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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JURNAL SISTEM INFORMASI BISNIS Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) TIJAB (The International Journal of Applied Business) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi JABE (Journal of Applied Business and Economic) Ultima Management : Jurnal Ilmu Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi Efektif AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Pusat Inovasi Masyarakat Dharma: Jurnal Pengabdian Masyarakat Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Pengabdian Nasional (JPN) Indonesia Management Analysis Journal
Hardiana Widyastuti
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor (IPB), Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Faktor – Faktor yang Mempengaruhi Awareness pada Produk Halal di Kota dan Kabupaten Bogor Hardiana Widyastuti; Nisa Zahra; Fitry Primadona
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1082.882 KB) | DOI: 10.47467/alkharaj.v5i4.3570

Abstract

Currently, halal products are one of the factors considered in the marketing process. The purpose of this study is to analyze the factors that influence the level of consumer awareness of halal food and cosmetic products in general which are modernized by religious beliefs. The research was conducted in Bogor City and Regency. SEM-PLS analysis was used in data analysis in this study. The results of the study explain that the factors that influence public awareness of halal products are factors of halal certification, halal exposure, and religious beliefs. While the factors that have no effect are health reasons. Religious belief as a moderating variable will increase the awareness factor of exposure to halal food and health causes. Religious beliefs do not reinforce or absorb the belief factors that influence people's awareness of halal food. keyword: halal, halal awareness, religious belief, halal food, halal cosmetics.
Co-Authors Aisah, Prity Nur Aminah, Mimin Anggraeni, Kartika Novira Arfan Damari Ariq Athallah Bagus Sartono Chaniago, Putri Audriel Damari, Arfan Dewi, Farida Ratna Dzaki Amali Muhamdani Fany Apriliani Faqih Udin dan Jono M. Munandar Meivita Amelia Firdaus, Guntur Fitry Primadona Gayatri Kusumastuti Guntur Firdaus Hairunisa Dzulhira Handayani, Nesti Heti Mulyati Husnadiva Naurah Kamal I Gede Yogendra Imam Buchori Zarkasie Indra Refipal Sembiring Indra Refipal Sembiring Khumairoh, Alvi Lindawati Kartika Lindawaty Maulida Fajriani Mokhamad Syaefudin Andrianto Muhammad Naufal, Muhammad Mukhamad Najib Musa Hubeis Musthafa, Hafiz Syaikhul Nimas Dwi Hapsari Ningsih, Diana Fitria Nisa Zahra Nisa Zahra Nugraha, Arlan Nur Hadi Wijaya Nur Hadi Wijaya Nurramidhan, Alfath Rizka Prasanti, Fanya Jessica Prastitya, Tita Ajeng Ridha Rizkiana Rikrik Riesmawan Rindang Matoati, Rindang Selvie Fitriyanti Sudaryono, Hasna Nadiyah Banafsaj Syaira, Nayla Azmi Pradita Tangdilallo, Aresth Cariv Kila Tuqa, Bimo Rana Walfa Aidyna Aulia Yasya Fuadi Hidayati Yomi Satifa Putri Zahra, Nisa Zamaya, Raihani Mufti