p-Index From 2021 - 2026
9.638
P-Index
Claim Missing Document
Check
Articles

PENGARUH FANATISME, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI LIPPO PLAZA MALL JEMBER Halimi, Nafisah; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.936 KB) | DOI: 10.36841/jme.v2i2.2669

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fanatsime, citra merek, dan kualitas produk terhadap keputusan pembelian produk Eiger di LIppo Plaza Mall Jember. aktivitas outdoor atau berpetualang di alam bebas sudah menjadi trend hobi dikalangan pemuda, seperti kegiatan mountaineering, climbing, caving, dan rafting. faktor yang pertama yang dilakukan oleh konsumen yaitu bagi para pecinta alam yang sudah tidak asing lagi dengan produk Eiger sehingga ada juga yang biasa berpetualang di alam bebas yang sudah banyak juga yang setia menggunakan produk Eiger mulai dari tas, sepatu, Baju dan produk perlengkapan outdoor Eiger lainnya. Fanatisme mampu mempengaruhi para konsumen fanatiknya untuk selalu setia menggunakan produk-produk kesukaannya yaitu produk Eiger untuk menunjukkan rasa cintanya yang begitu dalam terhadap merek maupun produk. Faktor yang kedua yaitu Citra merek adalah sekumpulan asosiasi merek yang terbentuk dibenak konsumen. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 90 responden. Berdasarkan hasil analisis uji t dapat dijeslaskan bahwa fanatisme dalam penelitian ini tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian, sedangkan citra merek , dan kualita produk berpengaruh signifikan terhadap keputusan pembelian produk Eiger di Lippo Plaza Mall Jember, dimana masing-masing variabel indepeneden yakni fanatisme memiliki nilai t lebih dari 0,05 dan variabel citra merek, dan kualitas produk memiliki nilai t kurang dari 0,05. Berdasarkan dari hasil analisis R2 dapat dijelaskan bahwa perhitungan regresi bahwa koefisien determinasi yng diproleh sebesar 0,777. Hal ini berarti 77,7%. Variabel-variabel keputusan pembelian dapat dijelaskan oleh fanatisme, citra merek dan kualitas produk, sedangkan sisanya 0,223 atau 22,3% diterangkan oleh variabel lain, seperti Harga, Promosi, Design Porduk dan lain-lain.
PENGARUH IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP LOYALITAS MEMBER TOKO ALFA BUSANA DI SUKOWONO Khoiruzzaki, Kiky; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.579 KB) | DOI: 10.36841/jme.v1i9.2384

Abstract

Experiential marketing is a method of providing information about a product or service. Experiential marketing will allow customers to differentiate products and services from one another because they can directly feel and experience the experience through five channels (sense, feel, think, act, related), both before and during the consumption of the product or service. The purpose of this study is to prove the magnitude of the influence of experiential marketing on the loyalty of Alfa fashion store members in Sukowono. This study uses quantitative methods. And the sampling technique used in this study is to use non-probability sampling, which is the technique used in sampling that uses predetermined criteria. While the objects of this research are Alfa fashion member card holders and customers aged 15-70 years, where at that age is a productive age which has met the criteria for member loyalty. The results of this study prove that sense, feel, think, and relate have a significant effect on the loyalty of members of alpha clothing, while act has no significant effect on loyalty of members of alpha clothing.
Analisis Perbedaan Perilaku Keuangan antara Mahasiswa dan Mahasiswi di Kota Jember Wardatun, Vita; Hafidzi, Achmad Hasan; Puspitadewi, Ira
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial problems are caused by individual’s who do not understand financial knowledge and have bad financial management habits. Weak money management can affect behavior, thus making college and female college students more sensitive to financial crises (Rai et al, 2019). The purpose of this study was to determine and examine the variation in financial behavior between male students and female students in Jember city. The research used is comparative research with a quantitative approach. This study will see whether there are differences in financial behavior between male students and female students in Jember city. Based on the findings of this study, there are differences in financial behavior between students and female students in the city of Jember. The novelty in this research lies in the object used in this study by eight university, besides that it lies in the variable, namely financial behavior. Keywords: Financial Behavior, Gender
Penerapan Manajemen Kredit dalam Upaya Meminimalkan Kredit Bermasalah pada PT. BPR Ambulu Dhanaartha Kabupaten Jember Indriani, Nisa; Hafidzi, Achmad Hasan; Puspitadewi, Ira; Samsuryaningrum, Samsuryaningrum
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.6805

Abstract

The research was conducted with the aim of knowing the implementation of credit management in minimizing non-performing loans at PT. BPR Ambulu Dhanaatha and find out the various factors that cause problem loans. This research method uses descriptive qualitative methods, data collection techniques using observation, interviews and documentation. From this research, the results obtained (1) PT. BPR Ambulu Dhanaartha implements credit management starting from the planning, organizing, implementing and supervising stages, (2) various factors causing problem loans including a) The account officer made a mistake in analyzing when applying for credit, b) Debtor's business failure, family problems and various other factors which was unexpected. PT. BPR Ambulu Dhanaartha made efforts to minimize problem loans by resheduling, reconditioning, restructuring. Meanwhile, efforts to resolve it are carried out by way of a simple lawsuit to court. Keywords: Credit Management, Factors of non-performing loans, Handling of Non Performing Loans
Sharia stock investment decisions: Sharia stock literacy and risk factors and their relations with behavioral bias Afroh, Ibna Kamilia Fiel; Hafidzi, Achmad Hasan
Journal of Accounting and Investment Vol 25, No 1: January 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i1.20534

Abstract

Research aims: This study aims to analyze the influence of Sharia stock literacy and risk factors on Sharia stock investment decisions with behavioral bias as an intervening variable.Design/Methodology/Approach: The population was investors in East Java Province who invested in Sharia stock. The sample for this research was 500 respondents. The analysis employed was the Structural Equation Model.Research findings: The impact of Sharia stock literacy on both Sharia stock literacy and investor behavioral bias was positive. Sharia stock investment decisions were adversely impacted by risk factors. Additionally, risk factors had a detrimental impact on investor behavioral bias. Behavioral bias yielded a favorable impact on the decision-making process for investing in Sharia-compliant stocks. Through behavioral bias, Sharia stock literacy positively affected Sharia stock investment decisions. Meanwhile, risk factors obtained a negative effect on Sharia stock investment decisions through behavioral bias.Theoretical contribution/Originality: This research contributes to Sharia stock investment decisions and provides empirical evidence of Sharia stock investment decisions concerning Sharia stock literacy, risk factors, and behavioral biases.Practitioner/Policy implication: This research contributes to investors' ability to determine investment decisions in Sharia stock.Research limitation/Implication: The limitation of this research is that independent variables only used two components of Sharia stock investment decision, i.e., Sharia stock literacy and risk factors. Hence, the level of influence of the independent variables on the dependent was small.
Homeownership in Low-Income Communities in Indonesia: The Role of Poverty Levels, Inflation, and Bank Indonesia Rate Hafidzi, Achmad Hasan; Afroh, Ibna Kamilia Fiel
JKMP (Jurnal Kebijakan dan Manajemen Publik) Vol 12 No 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jkmp.v12i2.1771

Abstract

Rapid population growth is an important problem for developing countries like Indonesia. The large population must be managed appropriately to minimize inequality that occurs in society, one of which is where they live. A house is one of the most needed fixed assets in the lives of Indonesian people. Homeownership that reaches all elements of society can reduce the poverty gap. Poverty is the main factor for people in owning a house. Apart from that, there are inflation and BI rate factors that influence people's ability to own a house. Inflation is a trigger for the purchasing power of low-income people to own a place to live. The BI rate is an important factor in determining mortgage interest rates so it has an impact on the purchasing power of low-income people. The higher the BI Rate is inversely proportional to people's ability to own a private residence. It is hoped that the fixed interest rate regulated by the government will be able to meet people's needs in buying houses and increase the purchasing power of low-income people.
ANALYSIS OF FISH BORN DIAGRAM TO IMPROVE THE QUALITY OF TEMPE PRODUCTS IN BONDOWOSO DISTRICT sulfiana, Icha; Hafidzi, Achmad Hasan; Fatimah, Feti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12874

Abstract

This research fills the knowledge gap regarding the use of Fishbone Diagrams to analyze the quality of tempe products in Bondowoso Regency, which has not been widely applied before. Most previous research tends to separate production factors, such as production processes or production machines, but this research combines all these factors in one analytical framework. The type of research used is quantitative with the object of 100 tempeh industries in Bondowoso, using questionnaires and observations for primary data collection. The novelty of the research lies in the application of the Fishbone Diagram in the context of the Bondowoso tempe industry. The practical implication is to provide recommendations for tempe industry players to improve product quality through improving production processes, using appropriate machines, selecting quality raw materials, as well as improving workforce skills and relationships with suppliers. These steps are expected to improve the quality of tempeh, expand the market, and strengthen the position of the local tempeh industry.
THE INFLUENCE OF RAW MATERIALS AND PRODUCTION PROCESSES ON PRODUCT QUALITY IN THE ROOF TILE INDUSTRY IN SABRANG VILLAGE Pramesti, Cindy; Sari, Maheni Ika; Hafidzi, Achmad Hasan
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12875

Abstract

This study analyzes the effect of raw material inventory, raw material quality, and production process on product quality in the roof tile industry in Sabrang Village, Ambulu District, Jember Regency. Unlike previous studies that used small samples and focused on large companies, this study used a sample of 80 craftsmen in the rural industry, selected using saturated sampling techniques. The method used is multiple linear regression analysis. The results of the study indicate that the three factors significantly affect product quality. This study has a novelty by focusing on the rural roof tile industry and integrating three main variables in the analysis of product quality. The implications of this study provide practical guidance for craftsmen to manage raw materials and production processes to improve product quality, as well as support the policy of developing the roof tile industry through training and coaching. Theoretically, this study contributes to the development of product quality management theory in small industries and opens up opportunities for further research.
Analisis Economic Value Added (EVA) Untuk Mengukur Kinerja Keuangan Pada Perusahaan Sektor Kesehatan dan Sektor Industrial Munawaroh, Mayda Madinatul; Supeni, Retno Endah; Hafidzi, Achmad Hasan
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23479

Abstract

The purpose of this study is to evaluate financial performance of listed firms on the Indonesia Stock Exchange. (IDX) using the Economic Value Added (EVA) approach. The companies that are the object of research are in the health sector and also the industrial sector. This stud’s methodology consist of systematic documentation and literature reviewsdepending on the research objectives. The analysis used in the EVA calculation is starting with the IC analysis, then the weighted capital cost analysis (WACC), the NOPAT analysis, and the EVA analysis. Based on the average result of EVA in the health sector getting a positive value of 114,287,777,175, this shows that the health sector can provide economic added value to the company and can meet the amount of return expected by investors. Furthermore, the average result of EVA in the industrial sector received a negative value of -884,436,971,368, this shows that the financial management in industrial companies did not succeed in creating added value and decreasing the value of assets during 2018-2022.  Keywords: financial performance, economic value added, indonesia stock exchange, financial management Penelitian ini bertujuan untuk menganalisis kinerja keuangan perusahaan terdaftar di Bursa Efek Indonesia (BEI) menggunakan metode Economic Value Added (EVA). Perusahaan yang menjadi objek penelitian yaitu pada sektor kesehatan dan juga sektor industrial. Metode penelitian ini menggunakan dokumentasi dan studi kepustakaan yang dilakukan secara sistematik sesuai tujuan penelitian. Analisis yang digunakan dalam perhitungan EVA yakni dimulai dengan analisis IC, kemudian analisis biaya modal tertimbang (WACC), analisis NOPAT, dan analisis EVA Berdasarkan hasil rata-rata EVA pada sektor kesehatan mendapatkan nilai positif sebesar 114.287.777.175, hal ini menunjukkan bahwa pada sektor kesehatan dapat memberikan nilai tambah ekonomis pada perusahaan dan dapat memenuhi besarnya tingkat pengembalian yang diharapkan oleh investor. selanjutnya hasil rata-rata EVA pada sektor industrial mendapatkan nilai yang negatif sebesar -884.436.971.368, hal ini menunjukkan bahwa pihak manajemen keuangan pada perusahaan industrial tidak berhasil menciptakan nilai tambah dan menurunkan nilai aset selama 2018-2022. Kata Kunci: Kinerja keuangan, economic value added (eva), bursa efek indonesia (bei), manajemen keuangan
THE EFFECT OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION USING ONLINE OJEK TRANSPORTATION SERVICES Putri, Ghinadya Canceriani; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12634

Abstract

This research aims to determine the influence of service quality, price and brand image on Gojek consumer satisfaction in the Tapal Kuda area. A sample of 150 respondents from the Gojek consumer population in the Tapal Kuda area was used for this research through a questionnaire. The sampling method used in this research was a non-probability sampling technique using purposive sampling with sample characteristics such as respondents who had used Gojek services, especially Go-Ride, at least twice, aged over 17 years and in the Tapal Kuda area. The test equipment used to test this research instrument consists of validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear analysis. To facilitate research, hypothesis testing was carried out using the t-test and SPSS version 29 software. The research results showed that the service quality variable had a significant influence on customer satisfaction. The price variable had a significant influence on customer satisfaction. The brand image variable had a significant influence on satisfaction customer
Co-Authors Achmad Taufik Adha, Risky Nur Adhila Dyah Nirmala Adrian Willy Prata Afroh, Ibna Kamilia Fiel Ahmad Izzuddin Ainun Ajizah Alarni, Khalifah Hikmah Ali Wafa Amaliya, Yeni Amelia Putri Maharani Andaru Setiawan Avicenna Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Azhad, M. Naely Bayu Wijayantini, Bayu Berri, Mohammad Miftahul Budi Santoso Dea Yuniar Firdaus Della Vera Andiny Devi Hardianti Rukmana Dinda Puspa Sari Diwan Sakharia Dwi Budi Santoso Ega Afri Wulandari Ernawati Ernawati Fera Syah Putri Ferdiansyah, Moch Farhan Feti Fatimah Feti Fatimah Firdaus, Dea Yuniar Firli Adri Ridhotama Fitriya, Elok Halimi, Nafisah Ida Ayu Putu Sri Widnyani Indriani, Nisa Inneke Putri Widyani Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Izzudin, Ahmad Jekti Rahayu Juwita Nur Natasha Karnadi Khoiruzzaki, Kiky Kinanti, Laksita Arum Lailul Ilham Lia Rachmawati Lutfillah, Vina M. Mahfud Rizqy M. Naely Azhad Maheni Ika Sari Megayani, Nurhayati Melia Feralda Mochamad Tri Aditya Moh. Halim Muhammad Al Baihaqi Munawaroh, Mayda Madinatul Natasha, Juwita Nur Nesca Aurelia Ni Nyoman Putu Martini Nita Herlina Nita Herlina, Nita Norita Citra Yuliarti, Norita Citra Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Paramahadani, Fauzi Pradista, Dyah Alfiani Pramesti, Cindy Pratiwi, Nandika Gema Priatmaja, Cantika Rahmadhantri Puspitadewi, Ira Putri, Ghinadya Canceriani Putri, Risma Nur Ariyana Rahayu, Jekti Rendy Mirwan Aspirandi Retno Endah Supeni Revanda Lavelia Pasa Risky Nur Adha Risma Nur Ariyana Putri Ritna Wahyu Satriyani Rizqy, M. Mahfud Safa Natasha Aurellya Salehuddin, Salehuddin Samsuryaningrum, Ira Puspitadewi Samsuryaningrum, Samsuryaningrum Sani, Muhammad Mahrus Satoto, Eko Budi Setianingsih, Wahyu Eko Siti Rohma Tilla Siti Rohma Tilla Suharto, Akhmad sulfiana, Icha Tatit Diansari Reskiputri Taufik Tiatit Diansari Reskiputri Tilla, Siti Rohma Trias Setyowati Trias Setyowati, Trias Ulfi Zahruna Umamy, Septy Holisa Uswatul Khasanah Vina Lutfillah Wahyu Eko Setianingsih Wardatun, Vita Wilaga, Brian Ady Winahyu, Pawestri Wulandari, Vina Yuliantika Yoga Fajar Saputra Yohanes Gunawan Wibowo Yusron Rozzaid Zulkarnaeni, Achmad Syahfrudin