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PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA, DAN KOMPENSASI KERJA TERHADAP TURNOVER INTENTION KARYAWAN DIRA MARKET KENCONG Fatikasari, Dyah Ambar; Suharto, Akhmad; Winahyu, Pawestri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.431 KB) | DOI: 10.36841/jme.v1i7.2326

Abstract

Today's globalization forces companies to compete fiercely in order to survive in their business. Companies that survive are companies that have succeeded in building competitive advantages and have good performance. Human resources (HR) is one of the determinants of the company's success, because the role of human resources is to plan, implement, and control various company operational activities. The purpose of this study was to examine and analyze the effect of job satisfaction,work environment and compensation on employee turnover intention at Dira Market Kencong. This type of research is causal comparative research. The population in this study are all employees who are in the market division. The sample used was 94 respondents. The analysis tool uses multiple linear regression. The results of the study prove that job satisfaction has effect on employee turnover intention at Dira Market Kencong, work environment has effect on employee turnover intention at Dira Market Kencong, and compensation has effect on employee turnover intention at Dira Market Kencong.
PENGARUH HARGA, KEBERAGAMAN PRODUK dan BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDY KASUS PADA UD MEBEL ALUMUNIUM KASIYAN KECAMATAN PUGER) Khofifah, Yunita Nur; Suharto, Akhmad; Nursaidah, Nursaidah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.11 KB) | DOI: 10.36841/jme.v2i2.2667

Abstract

Perkembangan di Indonesia dalam bidang perekonomian sangat pesat seperti bidang properti rumah tangga yang juga mengalami perkembangan sangat pesat. apalagi persaingan di dalam perusahaan yang sangat ketat dan tinggi, memungkinkan para pengusaha membuat terobosan terbaru agar bisa laku di pasaran. Melihat perkembangan mebel alumunium di Jember sangat meningkat banyak produsen mebel alumunium di antaranya UD Mebel Alumunium Kasiyan Kecamatan Puger. Namun disisi lain UD Mebel Alumunium memiliki permasalahan mengenai harga, keberagaman produk dan brand image ini menyebabkan konsumen masih berpikir kembali untuk melakukan keputusan pembelian. Jenis penelitian yang digunakan pada penelitian ini adalah kuantitatif. Sampel dalam penelitian ini berjumlah 112 responden. Teknik pengambilan sampel menggunakan purposive sampling. Metode pengumpulan data dengan observasi dan penyebaran kuesioner langsung di lapangan. Analisis data yang digunakan adalah regresi berganda dan hipotesis diuji dengan menggunakan uji-t dan uji-f. Hasil penelitian menunjukkan bahwa variabel harga tidak berpengaruh signifikan terhadap keputusan pembelian secara parsial. Variabel keberagaman produk dan brand image berpengaruh signifikan terhadap keputusan pembelian secara parsial. Serta harga, keberagaman produk dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran untuk peneliti selanjutnya untuk menambah variabel independen lainnya selain harga, keberagaman produk, dan brand image yang tentunya dapat mempengaruhi variabel dependen keputusan pembelian.
ANALISIS PENGARUH PELAYANAN, SUKU BUNGA, DAN LOKASI TERHADAP KEPUASAN NASABAH PT.BPR NUR SEMESTA INDAH CABANG SEMBORO Nikmah, Rif'atun; Suharto, Akhmad; Winahyu, Pawestri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (852.99 KB) | DOI: 10.36841/jme.v2i1.2618

Abstract

Customer satisfaction in the service sector is a customer's short-term emotional reaction to the performance of certain services, the level of customer satisfaction can occur after experiencing whether the services they expect are met or exceeded. If the customer feels disappointed, dissatisfied after receiving the service, it will cause problems for the service provider, if the customer feels happy and satisfied after receiving the service provided, it will lead to customer satisfaction. This research was conducted on customers of PT. BPR Nur Semesta Indah Semboro. This research was conducted to find out whether the less friendly and less fast service in serving transactions has an effect on customer satisfaction, whether the interest rate which is rather high compared to state-owned banks has an effect on customer satisfaction, whether the location of companies that enter villages far from the city center has an effect on satisfaction . This study aims to determine the effect of service on customer satisfaction, to determine the effect of interest rates on customer satisfaction, and to determine the effect of company location on customer satisfaction at PT. BPR Nur Semesta Indah Semboro Branch. Methods of data collection in this research using questionnaires, observation, and interviews. . The analysis technique used in this study is multiple linear regression with the help of the SPSS21 program. From the results of research that has been done, based on the results of the t test the service variable has a t calculated value of 3.490 with a significant value of 0.001, the data shows that service perception has a positive effect on customer satisfaction, the interest rate variable has a t calculated value of 7.334 with a significant value of 0.000, the data shows that the perception of interest rates has a positive effect on customer satisfaction, and the location variable, namely the t-count value of 5.293 with a significant value of 0.000, the data shows that the perception of location has a positive effect on customer satisfaction.
Pengaruh Media Sosial, Kualitas Pelayanan, Dan Lokasi Terhadap Keputusan Berkunjung Pada Tiara Park Waterboom Jember Sari, Novita; Suharto, Akhmad; Izzuddin, Ahmad
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2 (2023): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2736

Abstract

Industri pariwisata di seluruh dunia, khususnya Indonesia, berkembang sangat pesat. Perkembangan lainnya adalah penggunaan media sosial untuk pemasaran pariwisata. Namun pemasaran Wisata Tiara Park Waterboom Jember hanya menggunakan aplikasi Instagram dan platform media sosial seperti Facebook dan Tiktok tidak digunakan. Namun demikian, kualitas pelayanan, visibilitas lokasi wisata, dan promosi media sosial dapat mempengaruhi pilihan pelanggan untuk mengunjungi Tiara Park Waterboom Jember. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh media sosial, kualitas pelayanan, dan lokasi terhadap keputusan berkunjung di Tiara Park Waterboom Jember. Metode yang digunakan adalah kuantitatif. Sampel dalam penelitian ini berjumlah 100 responden yang diambil dari total populasi pengunjung Tiarapark tahun 2022 yaitu sebanyak 50.259. Metode analisis yang digunakan adalah analisis regresi linier berganda dengan alat bantu aplikasi SPSS versi 21. Pengujian yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linier berganda, uji t dan uji koefisien determinasi. Hasil penelitian ini menyatakan bahwa ketiga variabel yaitu media sosial, kualitas pelayanan, dan lokasi berpengaruh signifikan terhadap keputusan berkunjung di Tiara Park Waterboom Jember. Koefisien determinasi penelitian ini sebesar 63,1%.
Analisis Strategi Pemasaran Tembakau Reconsitute (Studi Kasus di PT. Natobin Tobacco Internasional, Bondowoso) Gozi, Ahmad; Suharto, Akhmad; Izzuddin, Ahmad
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.7674

Abstract

This study aims to analyze the marketing strategy related to PT. Natobin Tobacco Internasional in marketing recon tobacco in competition with pure tobacco in cigarette factories in Indonesia. As well as to determine the supporting and inhibiting factors of the marketing strategy at PT. Natobin Tobacco International. This type of research is descriptive. The population in this study are company owners and employees at PT. Natobin Tobacco International, with the sampling technique using purposive sampling method. Data was collected by questionnaire and analyzed by SWOT. The results of the research show that the main factor that becomes the strength of PT. Natobin Tobacco International has a wide distribution network with a large number of 0.60. The main weakness of the company based on the calculation of the IFAS Matrix is related to the increase in production costs which can affect company profits with a score of 0.32. PT. Natobin Tobacco Internasional is a company that can expand its market overseas with a score of 0.57, while PT. Natobin Tobacco International is competition with other tobacco companies that will emerge in the future, for example, large companies have started to get involved in tobacco, with a score of 0.33. The right alternative strategy to be implemented by PT. Natobin Tobacco International is a strategy of product differentiation and brand strengthening can help companies maintain market share and increase competitive advantage. Keywords: Keywords: Natobin Tobacco International, SWOT, Reconstituted Tobacco
Pendampingan Ekonomi Kreatif Wirausaha Gen Z Akhmad Suharto; Maheni Ika Sari; Retno Endah Supeni; Yusron Rozaid
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.560

Abstract

Program Kemitraan Masyarakat Stimulus dengan sasaran wirausaha mahasiswa yang merupakan bagian dari generasi Z ini dilaksanakan dalam rangka melakukan pendampingan berkelanjutan dari program MBKM di Prodi Manajemen FEB UM Jember. Program Kemitraan Masyarakat Stimulus dengan sasaran wirausaha mahasiswa ini akan dilaksanakan dengan tahapan-tahapan berikut : 1) Tahap persiapan memantau pengelolaan bisnis dan pencatatan transaksi keuangan “Ceko Apparel” dan “Alamama”; 2) Tahap pelaksanaan bisnis “Ceko Apparel” dan “Alamama” dilakukan oleh mahasiswa dan dosen pendamping memonitor jalannya usaha dan melakukan pengarahan dan evaluasi; 3) Pelaporan Kegiatan ( mahasiswa melaporkan perkembangan omzet, transaksi bisnis, proses produksi, marketing dan pelaporan keuangan ), dan dosen pendamping menyusun laporan pengabdian kemitraan masyarakat (wirausaha mahasiswa)
Pendampingan Manajemen Sekolah SDN Badean 04 Bangsalsari Kabupaten Jember Retno Endah Supeni; Maheni Ika Sari; Akhmad Suharto
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 1 (2024): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Kemitraan Masyarakat Stimulus dengan sasaran SDN Badean 04 Bangsalsari ini dilaksanakan dalam rangka melakukan pendampingan manajemen sekolah Prodi Manajemen FEB UM Jember. Program Kemitraan Masyarakat Stimulus dilaksanakan dengan tahapan-tahapan berikut: 1) Tahap survei, pendekatan yang dilakukan adalah kualitatif ; 2) Tahap pendampingan untuk memberikan informasi, pengenalan dan pemahaman kepada mitra SDN Badean 04 Badean Bangsalsari Kabupaten Jember tentang manajemen sekolah yang bermutu , efektif dan efisien.; Kegiatan pendampingan manajemen sekolah yang akan dilaksanakan antara lain a) penyusunan rencana strategis sekolah; b) pembinaaan staf manajemen dalam hal pengelolaan sumber daya, seperti anggaran dan fasilitas; c) pemberian masukan untuk pengembangan kurikulum yang relevan dan efektif; d) peningkatan praktik pengajaran dan pembelajaran; e) membantu dalam berkomunikasi dengan pemangku kepentingan seperti orangtua dan komunitas; f) menyusun dan memantau indikator kinerja sekolah untuk pengambilan keputusan yang lebih baik. 3) Tahap Evaluasi, evaluasi yang terencana dan sistematis akan membantu memastikan bahwa kegiatan pendampingan manajemen sekolah berkontribusi secara positif terhadap tujuan dan perkembangan sekolah.
PENGARUH KECERDASAN EMOSIONAL, KECERDASAN INTELEKTUAL, KOMITMEN ORGANISASI TERHADAP KINERJA APARATUR DESA DI DESA PACE KECAMATAN SILO KABUPATEN JEMBER Amelia Puspita Dewi; Akhmad Suharto; Rusdiyanto Rusdiyanto
Manajemen: Jurnal Ekonomi USI Vol 7 No 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/7rkwmv17

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kecerdasan emosional terhadap kinerja, kecerdasan intelektual, komitmen orgaanisasi terhadap kinerja Aparatur Desa di Desa Pace Kecamatan Silo Kabupaten Jember. Latar belakang penelitian ini didasari oleh hasil evaluasi kinerja Aparatur Desa Di Desa Pace Kecamatan Silo Kabupaten Jember dari tahun 2021 sampai tahun 2023 mengalami penurunan. Penelitian ini menggunakan metode eksplanatori dengan pendekatan kuantitatif. Data primer diperoleh melalui kuesioner, wawancara, dan observasi langsung terhadap aparatur desa, sedangkan data sekunder dikumpulkan dari dokumen, jurnal, dan laporan yang relevan. Hasil penelitian menunjukkan bahwa variabel kecerdasan emosional (X1) memiliki pengaruh terhadap kinerja (Y) dan Variabel kecerdasan intelektual berpengaruh (X2) terhadap kinerja (Y) dan Variabel komitmen organisasi (X3) tidak berpengaruh signifikan terhadap kinerja (Y) dan variabel kecerdasan emosional berpengaruh terhadap kinerja (Y)
THE INFLUENCE OF CUSTOMER TRUST, PACKAGING, PRODUCT DIVERSIFICATION, AND SERVICE QUALITY ON CONSUMER SATISFACTION AT UD. PURNAMA JATI JEMBER Salsabila Fara; Suharto, Akhmad; Rahayu, Jekti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.8143

Abstract

The current era of globalization is very rapid, and it has a big impact on the business world. The market is getting wider and the opportunities are also very diverse, this makes business competition even tighter. UD. Purnama Jati is one of the retailers that provide typical food in the Jember area which has been established since 2000. UD. Purnama Jati is widely known by the wider community, which is located at Jl. Bungur No. 9, East Darwo, Gebang, Patrang District, Jember Regency. This study aims to determine the influence of customer trust, packaging, product diversification, and service quality on consumer satisfaction in the tak. The research method used was quantitative descriptive sample used by 95 respondents. The data was collected using questionnaires. The data was processed using multiple linear regression analysis techniques using the SPSS analysis tool version 24. The results of this study show that customer trust, packaging, and product diversification have a significant influence partially on consumer satisfaction. The quality of service does not have a significant influence on consumer satisfaction. This finding is expected to be used as additional information or as input for UD. Purnama Jati in increasing consumer satisfaction
DETERMINANTS OF BRIMO CUSTOMER SATISFACTION: ANALYSIS OF FEATURES, SECURITY, AND QUALITY OF SERVICE Rimadani, Lianda; Suharto, Akhmad; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13752

Abstract

This study investigates the factors influencing customer satisfaction with BRImo digital banking services, with a specific focus on feature usage, security, and service quality. The research is particularly urgent given the rapid digital transformation in Indonesia's banking sector and the lack of studies examining digital banking adoption in rural areas. Using a quantitative approach, this study collected data through questionnaires distributed to 95 BRImo users at BRI Unit Suboh Situbondo, selected through simple random sampling. Multiple regression analysis was employed to analyze the relationships between the independent variables (features, security, and service quality) and customer satisfaction. The findings reveal that service quality emerges as the most significant factor affecting customer satisfaction, while feature usage and security show no substantial impact. These results provide novel insights by highlighting the distinct dynamics of digital banking adoption in rural contexts, where service quality outweighs technological features in driving user satisfaction. The study contributes to the existing literature by offering empirical evidence from an underbanked region and challenging conventional assumptions about digital banking adoption drivers. For practitioners, the findings suggest that banks should prioritize service reliability and responsiveness when expanding digital services to rural customers, rather than focusing solely on feature-rich applications.