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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Public Policy Jurnal Audience Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Asia Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Pemerintahan Jurnal Dinamika Manajemen
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The General Election Supervisory Agency’s Policy in Conflict Resolution (Case Study: 2019 Legislative Election in North Musi Rawas District) Eva Kurnia Farhan; Budi Setiyono; Teguh Yuwono; Reni Shinta Dewi
Jurnal Studi Pemerintahan Vol 14, No 3 (2023): November 2023
Publisher : Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jsp.v14i3.333

Abstract

The aims of this research are to identify the Policy of general election super- vision agency (refers as Bawaslu) in conflict resolution in North Musi Rawas District. The success of the election in Indonesia is largely decided by the Election Supervisor’s work as a supervisory entity that controls the stages of conducting regional elections. The approach method used in this study is the normative juridical approach method. Qualitative approach method with theo- retical approach related to this research. The policy of the Supervisor of Elec- tions in North Musi Rawas Regency is worth reviewing. This study focuses on the supervisory policy established by Bawaslu in legal documents, as well as the lack of Standard Operating Procedures (SOPs) and Human Resources, particularly in the recruitment of Bawaslu members. The findings of this research is strengthens the democratic constitutional system, ensures fair and transparent elections, ensure consistency of electoral system arrangements, provide legal certainty and avoid duplication in election arrangements; and ensures effective and efficient elections.
PENGARUH ATHLETE ENDORSEMENT, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AZA DIMODERASI SPORT INVOLVEMENT HALAMAN SAMPUL Arief Dwi Wicaksono; Andi Wijayanto; Reni Shinta Dewi
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6436

Abstract

The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball shoes brand AZA. Keywords: athlete endorsement; sport involvement; local shoes. Penelitian ini bertujuan untuk mengetahui pengaruh athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal, serta pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Penelitian ini termasuk dalam penelitian eksplanatori dengan teknik sampling penelitian ini adalah purposive sampling dilanjutkan dengan snowball sampling. Sampel didapatkan 100 responden. Teknik analisis data menggunakan MRA. Hasil yang ditemukan yaitu: 1) terdapat pengaruh athlete endorsement terhadap keputusan pembelian sepatu basket lokal; 2) terdapat pengaruh persepsi harga terhadap keputusan pembelian sepatu basket lokal; 3) terdapat pengaruh kualitas produk pada keputusan pembelian sepatu basket lokal, dan; 4) terdapat pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Kata kunci: athlete endorsement; sport involvement; sepatu lokal.
The Influence of Social Capital and Marketing Capability on Marketing Performance Through Innovation as a Mediating Factor : Study Of Batik Tulis Kebon Indah MSMEs In Bayat Klaten Wibowo, Sugeng; Farida, Naili; Dewi, Reni Shinta
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the significance of Micro, Small, and Medium Enterprises (MSMEs), particularly within the batik industry, in Indonesia's economic landscape. The research focuses on the impact of social capital and marketing capability on marketing performance, with innovation serving as a mediating factor. The study concentrates on the Kebon Indah Batik Tulis MSMEs in Bayat, Klaten, employing the Resources Based View (RBV) theoretical framework. A quantitative methodological approach was implemented, utilizing questionnaires with a five-point Likert scale to gather data from 100 respondents. The data analysis was conducted using Structural Equation Modeling (SEM) through Smart-PLS version 4.1.0.4. Findings indicate that social capital and marketing capability exert positive and significant influences on both innovation and marketing performance. Moreover, innovation is demonstrated to mediate the relationship between social capital and marketing capability with marketing performance. These results offer valuable insights for MSME stakeholders in identifying crucial factors affecting marketing performance. Future research recommendations include employing qualitative methods to gain deeper insights into the variables and their interaction patterns. Additionally, investigating Batik Tulis MSMEs with diverse characteristics is suggested to enhance the generalizability of the findings.
SOCCER: MOST FAVORITE CASUAL GAME Setyabudi, Djoko; Dewi, Reni Shinta; Pradhanawati, Ari
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.205-221

Abstract

This study aims to discover the favorite casual games in adults, both gamers and not. Respondents ranged in age from 17 to 56.This study fills the research gap about the taste of casual gaming in the city of Semarang, because so far researchers have often found many studies on the types of games that fall into the category of ‘heavy games’ and tend to be played by game addicts who dedicate time and money to playing games or e-sports athletes. This research gives us information about the types of casual games that are most liked by adult game players in the city of Semarang. Meanwhile, the casual game category is ignored because it is only played by players who are not serious and just to pass the time. In addition, it also provides information on the extent to which casual players are willing to play the type of games that they think are worth playing, including the criteria for games to be installed to try to play. Inside their smartphones are installed Android-based game applications that are played. Conducted in Semarang, the sampling technique used was convenience sampling with 170 people. The data will be analyzed with quantitative descriptive methods to describe the condition of the sample. The findings showed that respondents liked games that were lightweight, uncomplicated, and required high concentration. Games that can be played in the past and tend to be dexterous.
Human Capital Readiness, Learning Orientation, and InnovationPerformance in Creative Industries in Central Java Dewi, Reni; Ari Pradhanawati; Ngatno
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.13576

Abstract

This study aims to explore the effect of human capital readiness on innovation performance mediated by learning orientation. The research method used is quantitative with a survey approach. The research sample consisted of SMEs in the creative industries. Data were collected through surveys and processed using SEM_PLS. The results showed that human capital readiness has a positive and significant effect on innovation performance through learning orientation. This study shows that human capital readiness is the willingness of employees to actively participate in operational business processes, respond to market challenges, and drive innovation. This readiness requires the support of a supportive environment, such as a learning environment. Human capital readinesscan be fostered through a learning orientation that encourages employees to align the vision of the organization with the owner, to share knowledge, and to be open to change, ultimately fostering the growth of innovation.
Human Capital Readiness, Learning Orientation, and InnovationPerformance in Creative Industries in Central Java Dewi, Reni; Ari Pradhanawati; Ngatno
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.13576

Abstract

This study aims to explore the effect of human capital readiness on innovation performance mediated by learning orientation. The research method used is quantitative with a survey approach. The research sample consisted of SMEs in the creative industries. Data were collected through surveys and processed using SEM_PLS. The results showed that human capital readiness has a positive and significant effect on innovation performance through learning orientation. This study shows that human capital readiness is the willingness of employees to actively participate in operational business processes, respond to market challenges, and drive innovation. This readiness requires the support of a supportive environment, such as a learning environment. Human capital readinesscan be fostered through a learning orientation that encourages employees to align the vision of the organization with the owner, to share knowledge, and to be open to change, ultimately fostering the growth of innovation.
Analisis Penerapan Model AISAS dalam Strategi Komunikasi Digital Kuliner dalam Akun Instagram Semarang Food Hunter Nabila, Aurilya Kanzha; Dewi, Reni Shinta
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v8i2.13488

Abstract

Penerapan model AISAS secara menyeluruh dalam sektor kuliner masih terbatas, khususnya yang mengaitkan langsung antara indikator performa digital dengan perubahan perilaku konsumen secara kualitatif. Hal ini menjadi gap penelitian yang signifikan, mengingat banyaknya pelaku usaha kuliner yang mengandalkan media sosial, namun belum memahami secara strategis tahapan-tahapan AISAS. Oleh karena itu, penelitian ini menjadi penting secara teoritis maupun praktis untuk menjembatani kekosongan tersebut dan menawarkan strategi komunikasi yang berbasis data serta perilaku konsumen aktual. Penelitian ini bertujuan untuk mengevaluasi efektivitas penerapan model AISAS (Attention, Interest, Search, Action, Share) dalam strategi pemasaran digital melalui akun Instagram Semarang Food Hunter terhadap perilaku konsumsi kuliner masyarakat. Model AISAS yang diperkenalkan oleh Dentsu merupakan kerangka kerja yang menggambarkan perilaku konsumen digital modern secara interaktif, dari tahap menarik perhatian hingga membagikan pengalaman. Metode yang digunakan adalah deskriptif kualitatif dengan mengumpulkan data melalui wawancara mendalam, observasi konten digital, dan dokumentasi Instagram Insights. Hasil menunjukkan bahwa penerapan AISAS memberikan dampak positif, seperti peningkatan views (dari 41.040 menjadi 316.900), likes (dari 296 menjadi 5.720), serta interaksi dalam bentuk komentar dan shares. Kesimpulannya, strategi AISAS efektif membentuk perilaku konsumsi digital dan dapat dijadikan acuan bagi pelaku usaha kuliner. Kata kunci: AISAS; Instagram; Komunikasi Digital; Media Sosial; Strategi Pemasaran Digital
Everything is Possible on Social Media: Using Instagram as an Eco-print Marketing Media in Serang Village, Purbalingga Regency Dewi, Reni Shinta; Budiatmo, Agung; Purbawati, Dinalestari; Chairina, Soraya
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1984

Abstract

Purpose: The study aims to address the impact of the COVID-19 pandemic on sectors including eco-print products produced by Gallery Yupa Eco-print in Purbalingga. The shift in consumer behavior from offline to online has posed challenges such as the halt of exhibition activities, preventing the introduction of products to potential consumers. Method: The service activities carried out by the Undip PKUM (Strengthening Community Leading Commodities) Team involve providing Digital Marketing training and assistance, particularly on Instagram social media. The Participatory Rural Appraisal (PRA) approach is used in this activity, which is a method for studying rural conditions and life from, with, and by village communities. Practical Applications: The training and assistance aim to increase consumer awareness, especially introducing Eco-print as a unique and environmentally friendly contemporary handicraft. This approach is considered appropriate as it empowers the community to independently solve the problems they face. Conclusion: As a result of the PKUM service activities, Gallery Yupa Eco-print was able to promote their products via social media, specifically Instagram, and began to gain awareness from consumers or potential customers. This indicates the effectiveness of the implemented methods in addressing the challenges posed by the pandemic.
WORK LIFE BALANCE, STRES, DAN JOB SATISFACTION: MENGEKSPLORE PENGARUHNYA TERHADAP TURNOVER INTENTION PADA BURUH PEREMPUAN Sari, Riski Evi Ratna; Dewi, Reni Shinta; Hadi, Sudharto P.
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2071

Abstract

ABSTRAKPerusahaan garmen menghadapi tantangan signifikan dengan tingginya tingkat niat untuk meninggalkan pekerjaan di kalangan buruh wanita, yang diduga dipengaruhi oleh keseimbangan kerja-hidup yang buruk dan tingkat stress yang tinggi. Penelitian ini bertujuan untuk menyelidiki dampak work-life balance dan stres terhadap niat untuk meninggalkan pekerjaan (turnover intention), dengan mempertimbangkan kepuasan kerja sebagai variabel perantara, pada buruh wanita di industri garmen. Metode penelitian ini menggunakan pendekatan survei kuantitatif dengan mendistribusikan kuesioner kepada 200 buruh wanita di PT X Garment Kabupaten Semarang, menggunakan teknik sampling multistage random sampling. Data yang dikumpulkan dianalisis menggunakan teknik Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa work-life balance memiliki pengaruh negatif yang signifikan terhadap niat untuk meninggalkan pekerjaan, sementara stres memiliki pengaruh positif yang signifikan. Selain itu, job satisfaction terbukti menjadi mediator yang signifikan dalam hubungan antara stres dan niat untuk meninggalkan pekerjaan, sedangkan hubungan antara work-life balance dan niat untuk meninggalkan pekerjaan hanya bersifat langsung. Temuan ini menyarankan bahwa peningkatan work-life balance dan manajemen stres yang efektif dapat meningkatkan kepuasan kerja, dan pada akhirnya mengurangi keinginan buruh wanita untuk meninggalkan pekerjaan di industri garmen.Kata Kunci: Work Life Balance, Stress, Job Satisfaction, Turnover Intention, Buruh PerempuanABSTRACTThe garment industry faces significant challenges due to high turnover intention among female laborers, suspected to be influenced by poor work-life balance and high levels of stress. This study aims to investigate the impacts of work-life balance and stress on turnover intention, considering job satisfaction as a mediating variable, among female workers in the garment industry. The research employed a quantitative survey approach by distributing questionnaires to 200 female workers at PT X Garment in Semarang Regency, using multistage random sampling techniques. Data collected were analyzed using Structural Equation Modeling (SEM). Findings indicate that work-life balance negatively influences turnover intention significantly, while stress positively affects it. Additionally, job satisfaction proves to be a significant mediator in the relationship between stress and turnover intention, whereas the relationship between work-life balance and turnover intention is direct. These findings suggest that improving work-life balance and effective stress management can enhance job satisfaction and ultimately reduce female garment workers' inclination to leave their jobs.Keywords: Work Life Balance, Stress, Job Satisfaction, Turnover Intention, Female Workers
PENGARUH ATHLETE ENDORSEMENT, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AZA DIMODERASI SPORT INVOLVEMENT HALAMAN SAMPUL Arief Dwi Wicaksono; Wijayanto, Andi; Dewi, Reni Shinta
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6436

Abstract

The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball shoes brand AZA. Keywords: athlete endorsement; sport involvement; local shoes. Penelitian ini bertujuan untuk mengetahui pengaruh athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal, serta pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Penelitian ini termasuk dalam penelitian eksplanatori dengan teknik sampling penelitian ini adalah purposive sampling dilanjutkan dengan snowball sampling. Sampel didapatkan 100 responden. Teknik analisis data menggunakan MRA. Hasil yang ditemukan yaitu: 1) terdapat pengaruh athlete endorsement terhadap keputusan pembelian sepatu basket lokal; 2) terdapat pengaruh persepsi harga terhadap keputusan pembelian sepatu basket lokal; 3) terdapat pengaruh kualitas produk pada keputusan pembelian sepatu basket lokal, dan; 4) terdapat pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Kata kunci: athlete endorsement; sport involvement; sepatu lokal.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggi Prasetyo Anggry Windasari Apriatni E Prihatini Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Budi Setiyono Bulan Prabawani Chairina, Soraya Chatrine Cahaya Mykino, Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Destia Putri Mawarizki Dhaifina Idznitia Apriyani Naimi Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Pinkan Viviana Devy Putra Versa Maulana Amir Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Rizkia Ramadhani Andoko Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P. Hadi Sulthan Hanif Fakhruddin Surya Adi Wijaya Aritonang Syifa Salina Teguh Yuwono Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widiartanto Widiartanto Widiartanto Widiartanto Wildan Avian Pratama Yahyo Yahyo Yurianto, Andre Octo