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All Journal Jurnal Organisasi Dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Diseminasi : Jurnal Pengabdian kepada Masyarakat International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Pengabdian Pada Masyarakat
Nasoha, Mohamad
Universitas Terbuka
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MENDORONG EKONOMI PEDESAAN DENGAN PEMANFAATAN SOLAR PANEL UNTUK PENCIPTAAN PRODUK YANG ERGO-IKONIK DI DESA KURIPAN, CISEENG, BOGOR Andriyansah Andriyansah; Rahmad Purnama; Tamjuddin Tamjuddin; Suhartono Suhartono; Mohamad Nasoha; Made Ayu Krisna Cahyadi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.835-841

Abstract

Tujuan dilaksanakan pelaksanaan kegaitan pengabdian kepada masyarakat ini untuk dorong ekonomi pedesaan, perlu terobosan untuk pengganti minyak bumi yang berbasis fosil mengingat cadangan sumber energy fosil (minyak dan gas bumi) di dunia semakin menipis. Energi alternatif yang tersedia di alam, seperti energi matahari. Kegiatan pengabdian kepada masyarakt ini adalah pemasangan solar panel dan pelatihan pemasaran digital di desa Kuripan,Kecamatan Ciseeng, Bogor. Metode yang digunakan tahap Interpersonal, tahap persiapan teknis, tahapan aplikasi dan monitoring. Warga dapat melakukan aktivitas dimalam hingga subuh karena tidak terkendala dengan penerangan lampu jalan, dengan pemanfaat internet warga dapat memasarkan produk hasil produksi rumah dengan menambahkan nilai ergo-ikonik untuk meningkatkan penjualan mereka.
Optimizing the Use of Social Crowdfunding in SMEs to Encourage the Implementation of Circular Economy (CE) Practices Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria; Zulfahmi Zulfahmi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3401

Abstract

Circular Economy (CE) offers an alternative to the linear economy (take-make-dispose) by adopting a make-use-recycle approach. While CE practices have primarily focused on technological and manufacturing changes, large businesses can more easily implement these practices due to their resources. However, small and medium-sized enterprises (SMEs) often struggle with CE implementation due to limited resources, particularly funding. FinTech Crowdfunding, especially donation-based (social crowdfunding), presents a viable funding alternative for SMEs. This research aims to develop a theoretical model using the Willingness to Participate Theory and the AIDA model for understanding and promoting CE practices among SMEs through the use of social crowdfunding. A survey was conducted with 69 SME actors. The research findings have led to the development of a model incorporating three key determinants: funding resources, community engagement, and entrepreneurial spirit. These factors are identified as antecedents that significantly influence SME awareness and willingness to adopt CE practices. The proposed model highlights how these elements can enhance SME participation in Indonesia. This model can serve as a foundation for future research in this area.
THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur) Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1844

Abstract

ABSTRACT Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.  
Co-Authors . Suhartono Ali Djamhuri Ami Pujiwati Andi Sylvana Andriyansah . Elisabeth Ria Viana Praningtyas Fauzy Rahman Kosasih Ginta Ginting Hidayah, Zainur Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Irmawaty Irmawaty Made Ayu Krisna Cahyadi Maesaroh, Imas Maria, Maya Meirani Harsasi Nenah Sunarsih Ni Made Ayu Krisna Cahyadi Rahmad Purnama Ramdhan Kurniawan Rini Febrianti Rini Subekti Suci Madiarti Isman Tamjuddin Tamjuddin Tita Rosita Zulfahmi Zulfahmi