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Pengaruh Persepsi Suku Bunga, Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pengambilan Kredit (Studi pada Nasabah Kredit Gadai Cepat Aman (KCA) PT. Pegadaian Cabang Demak) Maknunah, Intan; Dewi, Reni Shinta; Purbawati, Dinalestari
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43732

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Abstract: Today, the economy and the business world are growing very rapidly, which has an impact on increasing demand for funding from the public. The provision of funds through credit is an effort by the government to improve the national economy. The number of similar companies that have sprung up will place the actors in fierce competition, so they are required to compete more creatively and innovatively. One of the finance companies that offers convenience and varied products is PT Pegadaian Demak Branch. This study aims to determine the effect of perceived interest rates, service quality, and location on credit decisions at PT Pegadaian Demak Branch. The type of research used is explanatory research with a sample size of 97 respondents who are KCA customers of PT Pegadaian Demak Branch. In this study, the sampling technique used was nonprobability sampling with accidental sampling and purposive sampling approaches. Quantitative data analysis techniques use validity test analysis, reliability test, correlation and determination coefficient test, simple and multiple linear regression analysis, classical assumption test, and t test and F test using IBM SPSS Version 25 tools. The test results show that the perception of interest rates, service quality and location partially have a significant effect on credit decision making, and the variables of interest rate perception, service quality and location simultaneously have a significant effect on credit decision making. Keywords: perception of interest rates; service quality; location; credit decision makingAbstraksi: Dewasa ini perekonomian dan dunia bisnis berkembang sangat pesat yang berdampak pada meningkatnya permintaan pendanaan dari masyarakat. Penyediaan dana melalui kredit merupakan upaya pemerintah untuk meningkatkan perekonomian nasional. Banyaknya perusahaan sejenis yang bermunculan akan menempatkan para pelaku dalam persaingan ketat, sehingga mereka dituntut untuk bersaing lebih kreatif dan inovatif. Salah satu perusahaan pembiayaan yang menawarkan kemudahan dan produk yang bervariasi yaitu PT. Pegadaian Cabang Demak. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi suku bunga, kualitas pelayanan, dan lokasi terhadap keputusan pengambilan kredit pada PT. Pegadaian Cabang Demak. Jenis penelitian yang digunakan adalah explanatory research dengan jumlah sampel sebanyak 97 responden yang merupakan Nasabah KCA PT. Pegadaian Cabang Demak. Dalam penelitian ini, teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan pendekatan accidental sampling dan purposive sampling. Teknik analisis data kuantitatif menggunakan analisis uji validitas, uji reliabilitas, uji koefisien korelasi dan determinasi, analisis regresi linear sederhana dan berganda, uji asumsi klasik, serta uji t dan uji F dengan menggunakan alat bantu IBM SPSS Version 25. Hasil pengujian menunjukkan bahwa persepsi suku bunga, kualitas pelayanan dan lokasi secara parsial berpengaruh signifikan terhadap keputusan pengambilan kredit, serta variabel persepsi suku bunga, kualitas pelayanan dan lokasi secara simultan berpengaruh signifikan terhadap keputusan pengambilan kredit.Kata Kunci: persepsi suku bunga; kualitas pelayanan; lokasi; keputusan pengambilan kredit
Pengaruh Co-Branding dan Customer-Based Brand Equity terhadap Purchase Intention melalui Trust sebagai Variabel Mediasi (Studi pada Konsumen Luna x Kemayu di Kudus) Nada, Aizzatin; Dewi, Reni Shinta; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.44911

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Abstract : Luna Hijab is a Muslim fashion brand that is well known for offering products to Muslim women in Indonesia. One of the goals that Luna Hijab wants to achieve is increasing purchase intention. However, based on sales data, Luna Hijab has a fluctuating growth rate. High purchase intention can be influenced by brand alliance strategies, customer-based brand equity, and trust. The Luna x Kemayu co-branding strategy in an effort to increase consumer buying interest is expected to increase sales. This type of research is explanatory research with non-probability sampling and accidental sampling. The number of respondents used in the research was 96 people. The data analysis tool used is SmartPLS version 4. The test results show that co-branding, customer-based brand equity, and trust have a significant effect on purchase intention with partial mediation. The suggestion from this research is brands need to socialize Luna x Kemayu massively, especially in introducing brand advantages and brand characteristics. In the customer-based brand equity aspect, brands can consider using signature brand printing so that the brand can be easily recognized by public. In the brand trust aspect, it is necessary to pay more attention to the information shared in order to increase brand trust.Keywords : Purchase Intention; Co-Branding; Customer-Based Brand Equity; TrustAbstraksi : Luna Hijab merupakan merek fashion muslim yang cukup terkenal dalam menawarkan produknya bagi para muslimah di Indonesia. Salah satu tujuan yang ingin dicapai Luna Hijab yaitu meningkatkan purchase intention. Namun berdasarkan data penjualan Luna Hijab memiliki tingkat pertumbuhan yang fluktuatif. Purchase intention yang tinggi dapat dipengaruhi oleh strategi aliansi merek, customer-based brand equity, dan didukung kepercayaan terhadap merek. Strategi co-branding Luna x Kemayu dalam upaya meningkatkan minat beli konsumen diharapkan dapat meningkatkan penjualan. Tipe penelitian ini adalah explanatory research dengan teknik pengambilan sampel non-probability sampling dan metode accidental sampling. Jumlah responden yang digunakan dalam penelitian yaitu sebanyak 96 orang. Alat bantu analisis data yang digunakan yaitu software SmartPLS versi 4. Hasil pengujian menunjukkan bahwa co-branding, customer-based brand equity, dan trust berpengaruh dan signifikan terhadap purchase intention dengan jenis mediasi parsial. Saran dari penelitian ini adalah merek perlu mensosialisasikan Luna x Kemayu lebih masif terutama dalam memperkenalkan keunggulan merek dan mempertahankan ciri khas merek. Pada aspek customer-based brand equity merek dapat mempertimbangkan penggunaan signature brand printing agar merek dapat dengan mudah dikenali masyarakat. Pada aspek trust merek perlu lebih memperhatikan informasi yang dibagikan agar dapat meningkatkan kepercayaan merek.Kata Kunci : Purchase Intention; Co-Branding; Customer-Based Brand Equity; Trust
The Influence of Compensation Perceptions and Green Building Implementation on Job Satisfaction of PT Xxx Business Unit Project Support and Service Dhiya, Saffanah Haura; Nugraha, Hari Susanta; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43734

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Abstract: The competitive nature of the real estate sector in Indonesia demands continuous improvement to win the competition. This study explores how compensation perception and the implementation of green building affect the job satisfaction of PT XXX Business Unit Project Support and Service employees. Previous research has shown varied results regarding the impact of these factors on job satisfaction, thus highlighting the need for more specific investigation with the company's conditions. A quantitative research approach was adopted using a structured questionnaire distributed to 67 PT XXX Business Unit Project Support and Service employees, selected through proportional simple random sampling. Statistical analysis was conducted using SPSS Ver. 24, focusing on validity and reliability tests, correlation and regression analyses, and significance testing through t-tests and F-tests. Findings indicate that compensation perception and green building implementation significantly influence job satisfaction among PT XXX Business Unit Project Support and Service employees with a contribution of 61.3%. Regression analysis shows a significant positive relationship, indicating that these factors independently and collectively contribute to enhancing job satisfaction. The results emphasize the importance of adopting a comprehensive HR strategy that focuses not only on fair compensation but also on creating a conducive work environment through green building practices. Additionally, this research contributes to broader findings on organizational behaviour and sustainability in the workplace, providing practical implications for management and policy-making.Keywords: compensation; green building; job satisfaction.Abstrak: Sifat kompetitif dari sektor real estat di Indonesia menuntut peningkatan terus-menerus untuk memenangkan persaingan. Studi ini mengeksplorasi bagaimana persepsi kompensasi dan implementasi green building mempengaruhi kepuasan kerja karyawan PT XXX Business Unit Project Support and Service. Penelitian sebelumnya telah menunjukkan hasil yang bervariasi mengenai dampak faktor-faktor tersebut terhadap kepuasan kerja, sehingga menyoroti kebutuhan untuk penyelidikan yang lebih spesifik dengan kondisi perusahaan. Pendekatan penelitian kuantitatif diadopsi menggunakan kuesioner terstruktur yang dibagikan kepada 67 karyawan PT XXX Business Unit Project Support and Service, dipilih melalui klaster proposional simple random sampling. Analisis statistik dilakukan menggunakan SPSS Ver. 24, berfokus pada tes validitas dan reliabilitas, analisis korelasi dan regresi, serta pengujian signifikansi melalui uji-t dan uji-F. Temuan menunjukkan bahwa persepsi kompensasi dan implementasi bangunan hijau secara signifikan mempengaruhi kepuasan kerja di antara karyawan PT XXX Business Unit Project Support and Service dengan kontribusi sebesar 61,3%. Analisis regresi menunjukkan hubungan positif yang signifikan, mengindikasikan bahwa faktor-faktor ini secara independen dan kolektif berkontribusi untuk meningkatkan kepuasan kerja. Hasil menekankan pentingnya mengadopsi strategi SDM yang komprehensif yang tidak hanya fokus pada kompensasi yang adil tetapi juga pada penciptaan lingkungan kerja yang kondusif melalui praktik bangunan hijau. Selain itu, penelitian ini berkontribusi pada temuan yang lebih luas mengenai perilaku organisasi dan keberlanjutan di tempat kerja, menyediakan implikasi praktis untuk manajemen dan pembuatan kebijakan.Kata Kunci: kompensasi; green building; kepuasan kerja.
Pengaruh Modal Intelektual Terhadap Kinerja Karyawan Melalui Kepemimpinan (Studi Pada Perusahaan Pengembang Kawasan Huni Pt. X Kota Bekasi) Dhammawan, Virya; Nugraha, Hari Susanta; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42329

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Employee’s performance improvement is a goal that should be developed since the company was founded, to create an integrated organizational behavior based on knowledge. There are several factors that affects employee’s performance such as intellectual capital and leadership. The purpose of this study is to prove and finds out the correlation between company’s intellectual capital towards employee’s performance through leadership. Respondents of this study are 80 employees of PT. X Bekasi. Data is processed using Partial Least Square method by utilizing the statistical software SmartPLS version 3.2.9 to finds out if intellectual capital affects employee’s performance through leadership. The results of this study conclude that intellectual capital affects employee’s performance through leadership positively and significantly Keywords: Employee’s Performance; Intellectual Capital; Leadership; Organizational Behavior; Knowledge-Based View.Peningkatan kinerja karyawan adalah suatu tujuan yang seharusnya ditetapkan sejak awal perusahaan didirikan, untuk menciptakan perilaku organisasi berbasis pengetahuan yang sehat. Kinerja karyawan dapat dipengaruhi oleh beberapa faktor seperti modal intelektual dan kepemimpinan. Penelitian ini dilakukan untuk mengetahui dan membuktikan korelasi antar kinerja karyawan, modal intelektual, serta kepemimpinan pada perusahaan. Responden pada penelitian ini merupakan 80 karyawan PT. X Bekasi. Data diolah menggunakan metode Partial Least Square dengan memanfaatkan aplikasi statistika SmartPLS versi 3.2.9 untuk mengetahui apakah modal intelektual dapat mempengaruhi kinerja karyawan melalui kepemimpinan. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel modal intelektual terhadap kinerja karyawan melalui kepemimpinan.Kata kunci: Kinerja Karyawan; Modal Intelektual; Kepemimpinan; Perilaku Organisasi; Pandangan Berbasis Pengetahuan.
Pengaruh Pengembangan Karir dan Kompetensi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Karyawan Bank Jateng Cabang Utama) Ompusunggu, Martalina Zwita; Prabawani, Bulan; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43681

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Abstract: The performance of banking sector is important to reach the success of its entities, including Bank Jateng Cabang Utama. However, the data reflects low participation in career development and competency, as well as decline in achieving performance targets. The aim of this research is to analyze the influence of career development and competency on employee performance with job satisfaction as intervening variable. The research method used is quantitative, explanatory research type. Data was obtained through questionnaires using Likert scale. The population of this research is permanent employees Bank Jateng Cabang Utama with total 73 people. The analytical tool used is the structural equation model (SEM), it’s operated using Smart PLS. It is found that career development and competency has a positive and significant influence on employee performance. Career development and competency has a positive and significant impact on employee job satisfaction. Job satisfaction has a positive and significant impact on employee performance. Career development and competency has a positive and significant effect on employee performance through job satisfaction. Suggestions for companies is that companies provide relevant training to improve competency and opportunities for promotion and higher salary. Suggestion for future researchers can use a mix method to explore employee perceptions.Keywords: career development; competency; job satisfaction; employee performanceAbstraksi: Kinerja sektor perbankan sangat penting untuk meraih banyak nasabah dan keberhasilan entitasnya, termasuk  Bank Jateng Cabang Utama. Namun, data mencerminkan rendahnya partisipasi dalam pengembangan karir dan kompetensi, serta penurunan dalam pencapaian target kinerja. Penelitian ini tujuannya guna menganalisa pengaruh pengembangan karir dan kompetensi terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel intervening. Metode penelitian yang dipakai ialah kuantitatif bertipe explanatory research. Data didapatkan lewat kuesioner dengan memakai skala likert. Populasi penelitian ini ialah seluruh karyawan tetap di Bank Jateng Cabang Utama yang berjumlah 73 orang. Alat analisis yang dipakai pada kajian ini ialah structural equation model (SEM) yang dioperasikan dengan memakai Smart PLS. Berdasar atas hasil penelitian ditemukan bahwa pengembangan karir dan kompetensi mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan. Pengembangan karir dan kompetensi juga berdampak positif dan signifikan terhadap kepuasan kerja karyawan. Lebih lanjut, kepuasan kerja juga berdampak positif dan signifikan terhadap kinerja karyawan. Pengembangan karir dan kompetensi juga berpengaruh positif dan signifikan terhadap kinerja karyawan melalui kepuasan kerja. Saran peneliti bagi perusahaan diharapkan perusahaan menyediakan pelatihan yang relevan untuk meningkatkan kompetensi serta memberikan kesempatan dalam naik jabatan dan gaji. Saran bagi peneliti selanjutnya dapat menggunakan mix method untuk mendalami persepsi karyawan.Kata Kunci: pengembangan karir; kompetensi; kepuasan kerja; kinerja karyawan
Pengaruh Organizational Commitment dan Workload Terhadap Turnover Intention Dengan Job Satisfaction Sebagai Variabel Intervening (Studi Pada Bank Jateng Cabang Utama di Kota Semarang) Kaniyah, Dwi; Dewi, Reni Shinta; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43735

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Abstract : Turnover intention usually arises marked by changes in attitudes and behavior carried out by employees. These attitudes and behavior will determine the quality and survival of the company. Employees must have a commitment to be able to accept the tasks given and be responsible, so this will influence employee satisfaction with work results. The amount of work given and company targets that are too large can cause employees to feel exhausted and even stressed. By encouraging employees to do additional working hours, this can increase employees' desire to leave the company. The type of research used is explanatory research. The population in this study was 73 permanent employees. Data analysis using SmartPLS 4.0 and Microsoft Excel software. The research results show that workload and job satisfaction have an effect on turnover intention, organizational commitment and workload have an effect on job satisfaction, and workload has a positive and significant effect on turnover intention through job satisfaction as an intervening variable. Meanwhile, organizational commitment has no effect on turnover intention, but if it is through job satisfaction, this variable has a positive and significant effect.Keywords: organizational commitment; workload; job satisfaction; and turnover intention Abstrak : Turnover intention biasanya timbul ditandai dengan adanya perubahan sikap dan perilaku yang dilakukan oleh karyawan, sikap dan perilaku ini akan menentukan kualitas serta keberlangsungan hidup dari perusahaan. Karyawan harus memiliki komitmen agar dapat menerima tugas yang diberikan dan bertanggung jawab, sehingga hal ini akan mempengaruhi kepuasan karyawan terhadap hasil pekerjaan. Jumlah pekerjaan yang diberikan serta target perusahaan yang terlalu besar dapat menyebabkan karyawan merasa kelelahan hingga stress, dengan didorong karyawan melakukan tambahan jam kerja, hal ini dapat meningkatkan keinginan karyawan untuk meninggalkan perusahaan. Tipe penelitian yang digunakan adalah explanatory research. Populasi pada penelitian ini ialah karyawan tetap sebanyak 73 responden. Analisis data menggunakan perangkat lunak SmartPLS 4.0 dan Microsoft Excel. Hasil penelitian menunjukkan jika workload dan job satisfaction berpengaruh terhadap turnover intention, organizational commitment dan workload berpengaruh terhadap job satisfaction, dan workload berpengaruh positif dan signifikan terhadap turnover intention melalui job satisfaction sebagai variabel intervening. Sedangkan, organizational commitment tidak berpengaruh terhadap turnover intention, tetapi jika melalui job satisfaction maka variabel ini berpengaruh positif dan signifikan.Kata kunci: organizational commitment; workload; job satisfaction; dan turnover intention 
THE EFFECT OF LEADERSHIP, WORK ENVIRONMENT AND EMPLOYEE ENGAGEMENT AS MEDIATION VARIABLES ON THE LEVEL OF EMPLOYEE JOB SATISFACTION (STUDY AT PT. SUCOFINDO SEMARANG BRANCH) Trivilanita, Alsela Suri; Dewi, Reni Shinta; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40915

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This research aims to determine the influence of leadership, work environment, and employee involvement as mediating variables on employee job satisfaction levels. The research object is PT. SUCOFINDO Semarang Branch. Research using explanatory type, sampling technique using saturated sample technique. The sample was 64 employees. The data analysis technique uses SmartPLS 3. The research results support the theory of organizational behavior. The research concludes that leadership has a positive and insignificant effect on job satisfaction, leadership has a negative and insignificant effect on employee engagement, the work environment has a positive and insignificant effect on job satisfaction, the work environment has a positive and significant effect on employee engagement, employee engagement as a mediating variable has positive and significant influence on job satisfaction, leadership has a negative and insignificant influence on job satisfaction and employee involvement is not a mediating variable, and the work environment has a positive and significant influence on job satisfaction through employee involvement as a full mediating variable. So, companies must provide good leadership and a comfortable work environment so that employees also feel involved and cause high job satisfaction. Future research: This research can use the employee engagement variable as the dependent variable, or use other variables that can influence job satisfaction or replace the leadership variable with transformational leadership, or can use objects from fellow state-owned companies or government and private agencies.Keyword: leadership; work environment; employee engagement; employee job satisfactionPenelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan, lingkungan kerja, dan keterlibatan karyawan sebagai variabel mediasi terhadap tingkat kepuasan kerja karyawan. Objek penelitian adalah PT. SUCOFINDO Cabang Semarang. Penelitian menggunakan tipe eksplanatori, teknik pengambilan sampel menggunakan teknik sampel jenuh. Sampel sebanyak 64 karyawan. Teknik analisis data menggunakan SmartPLS 3. Hasil penelitian mendukung teori perilaku organisasi. Penelitian menyimpulkan bahwa kepemimpinan berpengaruh positif dan tidak signifikan terhadap kepuasan kerja, kepemimpinan berpengaruh negatif dan tidak signifikan terhadap keterlibatan karyawan, lingkungan kerja berpengaruh positif dan tidak signifikan terhadap kepuasan kerja, lingkungan kerja berpengaruh positif dan signifikan terhadap keterlibatan karyawan, keterlibatan karyawan sebagai variabel mediasi memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kepuasan kerja dan keterlibatan karyawan bukan variabel mediasi, dan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja melalui keterlibatan karyawan sebagai variabel full mediasi. Maka, perusahaan harus memberikan kepemimpinan yang baik dan lingkungan kerja yang nyaman agar karyawan juga merasa terlibat dan menyebabkan kepuasan kerja tinggi. Future research penelitian ini  dapat menggunakan variabel keterlibatan karyawan sebagai variabel dependen, atau menggunakan variabel lain yang dapat mempengaruhi kepuasan kerja atau mengganti variabel kepemimpinan menjadi kepemimpinan transformasional, atau dapat menggunakan objek sesama BUMN atau instansi pemerintah dan swasta.Kata Kunci: kepemimpinan; lingkungan kerja; keterlibatan karyawan; kepuasan kerja
PENGARUH LINGKUNGAN KERJA DAN LEARNING TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA PT. KERETA API INDONESIA (PERSERO) DAERAH OPERASI IV SEMARANG) Jati, Dewi Sekar; Dewi, Reni Shinta; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41453

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A company is required to optimize its human resources in winning increasingly strong business competition. Human resources are the most important asset for an organization, the quality of human resources must be improved effectively and efficiently so that productive employee performance can be achieved. In achieving the goals of each organization is influenced by the performance of employees who are the spearhead of the success of the organization. To achieve the solution of human resources, companies must create conditions that make employees feel comfortable and can develop hard skills and soft skills optimally. This research aims to determine the influence of the work environment and learning on employee performance through work motivation as an intervening variable at PT. Kereta Api Indonesia (Persero) Operational Area IV Semarang. This type of research is explanatory research which is assisted by distributing questionnaires and the selected sample is 100 people using the purposive sampling method. The respondents of this research are employees in all units of PT. Kereta Api Indonesia (Persero) Operational Area IV Semarang.The results showed that the work and learning environment had a direct positive and significant influence on employee work motivation and performance. The work and learning environment also had a positive and significant indirect effect on employee performance through work motivation. The work motivation variable in this study has a role as a partial mediating variable. The suggestions put forward for PT. Kereta Api Indonesia (Persero) Daop IV Semarang, are that a company pays more attention to the work environment, employee learning and work motivation so that it can improve employee performance. Recommendations for further research include adding other variables that can influence employee performance and can further expand the research object. Keywords: work environment; learning; work motivation; employee performanceSebuah perusahaan dituntut untuk mengoptimalkan sumber daya manusianya dalam memenangkan persaingan bisnis yang semakin kuat. Sumber daya manusia merupakan aset terpenting bagi organisasi, pengoptimalan sumber daya manusia harus ditingkatkan secara efektif dan efisien sehingga terwujud kinerja karyawan yang produktif. Dalam mencapai tujuan setiap organisasi dipengaruhi oleh kinerja karyawan yang merupakan ujung tombak keberhasilan dari organisasi. Tercapainya pengoptimalan sumber daya manusia, perusahaan harus menciptakan kondisi yang membuat karyawan merasa nyaman, dan dapat mengembangkan hardskill dan softskill secara optimal. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan learning terhadap Kinerja Karyawan melalui Motivasi Kerja sebagai Variabel Intervening pada PT. Kereta Api Indonesia (Persero) Daerah Operasi IV Semarang. Tipe penelitian ini adalah eksplanatory research yang dibantu dengan penyebaran kuesioner dan sampel yang dipilih berjumlah 100 orang dengan metode purposive sampling. Responden penelitian ini adalah karyawan di seluruh unit PT. Kereta Api Indonesia (Persero) Daerah Operasi IV Semarang. Penelitian ini menggunakan aplikasi SmartPLS dalam menghitung data primer yang diujikan. Hasil penelitian menunjukkan bahwa lingkungan kerja dan learning memiliki pengaruh secara langsung positif dan signifikan terhadap motivasi kerja dan kinerja karyawan. Lingkungan kerja dan learning juga berpengaruh positif dan signifikan secara tidak langsung terhadap kinerja karyawan melalui motivasi kerja. Variabel motivasi kerja pada penelitian ini memiliki peran sebagai variabel pemediasi parsial. Adapun saran yang diberikan terhadap PT. Kereta Api Indonsia (Persero) Daop IV Semarang, yaitu perusahaan lebih memperhatikan lingkungan kerja, learning karyawan, dan motivasi kerja sehingga dapat meningkatkan kinerja karyawan. Rekomendasi untuk penelitian selanjutnya dapat menambahkan variabel lain yang dapat mempengaruhi kinerja karyawan dan dapat lebih memperluas objek penelitian.Kata Kunci: lingkungan kerja; learning; motivasi kerja; kinerja karyawan 
The Influence of Social Capital and Marketing Capability on Marketing Performance Through Innovation as a Mediating Factor : Study Of Batik Tulis Kebon Indah MSMEs In Bayat Klaten Wibowo, Sugeng; Farida, Naili; Dewi, Reni Shinta
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

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This study explores the significance of Micro, Small, and Medium Enterprises (MSMEs), particularly within the batik industry, in Indonesia's economic landscape. The research focuses on the impact of social capital and marketing capability on marketing performance, with innovation serving as a mediating factor. The study concentrates on the Kebon Indah Batik Tulis MSMEs in Bayat, Klaten, employing the Resources Based View (RBV) theoretical framework. A quantitative methodological approach was implemented, utilizing questionnaires with a five-point Likert scale to gather data from 100 respondents. The data analysis was conducted using Structural Equation Modeling (SEM) through Smart-PLS version 4.1.0.4. Findings indicate that social capital and marketing capability exert positive and significant influences on both innovation and marketing performance. Moreover, innovation is demonstrated to mediate the relationship between social capital and marketing capability with marketing performance. These results offer valuable insights for MSME stakeholders in identifying crucial factors affecting marketing performance. Future research recommendations include employing qualitative methods to gain deeper insights into the variables and their interaction patterns. Additionally, investigating Batik Tulis MSMEs with diverse characteristics is suggested to enhance the generalizability of the findings.
SOCCER: MOST FAVORITE CASUAL GAME Setyabudi, Djoko; Dewi, Reni Shinta; Pradhanawati, Ari
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.205-221

Abstract

This study aims to discover the favorite casual games in adults, both gamers and not. Respondents ranged in age from 17 to 56.This study fills the research gap about the taste of casual gaming in the city of Semarang, because so far researchers have often found many studies on the types of games that fall into the category of ‘heavy games’ and tend to be played by game addicts who dedicate time and money to playing games or e-sports athletes. This research gives us information about the types of casual games that are most liked by adult game players in the city of Semarang. Meanwhile, the casual game category is ignored because it is only played by players who are not serious and just to pass the time. In addition, it also provides information on the extent to which casual players are willing to play the type of games that they think are worth playing, including the criteria for games to be installed to try to play. Inside their smartphones are installed Android-based game applications that are played. Conducted in Semarang, the sampling technique used was convenience sampling with 170 people. The data will be analyzed with quantitative descriptive methods to describe the condition of the sample. The findings showed that respondents liked games that were lightweight, uncomplicated, and required high concentration. Games that can be played in the past and tend to be dexterous.
Co-Authors Acai Sudirman Adinda Herlista Aditya, Benedicktus Dhimas Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Ariyanti, Kartika Khrisna Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Br. Sembiring Depari, Ame Angelique Budi Setiyono Bulan Prabawani Chairina, Soraya Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dhammawan, Virya Dhiya, Saffanah Haura Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Istiq Meidea, Zhurna Auliya Jamadi Jati, Dewi Sekar Kaniyah, Dwi Kiki Afrilia Dewi Kismartini Kismartini Maknunah, Intan Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Nada, Aizzatin Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Ompusunggu, Martalina Zwita Onita Sari Sinaga Prasanti, Safira Amanda Pujiwati, Murti Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto P. Hadi Sulthan Hanif Fakhruddin Tampubolon, Ekho Panorangi Teguh Yuwono Trivilanita, Alsela Suri Triyani Rahmadewi, Triyani Unsha, Tanzila Al Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo