Article Per Year (5 Year)
p-Index From 2021 - 2026
5.869
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Public Policy Jurnal Audience Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Pemerintahan Jurnal Dinamika Manajemen Jurnal Komunikasi dan Kajian Media
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
Reconstructing Innovation Diffusion in Public Health Sertvices: Evidence from Post-Treatment Care Policy in Bengkulu City Novliza Eka Patrisia; Hardi Warsono; Kismartini Kismartini; Reni Shinta Dewi
Journal Public Policy Vol 12, No 2 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i2.11637

Abstract

This study aims to analyze the process of health service innovation diffusion in the Bengkulu City Government, analyze the supporting and inhibiting factors in the process of health service innovation diffusion in the Bengkulu City Government, recommend the right model for the process of health service innovation diffusion in Bengkulu City. This type of research is qualitative with a descriptive approach, involving informants from the community and 5 service officers. The data sources in this study consist of primary and secondary data, with data collection techniques through observation, in-depth interviews, and documentation carried out directly by the researcher. Data analysis techniques include data condensation, data presentation, and drawing conclusions. Data validity testing uses data triangulation techniques. This study proves that health service innovation diffusion is determined by the knowledge and persuasion stages, which directly improve decision-making certainty, implementation effectiveness, and accurate confirmation of expected health service outcomes. In addition, community acceptance and understanding of innovation are also important findings that must be encouraged through various outreach and mentoring activities in the field. As organic intellectuals, communities hold a strategic role not merely as recipients but as active triggers and initiators of innovation, underscoring the need for policies that systematically mobilize community capacity to drive sustainable health service innovation diffusion.
Digital Marketing and MSMEs Survival Strategy in the E-Commerce Platform Economy: A Systematic Literature Review Pamungkas, Puntoadji; Dewi, Reni Shinta
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 3 (2026): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i3.6953

Abstract

This study aims to synthesize current literature on the role of digital marketing strategies, e-commerce, and technological innovation in enhancing the resilience and sustainability of MSMEs. Drawing from a systematic review of 14 international journals, the analysis maps out MSME survival mechanisms through a well-defined strategic sequence. This path begins with strengthening human capital through financial and digital literacy to mitigate the risk of inflated operational costs. The success of this digital transformation heavily relies on developing dynamic organizational capabilities to respond agilely to volatile platform dynamics. At the operational level, short-form video content and omnichannel marketing tactics prove to be the most efficient methods for building brand awareness and customer engagement. Furthermore, leveraging e-commerce platforms alongside a strong entrepreneurial orientation serves as the primary driver for business growth and long-term financial viability during economic disruptions. This study concludes that digitalization is not merely the adoption of technical tools, but rather the construction of integrated internal capabilities. Management readiness and infrastructure support are critical factors ensuring that digital investments yield a sustainable competitive advantage instead of becoming an operational burden.
Analisis Penerapan Model AISAS dalam Strategi Komunikasi Digital Kuliner dalam Akun Instagram Semarang Food Hunter Aurilya Kanzha Nabila; Reni Shinta Dewi
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v8i2.13488

Abstract

Penerapan model AISAS secara menyeluruh dalam sektor kuliner masih terbatas, khususnya yang mengaitkan langsung antara indikator performa digital dengan perubahan perilaku konsumen secara kualitatif. Hal ini menjadi gap penelitian yang signifikan, mengingat banyaknya pelaku usaha kuliner yang mengandalkan media sosial, namun belum memahami secara strategis tahapan-tahapan AISAS. Oleh karena itu, penelitian ini menjadi penting secara teoritis maupun praktis untuk menjembatani kekosongan tersebut dan menawarkan strategi komunikasi yang berbasis data serta perilaku konsumen aktual. Penelitian ini bertujuan untuk mengevaluasi efektivitas penerapan model AISAS (Attention, Interest, Search, Action, Share) dalam strategi pemasaran digital melalui akun Instagram Semarang Food Hunter terhadap perilaku konsumsi kuliner masyarakat. Model AISAS yang diperkenalkan oleh Dentsu merupakan kerangka kerja yang menggambarkan perilaku konsumen digital modern secara interaktif, dari tahap menarik perhatian hingga membagikan pengalaman. Metode yang digunakan adalah deskriptif kualitatif dengan mengumpulkan data melalui wawancara mendalam, observasi konten digital, dan dokumentasi Instagram Insights. Hasil menunjukkan bahwa penerapan AISAS memberikan dampak positif, seperti peningkatan views (dari 41.040 menjadi 316.900), likes (dari 296 menjadi 5.720), serta interaksi dalam bentuk komentar dan shares. Kesimpulannya, strategi AISAS efektif membentuk perilaku konsumsi digital dan dapat dijadikan acuan bagi pelaku usaha kuliner. Kata kunci: AISAS; Instagram; Komunikasi Digital; Media Sosial; Strategi Pemasaran Digital
KOMODIFIKASI MEMORI DAN DIGITAL MOURNING DALAM REKONSTRUKSI KONTEN AI MEMORIAL SERVICE @selamanya_ai DI TIKTOK Viersa Rosyada; Reni Shinta Dewi
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3758

Abstract

The phenomenon of artificial intelligence (AI)-based memory reconstruction marks a change in mourning practices in the digital communication space. This study aims to analyze how the reality of grief and the presence of deceased individuals are constructed through AI Memorial Service content produced by the business entity @selamanya_ai. The research data includes the main video, captions, and audience interactions in the comments section. This study uses John Fiske's semiotic analysis to identify codes of reality, representation, and ideology in visual and narrative content, which are then interpreted using Social Construction Theory and Computer-Mediated Communication (CMC). The results show that AI reconstruction utilizes gestures, facial expressions, voices, and visual framing to create an illusion of presence and emotional closeness, thereby representing memory and grief as a continuous symbolic experience. The findings also indicate a process of commodification of memory, in which the experience of grief is produced as digital content that can be consumed by the public. This study concludes that AI technology plays an active role in shaping a new social reality related to memory, death, and emotional relationships on social media
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggi Prasetyo Anggry Windasari Apriatni E Prihatini Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Aurilya Kanzha Nabila Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Budi Setiyono Bulan Prabawani Chairina, Soraya Chatrine Cahaya Mykino, Ciptowening, Adhi Kurniawan Dea Irana Putri Destia Putri Mawarizki Dhaifina Idznitia Apriyani Naimi Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Pamungkas, Puntoadji Pinkan Viviana Devy Pratama, Wildan Avian Putra Versa Maulana Amir Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Rizkia Ramadhani Andoko Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sinaga, Onita Sari Sri Suryoko Sri Suryoko Sudharto P. Hadi Sulthan Hanif Fakhruddin Surya Adi Wijaya Aritonang Syifa Salina Teguh Yuwono Triyani Rahmadewi, Triyani Viersa Rosyada Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo