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PENGARUH FAKTOR MODAL PSIKOLOGIS, KARAKTERISTIK ENTREPRENEUR, INOVASI, MANAJEMEN SUMBER DAYA MANUSIA, DAN KARAKTERISTIK UKM TERHADAP PERKEMBANGAN USAHA PEDAGANG DI PASAR TRADISIONAL (Studi kasus pada Pedagang Sembako dan Snack di Pasar Peterongan) Reni Shinta Dewi
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v2i1.5352

Abstract

This research intends to find out the effect of psychological capital entrepreneur, human resource management, innovation, characteristics of the entrepreneur, and SMEs characteristics to the development of businesses. The study was conducted in Semarang city, the sample were 32 merchants who employ labor at Peterongan market. The research type is explanatory research. Data analysis using linear regression. The results showed that Psychological Capital Variables, Entrepreneur Characteristics, Innovation, Human Resource Management and Characteristics Of SMEs either partially or simultaneously have an influence on the Development Of Business In Traditional Markets of Peterongan. Psychological Capital is the most influencing variable to the Development Of Business. Recommendation for trader in the traditional market is they need to always foster an optimistic attitude in running the business. This attitude can be formed by creating a bevy of fellow traders so that every issue can be resolved soon. Besides the characteristic form of motivation to strive entrepreneur must be maintained by attending various training such as retail training in financial management, merchandise arrangements that will grow the innovation and creativity that never died for business development.
Pengaruh Co-Branding dan Customer-Based Brand Equity terhadap Keputusan Pembelian (Studi pada Co-Branding Produk Stockroom-Oldblue di Jakarta) Sulthan Hanif Fakhruddin; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.468 KB) | DOI: 10.14710/jiab.2020.28136

Abstract

The company attempts to achieve maximum profit by increasing consumers’ purchase decision through various efforts, in this case, the efforts made by Stockroom are co-branding with Oldblue and increasing their customer-based brand equity. However, based on data obtained from Stockroom Jakarta shows fluctuation in the sales achievement from 2014 to 2019. This study aims to determine the effect of co-branding and customer-based brand equity on the purchase decision. This type of research is explanatory research. The sampling techniques used are accidental sampling and purposive sampling. The number of samples taken was 100 respondents, who are consumers of Stockroom in Jakarta. The research that is used to determine the effect of co-branding and customer-based brand equity on purchase decisions will present statistics with the help of IBM SPSS version 21.0. The result of this research shows that co-branding affected the purchase decision by contributing 23,6%, customer-based brand equity affects the purchase decision by contributing 57,9%. Whereas, co-branding dan customer-based brand equity, simultaneously influence the purchase decision by contributing 58%. While the rest is influenced by other factors besides co-branding and customer-based brand equity. Based on the calculation of the F Test shows that there is a significant influence between co-branding and customer-based brand equity on the purchase decision.Perusahaan dituntut untuk berusaha agar dapat meraih keuntungan sebesar-besarnya dengan meningkatkan keputusan pembelian konsumen melalui berbagai upaya, dalam hal ini upaya yang dilakukan oleh Stockroom di antaranya menjalankan co-branding dengan Oldblue serta meningkatkan customer-based brand equity. Namun, berdasarkan data yang diperoleh dari Stockroom Jakarta, penjualan perusahaan pada tahun 2014 hingga 2019 menunjukkan hasil yang fluktuatif. Penelitian ini bertujuan untuk mengetahui pengaruh co-branding dan customer-based brand equity terhadap keputusan pembelian. Tipe penelitian ini adalah explanatory research. Teknik pengambilan sampel menggunakan teknik sampling accidental dan purposive sampling. Adapun jumlah sampel yang diambil sebanyak 100 responden, yang merupakan konsumen Stockroom di Jakarta. Penelitian yang digunakan untuk mengetahui pengaruh co-branding dan customer-based brand equity terhadap keputusan pembelian menggunakan statistik dengan bantuan sistem IBM SPSS versi 21.0. Hasil penelitian menunjukan bahwa co-branding berpengaruh terhadap keputusan pembelian dengan menyumbang 23,6%, customer-based brand equity berpengaruh terhadap keputusan pembelian dengan menyumbang 57,9%. Sedangkan, secara simultan co-branding dan customer-based brand equity berpengaruh terhadap keputusan pembelian dengan menyumbang 58%. Sedangkan sisanya dipengaruhi oleh faktor lain selain co-branding dan customer-based brand equity. Berdasarkan perhitungan Uji F menunjukkan bahwa terdapat pengaruh signifikan antara co-branding dan customer-based brand equity terhadap keputusan pembelian.
Identification of Communication Trends in Business Practices Efforts to Increase Productivity and Smooth Communication in the Workplace: Review What Evidences Say Jamadi; Bulan Prabawani; Widiartanto Widiartanto; Reni Shinta Dewi
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.077 KB) | DOI: 10.35335/enrichment.v12i4.677

Abstract

Successful communication in the workplace is one of the goals of communication in every organization, government, and business. This study identifies the trend that has occurred recently along with the emergence of business communication technology which replaces the conventional method of communication by switching to an exciting way of communication that reaches all employees in every company and organization. To expedite the discussion of this work, we have conducted a series of searches for evidence from published scientific field studies. So that the study evidence data can answer the problems of this study, we conduct an in-depth study involving data coding and evaluation and in-depth interpretation to get an answer that can answer the problem with the principle of validity and convincing. After analyzing the data, we can conclude that many workplace trends have improved communication between employees by utilizing trending technology applications such as digital collaboration applications, unified video conference, mobile device communications, cloud applications, and several other applications that are becoming increasingly popular that keep trending at work today. Thus, it is hoped that these findings will be helpful in the study of communication in other workplace organizations and further studies.
The Effect of Individual Learning To Technology Capability Reni Shinta Dewi; Agung Budiatmo; Dinalestari Purbawati; Robetmi Jumpakita Pinem
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.2422

Abstract

The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This situation encourages the government to make social distancing policies through the work from home (WFH) program. No exception, the Ministry of Education determines the status of WFH from early childhood education to higher education. For higher education, e-learning has become a program in learning, especially in the 4.0 era. However, not all lecturers and students have e-learning capability. The purpose of this study explores individual learning to improve technology capabilities, especially in overcoming the Covid-19 Pandemic. The study was carried out throughout Indonesia by distributing questionnaires via a google form. The distribution is carried out for 6 (six) weeks through various networks. The responses from distributing questionnaires were 420 respondents. Data analysis was performed using regression and factor analysis through SPSS. The factor analysis confirms that individual learning consists of three elements (1) recognizing learning opportunities, (2) applying new knowledge, and (3) self-directedness. The result shows that individual learning has an effect on technology capability, and applying new knowledge has a greater effect to achieve technology capability. This finding supports Cognitive Learning theory, which states that individual learning supports actual behavior change and promotes adaptation to environmental conditions. Individuals may be more motivated through individual learning. Individual learning is a process involving a change in an agent's behavior or knowledge
Dukcapil Service Innovation in Improving the Quality of Service in the Lebong District Novliza Eka Patrisia; Hardi Warsono; Kismartini Kismartini; Reni Shinta Dewi
Jurnal Public Policy Vol 8, No 3 (2022): July
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v8i3.4599

Abstract

This article aims to describe and provide an overview of the application-based innovation of the Lebong Dukcapil Service in the process of making population administration documents in the Lebong Regency to improve the quality of quality public services. Registration Service as the service provider in the field of population and civil registration. This research uses descriptive qualitative research, data sources use interview techniques and direct observation in the field, as well as documentation. The results of this study indicate that population administration services through the Lebong Dukcapil Service application at the Lebong Regency Population and Civil Registration Service are quite good This is seen from the aspects: of relative advantage, suitability, complexity, possibility to try, and ease of observation. With the application-based innovation of the Lebong Dukcapil Service, it is expected to be able to improve service quality through effective and efficient service patterns, as well as being oriented towards innovation targets. possibility to try, and ease of observation. With the application-based innovation of the Lebong Dukcapil Service, it is expected to be able to improve service quality through effective and efficient service patterns, as well as being oriented towards innovation targets. possibility to try, and ease of observation. With the application-based innovation of the Lebong Dukcapil Service, it is expected to be able to improve service quality through effective and efficient service patterns, as well as being oriented towards innovation targets
Digitalization of Banking Services: The Effect of Trust and Service Quality On Customer Satisfaction and Loyalty of Bank Customers In Using Mobile Banking Muhamad Fian Aditiansyah; Sri Suryoko; Reni Shinta Dewi; Widiartanto Widiartanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.011 KB) | DOI: 10.36418/syntax-literate.v7i7.8648

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Trust and Service Quality terhadap kepuasan dan loyalitas pelanggan. Metode penelitian ini menggunakan kuesioner dengan 100 responden dari nasabah bank yang menggunakan aplikasi mobile banking. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah Accidental Sampling. Metode analisis data dalam penelitian ini menggunakan teknik SEM-PLS. Teori yang digunakan adalah teori TRITAM, customer satisfaction, trust, loyalty dan service quality. Hasil penelitian membuktikan bahwa 1) Kepercayaan berpengaruh signifikan terhadap kepuasan pelanggan 2) Kepercayaan tidak berpengaruh signifikan terhadap loyalitas 3) Kepercayaan berpengaruh signifikan terhadap kualitas layanan 4) Kualitas layanan tidak berpengaruh signifikan terhadap kepuasan pelanggan 5) Kualitas layanan berpengaruh signifikan terhadap loyalitas 6) kepuasan pelanggan tidak berpengaruh signifikan terhadap Loyalitas. Penelitian ke depan diharapkan dapat mengkaji fokus penelitian dengan variabel-variabel yang berkaitan dengan kualitas layanan dalam pelayanan online dan perusahaan harus mampu meningkatkan dan meningkatkan kualitas seluruh dimensi variabel.
Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan terhadap Minat Penggunaan Aplikasi Alodokter Selama Pandemi Covid-19 Aini Ashary; Ari Pradhanawati; Reni Shinta Dewi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.226 KB) | DOI: 10.36418/syntax-literate.v7i7.8659

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan, persepsi kemanfaatan terhadap minat penggunaan pada pengguna aplikasi Alodokter. Metode penelitian ini adalah survey dengan menyebarkan kuesioner kepada 100 responden yang menggunakan aplikasi Alodokter dan responden yang sudah mengikuti Instagram Alodokter. Metode analisis data dalam penelitian ini menggunakan teknik SPSS. Hasil penelitian mengungkapkan bahwa 1) persepsi kemudahan berpengaruh positif terhadap minat penggunaan aplikasi Alodokter, hal ini dibuktikan dari aplikasi Alodokter mempunyai fitur atau tampilan yang mudah digunakan oleh pengguna; dan 2) persepsi kemanfaatan berpengaruh positif terhadap minat penggunaan aplikasi Alodokter. Originality/Value/Contribution – Ketika masa pandemi Covid-19 semua orang sangat disiplin menjaga jarak secara fisik terhadap orang lain. Penelitan ini merupakan studi pertama yang membahas penggunaan aplikasi kesehatan di masa Pandemi Covid -19 di Indonesia. Hasil penelitian ini dapat menjadi masukan bagi semua pihak untuk memperkenalkan aplikasi ini kepada masyarakat luas agar masyarakat semakin memahami bahwa aplikasi kesehatan nomor satu di Indonesia ini sangat mudah dan bermanfaat ketika digunakan.
DETERMINANTS OF GREEN PURCHASE INTENTION AMONG BEAUTY PRODUCT CONSUMERS IN BATAM CITY Florence Aletta Manalu; Reni Shinta Dewi; Hari Susanta Nugraha
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The significant development of the cosmetic industry, particularly in Indonesia, is facing various challenges and issues. Apart from the problem of packaging quality that does not meet environmental standards, there are still cosmetic products found to contain harmful chemicals (such as mercury, banned colorants, carcinogens, and microbial contaminants) that can negatively impact the health of users. The environmental issues and negative effects of cosmetic products on consumers indicate that there are still cosmetic manufacturers or distributors who have not been able to implement the Triple Bottom Line principle, consisting of People, Planet, and Profit (3P's). These companies focus solely on maximizing profits while disregarding the impact of products containing harmful chemicals on public health (people) and continue to use environmentally unfriendly raw materials and packaging (planet). This study aims to examine the direct and indirect effects of green brand image and LOHAS on Green Purchase Intention, either through green attitude. The study gathered 200 respondents as the sample. The research utilized the SEM analysis method using the Smart PLS 3.3.3 statistical tool. The results of partial significance testing found that Green Brand Image can influence Green Attitude and Green Purchase Intention. Meanwhile, LOHAS only has a direct influence on Green Attitude. The mediating test results found that Green Attitude can mediate the influence of Green Brand Image and LOHAS on Green Purchase Intention.
The Effect of Individual Learning To Technology Capability Reni Shinta Dewi; Agung Budiatmo; Dinalestari Purbawati; Robetmi Jumpakita Pinem
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.2422

Abstract

The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This situation encourages the government to make social distancing policies through the work from home (WFH) program. No exception, the Ministry of Education determines the status of WFH from early childhood education to higher education. For higher education, e-learning has become a program in learning, especially in the 4.0 era. However, not all lecturers and students have e-learning capability. The purpose of this study explores individual learning to improve technology capabilities, especially in overcoming the Covid-19 Pandemic. The study was carried out throughout Indonesia by distributing questionnaires via a google form. The distribution is carried out for 6 (six) weeks through various networks. The responses from distributing questionnaires were 420 respondents. Data analysis was performed using regression and factor analysis through SPSS. The factor analysis confirms that individual learning consists of three elements (1) recognizing learning opportunities, (2) applying new knowledge, and (3) self-directedness. The result shows that individual learning has an effect on technology capability, and applying new knowledge has a greater effect to achieve technology capability. This finding supports Cognitive Learning theory, which states that individual learning supports actual behavior change and promotes adaptation to environmental conditions. Individuals may be more motivated through individual learning. Individual learning is a process involving a change in an agent's behavior or knowledge
Pengaruh Struktur Organisasi dan Budaya Organisasi terhadap Innovation Capability melalui Knowledge Sharing sebagai Variabel Intervening pada IKM Mebel di Desa Tahunan Kabupaten Jepara Ananda, Fitria; Nugraha, Hari Susanta; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39721

Abstract

Kemampuan berinovasi berperan penting dalam menjaga keberlangsungan sebuah usaha untuk bertahan lama di pasar. Banyaknya penurunan jumlah IKM Mebel pada Kabupaten Jepara selama beberapa tahun terakhir mengindikasikan adanya sebuah masalah dalam berinovasi. Tujuan penelitian ini ialah untuk mengetahui pengaruh struktur organisasi dan budaya organisasi terhadap innovation capability melalui knowledge sharing pada IKM Mebel di Desa Tahunan Kabupaten Jepara. Jumlah responden pada penelitian ini sebanyak 100 orang dengan pemilihan desa menggunakan teknik multistage random sampling. Pengumpulan data dilakukan secara langsung dengan menggunakan kuesioner. Tipe penelitian ini ialah explanatory research dengan data diolah menggunakan bantuan software SmartPLS 4.0. Hasil dari penelitian ini menunjukkan struktur organisasi dan budaya organisasi berpengaruh secara positif dan signifikan terhadap innovation capability melalui knowledge sharing. Adapun batasan penelitian ini hanya membahas pada lingkup KM foundations saja. Saran untuk penelitian selanjutnya dapat dilaksanakan pada sektor IKM, desa, maupun kota yang berbeda dengan lingkup bahasan KM yang lebih luas, serta indikator variabel yang lebih menyeluruh guna memperoleh hasil yang lebih beragam dalam penelitian selanjutnya.Innovation capability plays an important role in maintaining the sustainability of a business to last long in the market. The large decline in the number of furniture IKM in Jepara Regency over the past few years indicates a problem in innovation. The purpose of this study was to determine the effect of organizational structure and organizational culture on innovation capability through knowledge sharing at IKM furniture in Tahunan Village, Jepara Regency. The number of respondents in this study were 100 people with using a multistage random sampling technique to pick a village. Data collection was carried out directly using a questionnaire. This type of research is explanatory research with data processed using SmartPLS 4.0 software. The results of this study show that organizational structure and organizational culture have a positive and significant effect on innovation capability through knowledge sharing. The limitations of this research only discuss on the scope of KM foundations. Suggestions for further research can be carried out in different sectors of IKM, villages, and cities with much wider scope of KM, and more comprehensive variable indicators in order to obtain more diverse results in future research.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggi Prasetyo Anggry Windasari Apriatni E Prihatini Apriatni Endang Prihartini Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Budi Setiyono Bulan Prabawani Chairina, Soraya Chatrine Cahaya Mykino, Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Destia Putri Mawarizki Dhaifina Idznitia Apriyani Naimi Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Pinkan Viviana Devy Putra Versa Maulana Amir Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Rizkia Ramadhani Andoko Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P. Hadi Sulthan Hanif Fakhruddin Surya Adi Wijaya Aritonang Syifa Salina Teguh Yuwono Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widiartanto Widiartanto Widiartanto Widiartanto Wildan Avian Pratama Yahyo Yahyo Yurianto, Andre Octo