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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Journal of Economics, Business, & Accountancy Ventura Journal of Information Systems Engineering and Business Intelligence Tech-E Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Komputasi JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Tekno Kompak Building of Informatics, Technology and Science Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Sistem Informasi dan Informatika (SIMIKA) Jurnal Sisfotek Global Journal of Computer System and Informatics (JoSYC) Community Development Journal: Jurnal Pengabdian Masyarakat IJPD (International Journal Of Public Devotion) Jurnal Teknologi dan Sistem Tertanam Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Data Mining dan Sistem Informasi Jurnal Teknologi dan Sistem Informasi Journal Social Science And Technology For Community Service J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Sisfotek Global COMMENT: Journal of Community Empowerment Journal of Engineering and Information Technology for Community Service Jurnal Ilmiah Edutic : Pendidikan dan Informatika Jurnal Pengabdian kepada Masyarakat (Nadimas) Jurnal Media Borneo Jurnal Informatika: Jurnal Pengembangan IT Jurnal Media Celebes Journal of Artificial Intelligence and Technology Information Journal of Information Technology, Software Engineering and Computer Science The Indonesian Journal of Computer Science
Alita, Debby
Universitas Teknokrat Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal of Economics, Business,

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Online Marketing Readiness of MSMEs in Indonesia: A Perspective of Technology Organizational Environmental Framework Asmawati, Asmawati; Ahmad, Imam; Suwarni, Emi; Alita, Debby; Hasrina, Cut Delsi
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 1 (2024): April - July 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i1.3399

Abstract

Micro, Small, and Medium-sized Enterprises (MSMEs) play a crucial role in the economic landscape of tourism areas, offering collective services that enhance tourist experiences and convenience at destinations. One key effort to promote tourism is enhancing the technological readiness of MSMEs. This study aims to evaluate the preparedness of MSMEs to adopt e-commerce technology. Data was gathered through interviews and questionnaires distributed randomly to 184 business operators. The research utilized the Technology Organizational Environmental (TOE) framework, encompassing ten indicators identified from various sources. Data analysis was conducted using Structural Equation Modeling (SEM) with four hypotheses. The findings reveal that both organizational readiness and external environmental support have a positive impact on technology adoption readiness. Furthermore, organizational readiness significantly mediates the relationship between environmental support and technological readiness. Therefore, it is essential to develop the organizational readiness of MSMEs to facilitate the adoption of e-commerce technology.
Online Marketing Readiness of MSMEs in Indonesia: A Perspective of Technology Organizational Environmental Framework Asmawati, Asmawati; Ahmad, Imam; Suwarni, Emi; Alita, Debby; Hasrina, Cut Delsi
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 1 (2024): April - July 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i1.3399

Abstract

Micro, Small, and Medium-sized Enterprises (MSMEs) play a crucial role in the economic landscape of tourism areas, offering collective services that enhance tourist experiences and convenience at destinations. One key effort to promote tourism is enhancing the technological readiness of MSMEs. This study aims to evaluate the preparedness of MSMEs to adopt e-commerce technology. Data was gathered through interviews and questionnaires distributed randomly to 184 business operators. The research utilized the Technology Organizational Environmental (TOE) framework, encompassing ten indicators identified from various sources. Data analysis was conducted using Structural Equation Modeling (SEM) with four hypotheses. The findings reveal that both organizational readiness and external environmental support have a positive impact on technology adoption readiness. Furthermore, organizational readiness significantly mediates the relationship between environmental support and technological readiness. Therefore, it is essential to develop the organizational readiness of MSMEs to facilitate the adoption of e-commerce technology.
Co-Authors ., Rusliyawati Ade Dwi Putra Ade Setiawan alifa, Chairunnisa fadia Andi Kurniawan Andi Nurkholis Anggraini, Jenny Aris Munandar Asmawati Asmawati Asmawati Asmawati Bambang Satrio Gandhi Cholid Fadilah Hasri Danuarta, Ervin Dedi Darwis Dinda Titian Lestari Dyah Aminatun Dyah Ayu Megawaty Dyah Ayu Megawaty Emi Suwarni Erliyan Redy Susanto Fadila Shely Amalia Feby Amanda Fenty ariany Handika, H Hasrina, Cut Delsi Hayatunnufus Hayatunnufus Heni Sulistiani Ika Septiana Imam Ahmad Imam Ahmad Indah Sari Irwan Tubagus Isnain, Auliya Rahman Jepi Supriyanto Krisna, Anan Lathifah L Lathifah Lathifah Lisa Ariyanti M Febrian As Shidiq Mandasari, Berlinda Marga, Nurman Satya Miswanto Miswanto Muhammad Najib Dwi Satria Muhammad Pajar Kharisma Putra Muhammad Saefudin Muhtad Fadly Munti Sarida Nur Rokhman Nurhasan Nugroho Nurman Satya Marga Nuroji Nuroji Permata Permata Prita Dellia Puspaningtyas, Nicky Dwi Pustika, Reza Putra, Ade Dwi Putri Sukma Dewi Rahmadila, Selvi Rahmawati, Ira Tri Rani, Ni Made Suka RB Ali Shodiqin Rillya Arundaa Riska Amalia Praptiwi S. Samsugi Sakti, Adam Indra Salsabilla, Tasya SANTIKA, YULI Saputri, Gita Aprinda Sari, Raras Kartika Sena, Fikih Yuhada Setiawansyah Setiawansyah Sigit Priyanta Styawati Styawati Styawati, Styawati suaidah suaidah Suhadi, Miki Surahman, Ade Suwarni, Emi Syahwaluddin, Risal Taufiq Martiwansyah Tenda, Edwin Wang, Junhai YOHANA TRI UTAMI, YOHANA TRI Yuri Rahmanto Yusra Fernando