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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Public Policy Jurnal Audience Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Asia Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Pemerintahan Jurnal Dinamika Manajemen
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Employee Relations, Tacit Knowledge Sharing Activities, And Employee Performance in Social Exchange Theory Perspective Pradhanawati, Ari; Dewi, Reni Shinta; Kusuma, Chusnu Syarifa Diah
JURNAL ILMU SOSIAL Vol 21, No 2 (2022)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.21.2.2022.161-180

Abstract

Modern-day enterprise competition is getting more difficult, in particular in the industry 4.0 generation. SMEs or Small and medium-sized corporations as a part of the pillar in the economic industries, want to assume these conditions. Batik is an SME that has contributed to the economic system. various issues are confronted by way of the batik enterprise, together with SMEs in Batik in Semarang. They face a few barriers, inclusive of increasing the capability of human resources. knowledge sharing is an activity to enhance individual talents, specifically trouble-solving and worker self-assurance. Knowledge sharing is an activity to improve individual skills, especially problem-solving and employee confidence. The purpose of this examination turned into exploring the effect on tacit knowledge-sharing activities, employee performance and employee relations. Also, the article defined the activity of tacit knowledge sharing in mediating the effect of employees relation and employee performance. The type of research was explanatory research. The sample was a hundred employees within the SMEs Batik in Semarang. Statistics evaluation of the use of SEM. The finding showed that there was an effect of employee relations on tacit knowledge-sharing activities. Second, there was an effect of tacit knowledge-sharing activities on employee performance. And, employee relations and employee performance had a positive effect. The results of the mediation effect test showed that employee relations have a positive effect on employee performance through tacit knowledge-sharing activities. The suggestion of this research is Batik UKM in Semarang to create a conducive work environment because the results of the study show that the relationship between employees is a success factor in sharing tacit knowledge. The limitation of this research is that the study was only conducted at the Batik UKM in Semarang, which resulted in a very limited generalization of the research findings. The limitation of this research is that the study turned into best carried out on the Batik UKM in Semarang, which led to a totally limited generalization of the research findings. The difficulty of the have a look is that the observation turned into only carried out at the SMEs Batik in Semarang which makes a completely constrained generalization of the findings.
PENGARUH BRAND EQUITY, SERVICE QUALITY DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN JASA UMRAH PT. QIBLATAIN AMA TOUR DI KOTA SEMARANG Anggi Prasetyo; Reni Shinta Dewi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45477

Abstract

The number of Umrah and Hajj travel companies has resulted in business competition becoming very competitive, this is because business in this field has good prospects in Indonesia. Based on the sales data of PT Qiblatain Ama Tour Semarang, it can be seen that the use of fluctuating services tends to decrease and the target is not met every year. This study aims to determine the effect of Brand Equity, Service Quality and Trust on purchasing decisions on PT Qiblatain Ama Tour products in Semarang City. The sample amounted to 96 respondents who were pilgrims of PT Qiblatain Ama Tour in Semarang City. This research was processed using SPSS version 27.0. The results showed that the brand equity variable, service quality, Trust partially and simultaneously had a positive and significant influence on the purchasing decision variable. Suggestions in this study are that PT. Qiblatain Ama Tour can carry out company accreditation in order to increase Brand Equity and the level of Trust in the company, encourage its employees to be able to provide services, especially on request faster than before in order to increase, and to pay more attention to Brand Equity and Trust because these variables have a greater influence on purchasing decisions than the Service Quality variable.Keyword: Brand Equity;Service Quality; Trust; Purchase DecisionBanyaknya perusahaan travel umrah dan haji mengakibatkan persaingan bisnis menjadi sangat kompetitif, hal ini karena usaha pada bidang ini memiliki prospek yang bagus di Indonesia. Berdasarkan data penjualan PT. Qiblatain Ama Tour Semarang dapat diketahui bahwa penggunaan jasa berfluktuatif cenderung menurun dan target setiap tahunnya tidak terpenuhi. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Equity, Service Quality dan Trust terhadap keputusan pembelian pada produk PT. Qiblatain Ama Tour di Kota Semarang. Sampel berjumlah 96 responden yang merupakan jamaah PT. Qiblatain Ama Tour di Kota Semarang. Penelitian ini diolah menggunakan SPSS versi 27.0. Hasil penelitian menunjukkan bahwa variabel brand equity, service quality, Trust secara parsial dan simultan memiliki pengaruh yang positif dan signifikan terhadap variabel keputusan pembelian. Saran dalam penelitian ini adalah agar PT. Qiblatain Ama Tour dapat melakukan akreditasi perusahaan demi meningkatkan Brand Equity dan tingkat Trust terhadap perusahaan, mendorong para karyawannya agar dapat memberikan pelayanan terutama pada permintaan dengan lebih cepat dari sebelumnya agar dapat meningkatkan, serta agar dapat memberikan perhatian lebih pada Brand Equity dan Trust dikarenakan variabel tersebut memiliki pengaruh yang besar terhadap keputusan pembelian dibandingkan dengan variabel Service Quality.Kata Kunci: Brand Equity; Service Quality; Trust; Keputusan Pembelian
Pengaruh Live Streaming Commerce Dan Online Customer Review Terhadap Purchase Decision Melalui Trust Sebagai Variabel Moderasi (Studi Pada Pelanggan Kosmetik Barenbliss Melalui Live Streaming Shopee) Destia Putri Mawarizki; Reni Shinta Dewi; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45535

Abstract

Currently, online marketing through live streaming commerce presents substantial opportunities for brands to expand their businesses. Furthermore, consumers consistently review online customer feedback, which significantly influences purchasing decisions. This study aims to explore the impact of live streaming commerce and online customer reviews on purchase decisions, with trust serving as a moderating variable among Barenbliss cosmetic customers. The research methodology involves explanatory research and non-probability sampling using purposive sampling methods, with a sample size of 105 respondents who use Barenbliss lip makeup products and engage in live streaming features on Shopee. Data analysis employs SmartPLS version 4.0. The findings indicate that live streaming commerce significantly and positively influences purchase decisions, while online customer reviews also have a positive and significant impact on purchase decisions. Trust moderates the relationship between live streaming commerce and purchase decisions positively and significantly. However, trust moderates the relationship between online customer reviews and purchase decisions significantly, albeit in a negative direction. These results align with consumer behavior theory, which examines how individuals purchase and use goods and services, including their decision-making processes. Based on these findings, it is recommended that Barenbliss should increasing live streaming operators, engaging more actively with customer reviews by providing solutions, and meeting customer needs to attract purchasing interest.Keywords: Live streaming commerce; online customer review; purchasing decisions; purchase decision Saat ini, pemasaran online melalui live streaming commerce memberikan kesempatan bagus pada brand guna mengembangkan bisnisnya, serta konsumen yang selalu meninjau online customer review yang ada, membuat hal tersebut berpengaruh terhadap keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara live streaming commerce dan online customer review terhadap purchase decision melalui trust sebagai variabel moderasi pada pelanggan kosmetik Barenbliss. Tipe penelitian ini adalah explanatory research dan teknik pengambilan sampel non-probability sampling dengan metode purposive sampling. Sampel pada penelitian ini berjumlah 105 responden pengguna produk lip makeup Barenbliss yang menggunakan fitur live streaming Shopee. Analisis data dalam penelitian ini diolah menggunakan SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa live streaming commerce memiliki pengaruh positif dan signifikan terhadap purchase decision, online customer review memiliki pengaruh positif dan signifikan terhadap variabel purchase decision, trust memoderasi pengaruh antara live streaming commerce terhadap purchase decision secara positif dan signifikan, serta trust juga memoderasi pengaruh antara online customer review terhadap purchase decision secara signifikan namun berpengaruh ke arah negatif. Hal ini sesuai dengan teori perilaku konsumen yaitu bagaimana seseorang membeli dan menggunakan barang dan jasa, termasuk cara mereka memutuskan apa yang akan dibeli dan bagaimana mereka bersiap untuk membelinya. Berdasarkan hasil penelitian ini, Barenbliss disarankan untuk menambah operator live streaming, meningkatkan interaksi atau menjawab ulasan konsumen disertakan solusi, dan memenuhi kebutuhan dari konsumen sehingga mampu menarik minat pembelian.Kata Kunci: Live Streaming Commerce; Online Customer Review; Keputusan Pembelian; Purchase Decision
Reconstructing Innovation Diffusion in Public Health Sertvices: Evidence from Post-Treatment Care Policy in Bengkulu City Patrisia, Novliza Eka; Warsono, Hardi; Kismartini, Kismartini; Dewi, Reni Shinta
Journal Public Policy Vol 12, No 2 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i2.11637

Abstract

This study aims to analyze the process of health service innovation diffusion in the Bengkulu City Government, analyze the supporting and inhibiting factors in the process of health service innovation diffusion in the Bengkulu City Government, recommend the right model for the process of health service innovation diffusion in Bengkulu City. This type of research is qualitative with a descriptive approach, involving informants from the community and 5 service officers. The data sources in this study consist of primary and secondary data, with data collection techniques through observation, in-depth interviews, and documentation carried out directly by the researcher. Data analysis techniques include data condensation, data presentation, and drawing conclusions. Data validity testing uses data triangulation techniques. This study proves that health service innovation diffusion is determined by the knowledge and persuasion stages, which directly improve decision-making certainty, implementation effectiveness, and accurate confirmation of expected health service outcomes. In addition, community acceptance and understanding of innovation are also important findings that must be encouraged through various outreach and mentoring activities in the field. As organic intellectuals, communities hold a strategic role not merely as recipients but as active triggers and initiators of innovation, underscoring the need for policies that systematically mobilize community capacity to drive sustainable health service innovation diffusion.
Adoption of Technology and Digital Marketing Innovation for the Development of Coffee Production and the Economy of Prohutani Tawangmangu Coffee Farmer Group Reni Shinta Dewi; Dhaifina Idznitia Apriyani Naimi; Wildan Avian Pratama; Chatrine Cahaya Mykino,; Syifa Salina; Putra Versa Maulana Amir; Rizkia Ramadhani Andoko; Surya Adi Wijaya Aritonang; Pinkan Viviana Devy
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2836

Abstract

Purpose: This study evaluated adoption of postharvest technologies and digital marketing among Prohutani Tawangmangu coffee farmers to address quality loss, limited market access, and low incomes, and to assess impacts on livelihoods and value chains. Method: A mixed-methods design combined household surveys, focus group discussions, key informant interviews, and postharvest quality measurements; quantitative data were statistically analyzed and qualitative data coded thematically. Practical Applications: Findings inform cooperatives, extension services, and policymakers on targeted training, investment in processing equipment, product diversification, and e‑commerce strategies to improve product value, market reach, and farmer incomes.  Conclusion: Adoption of postharvest technologies and digital marketing improved quality, enabled product diversification, expanded market access, and contributed to higher household incomes; sustained capacity building and infrastructure support are recommended.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggi Prasetyo Anggry Windasari Apriatni E Prihatini Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Budi Setiyono Bulan Prabawani Chairina, Soraya Chatrine Cahaya Mykino, Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Destia Putri Mawarizki Dhaifina Idznitia Apriyani Naimi Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Pinkan Viviana Devy Putra Versa Maulana Amir Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Rizkia Ramadhani Andoko Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P. Hadi Sulthan Hanif Fakhruddin Surya Adi Wijaya Aritonang Syifa Salina Teguh Yuwono Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widiartanto Widiartanto Widiartanto Widiartanto Wildan Avian Pratama Yahyo Yahyo Yurianto, Andre Octo