Article Per Year (5 Year)
p-Index From 2021 - 2026
2.147
P-Index
This Author published in this journals
All Journal English and Literature Journal ETERNAL(english, teaching, learning, and Research Journal) TOTOBUANG J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Lingue : Jurnal Bahasa, Budaya, dan Sastra Jurnal Islam Nusantara Amal: Jurnal Ekonomi Syariah Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Pedagogic Research - Applied Literacy Journal Jurnal Sains, Teknologi dan Kesehatan
Andi Masniati
IAIN Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Role of Visual Language in Marketing: Build and Implement Branding Identity on Mini-Market Hamizar, Arizal; Masniati, Andi; Holle, Mohammad H; Mohamad, Syed Ismail Syed
Elite : English and Literature Journal Vol 10 No 1 (2023): June : Linguistic and ELT
Publisher : UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/elite.v10i1.36294

Abstract

This study aimed to gain a deeper understanding of the impact of visual language on building and sustaining a strong brand in the mini-market industry. Qualitative research has shown that visual language can have a powerful impact on consumer behavior and purchasing decisions. For example, the choice of colors, images, and symbols can evoke specific emotions and associations, influencing how consumers perceive and interact with the brand. This, in turn can impact brand loyalty, as consumers are more likely to return to brands that they perceive as being trustworthy and consistent. The use of visual language in branding is particularly important for mini markets, as these businesses compete in a crowded and highly competitive industry. By using visual language to create a strong brand image and establish brand associations, mini-markets can differentiate themselves from competitors, build a loyal customer base, and establish a strong reputation in the marketplace.
PERAN MEDIA SOSIAL DALAM MENINGKATKAN PEMBELAJARAN BAHASA INGGRIS KALANGAN MAHASISWA: STUDI KUALITATIF PADA IAIN AMBON Masniati, Andi
EMPIRIS : Jurnal Sains, Teknologi dan Kesehatan Vol. 1 No. 3 (2024): EMPIRIS : Jurnal Sains, Teknologi dan Kesehatan, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sd0rn609

Abstract

This study aims to examine the effect of the use of social media in English language learning among IAIN Ambon students. The study uses a qualitative approach with data collection techniques consisting of interviews and observations. The participants in this study were IAIN Ambon students who have utilized social media in their English language learning. The results of the study show that the use of social media can enhance students' English language skills. Students can improve their speaking, listening, reading, and writing skills by utilizing social media as a learning and practicing tool. The findings also indicate that the Input Hypothesis and Output Hypothesis theories can be applied in English language learning with social media. This suggests that the use of social media can be an effective alternative to enrich English language learning in higher education. Therefore, it is recommended that the use of social media in English language learning in higher education can be further developed and integrated into the learning curriculum.
Analisis Bahasa Slang Dalam Advertising: Studi Kualitatif Persepsi Konsumen dan Dampak Sosial Hamizar, Arizal; Masniati, Andi
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 8 No 1 (2024)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v8i1.192

Abstract

Penelitian ini bertujuan untuk mengeksplorasi fenomena penggunaan bahasa slang dalam advertising, khususnya dalam hubungannya dengan respons konsumen dan dampak sosial dari penggunaan bahasa slang dalam iklan. Penelitian ini menggunakan pendekatan kualitatif dengan teknik depth interview dalam pengambilan data. Hasil penelitian menunjukkan bahwa penggunaan bahasa slang dalam advertising dapat mempengaruhi persepsi konsumen terhadap merek dan kampanye iklan, terutama jika disesuaikan dengan target pasar yang dituju. Meskipun demikian, terdapat juga risiko penggunaan bahasa slang yang tidak tepat atau yang dianggap ofensif oleh konsumen, yang dapat merusak citra merek dan memengaruhi keputusan pembelian. Oleh karena itu, merek perlu memperhatikan konteks budaya dan sosial dalam penggunaan bahasa slang dalam advertising dan berhati-hati dalam memilih kata-kata yang digunakan. Dalam kesimpulannya, penelitian ini memberikan wawasan penting bagi praktisi pemasaran dalam merencanakan kampanye iklan yang efektif dan memperkuat citra merek melalui penggunaan bahasa slang yang tepat.
Implementasi Kesadaran Hukum Lingkungan : Pengelolaan Sampah Plastik Melalui Partisipasi Mahasiswa Syah Awaluddin; Andi Masniati; Rahmat Rahmat; M Zarsadin; Salsabilah Azzahra Tuasikal; Nivriawan Samoal; Rahmawati Tilaar
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.3089

Abstract

This community service activity aims to increase the awareness of the community around the IAIN Ambon campus regarding the importance of plastic waste management and maintaining environmental cleanliness. Through the Participatory Action Research (PAR) method, students of the Islamic Criminal Law Study Program at the Faculty of Sharia IAIN Ambon acted as facilitators in the socialization and implementation of plastic waste recycling activities. This activity included education on the negative impacts of plastic waste, waste sorting practices, recycled product creation, and waste cleanup actions. The results showed positive changes in community behavior towards the environment and improved students' skills in applying the amar ma'ruf nahi munkar principle. This activity not only had a tangible social impact but also strengthened the application of Islamic values in the context of environmental preservation.
LOCAL WISDOM IN THE STORY OF NENE LUHU: LITERATURE RECEPTIONS OF THE MALUKU COMMUNITY Masniati, Andi
Lingue : Jurnal Bahasa, Budaya, dan Sastra Vol. 5 No. 2 (2023): Language and Culture Studies
Publisher : LP2M IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/lingue.v5i2.6407

Abstract

AbstractThis research aims to examine local wisdom in the folk tale of Nene Luhu, which is one of the folk stories from Maluku. This study employs an experimental synchronous reception research with a structural approach to assess respondents' reception of the structure and local values in the Nene Luhu story. The sample consists of productive-aged individuals in Maluku, specifically those aged 18-25, comprising both males and females who have read or heard the Nene Luhu story. The results of the research indicate that the Nene Luhu story vividly portrays values of diversity, tradition, archipelagic wisdom, and the rich and diverse customs of Maluku. The narrative also conveys moral messages emphasizing the importance of trust, justice, loyalty, courage, and environmental care. In conclusion, the Nene Luhu story is not merely a narrative but also a reflection of noble values and wisdom inherent in Maluku cultureKeywords: Nene Luhu, values, local, wisdom, diversity
PSYCHOSOCIAL RECOVERY EFFORTS FOR CHILDREN AFFECTED BY SOCIAL CONFLICT IN MASIHULAN VILLAGE Nurlaila Sopamena; Janaba Renngiwur; Nur Tunny; Andi Masniati; Radhika Fardha Lestaluhu; Samlan Rumain; Sucitra Jija'a; Muhammad Fadhil Basta; Mita Amelia
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/drkans66

Abstract

The social conflict that occurred in Negeri Masihulan, Central Maluku Regency, following Eid al-Fitr 2025 has left serious psychosocial impacts, particularly on children. The trauma experienced by child victims of the conflict has the potential to disrupt their emotional, social, and cognitive development if not promptly addressed. Trauma healing activities have become an essential effort in providing psychosocial support to children, helping them recover from their traumatic experiences. This article aims to describe the implementation of a trauma healing program as both a psychosocial education medium and a form of legal protection for children affected by social conflict in Negeri Masihulan. The program was carried out by lecturers and students of IAIN Ambon in collaboration with the local community. The implementation methods included icebreaking sessions, educational games, group singing, and the delivery of peace messages by traditional leaders and village authorities. The results of the activity indicated positive behavioral changes among the children, who initially displayed signs of anxiety and withdrawal but later became more cheerful, active, and willing to engage in social interactions. In addition to contributing to the psychological recovery of the children, the program also succeeded in fostering a peaceful atmosphere within the community through a local wisdom-based approach. This trauma healing initiative functions not only as a form of social rehabilitation for child victims of conflict but also as part of a learning process to instill social values and peace education integrated with local traditions. The findings suggest that community-based trauma healing programs can serve as effective instruments for social education and conflict resolution, particularly in conflict-prone areas.
Co-Authors Amir, Nur Fadhilah Aria Bayu Setiaji Arizal Hamizar Awaluddin, Syah Bugis, Riki Buton, La Husni Harziko Harziko Hatuwe, Rahma Satya Masna Janaba Renngiwur Kurniati Tuasalamony Kurniati Tuasalamony Kurniati Tuasalamony La Husni Buton Lutfi Rumkel M Zarsadin Marasabessy, Roos Nilawati Mita Amelia Mohamad, Syed Ismail Syed Mohammad H. Holle Muhammad Fadhil Basta Nivriawan Samoal Nur Tunny NURLAILA SOPAMENA Radhika Fardha Lestaluhu Rahma Satya Masna Hatuwe Rahma Satya Masna Hatuwe Rahma Satya Masna Hatuwe Rahmat Rahmat Rahmawati Tilaar Risman Iye Roos Nilawati Marasabessy Roos Nilawati Marasabessy Saidna Zulfiqar Bin-Tahir, Saidna Zulfiqar Salma Yusuf Salsabilah Azzahra Tuasikal Samlan Rumain Sucitra Jija'a Susiati Susiati Susiati Susiati Susiati Susiati Susiati, Susiati Taufik Taufik Tenriawali, A. Yusdianti Tuasalamony, Kurniati Yusrianti Hanike