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All Journal El Dinar Sains: Jurnal Manajemen dan Bisnis Journal of Accounting and Investment Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Agregat: Jurnal Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen JURNAL MAKRO MANAJEMEN Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa JIAI (Jurnal Ilmiah Akuntansi Indonesia) Reviu Akuntansi dan Bisnis Indonesia Jurnal Manajemen Bisnis BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Simki Economic Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Dynamic Management Journal Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis GROWTH (JEBG) JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Nasional (JPN) Indonesia Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan
Achmad Hasan Hafidzi
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Pemasaran Marketing Mix terhadap Keputusan Pembelian pada UMKM Kopi Estona Adrian Willy Prata; Achmad Hasan Hafidzi; Ira Puspitadewi
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.6417

Abstract

The development of industrial business in Indonesia is currently growing very rapidly. This can be seen from the many industries that are competing to win the hearts of consumers, through improving product quality and other things. The developments that have occurred have resulted in increasing competition. The business competition that has occurred has motivated business people to create strategies to make consumers satisfied with the products and services offered, because consumer behavior can change at any time for certain reasons. The aim of this research is to test and analyze the influence of product, price, promotion and location on purchasing decisions for Estona Coffee MSMEs. This type of research is causality research. The population in this research is consumers/customers of MSMEs of Estona Coffee. The sample used was 140 respondents using purposive sampling. The analysis tool uses multiple linear regression. The research results prove that product, price, promotion and location have a significant influence on purchasing decisions for Estona Coffee MSMEs. Keywords: Marketing Mix, Product, Price, Promotion, Location, Purchase Decision
Evaluasi Peramalan Penjualan dalam Menentukan Besaran Produksi yang Optimal pada Perusahaan Umum Daerah (PERUMDA) Perkebunan Kahyangan Jember Adhila Dyah Nirmala; Achmad Hasan Hafidzi; Yusron Rozzaid
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.6885

Abstract

The purpose of this study is to find out the best forecasting method to overcome the gap between the demand for roasted coffee desired by consumers and the production fulfilled by the company. The data used is secondary data in the form of reports on the production and sales of roasted coffee Perumda Kahyangan Jember Plantation. The sample used in this study was 24 sales data of roasted coffee per month with purposive sampling techniques. The forecasting model used in this study is Time Series consisting of Naive, Moving Average methods, and Exponential Smoothing with a Mean Absolute Percentage Error (MAPE) measuring instrument as a standard reference for measuring forecasting errors. The results showed that the 4-month Moving Average method is the best forecasting method. This is based on the measurement of the forecasting error of the MAPE value of 13%. The lower the percentage error in MAPE, the more accurate the forecasting results. From the results of the study, it can be concluded that the Moving Average method for a period of 4 months can be used as a reference for companies in determining roasted coffee production in the next period, which is 2,248.75 kg. Keywords: Exponential Smoothing; MAPE; Moving Average; Naive; Forecasting; Time Series
Pengaruh Social Media Marketing terhadap Keputusan Pembelian Konsumen pada Kentucky Fried Chicken (KFC) Cabang Transmart Jember Ainun Ajizah; Achmad Hasan Hafidzi; Tiatit Diansari Reskiputri
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.7100

Abstract

This study intends to examine and learn more about how social media marketing is used and how it affects consumer purchasing decisions at the Kentucky Fried Chicken (KFC) Jember Transmart location. Researchers use characteristics including community building, linking, and content creation. The research method used in this study is quantitative research. In the meanwhile, researchers employ questionnaires, observations, interviews, and papers as study tools to gather the required data. The participants in this study are KFC Transmart Jember customers. 385 persons in total responded to the survey. Then, researchers use purposive sampling as a sample technique. Multiple linear regression analyses were performed on the already-gathered and acquired data. The study’s final findings demonstrate that the four factors: content creation, sharing, connecting, and community building have a positive and significant impact on consumer choices when they are making food and beverage purchases at KFC Transmart Jember. Keywords: KFC, Purchase Decision, Social Media Marketing
Sosialisasi Cara Menciptakan Peluang Usaha dan Rebranding pada UMKM Kecamatan Kalisat Ibna Kamilia Fiel Afroh; Achmad Hasan Hafidzi; Nesca Aurelia; Della Vera Andiny
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 1 (2023): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i1.113

Abstract

A village-owned enterprise is a local business institution managed by the village government and has a legal entity. The impact of Covid-19, which appeared some time ago, has destabilized the economy of the village. As a result, almost all business units will be unable to operate. Insufficient awareness of business opportunities using social media, etc. Based on the priority challenges faced by our partners, the first solution offered is a socialization program that creates business opportunities and rebrands the company to make it more attractive. Based on observations of customers from different industries in Kalisat Village. Problems encountered in village businesses include the lack of development and exploitation of various existing business opportunities, the need to support existing human resources to improve the business, and marketing to make it attractive and innovative. There is such a thing as rebranding as an aid. Observation/Interview Socialization/Discussion The potential of the environment is introduced in an easy-to-understand manner using videos, and examples of business opportunities are introduced. We provide knowledge and understanding reading opportunities training for small businesses and creative industries on how to make the most of information technology as part of their business development to compete globally. Companies that need further development can proceed to the rebranding process. Based on the issues faced by partners, a socialization program is implemented as a learning proposition for his MSME actors to show them how to seize the opportunities around them and improve the quality of their products or brand. The socialization and counseling process can be carried out over several sessions to allow people to consistently develop their potential and environment.
PENGARUH KUALITAS LAYANAN, PROMOSI, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN JASA (STUDI KASUS JNT EKSPRESS CABANG MLANDINGAN KABUPATEN SITUBONDO) Salehuddin, Salehuddin; Hafidzi, Achmad Hasan; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1992

Abstract

This study was conducted to determine the effect of service quality, promotion, price and trust on purchasing decisions at JNT Ekspress Mlandingan branch. This study uses multiple linear regression analysis test. The population used by all groups of people with respondent criteria is customers who use the services of JNT Express Mlandingan branch at least 2 times. The number of samples used were 50 people who were taken by purposive sampling technique. The results of the partial test (t test) show that service quality, promotion, and trust have no significant effect on purchasing decisions. However, the price variable partially has a significant influence on purchasing decisions at PT JNT Ekspress Mlandingan branch. Keywords: Quality of service, Promotion, Price, Trust and Purchase decision
ANALISIS SWOT STRATEGI PEMASARAN PRODUK TABUNGAN EMAS DI PT. PEGADAIAN DALAM UPAYA MENINGKATKAN JUMLAH NASABAH (STUDI KASUS PT. PEGADAIAN KANTOR AREA JEMBER) Pradista, Dyah Alfiani; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1953

Abstract

This study aims to formulate a marketing strategy for gold savings products at pawnshops in an effort to increase the number of customers (study at PT. Pegadaian Jember Area Office). Analysis of the data used in this study is a SWOT (Strength, Weakness, Opportunity, Treath) matrix. This study uses a descriptive type of research with a qualitative approach, which is a research method used to examine the condition of natural objects. The results of this study indicate that the IFAS matrix analysis has a total score of 1.244, the total score of the EFAS matrix is 1.645. On the results of these calculations PT. Pegadaian Jember Area Office is in quadrant 1 which means that the situation is very profitable for the company in carrying out an aggressive strategy or growth. From the results of research on alternative strategies for gold savings products that have been obtained and practical researchers to determine the marketing strategy of PT. Pegadaian Jember Area Office, increasing targeted promotions, developing innovations in gold savings products, conducting socialization about gold savings products, as well as formally cooperating with gold shops in the market
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN DEALER MOKAS SEMERU MOTOR DI MASA PANDEMI Sani, Muhammad Mahrus; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3500

Abstract

Purchasing decisions become better, namely the goal for all employees to want to achieve larger purchasing targets. The purpose of this study was to determine the effect of the marketing mix on purchasing decisions for Mokas Semeru Motor dealers during the pandemic. the covid-19 pandemic has greatly affected the level of sales of Mokas Semeru. We can see the sales data in May with sales of only 6 units of motorbikes because in that month the Covid-19 pandemic was endemic, especially in Jember Regency plus in May it collided with the month of Ramadan so that people are more concerned with daily needs than complementary needs like a motorcycle. The population used in this study were all consumers of Mokas Semeru Motor Dealers. The sample used was 125 respondents, using a non-probability sampling technique. The data analysis technique uses multiple linear regression analysis. The results of this study indicate that the Marketing Mix variable has a significant effect on purchasing decisions during a pandemic. Shows a good and appropriate assessment of the indicators Mokas Semeru Dealers offer used motorcycle products at prices that are in accordance with the condition of the unit, Mokas Semeru Dealers offer used motorcycle products according to market prices, and Mokas Semeru Dealers offer used motorcycle products at affordable prices. The suggestion in this study is for mokas dealers to increase marketing towards purchasing decisions during a pandemic. The variables in this study explain the frequency distribution of respondents' answers about the indicators contained in this research questionnaire statement, namely Product (X1), Price (X2), Place (X3), Promotion (X4), HR (X5), Process (X6 ), Physical Evidence (X7), and Purchase Decision (Y). The scores given by respondents to each statement in the questionnaire reflect how they perceive the research variables.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN FITUR TERHADAP KEPUASAAN PELANGGAN GOJEK SAAT PENDEMI COVID-19 DI BANYUWANGI (STUDI KASUS PELANGGAN FITUR GOFOOD) Alarni, Khalifah Hikmah; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2762

Abstract

Study aims to determine and analyze the effect of service quality, price and features on Gojek customer satisfaction during the Covid-19 outbreak in Banyuwagi. The primary data source used in this study is the respondents' answers through questionnaire items. The population of this study is all Gojek customers in Banyuwangi whose number cannot be counted with certainty. Thus the number of samples in this study amounted to 90 respondents. The analytical tool used in this study is multiple linear regression analysis. Many regression test results indicate that service quality has a positive effect on customer satisfaction. This proves that good service quality will increase Gojek customer satisfaction in Banyuwangi. Price has a positive effect on satisfaction. This proves that the right price will increase Gojek customer satisfaction in Banyuwangi. Features have a positive effect on customer satisfaction. This proves that better features will increase Gojek customer satisfaction in Banyuwangi. The results of the partial test (t test) show that service quality, price and features have a significant effect on Gojek customer satisfaction.
PENGARUH BRAND IMAGE, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI EIGER KARIMATA JEMBER Paramahadani, Fauzi; Hafidzi, Achmad Hasan; Winahyu, Pawestri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.389 KB) | DOI: 10.36841/jme.v2i1.2663

Abstract

Penelitian ini dilakukan sesuai dengan apa yang terjadi di lapangan pada Eiger Karimata Jember, dimana evaluasi masalah yang terjadi berfokus pada persaingan penjualan di era digital saat ini karena sangat menentukan keputusan pembelian di Eiger Karimata Jember. Fokus penelitian ini pada variabel brand image, promosi, dan kualitas produk yang merupakan faktor keputusan pembelian. Selain itu penelitian ini bertujuan untuk mengetahui pengaruh brand image, promosi, dan kualitas produk terhadap keputusan pembelian di Eiger Karimata Jember. Populasi yang digunakan dalam penelitian ini adalah konsumen Eiger di Karimata Jember. Sampel dalam penelitian ini dipilih dengan menggunakan teknik purposive sampling. Responden atau konsumen yang menjadi sampel sebanyak 102. Jumlah kuisioner yang disebar dalam penelitian ini sebanyak 102 kuisioner dengan data kuisioner yang dapat diolah sebanyak 102 kuisioner. Teknik analisis data menggunakan analisis regresi linear berganda. Berdasarkan hasil analisis dan pembahasan menunjukkan bahwa brand image dengan thitung 2,588, promosi dengan thitung 1,883, dan kualitas produk degan thitung 1,910 berpengaruh positif terhadap keputusan pembelian di Eiger Karimata Jember. Hasil uji determinasi dengan nilai r-kuadrat sebesar 0,727 atau 72,2% menunjukkan secara parsial variabel brand image, promosi, dan kualitas produk berpengaruh terhadap keputusan pembelian di Eiger Karimata Jember.
PENGARUH PROMOSI PRODUK MELALUI MEDIA SOSIAL TIKTOK DAN REVIEW PRODUK PADA MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Unmuh Jember) Anugrah, Sella Nanda; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.674 KB) | DOI: 10.36841/jme.v2i2.2668

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Promosi Produk Melalui Media Sosial Tiktok dan Review Produk Pada Marketplace Shopee. Jenis penelitian adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah mahasiwa aktif Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jember tahun 2018-2022 yang berjumlah 1.611 mahasiswa. Data tersebut diperoleh dari kuesioner yang diisi secara online. Pengambilan sampel menggunakan nonprobability sampling dengan teknik purposive sampling dengan jumlah sampel sebanyak 320 responden. Analisis data menggunakan uji istrumen data, uji asumsi klasik, uji regresi linier berganda, uji t, dan koefisien determinasi dengan alat bantu aplikasi SPSS 25. Berdasarkan hasil penelitian ini menunjukkan bahwa variabel promosi melalui media sosial Tiktok berpengaruh positif dan signifikan terhadap keputusan pembelian tersebut dibuktikan dengan nilai t-hitung sebesar 11,967 dan nilai signifikan di tunjukan dengan 0.000<0.05. Rview produk berpengaruh positif dan signifikan terhadap keputusan pembelian tersebut dibuktikan dengan nilai t-hitung sebesar 11,991 dan nilai signifikan di tunjukan dengan 0.000<0.05.
Co-Authors Achmad Taufik Adha, Risky Nur Adhila Dyah Nirmala Adrian Willy Prata Afroh, Ibna Kamilia Fiel Ahmad Izzuddin Ainun Ajizah Alarni, Khalifah Hikmah Ali Wafa Amaliya, Yeni Andaru Setiawan Avicenna Andrea Meita Gustina Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Azhad, M. Naely Bayu Wijayantini, Bayu Berri, Mohammad Miftahul Della Vera Andiny Dinda Puspa Sari Diwan Sakharia Dwi Budi Santoso Ega Afri Wulandari Fera Syah Putri Ferdiansyah, Moch Farhan Feti Fatimah Feti Fatimah Fiel Afroh, Ibna Kamilia Firdaus, Dea Yuniar Fitriya, Elok Halimi, Nafisah Ibna Kamilia Fiel Afroh Ida Ayu Putu Sri Widnyani Indriani, Nisa Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Izzudin, Ahmad Khoiruzzaki, Kiky Kinanti, Laksita Arum Lia Rachmawati Lutfillah, Vina M. Naely Azhad Maheni Ika Sari Megayani, Nurhayati Melia Feralda Mochamad Tri Aditya Moh. Halim Munawaroh, Mayda Madinatul Natasha, Juwita Nur Nesca Aurelia Nita Herlina Nita Herlina, Nita Norita Citra Yuliarti, Norita Citra Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Paramahadani, Fauzi Pradista, Dyah Alfiani Pramesti, Cindy Pratiwi, Nandika Gema Priatmaja, Cantika Rahmadhantri Puspitadewi, Ira Putri, Ghinadya Canceriani Putri, Risma Nur Ariyana Rahayu, Jekti Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Risky Nur Adha Ritna Wahyu Satriyani Rizqy, M. Mahfud Safa Natasha Aurellya Salehuddin, Salehuddin Samsuryaningrum, Ira Puspitadewi Samsuryaningrum, Samsuryaningrum Sani, Muhammad Mahrus Satoto, Eko Budi Siti Rohma Tilla Siti Rohma Tilla Suharto, Akhmad sulfiana, Icha Tatit Diansari Reskiputri, Tatit Diansari Tiatit Diansari Reskiputri Tilla, Siti Rohma Trias Setyowati Trias Setyowati, Trias Ulfi Zahruna Umamy, Septy Holisa Vina Lutfillah Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardatun, Vita Wibowo, Yohanes Gunawan Wibowo, Yohanes Gunawan Widyani, Inneke Putri Wilaga, Brian Ady Winahyu, Pawestri Wulandari, Vina Yuliantika Yoga Fajar Saputra Yohanes Gunawan Wibowo Yusron Rozzaid Zulkarnaeni, Achmad Syahfrudin