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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Public Policy Jurnal Audience Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Asia Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Pemerintahan Jurnal Dinamika Manajemen
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi pada Pengunjung Desa Wisata Sepakung, Banyubiru, Kabupaten Semarang) Aditya, Benedicktus Dhimas; Pradhanawati, Ari; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39277

Abstract

Perkembangan industri pariwisata di sejumlah daerah semakin meningkat, khususnya di Provinsi Jawa Tengah. Desa Wisata Sepakung, Banyubiru merupakan salah satu obyek wisata yang memiliki potensi wisata cukup tinggi yang menawarkan keindahan alamnya. Penelitian ini dilatarbelakangi oleh ketidaksesuaian angka kunjungan dengan yang diharapkan oleh pihak Desa Wisata Sepakung. Sampel penelitian terdiri dari 100 pengguna Desa Wisata Sepakung yang dipilih secara purposive sampling. Penelitian ini menggunakan  pendekatan explanatory research dengan menggunakan skala Likert sebagai alat pengukuran. Data dianalisis menggunakan berbagai uji statistik melalui program SPSS versi 26.0  Teknik analisis data menggunakan analisis kuantitatif yang meliputi analisis tabulasi silang, uji koefisien korelasi, analisis regresi sederhana dan berganda, uji koefisien determinasi, uji t dan uji f.  Hasil penelitian menunjukkan bahwa digital marketing dan electronic word of mouth berpengaruh positif terhadap Keputusan Berkunjung. Dalam konteks Desa Wisata Sepakung, peningkatan kualitas digital marketing dan electronic word of mouth akan berdampak positif pada peningkatan Keputusan Berkunjung. Rekomendasi yang dapat diberikan untuk Desa Wisata Sepakung adalah meningkatkan penggunaan media sosial sebagai sarana pemasaran yang efektif.The development of the tourism industry in several regions, especially in the Central Java Province, is increasing. Sepakung Tourism Village in Banyubiru is one of the tourist attractions that has significant tourism potential, offering its natural beauty. This research is motivated by the disparity between the actual number of visitors and the expected number by the Sepakung Tourism Village. The research sample consists of 100 users of Sepakung Tourism Village selected through purposive sampling. This study employs an explanatory research approach and utilizes the Likert scale as a measurement tool. The data is analyzed using various statistical tests through SPSS version 26.0 software. The data analysis techniques include cross-tabulation analysis, correlation coefficient test, simple and multiple regression analysis, determination coefficient test, t-test, and f-test. The research findings indicate that digital marketing and electronic word of mouth have a positive influence on the Decision to Visit. In the context of Sepakung Tourism Village, improving the quality of digital marketing and electronic word of mouth will have a positive impact on increasing the Decision to Visit. Recommendations that can be given to Sepakung Tourism Village include enhancing the use of social media as an effective marketing tool.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen (Studi Pada Konsumen Oasis Bubble Milktea and Dessert Di Kota Magelang) Pujiwati, Murti; Dewi, Reni Shinta; Hadi, Sudharto Prawata
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38503

Abstract

The development of business every year has changed. One business that continues to grow and develop in Indonesia is the culinary business. The culinary business of contemporary drinks is being developed and much popular. One of the contemporary beverage businesses is Oasis Bubble Milktea and Dessert located in the city of Magelang. Based on sales data in 2019-2021, Oasis Bubble Milktea and Dessert has a fluctuating income. The type of research used is explanatory research with sampling techniques namely non probability sampling and purposive sampling. The sample of the this study was 100 respondents of Oasis Bubble Milktea and Dessert consumers in Magelang City. The data was collected by distributing questionnaires using google form. This research uses SPPS version 26 along with quantitative analysis. The results of this research show that price, product quality, and service quality are partially and simultaneouslly influenced the purchasing decisions. Perkembangan bisnis tiap tahunnya mengalami perubahan. Salah satu bisnis yang terus tumbuh dan berkembang di Indonesia yaitu bisnis kuliner. Bisnis kuliner minuman kekinian menjadi yang sedang berkembang dan banyak digemari. Salah satu pelaku bisnis minuman kekinian yaitu Oasis Bubble Milktea and Dessert yang berlokasi di Kota Magelang. Berdasarkan data penjualannya pada tahun 2019-2021, Oasis Bubble Milktea and Dessert memiliki pendapatan yang berfluktuasi. Tipe penelitian yang digunakan adalah eksplanatori dengan teknik pengambilan sampel yaitu nonprobability sampling dan purposive sampling. Sampel penelitian ini sebanyak 100 responden konsumen Oasis Bubble Milktea and Dessert di Kota Magelang. Data dikumpulkan dengan cara menyebarkan kuesioner melalui google form. Penelitian ini menggunakan SPSS versi 26 beserta analisis kuantitatif. Hasil penelitian ini menunjukkan bahwa harga, kualitas produk dan kualitas pelayanan secara parsial dan simultan mempengaruhi keputusan pembelian.
Pengaruh Struktur Organisasi dan Budaya Organisasi terhadap Innovation Capability melalui Knowledge Sharing sebagai Variabel Intervening pada IKM Mebel di Desa Tahunan Kabupaten Jepara Ananda, Fitria; Nugraha, Hari Susanta; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39721

Abstract

Kemampuan berinovasi berperan penting dalam menjaga keberlangsungan sebuah usaha untuk bertahan lama di pasar. Banyaknya penurunan jumlah IKM Mebel pada Kabupaten Jepara selama beberapa tahun terakhir mengindikasikan adanya sebuah masalah dalam berinovasi. Tujuan penelitian ini ialah untuk mengetahui pengaruh struktur organisasi dan budaya organisasi terhadap innovation capability melalui knowledge sharing pada IKM Mebel di Desa Tahunan Kabupaten Jepara. Jumlah responden pada penelitian ini sebanyak 100 orang dengan pemilihan desa menggunakan teknik multistage random sampling. Pengumpulan data dilakukan secara langsung dengan menggunakan kuesioner. Tipe penelitian ini ialah explanatory research dengan data diolah menggunakan bantuan software SmartPLS 4.0. Hasil dari penelitian ini menunjukkan struktur organisasi dan budaya organisasi berpengaruh secara positif dan signifikan terhadap innovation capability melalui knowledge sharing. Adapun batasan penelitian ini hanya membahas pada lingkup KM foundations saja. Saran untuk penelitian selanjutnya dapat dilaksanakan pada sektor IKM, desa, maupun kota yang berbeda dengan lingkup bahasan KM yang lebih luas, serta indikator variabel yang lebih menyeluruh guna memperoleh hasil yang lebih beragam dalam penelitian selanjutnya.Innovation capability plays an important role in maintaining the sustainability of a business to last long in the market. The large decline in the number of furniture IKM in Jepara Regency over the past few years indicates a problem in innovation. The purpose of this study was to determine the effect of organizational structure and organizational culture on innovation capability through knowledge sharing at IKM furniture in Tahunan Village, Jepara Regency. The number of respondents in this study were 100 people with using a multistage random sampling technique to pick a village. Data collection was carried out directly using a questionnaire. This type of research is explanatory research with data processed using SmartPLS 4.0 software. The results of this study show that organizational structure and organizational culture have a positive and significant effect on innovation capability through knowledge sharing. The limitations of this research only discuss on the scope of KM foundations. Suggestions for further research can be carried out in different sectors of IKM, villages, and cities with much wider scope of KM, and more comprehensive variable indicators in order to obtain more diverse results in future research.
The Effect of Nonfinancial Compensation and Motivation on Employee Performance with Job Satisfaction as Intervening Variable (Study on Employee of the Engine Section of PT. Kota Jati Furindo) Unsha, Tanzila Al; Ngatno, Ngatno; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39658

Abstract

PT. Kota Jati Furindo merupakan salah satu perusahaan di Jepara yang memproduksi furnitur berkualitas ekspor. Berdasarkan data internal PT. Kota Jati Furindo, diketahui terjadi penurunan kinerja karyawan bagian mesin pada tahun 2017 hingga 2022. Diduga faktor yang menyebabkan penurunan kinerja pada karyawan bagian mesin adalah kompensasi nonfinansial di mana, motivasi dan kepuasan kerja. Tipe penelitian ini merupakan explanatory research dengan pengambilan sampel menggunakan salah satu teknik non probability sampling yaitu sampling jenuh yang menggunakan semua anggota populasi sebagai sampel. Sampel yang diambil berjumlah 48 orang yang merupakan karyawan bagian mesin PT. Kota Jati Furindo. Penelitian ini menggunakan SPPS versi 25 untuk analisis data, analisis yang dilakukan meliputi uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji t dan uji sobel. Hasil penelitian ini menunjukkan bahwa kompensasi nonfinansial, motivasi, dan kepuasan kerja mampu mempengaruhi kinerja karyawan. Berdasarkan hasil penelitian ini, maka disarankan agar PT. Kota Jati Furindo meningkatkan intensitas pelaksanaan promosi jabatan dan lebih mengapresiasi terhadap pencapaian karyawannya. Serta meningkatkan motivasi karyawan melalui reward dan merangkul agar karyawan andil dalam setiap kegiatan agar kinerja karyawan dapat meningkat.PT. Kota Jati Furindo is one of the companies in Jepara that produces export-quality furniture. Based on internal data of PT. Kota Jati Furindo, it is known that there was a decline in the performance of engine part employees from 2017 to 2022. It is suspected that the factors that cause a decrease in performance in machine part employees are nonfinancial compensation where, motivation and job satisfaction. This type of research is explanatory research with sampling using one of the non-probability sampling techniques, namely saturated sampling that uses all members of the population as samples. The samples taken amounted to 48 people who were employees of the machinery section of PT. Furindo Teak City. This study used SPPS version 25 for data analysis, the analysis carried out included validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance t test and sobel test. The results of this study show that nonfinancial compensation, motivation, and job satisfaction can affect employee performance. Based on the results of this study, it is recommended that PT. Kota Jati Furindo increases the intensity of promotion and appreciates the achievements of its employees. As well as increasing employee motivation through rewards and embracing so that employees take part in every activity so that employee performance can increase.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP BRAND SWITCHING MELALUI KETIDAKPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI PADA BRAND SWITCHING LAPTOP MEREK ASUS KE MEREK LAIN DI KOTA SEMARANG) Istiq Meidea, Zhurna Auliya; Dewi, Reni Shinta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40567

Abstract

The development of technology makes more and more diverse products to support human needs, one of which is the type of laptop. In 2020 laptop users increased to 1.77 billion units, in 2021 ASUS laptops became the brand that topped the Top Brand Index and controlled the Indonesian laptop market share of 43.59%. However, in 2022 it was shifted by other brands, this was also supported by complaints on Twitter and the results of a pre-survey of 30 respondents regarding several aspects such as battery and product performance. After respondents used the ASUS brand laptop, 36.67% of respondents moved to the Lenovo brand laptop. The purpose of this study was to determine the effect of product quality and price perception on brand switching through consumer dissatisfaction as an intervening variable. The sample size was 100 respondents who were taken using non-probability sampling techniques. The research method is purposive sampling and open ended. This type of research is explanatory research. Data analysis in this study using SmartPLS 3.0 for Windows. The results showed that product quality and price perceptions have a positive and significant effect on brand switching through consumer dissatisfaction. This research supports the theory of consumer behavior in the evaluation process. The limitation of this research is that the data collection only contains respondents who meet the criteria. Suggestions for further research can be carried out in other regions to get diverse results and can add other variables such as customer experience.Keywords: product quality;price perception; brand switching; consumer dissatisfaction Adanya perkembangan teknologi menjadikan semakin banyak produk yang beragam untuk menunjang kebutuhan manusia, salah satunya jenis laptop. Pada tahun 2020 pengguna laptop meningkat hingga 1,77 miliar unit, pada tahun 2021 laptop ASUS menjadi merek yang menduduki peringkat teratas Top Brand Index dan menguasai pangsa pasar laptop Indonesia sebesar 43,59%. Namun pada tahun 2022 tergeser merek lain, hal ini juga didukung keluhan di Twitter dan hasil pra-survey terhadap 30 responden mengenai beberapa aspek seperti baterai dan kinerja produknya. Setelah responden menggunakan laptop merek ASUS, 36,67% responden berpindah ke laptop merek Lenovo. Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap brand switching melalui ketidakpuasan konsumen sebagai variabel intervening. Jumlah sampel sebanyak 100 responden yang diambil dengan menggunakan teknik non-probability sampling. Metode penelitian purposive sampling dan open ended. Jenis penelitian ini explanatory research. Analisis data dalam penelitian ini menggunakan SmartPLS 3.0 for Windows. Hasil penelitian menunjukkan kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap brand switching melalui ketidakpuasan konsumen. Penelitian ini mendukung teori perilaku konsumen dalam proses evaluasi. Keterbatasan penelitian ini yaitu dalam pengumpulan data hanya berisi responden yang memenuhi kriteria. Saran untuk penelitian selanjutnya dapat dilakukan di wilayah lain untuk mendapat hasil beragam dan dapat menambahkan variabel lain seperti customer experience.Kata Kunci: kualitas produk; persepsi harga; brand switching; ketidakpuasan konsumen.
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PRODUKSI DIVISI SNACK PT DUA KELINCI PATI) Ariyanti, Kartika Khrisna; Dewi, Reni Shinta; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40106

Abstract

PT Dua Kelinci is a manufacturing company in Indonesia in the food industry in the form of snacks. The problem faced is fluctuations in employee performance decline in 2018 - 2021. Until 2021 employee performance has decreased significantly. Organizational culture, work environment and job satisfaction are variables that can affect employee performance. This study aims to determine the effect of organizational culture and work environment on employee performance through job satisfaction at PT Dua Kelinci. This type of research uses Explanatory Research with a sample size of 55 production employees who have more than 1 year of service using the census technique. The data analysis technique uses a Partial Least Square-based Structural Equation Model (SEM PLS) using the SmartPLS 4 for windows application. Based on the results of data processing analysis with SmartPLS, it explains that organizational culture and work environment have a positive and significant direct influence on job satisfaction and employee performance. Organizational culture and work environment have a positive and significant indirect effect on employee performance through job satisfaction. The job satisfaction variable in this study acts as a partial mediator. The recommendation suggested for PT Dua Kelinci is to increase employee tenacity by modeling more active work and improving the quality of the work environment so that it can support employees to produce better performance.Keywords : Organizational Culture, Work Environment, Job Satisfaction, Employee Performance PT Dua Kelinci adalah perusahaan manufaktur di Indonesia di bidang industri makanan berupa makanan ringan. Permasalahan yang dihadapi adalah fluktuasi penurunan kinerja karyawan pada tahun 2018 – 2021. Hingga tahun 2021 kinerja karyawan mengalami penurunan yang signifikan. Budaya Organisasi, lingkungan kerja dan kepuasan kerja menjadi variabel yang dapat mempengaruhi kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja terhadap kinerja karyawan melalui kepuasan kerja pada PT Dua Kelinci. Tipe penelitian ini menggunakan Explanatory Research dengan jumlah sampel adalah 55 karyawan produksi yang telah memiliki masa kerja lebih dari 1 tahun menggunakan teknik sensus. Teknik analisis data menggunakan Structural Equation Model berbasis Partial Least Square (SEM PLS) menggunakan aplikasi SmartPLS 4 for windows. Berdasarkan hasil analisis olah data dengan SmartPLS menjelaskan budaya organisasi dan lingkungan kerja memiliki pengaruh langsung positif dan signifikan terhadap kepuasan kerja dan kinerja karyawan. Budaya organisasi dan lingkungan kerja berpengaruh positif dan signifikan secara tidak langsung terhadap kinerja karyawan melalui kepuasan kerja. Variabel kepuasan kerja dalam penelitian ini berperan sebagai pemediasi parsial. Rekomendasi yang disarankan untuk PT Dua Kelinci adalah meningkatkan keuletan karyawan dengan cara mencontohkan kerja yang lebih giat dan memperbaiki kualitas lingkungan kerja sehingga dapat mendukung karyawan menghasilkan kinerja yang lebih baik.Kata kunci : Budaya Organisasi, Lingkungan Kerja, Kepuasan Kerja, Kinerja Karyawan 
The General Election Supervisory Agency’s Policy in Conflict Resolution (Case Study: 2019 Legislative Election in North Musi Rawas District) Eva Kurnia Farhan; Budi Setiyono; Teguh Yuwono; Reni Shinta Dewi
Jurnal Studi Pemerintahan Vol 14, No 3 (2023): November 2023
Publisher : Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jsp.v14i3.333

Abstract

The aims of this research are to identify the Policy of general election super- vision agency (refers as Bawaslu) in conflict resolution in North Musi Rawas District. The success of the election in Indonesia is largely decided by the Election Supervisor’s work as a supervisory entity that controls the stages of conducting regional elections. The approach method used in this study is the normative juridical approach method. Qualitative approach method with theo- retical approach related to this research. The policy of the Supervisor of Elec- tions in North Musi Rawas Regency is worth reviewing. This study focuses on the supervisory policy established by Bawaslu in legal documents, as well as the lack of Standard Operating Procedures (SOPs) and Human Resources, particularly in the recruitment of Bawaslu members. The findings of this research is strengthens the democratic constitutional system, ensures fair and transparent elections, ensure consistency of electoral system arrangements, provide legal certainty and avoid duplication in election arrangements; and ensures effective and efficient elections.
PENGARUH ATHLETE ENDORSEMENT, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AZA DIMODERASI SPORT INVOLVEMENT HALAMAN SAMPUL Arief Dwi Wicaksono; Andi Wijayanto; Reni Shinta Dewi
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6436

Abstract

The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball shoes brand AZA. Keywords: athlete endorsement; sport involvement; local shoes. Penelitian ini bertujuan untuk mengetahui pengaruh athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal, serta pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Penelitian ini termasuk dalam penelitian eksplanatori dengan teknik sampling penelitian ini adalah purposive sampling dilanjutkan dengan snowball sampling. Sampel didapatkan 100 responden. Teknik analisis data menggunakan MRA. Hasil yang ditemukan yaitu: 1) terdapat pengaruh athlete endorsement terhadap keputusan pembelian sepatu basket lokal; 2) terdapat pengaruh persepsi harga terhadap keputusan pembelian sepatu basket lokal; 3) terdapat pengaruh kualitas produk pada keputusan pembelian sepatu basket lokal, dan; 4) terdapat pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Kata kunci: athlete endorsement; sport involvement; sepatu lokal.
The Influence E-Service Quality On E-Repurchase Intention Through E-Trust As Mediation Variable (Study on RedDoorz Mobile Apps Users in Bogor City) Br. Sembiring Depari, Ame Angelique; Dewi, Reni Shinta; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43275

Abstract

Abstract: The emergence of online hotel booking in Indonesia has led to intense competition in the hospitaly and tourism industry. As a result, companies need to strengthen the quality of their electronic services to build user trust and enchance the likelihood of repeat purchases. This study aims to determine the effect of E-Service Quality on RedDoorz Mobile Apps’s E-Repurchase Intention Through E-Trust as an Mediation Variable. This type of research is explanatory research with a quantitative approach. Data collection techniques were carried out through questionnaries distributed to 100 respondents with a nonprobability sampling technique, namely purposive sampling and processed using SmartPLS 3.3.3. The results show that e-service quality has a positive on e-repuchase intention, e-service quality has a positive on e-trust, e-trust has a positive on e-repurchase intention, e-service quality has a positive indirect effect through e-trust on e-repurchase intention. This study is cross-sectional, meaning that it can only analyze the characteristics of respondents within a specific period.. A suggestion in this research is for the customer service in the RedDoorz mobile apps to be more responsive in processing refund requests. Additionally, the company should follow up on hotels that do not display room photos accurately according to their actual conditions.Keywords: e-service quality; e-trust; e-repurchase intentionAbstraksi: Munculnya berbagai aplikasi booking hotel online di Indonesia menyebabkan persaingan ketat dalam bisnis perhotelan dan pariwisata, sehingga perusahaan perlu memperkuat kualitas pelayanan elektronik yang dapat meningkatkan kepercayaan pengguna serta dapat meningkatkan niat seseorang untuk melakukan pembelian ulang. Penelitian ini memiliki tujuan untuk mengetahui Pengaruh E-Service Quality terhadap E-Repurchase Mobile Apps RedDoorz melalui E-Trust sebagai Variabel Mediasi. Tipe penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Teknik pengumpulan data dilakukan menggunakan kuesioner yang dibagikan kepada 100 responden dengan teknik pengambilan sampel nonprobability sampling yaitu purposive sampling dan diolah menggunakan aplikasi SmartPLS 3.3.3. Hasilnya adalah menurut pandangan Parasuraman (2005) bahwa e-service quality berpengaruh positif terhadap e-repurchase intention, e-service quality berpengaruh positif terhadap e-trust, e-trust berpengaruh positif terhadap e-repurchase intention, e-service quality berpengaruh positif dalam indirect effect melalui dan e-trust terhadap e-repurchase intention. Penelitian ini bersifat cross-sectional, yaitu penelitian ini hanya dapat menganalisis karakteristik responden dalam suatu periode tertentu. Saran dalam penelitian ini adalah agar customer service pada mobile apps RedDoorz lebih tanggap dalam memproses permohonan pengembalian dana. Selain itu, perusahaan harus melakukan tindak lanjut terhadap hotel yang tidak menampilkan foto kamar sesuai dengan kondisi aslinya.Kata kunci: e-service quality; e-trust; e-repurchase intention
Pengaruh Brand Image dan Variasi Produk terhadap Keputusan Pembelian Teh Botol Sosro di Kota Semarang dengan Trust sebagai Variabel Intervening Prasanti, Safira Amanda; Dewi, Reni Shinta; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43839

Abstract

Abstract : High mobility affects consumer behavior in purchase decisions. When purchasing food and beverage products, they tend to choose practical products. Teh Botol Sosro is a popular packaged tea that has long been devoted to addressing the needs of the consumer. This research was conducted to know the impact of the brand image and the product variation on the purchase decision of Teh Botol Sosro in Semarang City with trust as an intervening variable. The population in this study amounted to 100 Teh Botol Sosro consumers in Semarang City using a quantitative approach. Analysis was made using a 3.0 smartpls with tests of validity, reliability, r-square, and path coefficient. Research shows that the brand image and the product variation have a positive impact on trust partially, the brand image has a significant effect on purchase decisions, meanwhile product variation has no effect on purchase decisions, trust has a significant impact on the purchase decisions, and the brand image and the product variation has significant effect to purchase decisions through trust partially. Keywords: brand image; product variation; trust; and purchase decisions.Abstraksi: Mobilitas tinggi berpengaruh terhadap perilaku konsumen dalam melakukan pembelian, salah satunya dalam pembelian produk makanan dan minuman yang cenderung praktis. Teh Botol Sosro, teh kemasan siap minum yang populer sejak dulu diperuntukkan dalam menjawab kebutuhan konsumen tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan variasi produk terhadap keputusan pembelian Teh Botol Sosro di Kota Semarang dengan trust sebagai variabel intervening. Populasi dalam penelitian ini berjumlah 100 yang merupakan konsumen Teh Botol Sosro di Kota Semarang yang diteliti dengan pendekatan kuantitatif. Analisis dilakukan menggunakan SmartPLS 3.0 dengan uji validitas, reliabilitas, R-Square, dan Path Coefficient. Hasil penelitian menunjukkan bahwa brand image dan variasi produk bepengaruh positif terhadap trust secara parsial, brand image mempengaruhi keputusan pembelian, sementara variasi produk tidak mempengaruhi keputusan pembelian secara langsung, trust memiliki pengaruh signifikan terhadap keputusan pembelian, dan brand image dan variasi produk berpengaruh terhadap keputusan pembelian melalui trust secara parsial.Kata Kunci: citra merek; variasi produk; trust; dan keputusan pembelian.
Co-Authors Acai Sudirman Adinda Herlista Aditya, Benedicktus Dhimas Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Ariyanti, Kartika Khrisna Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Br. Sembiring Depari, Ame Angelique Budi Setiyono Bulan Prabawani Chairina, Soraya Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dhammawan, Virya Dhiya, Saffanah Haura Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Istiq Meidea, Zhurna Auliya Jamadi Jati, Dewi Sekar Kaniyah, Dwi Kiki Afrilia Dewi Kismartini Kismartini Maknunah, Intan Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Nada, Aizzatin Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Ompusunggu, Martalina Zwita Onita Sari Sinaga Prasanti, Safira Amanda Pujiwati, Murti Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto P. Hadi Sulthan Hanif Fakhruddin Tampubolon, Ekho Panorangi Teguh Yuwono Trivilanita, Alsela Suri Triyani Rahmadewi, Triyani Unsha, Tanzila Al Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo