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Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Kepuasan Konsumen Pengguna Jasa Travel PT Sumatera Star Group Wisata Tiffanycia Tiffanycia; Ricky Rafii Ritonga; Shelly Kho; Kenny Anselnus; Edisah Putra Nainggolan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2570

Abstract

Penelitian ini bertujuan guna mengidentifikasi implikasi dari pengaruh harga, kualitas produk, serta lokasi yang mengaruhi tingkat puasnya konsumen yang memanfaatkan jasaTravel PT Sumatera Star Group Wisata. Studi ini melakukan pendekatan kuantitatif dalam penelitianini dikumpulkanya data primer jugadata sekunder dari konsumen PT Travel Sumatera Star Group Wisata selama 1 tahun, yang sebanyak 2.471 konsumen. Sampel yang diambil dalam analisis ini sejumlah 96  individu, dihitung melalui penggunaan formula Slovin. Sistem pengumpulan data dilakukan melalui kuesioner yang sudah dikembangkan dengan Menerapkan instrumen pengukur yang valid dan reliabilitas juga memastikan validitas dan keandalan data. Kuesioner ini dirancang untuk mengumpulkan informasi tentang persepsi konsumen terkait harga, kualitas produk, lokasi, dan tingkat kepuasan mereka. Analisis data dilakukan menggunakan metode regresi berganda agar mengevaluasi pengaruh bersama-sama maupun individu variabel independen (harga, kualitasproduk, juga lokasi) terkait padavariabel dependen(kepuasan konsumen). Selanjutnya, pada penelitian,dilakasanakanpengujian hipotesis menggunakan ujit juga ujiF guna mengevaluasi tingkat signifikansi efek variabel independen kepada variabel dependen. Koefisiendeterminasi juga digunakan untuk mengukur sejauh mana variasi variabel dependen dapat dilihatkan pada model yangdigunakan. Data yang telah dikumpul setelahitu dianalisis memakai software statistik seperti SPSS 26.0. Temuan dari penelitian ini melihatkan terjadinya hubungan positif serta signifikan antar harga dan kualitaspelayanan dengan puasnya konsumen secara terpisah. Ini melihatakan  naiknya biaya jugakualitas pelayanan dengan diberikanoleh PT Sumatera Star Group Wisata, semakin baik kepuasan konsumen. Namun, ampak lokasi terhadap tingkat kepuasan konsumen tidak signifikan. Secara keseluruhan, kombinasi dari hargakualitas pelayanan,sertalokasi secara bersama-sama memberikan efek sebesar 46,5% terhadap tingkat kepuasan konsumen. Ini berarti bahwa sekitar 46,5% variasi dalam tingkat puasnya konsumen disebabkan oleh faktor-faktor harga,kualitaspelayanan, jugalokasi yang telah diteliti. Sementara itu, sisanya sekitar 53,5% dipengaruhi oleh faktor-faktor tambahan yang tidak termasuk dalam penelitian ini, seperti upaya promosi, persepsi merek, serta faktor-faktor lainnya.
THE INFLUENCE OF BUSINESS LOCATION, ADVERTISING, AND SERVICE QUALITY AGAINST PURCHASING DECISIONS Ricky Rafii Ritonga; Cristina Reinaldo; Yosella Winaldi; Jenniffer -; Edisah Putra Nainggolan
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2384

Abstract

Analyzing and knowing how much influence business location, advertising and service quality have on purchasing decisions that occur at Maju Bersama Supermarkets is the goal of this study. Researchers used associative approach research methods and quantitative research types. Analyzing the data in this study with multiple regression analysis. Data collection techniques were applied with questionnaires, interviews and documentation studies. The research population is visitors who have shopped at the Maju Bersama Supermarket which is also used as a sample of 142 consumers. The slovin formula is used to determine the number of samples. The t(count) value of the Business Location variable is -2.516, Advertising is 1.028, and Service Quality is 4.399 and F(count) is 8.754. The research results show that the coefficient of determination is 16%. The conclusion in this study is that simultaneously and partially Business Location, Advertising and Service Quality have a significant and positive value effect on Purchasing Decisions at PT. Maju Bersama Supermarket
Moderasi Reward Pada Pengaruh Sistem Akuntansi Manajemen Dan Pengukuran Kinerja Terhadap Kinerja Manajerial (Studi Kasus Perusahaan Bumn Di Kota Medan) Fadillah Anwar; Edisah Putra Nainggolan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7275

Abstract

The purpose of this study was to determine the relationship between Managerial Performance (Y) and the Influence of Rewards (X1), Management Accounting Systems (X2), and Performance Measurement (X3). The research method used is descriptive quantitative. The Likert scale is used to assess factors and methods of collecting data through surveys. A total of 30 BUMN companies in Medan City were sampled for the population of BUMN companies in the city in this study. Partial Least Square-Structural Equation Modeling (PLS-SEM), which was performed using SmartPLS version 3.0 software, is the data analysis method used in this study. The research findings show that the reward variable partially has a positive and significant effect on managerial performance. The management accounting system variable partially has a positive and significant effect on managerial performance. The performance measurement variable partially has a negative and insignificant effect on managerial performance. Keywords: Reward, Management Accounting System, Performance Measurement and Managerial Performance
DETERMINAN MINAT MAHASISWA BERINVESTASI DI PASAR MODAL Rahmat Hidayat; Edisah Putra Nainggolan
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1575

Abstract

This research aims to analyse the factors that influence students' interest in investing in the capital market. The determining factors are education, risks and profits, and availability of funds. The analysis technique used is the Structural Equation Model (SEM) with the Smart PLS V. 3.2 application tool. The research results show that education has a positive and significant effect on students' interest in investing in the capital market. Education, both formal and non-formal, will encourage students' understanding of the importance of investment, both in the capital market and investment in other sectors. Profits and risks have a positive and significant effect on students' interest in investing in the capital market. Profits will encourage students' interest in investing in the capital market. This is the main factor that attracts students' interest. The source of funds has a positive and significant effect on students' interest in investing in the capital market. Students who have excess sources of funds or have sources of income tend to be more interested in investing in the capital market. Conversely, if students do not have excess sources of funds, they will choose the safe route by not investing in the capital market.  
Moderation of External Pressure on the Effect of Budget Participation on Budget Gaps Siregar, Siti Aisyah; Nainggolan, Edisah Putra; Fadhila, Novi
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2817

Abstract

This study aims to analyze the Moderation of External Pressure on the effect of Budget Participation on Budgetary Gaps in local governments in Deli Serdang Regency. The population in this study were local government officials who are members of the Regional Work Unit (SKPD) in Deli Serdang Regency, the sample selected was 100 respondents. This study used a quantitative approach, data were analyzed using the Partial Least Square (PLS) analysis technique. The results of the study show that external pressure mediates the effect of budgetary participation on budgetary gaps in local governments in the Deli Serdang district.
Profitability Review of Islamic Banks in Indonesia Dahrani, Dahrani; Nainggolan, Edisah Putra
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2480

Abstract

This study aims to analyze the Profitability Review of Islamic Commercial Banks in Indonesia. Profitability is measured by the Return on Assets (ROA) indicator which is influenced by Mudharabah Financing and Musyarakah Financing. The population in this study is Islamic Commercial Banks in Indonesia, with a sample of 10 banks selected purposively. This study used a quantitative approach and the data were analyzed using multiple linear regression techniques. The results show that mudharabah financing partially has a positive and significant effect on profitability (ROA). Meanwhile, musyarakah financing partially has a negative and significant effect on profitability (ROA). Then mudharabah financing and musyarakah financing simultaneously affect profitability (ROA) in Islamic commercial banks in Indonesia
Financial Inclusion on Creative Industry Performance: Evidence from Indonesia Julita, Julita; Nainggolan, Edisah Putra
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2482

Abstract

This study aims to determine the performance of creative industries in Indonesia influenced by digital marketing and financial technology. This study also looks at the role of financial inclusion in mediating the influence of these two variables. This study uses an explanatory research approach. The sample of this research is 100 creative industry players in Indonesia. The sampling technique used is the purposive sampling method. The data analysis used is a Partial Least Square analysis. Based on the results of the discussion, it can be concluded that Digital Marketing has a significant effect on the Creative Industry. Financial Technology has a significant effect on the Creative Industry. Furthermore, the results of the study found that Financial Inclusion mediates the influence of Digital Marketing on the Creative Industry. Furthermore, the results of the study conclude that Financial Inclusion mediates the influence of Financial Technology on the Creative Industry.
Determinants of Employee Performance PT. Perkebunan Nusantara in North Sumatra Chandra, Dody Salden; Nainggolan, Edisah Putra; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2575

Abstract

This study aims to analyze the determinants of factors that influence the performance of employees of PT. Nusantara Plantations in North Sumatra. Employee Performance is influenced by several factors including Compensation, Authentic Leadership Style, and Intrinsic Motivation. The population in this study is PT. Perkebunan Nusantara in North Sumatra and taking samples in Medan City, namely PTPN II, and PTPN III. This study used a quantitative approach, the data were analyzed using multiple linear regression analysis techniques. The results of the study show that partially and simultaneously compensation, authentic leadership style, and intrinsic motivation have a positive and significant effect on employee performance.
Analysis of Financial Literacy Level, Financial Behavior, and the Effect on Financial Planning Students in Medan City Fadhila, Novi; Nainggolan, Edisah Putra; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2812

Abstract

Financial planning is the process of developing strategies and plans to manage one's or a family's finances, with the objective of achieving short and long-term financial stability. It involves identifying financial goals, assessing the current financial situation, and developing strategies to manage income, expenses, investments, and asset protection. This study aims to analyze the levels of financial literacy and financial behavior, and their influence on the financial planning of students in the city of Medan. The population for this study consisted of students from the State University in Medan City, with a sample size of 100 students. Quantitative analysis was conducted on the collected data using multiple linear regression analysis techniques. The research findings indicate that both the level of financial literacy and financial behavior have a partial and simultaneous influence on the financial planning of students in the city of Medan.
Study on the Ethical Perceptions of Accounting Students: Evidence from Medan City Nainggolan, Edisah Putra
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2557

Abstract

This study aims to assess the ethical behavior of accounting students in the city of Medan. The ethical perceptions of accounting students in Medan City will be examined with the Love of Money variable, which is influenced by variables such as Machiavellian behavior, religiosity, and gender. The research approach employed in this study is explanatory. The population of interest consists of accounting students enrolled in state universities in Medan City. A random sample of 100 respondents was selected for the study. The data analysis method utilized is Structural Equation Modeling (SEM) analysis. The discussion of the results reveals that Machiavellian behavior influenced students' ethical perceptions. Additionally, the study found that religiosity and gender both have an impact on students' ethical perceptions. However, based on the data analysis, it was determined that the Love of Money variable does not serve as an intervening variable.
Co-Authors Abdullah, Ikhsan Ahmad Zulfikri Aisyah Balqish Akrom, Akrom Alfa, Christine Amanda Sukmawati Ananda, Chairunnisa Andryana Apriananda, Risty Dwi Arianty, S.E., M.M., Nel Azhari, Ibrahim Catherine Catherine Chandra, Dody Salden Chandra, Dody Salden Citra, Michika Cristina Reinaldo Dahrani, Dahrani Damanik, Permata Khairani Daniel Fernando Tatarang Deli, Leni Dewi Pujiawati Dinda Ramadhani Nasution Ela Safitri Erin Lianto EVELYN EVELYN Fadila, Rahma Fadillah Anwar Fira Safira Firya Naziha Parinduri Gina Surna Gunawan, Jerry Hutagalung, Marion Mart Parningotan Ikhsan Abdulla Ikhsan Abdullah Ikhsan Abdullah Indriyani, Syahvira Jenniffer - Jesslin Marlim Jufrizen Julita Julita Julita, Julita Kaban, Ferry Andika Kenny Anselnus Khairul Anwar Pulungan Khosasi, Steven Kimberton Loni lisa liyanti Margaret Guita Maya Sari Maya Sari Michael Riady Muhammad Firza Alpi, Muhammad Firza Nadia Ika Purnama Noer Djanius Sahfitri Novi Fadhila, Novi Novien Rialdy Nurmayasari Ongko, Stiven Kreverius Parlindungan Parlindungan Parlindungan, Parlindungan Patrecia Manik Pelysa, Pelysa Permata Sari, Mega Intan Putri Wanda, Nadira Rahmad Muliadi Rahmat Hidayat Rahmat Hidayat Rahmayati Rahmayati Ricky Rafii Ritonga Rifki Hamdani Rindy Antika Sari Rosa Ananta Simatupang Saragih, Fitriani Sa’diyah Anggraini Daulay Sella, Gri Seprida Hanum Harahap, Seprida Hanum Shania Dwi Agitta br.Tarigan Shelly Kho Sholeha, Dewi Siagian, Sarah Agatha Simare-Mare, Tiurmauli Br Siregar, Siti Aisyah Siti Hawa Siti Mujiatun Stefanie Stefanie, Stefanie Suhaila Nafisa Surya Sanjaya Surya Sanjaya Tarigan, Veri Pratikawa Teodora Situmorang Tiffanycia Tiffanycia Vanessa Vanessa Wahyuti Situmeang Wandy Halim Widya Wihartanti Winanda, Yola Winda Lastari Yosella Winaldi Yovie Ernanda