Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : journal of consumer science

From Attitude to Action: Exploring Factors Influencing Switching Behavior of Public Transport Users Ni Putu Cempaka Dharmadewi Atmaja; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Made Dauh Wijana
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.461-483

Abstract

Background:  The number of vehicles in Denpasar has increased, while the public still hesitates to use public transportation, contributing to traffic congestion in Denpasar. Scientifically, this behavior can be explained by the Theory of Planned Behavior (TPB), in which perceptions of service quality and service attributes shape attitudes towards public transportation and influence switching behavior. Purpose: This study examines how these factors influence the public's willingness to switch from private vehicles to public transportation in Denpasar. Method:  The research design used is quantitative research with a non-probability sampling approach, using accidental sampling as the sampling technique. Data were obtained using a questionnaire distributed to 180 respondents who use public transportation. Using SmartPLS, the data was analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). Findings: This study found that service quality, service-related attributes, and attitudes significantly influence the decision to switch to public transportation. Attitude partially mediates the influence of service quality and service-related attributes on the decision to switch. Conclusions: Based on the results of this study, it is recommended to improve the quality of public transportation services, particularly by reducing passenger waiting time and improving connectivity, so that bus stops are easily accessible to the public. Research implication: The results of this study are important for decision-making related to strategic planning to improve public transportation services, thereby increasing public willingness to switch to public transportation.
Co-Authors A.A. Putu Agung Abdullah Ade Suryobuwono Ade Puspita Dewi Agus Wahyudi Salasa Gama Aling Krishnanda Armaduhita Alviccenia Lailatul Mukaromah Anak Agung Diah Ratna Dewi Anak Agung Dwi Widyani Anak Agung Ngurah Bagus Pramartha Anak Agung Ngurah Wisnu Pramana Ningrat Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Shinta Puteri Pradnyaswari Augyawati Joe Desi Fitriani Dewa Ayu Dwi Padmi Putri Dwi Setyawati Femmy Sofie Schouten Gregorius Paulus Tahu Gregorius Paulus Tahu Gusti Ayu Lena Arwita Hadi Setyabudi Pramono HITAYANI, Cokorda Putri I Dewa Arik Permana Putra I Gede Agus Sentana Widana yasa I Gede Bayu Kusuma I Gede Prayoga Sukma Dharma I Gede Rihanaya I Gede Rihayana I Kadek Adi Sanjaya Putra I Kadek Adi Suswandayana I Kadek Wahyu Sedana Putra I Komang Aditya Andreana I Komang Dipa Santika I Komang Oka Permadi I Komang Wira Kencana Putra I Made Agus Ega Indra Pramana I Made Bayu Dwika Artawan I Made Budiarta I Made Dauh Wijana I Made Dauh Wijana I Made Surya Prayoga I Nengah Aristana I Nyoman Rico Dwi Cahya Indrawan I Putu Dida Renata I Putu Krisna Purnadinata I Wayan Adhi Pratama I Wayan Cahaya Putra I Wayan Gede Aldi Wiguna I Wayan Gede Antok Setiawan Jodi I Wayan Widnyana Ida Ayu Komang Tiara Pratistha Sari Ida Ayu Pujiartini Putri Keniten Irma Puspita Devi Kadek Geby Oktaviari Kadek Indah Kusuma Dewi Kadek Riza Nevilia Kadek Satya Prayoga LAKSEMINI, Kadek Dewi Indah Sri Luh Kemala Putri Widhiari Luh Putu Jesi Susanti Luh Putu Petrisia Pradnya Wulandari M Doni Permana Putra Made Pradnyan Permana Usadi Made Yoga Artika Widyantara Mawaddah, Nurifina Murtini Langgeng Nengah Landra Ni Kadek Ariantini Putri Ni Kadek Ayu Sintya Putri Ni Kadek Ita Riyanti Ni Kadek Mery Widiastuti Ni Komang Alit Prameswari Atmaja Ni Luh Putri Aprilia Ni Luh Putu Ganda Sari Ni Luh Wintang Sumarini Ni Made Ayu Diah Utari Ni Made Eliska Dwiyanti Ni Made Gitawati Ni Made Irma Widyasari Ni Made Juliantari Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Nengah Wida Yasmari Ni Putu Ardriyani Tiara Wiratningsih Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Devi Ariananda Putri Ni Putu Devi Reina Putri Ni Putu Gayatri Wahyunia Dewi Ni Putu Laras Saraswati Ni Putu Megiyani Ni Putu Nita Anggraini Ni Putu Siska Pratiwi Ni Putu Sri Widianingsih Ni Putu Wanda Noviantari Ni Putu Wiwik Nia Utari Ni Putu Yuli Sariyanti Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Irna Diana Ni Wayan Raheni Nila Arafah Kuraidoh Pande Kadek Aprilyana Dewi Pande Ketut Ribek Patricia Sherini Aplonia Lende Prasadja Ricardianto Putu Anom Wisnu Wisnawa Putu Ayu Diah Widari Putri Putu Galuh Inten Pratiwi Putu Kepramareni Putu Wulan Ariantini Raden Mas Said Agil Suhartono Suhartono Susanty Handayani Yasmari, Ni Nengah Wida Yoga Wijaya Yuliadewi, Nyoman Wiwiek