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All Journal International Journal of Nusantara Islam Primanomics : Jurnal Ekonomi & Bisnis KABILAH : Journal of Social Community Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) MALIA JURNAL HERITAGE Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Maker: Jurnal Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Al-Ikhlas Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Bussines (JOMB) Soeropati: Journal of Community Service PROFICIO: Jurnal Pengabdian Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Golden Ratio of Auditing Research AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Economic Reviews Journal Journal of Administrative and Sosial Science (JASS) Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Dedikasi Saintek Jurnal Pengabdian Masyarakat Triwikrama: Jurnal Ilmu Sosial Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Journal of Business, Social, Management, and Technology
Miftahul Huda
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Economic Reviews Journal

 1 
Pengaruh Endorsement Micro-Influencer Instagram Dan Viral Marketing Terhadap Minat Beli Dan Keputusan Pembelian (Studi pada UMKM Makanan di Pasuruan) Dio Atfianto; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.491

Abstract

this study aims to measure the direct impact of micro influencer endorsements and viral marketing on purchase decisions, as well as evaluate whether buying interest serves as a mediator in the relationship. This study aims to evaluate the influence of micro influencer endorsements and viral marketing on the purchase decisions of MSME consumers in Pasuruan Regency, as well as the role of buying interest as an intervening variable in the relationship. With the rapid development of social media and the increasing role of influencers in marketing, it is important to understand how micro influencer endorsements and viral marketing strategies influence purchasing decisions. This study uses the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with the help of SmartPLS 4.0 software to analyze the data obtained from the questionnaire distributed to 116 respondents. The results of the analysis show that micro influencer endorsements and viral marketing have a positive and significant influence on consumer purchase decisions. Micro influencer endorsements were proven to influence purchase decisions with a t-statistic value of 2.894 and a p-value of 0.004, while viral marketing showed a significant influence with a t-statistic value of 4.102 and a p-value of 0.000. Buying interest as an intervening varibael mediated the relationship between micro influencer endorsements and viral marketing on purchase decisions significantly, with p-values of 0.007 and 0.012, respectively.
Pengaruh City Branding “Pasuruan The City of Madinah” Dan Viral Marketing Terhadap Keputusan Berkunjung Dan Dampaknya Pada Minat Berkunjung Kembali Khasanatul Abidah; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.493

Abstract

The aim of this research is to determine and measure the influence of city branding "Pasuruan of Madinah" and viral marketing on the decision to visit and interest in returning to Pasuruan City Square. This research is a quantitative study with a sample size of 116 respondents using a purposive sampling technique with an analysis tool, namely SPSS version 25. The results of the research show that City Branding has a significant effect on the Decision to Visit, Viral Marketing has a significant effect on the Decision to Visit, City Branding has a significant effect on Interest in Visiting Again, Viral Marketing has a significant influence on Interest in Returning to Visit, City Branding through the Decision to Visit Again has a significant influence on Interest in Returning to Visit, and Viral Marketing through the Decision to Visit Again has a significant influence on Interest in Returning to Visit.
Pengaruh Content Marketing dan SEO (Search Engine Optimization) Terhadap Keputusan Pembelian Melalui Minat Beli: Studi pada Konsumen Produk UKM F&B di Kabupaten Pasuruan Indah Zanubah Khafsoh; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.479

Abstract

This study aims to analyze the relationship between Content Marketing and Search Engine Optimization (SEO) on Purchase Decisions through Buying Interest in consumers of F&B SME products in Pasuruan Regency. This study uses an explanatory research approach with data analysis techniques using path analysis.  The type of data used is quantitative data, using questionnaires as a data source. The sampling method uses purposive sampling with certain criteria. The results of this study show that: 1) The Content Marketing variable has a significant effect on the Buying Interest variable with a t-calculated value of 3.811 > 1980. 2) The Search Engine Optimization (SEO) variable has a significant effect on the Buying Interest variable with a t-count value of 7.672 > 1980. 3) The Content Marketing variable has a significant effect on the Purchase Decision variable with a t-calculated value of 3.126 > 1980. 4) The Search Engine Optimization (SEO) variable has a significant effect on the Purchase Decision variable with a t-count value of 3.841 > 1980. 5) the Buying Interest variable has a significant effect on the Purchase Decision variable with a t-calculated value of 5.439 > 1980. 6) The Content Marketing variable has a significant effect on the Purchase Decision variable through the Buying Interest variable with a t-calculated value of 3.807 > 1980. and 7) The Search Engine Optimization (SEO) variable has a significant effect on the Purchase Decision variable through the Buying Interest variable with a t-count value of 4,900 > 1980.
Pengaruh Servicescape dan Menu Diversity terhadap Kepuasan Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan Yuana Putri, Mita Septiana; Huda, Miftahul
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.494

Abstract

This study aims to determine and measure the influence of Servicescape and Menu Diversity on Customer Satisfaction and Customer Loyalty in Prigen District. This study is a quantitative study with a sample of 116 respondents using purposive sampling techniques with SPSS 22 analysis tools. The results of the study indicate that Servicescape has a significant effect on Customer Satisfaction, Menu Diversity has a significant effect on Customer Satisfaction, Servicescape has a significant effect on Customer Loyalty, Menu Diversity has a significant effect on Customer Loyalty, Servicescape through Customer Satisfaction has a significant effect on Customer Loyalty, Menu Diversity through Customer Satisfaction has a significant effect on Customer Loyalty.
Pengaruh Artificial Intelligence Marketing dan Content Marketing Terhadap Minat Beli dan Keputusan Pembelian Viki Ahmad Badri; Miftahul Huda
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.497

Abstract

This research aims to determine the influence of Artificial Intelligence Marketing and Content Marketing on Purchase Interest and Purchase Decisions of Digital MSME Consumers in Pasuruan Regency. The type of research used in this research is explanatory research with a quantitative approach. The sampling technique was carried out using Non Probability Sampling with a purposive sampling technique. The total sample in this research was 114 respondents. Data collection was carried out by distributing questionnaires directly to Digital MSME customers in Pasuruan Regency who were the research objects. The data obtained in this research were analyzed using Structural Equation Modeling (SEM) analysis techniques based on the PLS (Partial Least Square) variant with the help of SmartPLS 4.0 software. Testing of this research model was carried out using outer model (measurement model) and inner model (structural model) tests. The results of this research show that the Artificial Intelligence Marketing variable has a positive and significant influence on Purchase Interest, Content Marketing has a positive and significant influence on Purchase Interest, Artificial Intelligence Marketing has a positive and significant influence on Purchase Decisions, Content Marketing has a positive and significant influence on Purchase Decisions Purchase Interest influences positive and significant on Purchasing Decisions.
Pengaruh Brand Image, Product Knowledge, dan Harga Terhadap Keputusan Pembelian Produk Pakaian Fashion Bangkok pada Store Fashion Bangkok 88 Vina Ainun Jariyah; Eko Agus Alfianto; Miftahul Huda; Any Urwatul Wusko
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.502

Abstract

The Influence of Brand Image, Product Knowledge, and Price on Purchasing Decisions of Bangkok Fashion Clothing Products, This type of research is a quantitative approach. The data collection technique used is a questionnaire distributed offline. The sample used in the study was 116 respondents with probability sampling and nonprobability sampling methods, and statistical analysis such as multiple linear regression. Based on the results of this study, it can be seen that Brand Image has a positive and significant effect on purchasing decisions, Product Knowledge has a positive and significant effect on purchasing decisions, Price has a positive and significant effect on purchasing decisions, Brand Image, Product Knowledge, and Price have a positive and significant effect on purchasing decisions.
Co-Authors Abidah, Khasanatul Afrikhatul Maulidiyah Ahwan, Zainul Ajizah, Nur Akhmad Baihaqi Alaika Asrori Almagrobi Alaika Asrori Almagrobi Any Urwatul Wusko As'idah, Fizriyatul Avizatuz Zahro Bagus Hari Sugiharto Bagus Hari Sugiharto Dewi Warda Wibowo Dio Atfianto E Ernawati, E Eko Agus Alfianto Fadilah, Nur Lailatul Fitri Anisa Hapsari Titi Palupi Imamuddin Imamuddin Indah Zanubah Khafsoh Irfan Maulana, Irfan Isyatur Rodhiyah Khasanatul Abidah Kholid Murtadlo Khusnul Khotimah Laela Hidayati, Laela Laili Hidayatul Isfillah Lestari, Nisya Wahyu Lukman Hakim Lukman Hakim M Dayat May Agus Suwandono Mochamad Hasyim Muh. Aniar Hari Swasono Muhammad Agus Muljanto Muhammad Faishol Amrulloh Muhammad Fu'ad Muhammad Imron Rosadi Nabila Eka Fitri Azzahra Nofa Ayu Prihastuti Nova Prihastuti Nur Afifah Nur Afifah Nur Ajizah Nuraeni Nuraeni Nuraeni Nuriyanto Nuzil, Nur Rokhmad Pratiwi Yuni Rahayu Putri, Mita Septi Yuana Ridha, Faishal Ananta Roisatul Ainiyah Rosa Silma Nubaila Safitri Laily Mufida Safitri Laily Mufida Safitri, Diana Alvia Sholihah, Nihayatus Sri Wahyuni Subchan Asy’ari Sulhan, M. Susanti Susanti Syarwani, Muhammad Umroh, Dwiyah Fakhriatul Umrotul, Nikmatul Uriva C, Maslikhatul Uswatun Hasanah Viki Ahmad Badri Vina Ainun Jariyah Winda Nur Fauzia Yuana Putri, Mita Septiana Yusebla, Agil