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Culture-based tourism development strategy in Tegalinggah Hamlet, Bedulu Village, Blahbatuh, Gianyar Wulan, Anak Agung Istri Ratna Sari; Seniartha, I Wayan; Darmaputra, Putu Gede Eka; Putra, Dewa Gede; Launingtia, I Gusti Ayu Niken
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4991

Abstract

This study focuses on developing a culture-based tourism strategy for Tegalinggah Hamlet, Bali, to address challenges while leveraging local opportunities. A SWOT analysis reveals strengths such as archaeological heritage and man-made attractions, combined with accessible locations, and opportunities in the realms of spiritual tourism and the European market. However, drawbacks include management deficiencies, a lack of digital information, and ineffective promotional efforts. Additionally, threats arise from competing attractions, insufficient support, market fluctuations, and poor management practices. To counter these issues, the study proposes a multifaceted solution incorporating innovative digital marketing, strategic external partnerships, a robust online presence, effective management practices, and product differentiation. These initiatives aim to foster sustainable tourism, enhance local economies, and maintain environmental integrity in a competitive landscape. By implementing these strategies, Tegalinggah Hamlet can cultivate a distinctive tourism identity that not only attracts visitors but also supports the community and preserves cultural heritage for future generations. The findings contribute to a comprehensive approach to tourism development, balancing economic growth with cultural preservation in Bali.
MENINGKATKAN PELAYANAN BELL AMBASADOR ( STUDI KASUS DI HOTEL X DI NUSA DUA Grace, Gabriela; Darmaputra, Putu Gede Eka; Putra, Dewa Gede
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i1.1773

Abstract

This research aims to analyze the improvement of handling guests' luggage upon arrival at Hotel X in Nusa Dua. The study employs a descriptive qualitative method and reveals that out of 16 criteria in the hotel's Standard Operating Procedure (SOP), only 10 criteria have been implemented according to standards. In comparison, the remaining 6 criteria are not yet fully compliant. To address these shortcomings, key indicators are used as a reference: avoiding damage, preventing loss, ensuring items are not misplaced, and avoiding delays in delivery during the arrival phase. The improvements focus on strengthening security measures for luggage, proper placement, and better documentation. This data indicates that the implementation of improved procedures will enhance the quality of service at the hotel
SOSIALISASI PELAYANAN PRIMA DAN PENGEMBANGAN HOMESTAY BAGI MASYARAKAT DI DESA WISATA TAJEN, KECAMATAN PENEBEL, KABUPATEN TABANAN Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita; Darmaputra, Putu Gede Eka; Sekarti, Ni Ketut; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1504

Abstract

Tajen Tourism Village is a pioneering tourist village that already has various tourism potentials that are ready to be developed. As for the choice to carry out outreach to the community in the Tajen Tourism Village, it is for various reasons, including the village's potential, there are already a lot of tourists visiting and even staying overnight, there are still a few existing homestays and the tourist village is ready to develop homestays according to tourists' expectations. However, judging from the existing potential, the village community has not been able to provide maximum service to tourist requests, both in terms of service when providing culinary delights and homestay cleaning services. For this reason, this community service is carried out in the form of Socialization of Tourism Village Services, with participants from all stakeholders in the Tajen Penebel Tourism Village. The output of this community service activity is to increase the community's understanding of excellent service to tourists, increase the understanding of the meaning of homestay, increase the community's ability to clean and clean homestays, and increase the community's readiness to receive both domestic and international tourists.
Implementasi Kebijakan Green Cleaning Pada Villa Di Kawasan Wisata Kabupaten Gianyar Bali Sunarsa, I Wayan; Seniartha, I Wayan; Sekarti, Ni Ketut; Darmaputra, Putu Gede Eka
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1290

Abstract

This is a new author guidelines and article template of JIP (Jurnal Ilmiah Pariwisata ). Article should be This research aims to determine the implementation of green cleaning policies in villas in the tourist area of ​​Gianyar district Bali. This research is qualitative research with a case study approach. The number of samples is 15 villas in the tourist area of ​​Gianyar district. Data collection methods were carried out by interviews, observation and documentation. The informant is the executive housekeeper as head of the Housekeeping department. The research results show that of the 10 aspects of green cleaning that have been determined, 75.7% have been carried out and articulated well by villa entrepreneurs in the tourist area of ​​Gianyar district.
Understanding Flight Attendant Motivation Through Maslow's Hierarchy Theory Sunarsa, I Wayan; Seniartha, I Wayan; Sekarti, Ni Ketut; Iswarini, Ni Ketut; Darmaputra, Putu Gede Eka
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2036

Abstract

This study aims to understand the work motivation of flight attendants at Hotel X through the application of Maslow's Hierarchy of Needs Theory. Maslow's theory offers an effective framework for identifying and analyzing the various levels of needs that influence employee motivation, particularly in the context of housekeeping work. The methodology used was a qualitative approach with in-depth interviews with flight attendant employees. The results showed that the flight attendants' basic needs, such as salary and security, were generally met, although there were aspects that needed improvement, such as the maintenance of work equipment. Good social relationships and recognition of employee contributions significantly increased their sense of self-worth and motivation. Employees also showed high career aspirations and a desire for further development. Recommendations for Hotel X include improving the efficiency of work equipment replacement, strengthening safety and health, conducting team-building activities, implementing a reward program, providing career training, and regularly evaluating programs to improve employee motivation and well-being.
Mencari Keselarasan: Menyingkirkan Dikotomi Work-Life Balance Darmawijaya, I Gede; Darmaputra, Putu Gede Eka; Sunarsa, I Wayan
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1274

Abstract

This research aims to provide a different perspective on the dichotomy of work and life, which in many work-related studies is considered as suffering that needs to be balanced with non-working life or time. This qualitative research employs content analysis using secondary data sources from journal articles or other publications by experts, researchers, and spiritual practitioners. The findings of this study indicate that researchers use the work-life balance variable as a cause of job satisfaction. In contrast, experts and spiritual practitioners agree that there is only life, and life is where work is life itself. Researchers tend to view happiness as coming from external factors, always associated with compensation, job satisfaction, work environment, and other external stimuli. On the other hand, experts and spiritual practitioners believe, based on their experiences, that happiness is an internal creation, not influenced by external factors because true happiness is an inner experience. Therefore, it is recommended that further research focuses on effective practices of self-understanding leading to the awareness that happiness is not sought but found within.
Lensa Netnografi: Analisis Sentimen Untuk Peningkatan Engagement Konten Promosi Pariwisata Melalui Film “The Last Of Us 2 Swandeni, Ni Kadek; Indrayani, I Gusti Ayu Putu Wita; Trisdayanti, Ni Putu Eka; Darmaputra, Putu Gede Eka; Tirtawati, Ni Made
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1798

Abstract

This study aims to analyze sentiments in the Instagram post @kemenparekraf.ri regarding the film "The Last of Us 2" and its impact on increasing engagement in promotional content through an infrequently employed approach. The research intends to investigate the effect of using dramatic content in promoting the film "The Last of Us 2" on the Instagram account @kemenparekraf.ri in enhancing audience engagement using a netnography approach. A qualitative research method was employed by collecting data through online observation of content posted on January 24, 2023. Findings indicate that the use of dramatic content significantly increased audience engagement, with an engagement rate reaching 17.7%, although the majority of sentiments expressed were negative. The practical implications of this research are to provide recommendations for government social media managers to exercise greater caution in determining promotional content, while theoretically contributing to the understanding of the netnography approach in the context of tourism promotion. Keywords: netnography, promotion, sentiment, tourism