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All Journal Jurnal Manajemen dan Agribisnis Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Penelitian Pascapanen Pertanian Jurnal Pendidikan Agama Islam Tekinfo | Scientific Journal of Industrial and Information Engineering Sawala : Jurnal Administrasi Negara Dinar : Jurnal Prodi Ekonomi Syariah Administrativa : Jurnal Birokrasi, Kebijakan dan Pelayanan Publik Jurnal Cahaya Mandalika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, dan Budaya Journal of Research and Publication Innovation Journal of Mandalika Literature International Journal of Computer Technology and Science ALMUSTOFA: Journal of Islamic Studies and Research Service Advances In Education Journal
Syamsul Ma’arif
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pemberdayaan Masyarakat Melalui Pengembangan Produksi Kopi sebagai Alternatif Usaha bagi UMKM di Kecamatan Sukorejo Kabupaten Kendal Zora Alainashani; Triana Syifa; Syamsul Ma’arif; Tutik Wijayanti
Advances In Education Journal Vol. 2 No. 2 (2025): Advances In Education Journal (Oktober)
Publisher : Yayasan Al-Afif

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Abstract

The background of this study lies in the branding of Sukorejo coffee, which is still limited to local markets and has not consistently highlighted its flavour profile as a key selling point. Critically, this reflects a particular challenge in creating added value at the level of MSMEs and farmers, thus requiring interventions focused on improving processing quality as well as implementing targeted promotional strategies. This community service activity aims to enchance the knowledge and capacity of the Sukorejo community in coffee processing practices, particularly in the stages of processing, marketing, and strengthening local coffee branding as a flagship product by MSME actors in Sukorejo District, Kendal Regerency. The object of this study is coffee MSME in Sukorejo District. The research method employed is a descriptive qualitative approach intended to provide a detailed account of the community empowerment process in coffee production and roasting in Sukorejo District. The results of this program indicate a strategic direction for the future development of Sukorejo coffee, namely the need for follow-up assistance in business management, financial recording, and digital marketing strategies.
Co-Authors Abdul Djamil Abdullah Hanapi Ahmad Faidlon AHMAD FATHONI Ahmad Muzayim Ainur Rofiq Alfina Wildatul Fitriyah Alfis Syahrin Amanda Qurrota A’yun Arry Ekananta Asy Syifa Nur Khasanah Bambang Utoyo Boedi Lofian Devita Ershanty Dewie Brima Atika E. Gumbira-Sa’id Elly Wuryaningtyas Yunitasari Firsta Yuni Sidabutar Heru Saputro Ihsan Imantri Marbun Imron Choeri Indra Ardian Septiarna Liesbetini Hartoto M. Afief Mundzir Marimin , Mochamad Tholib Khoiril Waro Muhammad Alif Nuril Ibad Muhammad Nurul Latif Muhammad Syamsul Huda Nana Mulyana Nico Marbun Ricky Novan Pradhana Rohayati Suprihatini Sischa Maulana Siswahyudianto Teja Primawati Utami Triana Syifa Tsaniyatus Solikhah Tutik Wijayanti Yandra Arkeman Yaqutil Ummi Rohimah Zarkasi Zora Alainashani