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All Journal Nurse Media Journal of Nursing TABULARASA Pendidikan Bahasa Inggris Akuntansi Krida Wacana Jurnal NERS Jurnal Kebidanan Desimal: Jurnal Matematika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Lentera: Jurnal Ilmiah Kependidikan The Indonesian Journal of Infectious Diseases Jurnal Keperawatan (JKEP) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Engagement and Emergence Journal (CEEJ) Indonesian Journal of Global Health research Unri Conference Series: Community Engagement INVEST : Jurnal Inovasi Bisnis dan Akuntansi Edu Dharma Journal: Jurnal penelitian dan pengabdian masyarakat e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi Jurnal Kewirausahaan dan Inovasi e-Jurnal Inovasi Pembelajaran Sekolah Dasar Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Desmawati Desmawati
Guru SMAN 9 Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Unri Conference Series: Community Engagement

 1 
Optimalisasi Pemasaran Digital Produk Olahan Daun Kelor Berbasis Marketing 5.0 untuk Mendorong UMKM 'Dapur Aru' Naik Kelas di Kabupaten Kampar Desmawati, Desmawati
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.103-108

Abstract

This study aims to analyze and optimize the digital marketing strategy of processed moringa leaf products implemented by ‘Dapur Aru’ MSMEs in Kampar Regency to encourage them to move up a class. The study used a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews, observations and documentation with MSME owners, business assistants and relevant government agencies. The results show that ‘Dapur Aru’ MSMEs have utilized social media such as WhatsApp and Facebook, but their use is still limited to simple promotions and is inconsistent. The main obstacles include limited digital literacy, minimal training, and low utilization of marketplaces. The proposed optimization strategy includes increasing digital capacity through training, content marketing assistance, and collaboration with external parties such as universities and local communities. This research provides a practical contribution to strengthening the competitiveness of herbal product MSMEs in the digital era and provides empirical evidence of the application of the Marketing 5.0 approach to locally-based MSMEs.
Co-Authors Afirah, Ananda Lulu Agus Pahrudin Agustanti, Rosalia Dika Agustina Agustina , Eva Aprilia, Farah Arie Yusnelly Ayu Marcelina, Lina Baehaqi Bujang Rahman Damayanti, Erlian Eka Delmi Sulastri Devi Kurniawati Dian Khoreanita Pratiwi Dora Samaria Dwi Suciantie, Pramesti Dwinova, Raras Erda, Roza Evi Gusliana Faradillah, Kiki Rezki Farida Farida Fitriyana Fitriyana, Fitriyana Gusti Revilla Halimahtussakdiah, Halimahtussakdiah Hamidi, Dachriyanus Handani, Tengku Alya Lutfi IRFANDI, NAZMUL Lina Ayu Marcelina Mahfuzoh, Syahriati Mawaddah, Fauziah Mizka, Nevin Zhasmin Noer, Sirajudin Nur’aeni Wisudawati, Sulistya Oktavia Oktavia Pamungkas, Eny Dewi Putri, Elvira Meisiska Dwi Putri, Librina Tria Rahmani Welan Rangkuti, Kayla Syakira Rita Ismail Ritanti, Ritanti Rosfita Rasyid Rupiyanti, Esi Sarapasa, Dwi Rizka Fajriyah Sari, Desmeta Sari, Natasha Kumala Shahidda, Nadia Sucika, Dara Sudiharto Sudiharto, Sudiharto Supendi, Kiana Alif Fatwa Suryadi, Nanda Susi Susanti Suyanto, Heru Titik Hardewi Yani TRIANANDA, DINDA widyatnoko, Dodhi Yunita, Mesfi Yusnita, Raja Ria