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All Journal Jurnal Administrasi Bisnis Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Public Policy Jurnal Audience Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Pemerintahan Jurnal Dinamika Manajemen Jurnal Komunikasi dan Kajian Media
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Social Capital and Marketing Capability on Marketing Performance Through Innovation as a Mediating Factor : Study Of Batik Tulis Kebon Indah MSMEs In Bayat Klaten Wibowo, Sugeng; Farida, Naili; Dewi, Reni Shinta
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the significance of Micro, Small, and Medium Enterprises (MSMEs), particularly within the batik industry, in Indonesia's economic landscape. The research focuses on the impact of social capital and marketing capability on marketing performance, with innovation serving as a mediating factor. The study concentrates on the Kebon Indah Batik Tulis MSMEs in Bayat, Klaten, employing the Resources Based View (RBV) theoretical framework. A quantitative methodological approach was implemented, utilizing questionnaires with a five-point Likert scale to gather data from 100 respondents. The data analysis was conducted using Structural Equation Modeling (SEM) through Smart-PLS version 4.1.0.4. Findings indicate that social capital and marketing capability exert positive and significant influences on both innovation and marketing performance. Moreover, innovation is demonstrated to mediate the relationship between social capital and marketing capability with marketing performance. These results offer valuable insights for MSME stakeholders in identifying crucial factors affecting marketing performance. Future research recommendations include employing qualitative methods to gain deeper insights into the variables and their interaction patterns. Additionally, investigating Batik Tulis MSMEs with diverse characteristics is suggested to enhance the generalizability of the findings.
SOCCER: MOST FAVORITE CASUAL GAME Setyabudi, Djoko; Dewi, Reni Shinta; Pradhanawati, Ari
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.205-221

Abstract

This study aims to discover the favorite casual games in adults, both gamers and not. Respondents ranged in age from 17 to 56.This study fills the research gap about the taste of casual gaming in the city of Semarang, because so far researchers have often found many studies on the types of games that fall into the category of ‘heavy games’ and tend to be played by game addicts who dedicate time and money to playing games or e-sports athletes. This research gives us information about the types of casual games that are most liked by adult game players in the city of Semarang. Meanwhile, the casual game category is ignored because it is only played by players who are not serious and just to pass the time. In addition, it also provides information on the extent to which casual players are willing to play the type of games that they think are worth playing, including the criteria for games to be installed to try to play. Inside their smartphones are installed Android-based game applications that are played. Conducted in Semarang, the sampling technique used was convenience sampling with 170 people. The data will be analyzed with quantitative descriptive methods to describe the condition of the sample. The findings showed that respondents liked games that were lightweight, uncomplicated, and required high concentration. Games that can be played in the past and tend to be dexterous.
Human Capital Readiness, Learning Orientation, and InnovationPerformance in Creative Industries in Central Java Dewi, Reni; Ari Pradhanawati; Ngatno
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.13576

Abstract

This study aims to explore the effect of human capital readiness on innovation performance mediated by learning orientation. The research method used is quantitative with a survey approach. The research sample consisted of SMEs in the creative industries. Data were collected through surveys and processed using SEM_PLS. The results showed that human capital readiness has a positive and significant effect on innovation performance through learning orientation. This study shows that human capital readiness is the willingness of employees to actively participate in operational business processes, respond to market challenges, and drive innovation. This readiness requires the support of a supportive environment, such as a learning environment. Human capital readinesscan be fostered through a learning orientation that encourages employees to align the vision of the organization with the owner, to share knowledge, and to be open to change, ultimately fostering the growth of innovation.
Human Capital Readiness, Learning Orientation, and InnovationPerformance in Creative Industries in Central Java Dewi, Reni; Ari Pradhanawati; Ngatno
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.13576

Abstract

This study aims to explore the effect of human capital readiness on innovation performance mediated by learning orientation. The research method used is quantitative with a survey approach. The research sample consisted of SMEs in the creative industries. Data were collected through surveys and processed using SEM_PLS. The results showed that human capital readiness has a positive and significant effect on innovation performance through learning orientation. This study shows that human capital readiness is the willingness of employees to actively participate in operational business processes, respond to market challenges, and drive innovation. This readiness requires the support of a supportive environment, such as a learning environment. Human capital readinesscan be fostered through a learning orientation that encourages employees to align the vision of the organization with the owner, to share knowledge, and to be open to change, ultimately fostering the growth of innovation.
Everything is Possible on Social Media: Using Instagram as an Eco-print Marketing Media in Serang Village, Purbalingga Regency Dewi, Reni Shinta; Budiatmo, Agung; Purbawati, Dinalestari; Chairina, Soraya
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1984

Abstract

Purpose: The study aims to address the impact of the COVID-19 pandemic on sectors including eco-print products produced by Gallery Yupa Eco-print in Purbalingga. The shift in consumer behavior from offline to online has posed challenges such as the halt of exhibition activities, preventing the introduction of products to potential consumers. Method: The service activities carried out by the Undip PKUM (Strengthening Community Leading Commodities) Team involve providing Digital Marketing training and assistance, particularly on Instagram social media. The Participatory Rural Appraisal (PRA) approach is used in this activity, which is a method for studying rural conditions and life from, with, and by village communities. Practical Applications: The training and assistance aim to increase consumer awareness, especially introducing Eco-print as a unique and environmentally friendly contemporary handicraft. This approach is considered appropriate as it empowers the community to independently solve the problems they face. Conclusion: As a result of the PKUM service activities, Gallery Yupa Eco-print was able to promote their products via social media, specifically Instagram, and began to gain awareness from consumers or potential customers. This indicates the effectiveness of the implemented methods in addressing the challenges posed by the pandemic.
WORK LIFE BALANCE, STRES, DAN JOB SATISFACTION: MENGEKSPLORE PENGARUHNYA TERHADAP TURNOVER INTENTION PADA BURUH PEREMPUAN Sari, Riski Evi Ratna; Dewi, Reni Shinta; Hadi, Sudharto P.
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2071

Abstract

ABSTRAKPerusahaan garmen menghadapi tantangan signifikan dengan tingginya tingkat niat untuk meninggalkan pekerjaan di kalangan buruh wanita, yang diduga dipengaruhi oleh keseimbangan kerja-hidup yang buruk dan tingkat stress yang tinggi. Penelitian ini bertujuan untuk menyelidiki dampak work-life balance dan stres terhadap niat untuk meninggalkan pekerjaan (turnover intention), dengan mempertimbangkan kepuasan kerja sebagai variabel perantara, pada buruh wanita di industri garmen. Metode penelitian ini menggunakan pendekatan survei kuantitatif dengan mendistribusikan kuesioner kepada 200 buruh wanita di PT X Garment Kabupaten Semarang, menggunakan teknik sampling multistage random sampling. Data yang dikumpulkan dianalisis menggunakan teknik Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa work-life balance memiliki pengaruh negatif yang signifikan terhadap niat untuk meninggalkan pekerjaan, sementara stres memiliki pengaruh positif yang signifikan. Selain itu, job satisfaction terbukti menjadi mediator yang signifikan dalam hubungan antara stres dan niat untuk meninggalkan pekerjaan, sedangkan hubungan antara work-life balance dan niat untuk meninggalkan pekerjaan hanya bersifat langsung. Temuan ini menyarankan bahwa peningkatan work-life balance dan manajemen stres yang efektif dapat meningkatkan kepuasan kerja, dan pada akhirnya mengurangi keinginan buruh wanita untuk meninggalkan pekerjaan di industri garmen.Kata Kunci: Work Life Balance, Stress, Job Satisfaction, Turnover Intention, Buruh PerempuanABSTRACTThe garment industry faces significant challenges due to high turnover intention among female laborers, suspected to be influenced by poor work-life balance and high levels of stress. This study aims to investigate the impacts of work-life balance and stress on turnover intention, considering job satisfaction as a mediating variable, among female workers in the garment industry. The research employed a quantitative survey approach by distributing questionnaires to 200 female workers at PT X Garment in Semarang Regency, using multistage random sampling techniques. Data collected were analyzed using Structural Equation Modeling (SEM). Findings indicate that work-life balance negatively influences turnover intention significantly, while stress positively affects it. Additionally, job satisfaction proves to be a significant mediator in the relationship between stress and turnover intention, whereas the relationship between work-life balance and turnover intention is direct. These findings suggest that improving work-life balance and effective stress management can enhance job satisfaction and ultimately reduce female garment workers' inclination to leave their jobs.Keywords: Work Life Balance, Stress, Job Satisfaction, Turnover Intention, Female Workers
PENGARUH ATHLETE ENDORSEMENT, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AZA DIMODERASI SPORT INVOLVEMENT HALAMAN SAMPUL Arief Dwi Wicaksono; Wijayanto, Andi; Dewi, Reni Shinta
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6436

Abstract

The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball shoes brand AZA. Keywords: athlete endorsement; sport involvement; local shoes. Penelitian ini bertujuan untuk mengetahui pengaruh athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal, serta pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Penelitian ini termasuk dalam penelitian eksplanatori dengan teknik sampling penelitian ini adalah purposive sampling dilanjutkan dengan snowball sampling. Sampel didapatkan 100 responden. Teknik analisis data menggunakan MRA. Hasil yang ditemukan yaitu: 1) terdapat pengaruh athlete endorsement terhadap keputusan pembelian sepatu basket lokal; 2) terdapat pengaruh persepsi harga terhadap keputusan pembelian sepatu basket lokal; 3) terdapat pengaruh kualitas produk pada keputusan pembelian sepatu basket lokal, dan; 4) terdapat pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Kata kunci: athlete endorsement; sport involvement; sepatu lokal.
PENGARUH BRAND EQUITY, SERVICE QUALITY DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN JASA UMRAH PT. QIBLATAIN AMA TOUR DI KOTA SEMARANG Anggi Prasetyo; Reni Shinta Dewi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45477

Abstract

The number of Umrah and Hajj travel companies has resulted in business competition becoming very competitive, this is because business in this field has good prospects in Indonesia. Based on the sales data of PT Qiblatain Ama Tour Semarang, it can be seen that the use of fluctuating services tends to decrease and the target is not met every year. This study aims to determine the effect of Brand Equity, Service Quality and Trust on purchasing decisions on PT Qiblatain Ama Tour products in Semarang City. The sample amounted to 96 respondents who were pilgrims of PT Qiblatain Ama Tour in Semarang City. This research was processed using SPSS version 27.0. The results showed that the brand equity variable, service quality, Trust partially and simultaneously had a positive and significant influence on the purchasing decision variable. Suggestions in this study are that PT. Qiblatain Ama Tour can carry out company accreditation in order to increase Brand Equity and the level of Trust in the company, encourage its employees to be able to provide services, especially on request faster than before in order to increase, and to pay more attention to Brand Equity and Trust because these variables have a greater influence on purchasing decisions than the Service Quality variable.Keyword: Brand Equity;Service Quality; Trust; Purchase DecisionBanyaknya perusahaan travel umrah dan haji mengakibatkan persaingan bisnis menjadi sangat kompetitif, hal ini karena usaha pada bidang ini memiliki prospek yang bagus di Indonesia. Berdasarkan data penjualan PT. Qiblatain Ama Tour Semarang dapat diketahui bahwa penggunaan jasa berfluktuatif cenderung menurun dan target setiap tahunnya tidak terpenuhi. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Equity, Service Quality dan Trust terhadap keputusan pembelian pada produk PT. Qiblatain Ama Tour di Kota Semarang. Sampel berjumlah 96 responden yang merupakan jamaah PT. Qiblatain Ama Tour di Kota Semarang. Penelitian ini diolah menggunakan SPSS versi 27.0. Hasil penelitian menunjukkan bahwa variabel brand equity, service quality, Trust secara parsial dan simultan memiliki pengaruh yang positif dan signifikan terhadap variabel keputusan pembelian. Saran dalam penelitian ini adalah agar PT. Qiblatain Ama Tour dapat melakukan akreditasi perusahaan demi meningkatkan Brand Equity dan tingkat Trust terhadap perusahaan, mendorong para karyawannya agar dapat memberikan pelayanan terutama pada permintaan dengan lebih cepat dari sebelumnya agar dapat meningkatkan, serta agar dapat memberikan perhatian lebih pada Brand Equity dan Trust dikarenakan variabel tersebut memiliki pengaruh yang besar terhadap keputusan pembelian dibandingkan dengan variabel Service Quality.Kata Kunci: Brand Equity; Service Quality; Trust; Keputusan Pembelian
Pengaruh Live Streaming Commerce Dan Online Customer Review Terhadap Purchase Decision Melalui Trust Sebagai Variabel Moderasi (Studi Pada Pelanggan Kosmetik Barenbliss Melalui Live Streaming Shopee) Destia Putri Mawarizki; Reni Shinta Dewi; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45535

Abstract

Currently, online marketing through live streaming commerce presents substantial opportunities for brands to expand their businesses. Furthermore, consumers consistently review online customer feedback, which significantly influences purchasing decisions. This study aims to explore the impact of live streaming commerce and online customer reviews on purchase decisions, with trust serving as a moderating variable among Barenbliss cosmetic customers. The research methodology involves explanatory research and non-probability sampling using purposive sampling methods, with a sample size of 105 respondents who use Barenbliss lip makeup products and engage in live streaming features on Shopee. Data analysis employs SmartPLS version 4.0. The findings indicate that live streaming commerce significantly and positively influences purchase decisions, while online customer reviews also have a positive and significant impact on purchase decisions. Trust moderates the relationship between live streaming commerce and purchase decisions positively and significantly. However, trust moderates the relationship between online customer reviews and purchase decisions significantly, albeit in a negative direction. These results align with consumer behavior theory, which examines how individuals purchase and use goods and services, including their decision-making processes. Based on these findings, it is recommended that Barenbliss should increasing live streaming operators, engaging more actively with customer reviews by providing solutions, and meeting customer needs to attract purchasing interest.Keywords: Live streaming commerce; online customer review; purchasing decisions; purchase decision Saat ini, pemasaran online melalui live streaming commerce memberikan kesempatan bagus pada brand guna mengembangkan bisnisnya, serta konsumen yang selalu meninjau online customer review yang ada, membuat hal tersebut berpengaruh terhadap keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara live streaming commerce dan online customer review terhadap purchase decision melalui trust sebagai variabel moderasi pada pelanggan kosmetik Barenbliss. Tipe penelitian ini adalah explanatory research dan teknik pengambilan sampel non-probability sampling dengan metode purposive sampling. Sampel pada penelitian ini berjumlah 105 responden pengguna produk lip makeup Barenbliss yang menggunakan fitur live streaming Shopee. Analisis data dalam penelitian ini diolah menggunakan SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa live streaming commerce memiliki pengaruh positif dan signifikan terhadap purchase decision, online customer review memiliki pengaruh positif dan signifikan terhadap variabel purchase decision, trust memoderasi pengaruh antara live streaming commerce terhadap purchase decision secara positif dan signifikan, serta trust juga memoderasi pengaruh antara online customer review terhadap purchase decision secara signifikan namun berpengaruh ke arah negatif. Hal ini sesuai dengan teori perilaku konsumen yaitu bagaimana seseorang membeli dan menggunakan barang dan jasa, termasuk cara mereka memutuskan apa yang akan dibeli dan bagaimana mereka bersiap untuk membelinya. Berdasarkan hasil penelitian ini, Barenbliss disarankan untuk menambah operator live streaming, meningkatkan interaksi atau menjawab ulasan konsumen disertakan solusi, dan memenuhi kebutuhan dari konsumen sehingga mampu menarik minat pembelian.Kata Kunci: Live Streaming Commerce; Online Customer Review; Keputusan Pembelian; Purchase Decision
Adoption of Technology and Digital Marketing Innovation for the Development of Coffee Production and the Economy of Prohutani Tawangmangu Coffee Farmer Group Reni Shinta Dewi; Dhaifina Idznitia Apriyani Naimi; Wildan Avian Pratama; Chatrine Cahaya Mykino,; Syifa Salina; Putra Versa Maulana Amir; Rizkia Ramadhani Andoko; Surya Adi Wijaya Aritonang; Pinkan Viviana Devy
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2836

Abstract

Purpose: This study evaluated adoption of postharvest technologies and digital marketing among Prohutani Tawangmangu coffee farmers to address quality loss, limited market access, and low incomes, and to assess impacts on livelihoods and value chains. Method: A mixed-methods design combined household surveys, focus group discussions, key informant interviews, and postharvest quality measurements; quantitative data were statistically analyzed and qualitative data coded thematically. Practical Applications: Findings inform cooperatives, extension services, and policymakers on targeted training, investment in processing equipment, product diversification, and e‑commerce strategies to improve product value, market reach, and farmer incomes.  Conclusion: Adoption of postharvest technologies and digital marketing improved quality, enabled product diversification, expanded market access, and contributed to higher household incomes; sustained capacity building and infrastructure support are recommended.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggi Prasetyo Anggry Windasari Apriatni E Prihatini Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Aurilya Kanzha Nabila Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Budi Setiyono Bulan Prabawani Chairina, Soraya Chatrine Cahaya Mykino, Ciptowening, Adhi Kurniawan Dea Irana Putri Destia Putri Mawarizki Dhaifina Idznitia Apriyani Naimi Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Pamungkas, Puntoadji Pinkan Viviana Devy Pratama, Wildan Avian Putra Versa Maulana Amir Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Rizkia Ramadhani Andoko Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sinaga, Onita Sari Sri Suryoko Sri Suryoko Sudharto P. Hadi Sulthan Hanif Fakhruddin Surya Adi Wijaya Aritonang Syifa Salina Teguh Yuwono Triyani Rahmadewi, Triyani Viersa Rosyada Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo