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Journal : values

PENGARUH PERSEPSI HARGA, KUALITAS MAKANAN, DAN KUALITAS PELAYANAN TERHADAP NIAT BELI DI WARUNG DEKADE Irma Puspita Devi; I Gst Ngrh Agung Eka Teja Kusuma; I Gede Rihayana
VALUES Vol. 1 No. 2 (2020): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Niat membeli terbentuk dari sikap konsumen terhadap produk dari keyakinan konsumen terhadap kualitas produk. Dalam upaya meningkatkan niat beli diperlukan adanya penetapan harga yang tepat , peningkatan kualitas makanan dan peningakatan pelayanan sehingga menimbulkan niat konsumen untuk membeli produk tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas makanan, dan kualitas pelayanan terhadap niat beli di Warung Dekade. Responden pada penelitian ini berjumlah 185 orang. Penentuan sampel menggunakan metode accidental sampling. Metode pengumpulan data menggunakan kuesioner dan analisis menggunakan analisis korelasi berganda, analisis koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap niat beli di Warung Dekade, kualitas makanan berpengaruh positif dan signifikan terhadap niat beli di Warung Dekade, Kualitas pelayanan berpengaruh positif dan signifikan terhadap niat beli di Warung Dekade. Penelitian selanjutnya dapat mengembangkan penelitian ini dengan menggunakan variabel lain yang secara teori mempunyai pengaruh terhadap niat berkunjung kembali, seperti kepuasan konsumen.
PENGARUH PERSEPSI HARGA, DIRECT MARKETING PROMOSI DAN KUALITAS PELAYANAN TERHADAP NIAT BELI PAKET WISATA BALI DI BIRO TOUR DAN TRAVEL PT. U & I HOLIDAYS I Komang Dipa Santika; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Gede Rihanaya
VALUES Vol. 1 No. 3 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Niat beli didefinisikan sebagai penentu dari pembeli untuk melakukan suatu tindakan seperti membeli suatu produk atau jasa Mowen (2002:55). Menurut Swastha (1999:251) niat beli yaitu mengidentifikasi semua pilihan yang mungkin untuk memecahkan persoalan itu dan menilai pilihan-pilihan secara sistematis dan objektif serta saran-sarannya yang menentukan keuntungan dan kerugian masing-masing. Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor seperti persepsi harga, direct marketing promosi, dan kualitas pelayanan terhadap niat beli. Penelitian ini dilakukan pada konsumen yang terkait dengan pembelian paket wisata Balidi PT. U & I Holidays dengan sampel sebanyak 100 responden. Metode pengumpulan data pada penelitian ini adalah dengan cara penyebaran kuesioner. Dimana teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap niat beli, variabel direct marketing promosi berpengaruh positif dan signifikan terhadap niat beli, sementara itu variabel kualitas pelayanan berpengaruh poitif terhadap niat beli. Penelitian selanjutnya dapat mengembangkan penelitian ini dengan menggunakan variabel lain yang secara teori mempunyai pengaruh terhadap niat beli.
PENGARUH ORIENTASI PASAR DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN PADA KERAJINAN KERAMIK DI BADUNG Putu Wulan Ariantini; I Gusti Agung Ngurah Gede Eka Teja Kusuma; Gede Rihayana
VALUES Vol. 1 No. 3 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Orientasi Pasar adalah segala sistem yang berhubungan dengan aktivitas dan hasil yang diperoleh. Kinerja pemasaran didefinisikan sebagai usaha pengukuran tingkat kerja meliputi volume penjualan, jumlah pelanggan dan pertumbuhan penjualan. Penelitian ini bertujuan untuk meneliti bagaimana faktor pengaruh orientasi pasar pada pengusaha kerajinan keramik Data yang digunakan dalam penelitian ini adalah data primer, dengan menyebarkan kuesioner kepada pengusaha kerajinan keramik. Jumlah sampel yang digunakan sebanyak 50 pedagang. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil analisis yang digunakan menunjukkan bahwa orientasi pasar berpengaruh terhadap kinerja pemasaran pada kerajinan keramik, keunggulan bersaing berpengaruh secara positif dan signifikan terhadap kinerja pemasaran pada kerajinan keramik
PENGARUH KOMPETENSI DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN PADA KOPERASI UNIT DESA PEDUNGAN DENPASAR Ni Kadek Mery Widiastuti; I Gusti Ngurah Eka Teja Kusuma; I Gede Rihayana
VALUES Vol. 2 No. 2 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Human resource management is part of organizational management that focuses on the element of human resources. The appropriate competence causes human resources to have superior performance, so as to encourage organizational success. The organization will develop and be able to survive if it is supported by employees who are competent in their respective fields. Meanwhile, Transformational Leadership is a leader who can motivate his followers to carry out above expectations and beyond self-interest for the benefit of the organization. . This study aims to test and obtain empirical evidence of the effect of competence and transformational leadership on employee performance at the Pedungan Village Cooperative Unit, Denpasar. The population in this study were all employees at the Pedungan Village Cooperative Unit, Denpasar as many as 37 employees. In this study, the sample of the entire population was 37 employees. The results showed that competence and transformational leadership had a positive and significant effect on employee performance
PENGARUH GAYA KEPEMIMPINAN, KEMAMPUAN KERJA, KARAKTERISTIK PEKERJAAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. NUSA KAHYANGAN ASRI GIANYAR Ni Putu Megiyani; I Gusti Ngurah Eka Teja Kusuma; I Gede Rihayana
VALUES Vol. 2 No. 3 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Human resources in an organization or company are the main cogs and determinants of the success of a company organization.Increased employee productivity will bring progress for the company to be able to survive in a competitive business environment in the era of globalization with a leader who can carry out tasks or management functions. the ability to influence and move other people to work to achieve organizational goals, while job characteristics are a follow-up to the job design process. This study aims to test and obtain empirical evidence of the influence of leadership style, work ability, job characteristics on employee work productivity at PT. Nusa Kahyangan Asri Gianyar. The population of this study were production employees at PT.Nusa Kahyangan Asri Gianyar. The sample in this study were 45 employees based on the sampling method. The results showed that leadership style, work ability, job characteristics had a significant positive effect on the work productivity of the employees of PT. Nusa Kahyangan Asri Gianyar. Further research can develop this research by using other variables in theory to have an influence on work productivity
PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG JASA CUCI SEPATU (STUDI PENELITIAN PADA JASA LAUNDRY SEPATU KUSUMASHOESCARE DI KARANGASEM) I Gede Bayu Kusuma; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Fostering buying interest and ultimately evoking the intention to repurchase service products is not easy. There are several factors that can influence it, two of which are service quality and price. The purpose of this study was to determine the effect of price perception and service quality on repurchase interest at Kusumashoescare Karangasem. The population in this study are all Kusumashoescare customers who live in Karangasem aged 18 years and over who have made purchases of service products more than twice. The sampling technique used purposive sampling method with a total sample of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression analysis. The results of this study indicate that price perception has a significant negative effect on repurchase interest at Kusumashoescare Karangasem and service quality has a significant positive effect on repurchase interest at Kusumashoescare Karangasem.
PENGARUH PROMOSI DAN E-SERVICE QUALITY TERHADAP MINAT BELI PADA SITUS BELANJA ONLINE LAZADA Ni Putu Yuli Sariyanti; , I Gusti NG A Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Lazada is an e-commerce with a marketplace concept that provides many facilities needed by sellers and buyers in conducting online buying and selling transactions. In order to survive in the midst of many e-commerce, companies must strive to learn and understand the needs and desires of their customers, so that they can generate a sense of interest in buying consumers. This study aims to determine the effect of promotion and e-service quality on buying interest. The population in this study is Lazada consumers in the Denpasar City area who know and actively use Lazada e-commerce. The sampling technique used purposive sampling method. The data analysis technique used to test the hypothesis is multiple linear regression analysis. The results showed that the promotion and quality of e-service had a positive and significant effect on Lazada consumers' buying interest. Further researchers are expected to add variables other than promotion and e-service quality, because there are other factors that can influence buying interest.
PENGARUH KUALITAS LAYANAN DAN SERVICESCAPE RUMAH SAKIT TERHADAP KEPERCAYAAN KONSUMEN (STUDI PADA PASIEN POLIKLINIK RAWAT JALAN RUMAH SAKIT SILOAM BALI PADA PANDEMI COVID-19) Dwi Setyawati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Hospitals as health service providers must be able to provide the best quality of service to patients in order to increase patient’s trust when seeking treatment at the hospital. In addition to service quality, hospitals must also pay attention to the servicescape they have so that they can make patients feel confident when taking treatment. This study aims to examine the effect of service quality and servicescape on consumer trust. The research was conducted at the Outpatient Polyclinic of Siloam Hospital Bali. The sample of this study was 170 patients who received outpatient treatment. Sampling using the type of non-probability sampling using a formula (5 x Indicator). The method used is multiple linear regression analysis. The results of this study indicate that Service Quality has a positive and significant effect on Consumer Trust. And Servicescape has a positive and significant effect on Consumer Trust.
PENGARUH SERVICESCAPE DAN VARIASI PRODUK TERHADAP MINAT BELI PADA GONG RESTORAN JATILUWIH Ni Putu Wiwik Nia Utari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Buying interest is closely related to consumer purchasing decisions, interest is used to predict a person's tendency to do or not do buying behavior. The purpose of the study was to determine the effect of servicescape and product variations on buying interest. The object of this research is the influence of Servicespace and Product Variations on Buying Interest at Gong Restaurant Jatiluwih. The number of respondents in this study were 85 people. Methods of data collection using a questionnaire. Data analysis used multiple linear regression. The result of this research is that servicescape has a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the servicescape of Gong Restaurant Jatiluwih, the higher the buying interest in the product. Product variations have a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the variety of Gong Restoran Jatiluwih products, the higher the buying interest in these products.
PENGARUH KARAKTERISTIK INDIVIDU DAN REWARD TERHADAP KINERJA KARYAWAN PADA PT. SERTIFIKASI SISTEM MANAJEMEN INDO RAYA DI KABUPATEN GIANYAR Ni Made Juliantari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Employee performance is one of the factors that determine the success of achieving organizational goals. The success of achieving these goals is determined by various factors, including individual characteristics and rewards. Individual characteristics and rewards are one of the factors that can affect employee performance so that they need to be consistently improved. The population in this study were 35 people. The sampling technique used is a saturated sample so that the entire population in this study is used as a sample of 35 respondents. Analysis of the data in this study using Multiple Linear Regression Analysis using the IBM SPSS Statistic 25 application. The results showed that individual characteristics and rewards had a positive and significant effect on employee performance at PT. Indo Raya Management System Certification in Gianyar Regency.
Co-Authors A.A. Putu Agung Abdullah Ade Suryobuwono Ade Puspita Dewi Agus Wahyudi Salasa Gama Aling Krishnanda Armaduhita Alviccenia Lailatul Mukaromah Anak Agung Diah Ratna Dewi Anak Agung Dwi Widyani Anak Agung Ngurah Bagus Pramartha Anak Agung Ngurah Wisnu Pramana Ningrat Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Shinta Puteri Pradnyaswari Augyawati Joe Desi Fitriani Dewa Ayu Dwi Padmi Putri Dwi Setyawati Femmy Sofie Schouten Gregorius Paulus Tahu Gregorius Paulus Tahu Gusti Ayu Lena Arwita Hadi Setyabudi Pramono HITAYANI, Cokorda Putri I Dewa Arik Permana Putra I Gede Agus Sentana Widana yasa I Gede Bayu Kusuma I Gede Prayoga Sukma Dharma I Gede Rihanaya I Gede Rihayana I Kadek Adi Sanjaya Putra I Kadek Adi Suswandayana I Kadek Wahyu Sedana Putra I Komang Aditya Andreana I Komang Dipa Santika I Komang Oka Permadi I Komang Wira Kencana Putra I Made Agus Ega Indra Pramana I Made Bayu Dwika Artawan I Made Budiarta I Made Dauh Wijana I Made Dauh Wijana I Made Surya Prayoga I Nengah Aristana I Nyoman Rico Dwi Cahya Indrawan I Putu Dida Renata I Putu Krisna Purnadinata I Wayan Adhi Pratama I Wayan Cahaya Putra I Wayan Gede Aldi Wiguna I Wayan Gede Antok Setiawan Jodi I Wayan Widnyana Ida Ayu Komang Tiara Pratistha Sari Ida Ayu Pujiartini Putri Keniten Irma Puspita Devi Kadek Geby Oktaviari Kadek Indah Kusuma Dewi Kadek Riza Nevilia Kadek Satya Prayoga LAKSEMINI, Kadek Dewi Indah Sri Luh Kemala Putri Widhiari Luh Putu Jesi Susanti Luh Putu Petrisia Pradnya Wulandari M Doni Permana Putra Made Pradnyan Permana Usadi Made Yoga Artika Widyantara Mawaddah, Nurifina Murtini Langgeng Nengah Landra Ni Kadek Ariantini Putri Ni Kadek Ayu Sintya Putri Ni Kadek Ita Riyanti Ni Kadek Mery Widiastuti Ni Komang Alit Prameswari Atmaja Ni Luh Putri Aprilia Ni Luh Putu Ganda Sari Ni Luh Wintang Sumarini Ni Made Ayu Diah Utari Ni Made Eliska Dwiyanti Ni Made Gitawati Ni Made Irma Widyasari Ni Made Juliantari Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Nengah Wida Yasmari Ni Putu Ardriyani Tiara Wiratningsih Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Devi Ariananda Putri Ni Putu Devi Reina Putri Ni Putu Gayatri Wahyunia Dewi Ni Putu Laras Saraswati Ni Putu Megiyani Ni Putu Nita Anggraini Ni Putu Siska Pratiwi Ni Putu Sri Widianingsih Ni Putu Wanda Noviantari Ni Putu Wiwik Nia Utari Ni Putu Yuli Sariyanti Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Irna Diana Ni Wayan Raheni Nila Arafah Kuraidoh Pande Kadek Aprilyana Dewi Pande Ketut Ribek Patricia Sherini Aplonia Lende Prasadja Ricardianto Putu Anom Wisnu Wisnawa Putu Ayu Diah Widari Putri Putu Galuh Inten Pratiwi Putu Kepramareni Putu Wulan Ariantini Raden Mas Said Agil Suhartono Suhartono Susanty Handayani Yasmari, Ni Nengah Wida Yoga Wijaya Yuliadewi, Nyoman Wiwiek