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MARKETING COMMUNICATIONS FOR WEAVING AS A COMMUNITY-BASED CULTURAL TOURISM DESTINATION (CASE STUDY OF THE SARI BHAKTI WEAVING GROUP BANJAR PESALAKAN, PEJENG KANGIN VILLAGE) Made Ika Kusuma Dewi; Anggara Putu Dharma Putra
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 1 (2025): Vol 3 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v3i1.4666

Abstract

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Cagcag weaving in Banjar Pesalakan, Pejeng Kangin village is a Bhakti sari weaving group. Cagcag weaving in Banjar Pesalakan has characteristics that are different from weaving in general, namely gegambir weaving. Gegambir weaving is a traditional weaving typical of the people of Banjar Pesalakan and can only be found and produced by the Sari Bhakti weaving group originating from Banjar Pesalakan. Gegambir weaving has a cloth width of approximately 20 to 45 cm (maximum 60 cm) and a cloth length of 2 meters. Generally, gegambir weaving is only used as a means of complementing ceremonial clothing, such as being used as a shawl, udeng, and gegambir woven cloth is also used for religious activities, teeth cutting ceremonies or often called mepandes, along with the development of fashion, the development of globalization of tourism and market demand for gegambir weaving which has now changed its function to interior designs such as tablecloths, wall hangings and room decorations as desired. This research is a qualitative perspective. In this qualitative approach, the emphasis is on the depth (quality) of data, not the amount (quantity) of data. The method used is the observation method, case study method and literature method, where in this observation method the researcher directly observes the object under study, namely the cagcag weaving of the Bhakti sari weaving group found in Banjar Pesalakan, Pejeng Kangin village.
DIGITALIZATION OF RELIGIOUS RITUALS IN BALI'S CULTURAL TOURISM: A STUDY ON LIVE STREAMING OF TRADITIONAL CEREMONIES AND ITS IMPACT ON RELIGIOUS AUTHORITY Sanjaya, I Gede Wahyu; Agung, I Gusti Ngurah Pertu; Anggara Putu Dharma Putra
Ride: Journal of Cultural Tourism and Religious Studies Vol. 3 No. 1 (2025): Vol 3 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v3i1.4693

Abstract

Digitalization has transformed various aspects of life, including religious practices in the context of cultural tourism in Bali. This research explores the phenomenon of using online media in carrying out traditional Balinese Hindu ceremonial processions, as part of cultural tourism and its impact on religious authorities. Using a qualitative approach, this research analyzes how digitalization enables global access to sacred rituals and how these changes influence the perceptions of local communities, tourists and religious leaders. The findings reveal that the use of technology, especially online media, can increase the visibility of Balinese culture internationally, but also raises challenges related to the commodification of rituals and shifts in religious authority. Apart from that, there is starting to be a debate about the legality of online processions, this needs to be of special concern to policy-making authorities, especially in Hinduism. Several policy proposals were presented in this research. It is hoped that this study will be able to contribute to the discourse on the role of technology in the transformation of religious practices and cultural tourism, which has implications for cultural preservation policies and spirituality-based tourism management.
Achieving Environmental Sustainability Through Hindu Ecological Spirituality Nurhayanti, Ketut; Putra, Anggara Putu Dharma; Atmaja, I Gusti Ngurah; Utama, I Komang Sudharka
Advances In Social Humanities Research Vol. 3 No. 4 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i4.358

Abstract

The South African automotive industry has undergone significant transformation from a domestically protected market to a globally integrated export-oriented sector. This paper examines the institutional and firm-level dynamics that have shaped this evolution, particularly under the Motor Industry Development Programme (MIDP) and its successor, the Automotive Production and Development Programme (APDP). The study aims to understand how industrial policies and institutional configurations interact to enable or constrain structural transformation and inclusive development. Using a qualitative case study approach, the research draws on policy documents, industry reports, and interviews with key stakeholders. Findings reveal that while policy reforms have effectively enhanced export performance and attracted foreign direct investment, they have fallen short in fostering deep supplier development, local content expansion, and technological upgrading. Moreover, institutional fragmentation and weak coordination have limited the developmental impact of these policies. The study also explores emerging challenges such as the shift toward electric vehicles and the need for green industrialization, arguing that future policy must address both competitiveness and sustainability. The research underscores the necessity of coherent institutions and localized capability building to realize inclusive industrial transformation. These insights have implications for industrial policy design not only in South Africa but also in other developing economies pursuing structural transformation in the context of global value chains and environmental imperatives.
IKN News Topic Analysis of Nusantara Capital City using Frobenius Norm and Non-negative Matrix Factorization Kartika, Luh Gede; Rinartha, Komang; Putra, Anggara Putu Dharma; Agung, I Gusti Ngurah Pertu
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 2 No. 2 (2024): Vol. 2 No. 2 2024
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v2i2.4342

Abstract

This research leverages Non-negative Matrix Factorization (NMF) with the Frobenius norm to analyze news articles from Kompas about the relocation of Indonesia's capital to Nusantara. The study is significant as it provides insights into public and media perceptions documented by Kompas, identifies critical issues surrounding this transformative national project, and demonstrates the utility of NMF in analyzing Indonesian-language news texts, particularly in the context of public policy and media discourse. A dataset of news articles related to Ibu Kota Nusantara was preprocessed through cleaning, normalization, stemming/lemmatization, and tokenization to prepare it for topic modeling. Using TF-IDF for feature extraction, Non-Negative Matrix Factorization (NMF) with Frobenius norm as the loss function was applied to generate topics, which were evaluated based on coherence scores and manual analysis for relevance and interpretability. This study identified five distinct topics related to Ibu Kota Nusantara (IKN) from Kompas news articles during January-March 2024, covering community preparations, toll road developments, buffer zone status, groundbreaking events, and ASN housing. Using the NMF model and c_uci coherence scoring, the study achieved a high coherence score of 0.991, indicating semantically connected terms that facilitate topic interpretation. The alignment between Wordcloud and NMF results demonstrates both methods' focus on significant terms, with Wordcloud highlighting key words and NMF providing a deeper structural analysis of topic interrelations.
PHOTOGRAPHY IN TOURISM Anggara Putu Dharma Putra; Cokorda Istri Puspawati Nindhia
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 1 (2024): Vol 2 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i1.3566

Abstract

Basically, humans are social creatures that cannot be separated from the people around them. This affects a person's lifestyle, be it a lifestyle that is closely related to the development of society, which contains values such as social strata, imagery, and self-actualization which are all for the search for a new identity. Where in this case we know that in the world of tourism has developed rapidly in which there are several components related to the world of tourism, one of which is media photography that plays a role in the world of tourism which is used to capture moments in us doing tourist trips, which in this case aims as a promotional media because of the results of good pictures will make people interested in visiting tourist attractions especially Bali, where we all know that Bali is one of the destinations visited by many local and foreign tourists, now this is how important media photography is in the world of tourism.
THE ROLE OF INDONESIA NATIONAL MASS MEDIA IN FRAMING THE NEW NUSANTARA CAPITAL CITY Putra, Anggara Putu Dharma; Kartika, Luh Gede; Agung, I Gusti Ngurah Pertu; Swarthini, Ni Nyoman Ayu; Dananjaya, Cokorda Gede Ari; Chyen, Runita Dewi Chyen; Putri, Made Maheswari Putri
International Journal of Social Studies Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5576

Abstract

The development of the Nusantara Capital City (IKN) is an important milestone in Indonesia's history. The existence of the IKN is expected to encourage inclusive and equitable economic growth throughout Indonesia. The support of the Indonesian people for the IKN is significant. The public obtains information about the IKN through the mass media. The purpose of this study was to examine the way online media presents news regarding Ibu Kota Nusantara (IKN) and to analyze the primary subjects emphasized in the news coverage. The study examines the news subjects related to IKN on the online media platforms Detik.com and Kompas.com utilizing the Latent Dirichlet Allocation (LDA) model and Robert M. Entman's framing technique. The subject analysis yielded 15 primary topics for each media channel. Detik.com mostly covers topics related to politics, investment, IKN construction projects, and accommodation. On the other hand, Kompas.com mainly focuses on investment, the IKN Authority, IKN construction projects, and infrastructure. These themes are the most significant subjects in IKN news coverage across all media platforms, based on their weight and probability. The news framing of Detik.com and Kompas.com is generally characterized by a neutral or favorable tone, to promote public understanding, acceptance, and endorsement of the development of IKN. Favorable media coverage can assist the administration in garnering popular backing and guaranteeing the triumph of the IKN project. Both media outlets present a positive framing on IKN's future and highlight the significance of infrastructure projects in attracting additional investment.
ANALYSIS OF COMMUNITY EMPOWERMENT IN TOURISM VILLAGES THROUGH DIGITALIZED EDUCATION AND CULTURAL TOURISM PROMOTION IN BALI PROVINCE Sanjaya, I Gede Wahyu; Ananda, Nyoman; Agung, I Gusti Ngurah Pertu; Putra, Anggara Putu Dharma
International Journal of Social Studies Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5600

Abstract

This study examines the role of digital empowerment in strengthening community participation within Bali’s culture-based tourism villages. Using a qualitative descriptive approach supported by quantitative data from the Bali Provincial Tourism Office (Disparda, 2025), the research analyzes 505 tourism attractions categorized by type—natural, cultural, and artificial—and by compliance with tourism standardization criteria. Results indicate that only 20.2% of attractions are compliant, highlighting significant disparities in digital readiness and management quality. Gianyar and Badung Regencies show higher preparedness for digital promotion, while Buleleng, Klungkung, and Karangasem require focused efforts in digital literacy and content creation. The study’s novelty lies in integrating quantitative indicators of tourism feasibility with qualitative assessments of digital education and empowerment. By linking compliance data with community digital capacity, the findings offer strategic insights for policymakers and tourism stakeholders. The study concludes that advancing digital skills and literacy among local tourism actors is essential for fostering sustainable, inclusive, and culturally grounded digital tourism development in Bali.
Penerapan Teori Dramaturgi Dalam Citra Diri Media Sosial Instagram (Studi Kasus Mahasiswa UHN I Gusti Bagus Sugriwa Denpasar) Made Ika Kusuma Dewi; Anggara Putu Dharma Putra; Bagus Ade Tegar Prabawa; Komang Dewi Komala Yogantari
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 3 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i3.25072

Abstract

Second account menciptakan dinamika dramatis baru dalam konteks media sosial, dimana individu memiliki lebih banyak kendali atas presentasi diri pengguna dan cara individu berinteraksi dengan berbagai audiens. Penggunaan second account dapat dianggap sebagai bentuk dramaturgi digital, dimana individu secara sadar membentuk dan memainkan peran dalam pertunjukan online media sosial Instagram. Sejalan dengan pandangan Goffman tentang interaksi sosial sebagai suatu dramaturgi, setiap individu berusaha untuk mengekspresikan diri sesuai dengan harapan sosial dan menciptakan kesan yang diinginkan dihadapan orang lain. Istilah panggung depan merujuk pada apa yang ditampilkan saat individu berinteraksi dengan orang lain atau dalam konteks kelompok sosial dimasyarakat, yang mencerminkan identitas sosial yang diinginkan. Hasil penelitian terdapat penerapan teori dramaturgi pada aktivitas sosial media Instagram mahasiswa UHN I Gusti Bagus Sugriwa Denpasar. Mahasiswa memberikan informasi bagaimana aktivitas first account yang mencerminkan bagaimana mahasiswa ingin dikenal oleh pengikut media sosial Instagram agar dapat mencitrakan diri sebaik mungkin. Pada second account aktivitas media sosial yang hanya dapat diakses kalangan tertentu untuk menampilkan sisi yang berbeda dari first account.
DINAMIKA PERKEMBANGAN TRADISI BANTEN BEBANGKIT DI PURA DESA SIBANG GEDE KECAMATAN ABIANSEMAL, KABUPATEN BADUNG Ni Kadek Lala Krisdiari, I Wayan Suwadnyana, Anggara Putu Dharma Putra
Integrative Perspectives of Social and Science Journal Vol. 3 No. 05 Mei (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas dinamika perkembangan tradisi Banten Bebangkit di Pura Desa Sibang Gede, Kecamatan Abiansemal, Kabupaten Badung. Fokus penelitian diarahkan pada bentuk, proses persembahan, serta perubahan pelaksanaan tradisi Banten Bebangkit dalam kehidupan masyarakat adat. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dokumentasi, dan studi kepustakaan. Hasil penelitian menunjukkan bahwa Banten Bebangkit memiliki makna simbolik sebagai representasi keharmonisan hubungan manusia dengan Ida Sang Hyang Widhi Wasa, alam semesta, dan leluhur. Dinamika perkembangan tradisi terlihat melalui perubahan sistem pelaksanaan odalan setelah pandemi Covid-19, terutama pada pengelolaan pendanaan dan frekuensi penggunaan Banten Bebangkit. Tradisi tersebut tetap dipertahankan masyarakat Desa Sibang Gede sebagai bentuk pelestarian budaya dan spiritual Hindu Bali. Keberadaan Banten Bebangkit juga mencerminkan nilai pendidikan religius, solidaritas sosial, dan identitas budaya masyarakat adat Bali.
KOMUNIKASI INTRABUDAYA TRADISI MANTU KUCING MASYARAKAT HINDU DESA GRAJAGAN KECAMATAN PURWOHARJO KABUPATEN BANYUWANGI JAWA TIMUR Weda Dewi Parwati; Anggara Putu Dharma Putra; Diah Nirmala Dewi
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji tentang Komunikasi Intrabudaya dalam Tradisi Mantu Kucing pada masyarakat Hindu Desa Grajagan, Kecamatan Purwoharjo, Kabupaten Banyuwangi, Jawa Timur. Permasalahan karena kurangnya pemahaman generasi muda terhadap arti dan nilai dari tradisi tersebut. Terdapat tiga rumusan masalah yaitu (1) Bagaimana Pola komunikasi intrabudaya dalam pelaksanaan Tradisi Mantu Kucing pada masyarakat Hindu di Desa Grajagan Kecamatan Purwoharjo Kabupaten Banyuwangi Jawa Timur, (2) Bagaimana Hambatan Komunikasi Intrabudaya dalam Tradisi Mantu Kucing di Desa Grajagan Kecamatan Purwoharjo, Kabupaten Banyuwangi?, (3) Bagaimana Implikasi komunikasi intrabudaya melalui pelaksanaan Tradisi Mantu Kucing pada Masyarakat Hindu di Desa Grajagan Kecamatan Purwoharjo Kabupaten Banyuwangi Jawa Timur? Metode yang diterapkan bersifat kualitatif dengan pendekatan yang deskriptif, menggunakan teknik pengumpulan data melalui pengamatan, wawancara, dan pengumpulan dokumen dari narasumber. Data diperoleh dari proses reduksi, penyajian, dan penarikan kesimpulan, dengan menggunakan teori komunikasi budaya, teori nilai, teori fungsional struktural. Tujuan penelitian untuk memahami komunikasi intrabudaya dan bagaimana fungsinya dalam menjaga nilai sosial serta religius masyarakat Hindu di Desa Grajagan. Hasil penelitian bahwa komunikasi intrabudaya dalam Tradisi Mantu Kucing berlangsung melalui interaksi verbal, nonverbal, serta simbolik yang melibatkan seluruh masyarakat dalam menyampaikan nilai budaya dan religius. Namun, terdapat hambatan dalam komunikasi seperti (1) Kurangnya pemahaman dikalangan generasi muda, (2) Keterbatasan penyampaian makna dari sesepuh lebih fokus pelaksanaan ritual, (3) Dampak perkembangan zaman modern menyebabkan perubahan nilai budaya. Dampak komunikasi intrabudaya mencakup nilai religius, sosial, dan budaya. Oleh karena itu, komunikasi intrabudaya memiliki peranan penting untuk meningkatkan komunikasi yang efektif dan efisien agar generasi muda lebih paham nilai tradisi ini.