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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Dinamisia: Jurnal Pengabdian Kepada Masyarakat Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EKUITAS (Jurnal Ekonomi dan Keuangan) Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics Development Research (IJEDR) Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Jurnal Inovasi Ekonomi International Journal Of Science, Technology & Management (IJSTM) Kontigensi: Jurnal Ilmiah Manajemen Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Asian Journal of Management, Entrepreneurship and Social Science
Suhermin Suhermin
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Transportation Other

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Factors Affecting Study Program Selection: A Comprehensive Study of Student Decision-Making in North Maluku Universities Muhammad Sofyan Do Musa; Budiyanto Budiyanto; Suhermin Suhermin
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

It is essential to understand and address the evolving factors influencing student decision-making in choosing study programs at universities in North Maluku to provide valuable insights for educational institutions. This research aims to analyze the factors influencing student decision-making in choosing a study program at universities in North Maluku, with a specific focus on the mediation role of psychological factors in the decision-making process. This research uses purposive sampling to acquire the data. A total of 219 respondents were acquired and analyzed using SEM. Socio-cultural has a positive and insignificant effect on psychology. The referral group has a negative and insignificant effect on psychology. Marketing communications have a negative and insignificant effect on psychology. Personal factors have a positive and significant influence on psychology. Socio-cultural factors have a negative and insignificant effect on decision-making. The referral group has a negative and insignificant effect on decision-making. Marketing communications have a positive and insignificant effect on decision-making. Personal factors have a positive and insignificant effect on decision-making. Psychology has a positive and significant influence on decision-making. Psychology mediates socio-cultural influences on decision-making. Psychology mediates the influence of reference groups on decision-making. Psychology does not mediate the influence of marketing communications on decision-making. Psychology mediates the influence of personal factors on students' decision-making.
The Influence af Shopping Lifestyle and Korean Brand Ambassadors on Impulsive Buying and Brand Awareness Muhammad Rafli Azlam Azzuhri; Suhermin Suhermin
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4601

Abstract

This study aims to determine and analyze the effect of shopping lifestyle and Korean brand ambassadors on impulsive buying with intervening brand awareness on student users of Scarlett Whitening in Surabaya. This research employed a quantitative methodology. The population under investigation was individuals who utilized Scarlett Whitening in Surabaya, which was impossible to determine. The sample size was calculated using the Lemeshow formula, with 97 participants. The variables examined in this study were Shopping Lifestyle, Korean Brand Ambassador, Brand Awareness, and Impulsive Buying. The data sampling technique used in this study was a questionnaire. The data analysis method in this study used the SmartPLS 3.0 application by testing the path diagram, outer model test, inner model test, and hypothesis testing.The results of this study indicated that shopping lifestyle directly or through brand awareness has a positive and significant effect on impulsive buying among students who use Scarlett Whitening in Surabaya. Meanwhile, brand awareness affected impulsive buying for students who use Scarlett Whitening in Surabaya. The Korean brand ambassador variable directly and through brand awareness affected impulsive buying for students who used Scarlett Whitening in Surabaya.
VARIABEL PENENTU KINERJA UKM INDUSTRI PARIWISATA DI JAWA TIMUR BERBASIS PEMILIHAN PRIORITAS WILAYAH DAN KEPENTINGAN Adya Hermawati; Abimanyu Tuwuh Sembhodo; Ana Sopanah S; Suhermin Suhermin
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2072

Abstract

ABSTRAKUKM industri pariwisata menjadi andalan mewujudkan kesejahteraan masyarakat, menjadi jawaban fenomena penyerapan tenaga kerja di tengah trend industri termekanisasi, menjadi “pekerjaan rumah” pemerintah untuk optimalkan kapabilitas, agar mampu berkompetitif internasional dan global. Tujuan penelitian ini untuk membuat konsep dan model untuk meningkatkan strategi pemasaran dan strategi marketing terintegrasi, sebagai aspek capaian keunggulan bersaing pada kelompok UKM industri pariwisata di Jawa Timur. Metode penelitian menggunakan mix method, dengan seluruh karyawan UKM industri pariwisata sebagai populasi, ukuran sampel 440 UKM, Setiap UKM diambil 3 orang karyawan, total responden 1320 orang karyawan UKM. Penelitian ini diaplikasikan pada 11 kabupaten / kota, di Jawa Timur. Alat analisis yang akan diimplementasikan yakni Analytical Hierarchy Process (AHP). Hasil penelitian menunjukkan bahwa penentuan ranking prioritas dapat dijadikan sebuah acuan dalam penentuan kriteria ataupun alternatif penentu kinerja UKM industri pariwisata di Jawa Timur.Kata Kunci: Industri Pariwisata; MSDM; Strategi Marketing.ABSTRACTSMEs in the tourism industry are a mainstay in realising community welfare, being the answer to the phenomenon of employment amid the trend of mechanised industries, being the ‘homework’ of the government to optimise capabilities, in order to be able to compete internationally and globally. The purpose of this study is to create concepts and models to improve marketing strategies and integrated marketing strategies, as aspects of achieving competitive advantage in the tourism industry SME group in East Java. The research method uses a mix method, with all employees of the tourism industry SMEs as a population, sample size 440 SMEs, each SME taken 3 employees, total respondents 1320 SME employees. This research is applied to 11 districts / cities, in East Java. The analytical tool to be implemented is Analytical Hierarchy Process (AHP). The results showed that the determination of priority ranking can be used as a reference in determining the criteria or alternatives that determine the performance of SMEs in the tourism industry in East Java.Keywords: Tourism Industry; Human Resources; Marketing Strategy.
Co-Authors Abdul Talib Bon Abdul Talib Bon Abimanyu Tuwuh Sembhodo Adya Hermawati Agus Sukoco Alfina Damayanti Ana Sopanah S Anang Subardjo Anang Subardjo Anita Kartika Sari Anizzibda Chahya Khildani Astri Ayu Purwati Astri Ayu Purwati Budianto Budiyanto Budiyanto Budiyanto Budiyanto Choirul Anam Dewi Urip Wahyuni Djawoto Djawoto Erina Febianti Trianjani Hening Widi Oetomo Isti Soleharti Joko Suyono Kalvin Kristanto Kartika Dewi S. S. Karyanto, Budi Khuzaini Khuzaini Kurniawan, Gogi Layla Hafni Lutfiyah Lutfiyah Lutfiyah Lutfiyah M. Ikhsan Setiawan Marsudi Lestariningsih Muhammad Rafli Azlam Azzuhri Muhammad Sofyan Do Musa Okto Aditya Suryawirawan Pompong Budi Setiadi Rahayu Puji Suci Ratna Wardani Riza Bahtiar Sulistyan Roby Sambung Sugiono Sugiono Sunaryadi Surya Safari SD Suwitho, Suwitho Tri Wahjoedi Wiwiek Srikandi Shabrie Wulandari Harjanti Yesa Cahayaning Yesa Cahayaning Rarnadhani Zessicha Belliana Putri