better the destination image, the higher the intention to visit made by consumers to visit the city of Semarang. Conversely, the worse the viral marketing and destination image of consumers, the lower the intention to visit made by consumers. Findings : This research proves that with viral content and a good image of a tourist destination, it can make tourists interested in visiting the city of Semarang.
Co-Authors Abdillah, Muhammad Husein Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Alim, Mucahmmad Rully Sjahirul Amelia Amrudin Mahfud Jumai Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Budiman Budiman Callista Cahya Waroka Devanya Sonia Aulia Devi Dina, Novia Rahma Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Elina Felda Andreani Endah Ratnasari Fatmawati, Azzahra Felda, Elina Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hayati, Michelle Zuhrotul Ilham Yusuf, Ilham ISMANTO, FIDERIUS Isna, Nova Jatmiko, M Roby Jatmiko, M.Roby Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Lelani, Siska M. Roby Jatmiko MARTINI Martini Martini Maulana, Satriyo Muhamad Roby Jatmiko Muhamad Roby Jatmiko Nadia Ayu Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Roos Kities Andadari Rusmiyatun Rusmiyatun Sekar Fitri Tengah Panuluh Shafiyah Ainur Rafi'ah Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Wa Ode Sitti Nurrahmah Wulandari, Nisa Amelia Yasinta, Tiurman