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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Communication Communicology: Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Trias Politika Jurnal Public Relations (J-PR) Jurnal Visi Komunikasi KOMUNIKATA57 Jurnal Multidisiplin Madani (MUDIMA) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Masyarakat Formosa (JPMF) KREATIF: Jurnal Pengabdian Masyarakat Nusantara KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Devy Putri Kussanti
Universitas Bina Sarana Informatika
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran pada Akun Instagram gamchi.id dalam Meningkatkan Brand Image Kussanti, Devy Putri; Armelsa, Dhefine; Maharani, Vikka
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7004

Abstract

This study aims to analyze the marketing communication strategy employed by Gamchi.id through its Instagram account to enhance its brand image. Using a qualitative approach and descriptive analysis method, the research explores the implementation of the Three Ways Strategy (Push, Pull, Pass). The findings reveal that Gamchi.id successfully utilized Instagram as an interactive platform for promotion, consumer education, and building customer loyalty. The strategies implemented include publishing attractive visual content, collaborating with influencers, and organizing special events relevant to the target audience. Through a well-planned and creative approach, Gamchi.id has strengthened its brand image among Indonesian consumers
Bima Arya's Political Communication Strategy In Efforts For Personal Branding On Instagram Social Media Susilowati, Susilowati; Kussanti, Devy Putri; Suryani, Ita; Armelsa, Dhefine; Atmaja, Jaka
JURNAL TRIAS POLITIKA Vol 9, No 1 (2025): April 2025, Jurnal Trias Politika
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jtp.v9i1.6859

Abstract

This study examines Bima Arya's political communication strategy in his efforts for personal branding on Instagram, using a pragmatism paradigm and a qualitative approach. In the rapidly growing digital era, social media has become an important platform for politicians to build and manage their public image. This research uses a qualitative method with a constructivism paradigm, as the aim of the study is to gain a deep understanding of how Bima Arya communicates his self-image through Instagram and how the audience responds to and constructs meaning from this communication. The findings show that content emphasizing direct engagement, transparency, and responsiveness to public issues has proven effective in increasing audience engagement and strengthening a politician's positive image. Bima Arya has successfully maintained his brand image as "Kang Bima," a politician close to the people, through four stages of political communication strategy on Instagram, with consistency in managing his image, visiting various places with different social issues, and demonstrating that he is still loved by the people of Bogor even after no longer serving as the mayor.
Prediksi Harga Saham Bank Central Asia Menggunakan Algoritma Deep Learning GRU Prayogi, Kurnia; Gata, Windu; Kussanti, Devy Putri
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 13, No 1: April 2024
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v13i1.1910

Abstract

Stocks are an essential part of investment, often known for their fast-paced price fluctuations. Investing in stocks also requires strategies for deciding and predicting future stock prices, with current methods including technical, sentiment, and fundamental analysis. The aim of this research is to predict stock prices for PT Bank Central Asia's stock data from 2019 to 2024 using a deep learning classification algorithm, namely Gated Recurrent Units (GRU). The implementation of the model here is to find values such as RMSE, MSE, MAE, R-Squared, MGD, and MPD, and for evaluation metrics, values such as accuracy, f1-score, precision, and recall are sought. The dataset is divided into two models: training data and test data, with a model split of 80:20 and 60:40. The research results also indicate that the use of the 80:20 model appears to be better than the 60:20 model with a lookback of 15, timestep of 15, and epoch of 50, which yields RMSE 1.039, MSE 1.079, MAE 0.842, R-Squared 0.983, MGD 0.0037, and MPD 0.0197, along with an accuracy result of 54.87%, recall of 59.23%, f1-score of 58.11%, and precision of 57.03%.Keywords: Stocks; Bank Central Asia; Deep Learning; Gated Recurrent Units AbstrakSaham adalah suatu bagian penting dalam investasi yang sering dikenal dengan investasi dengan fluktuasi harga yang cenderung cepat. Dalam berinvestasi saham juga membutuhkan strategi dalam memutuskan dan memprediksi harga saham kedepannya dimana untuk saat ini metode yang masih digunakan berupa analisis teknis, sentiment, dan fundamental. Penelitian saat ini bertujuan untuk melakukan prediksi harga saham terhadap data saham PT Bank Central Asia dari tahun 2019 sampai 2024 menggunakan algoritma klasifikasi deep learning, yaitu Gated Recurrent Units (GRU). Penerapan model disini untuk mencari nilai RMSE, MSE, MAE, R-Squared, MGD dan MPD lalu untuk nilai evaluasi mencari nilai accuracy, f1-score, precision, dan recall. Dataset yang dibagi menjadi dua model yaitu data latih dan data uji dengan model 80:20 dan 60:40, hasil penelitian juga memperlihatkan penggunaan model 80:20 terlihat lebih baik daripada model 60:20 dengan lookback 15, timestep 15, dan epoch 50, yang memiliki nilai RMSE 1.039, MSE 1.079, MAE 0.842, R-Squared 0.983, MGD 0.0037 dan MPD 0.0197 lalu hasil accuracy sebesar 54.87%, recall 59.23%, f1-square 58.11%, precission 57.03%. 
Strategi Komunikasi Pemasaran pada Akun Instagram gamchi.id dalam Meningkatkan Brand Image Kussanti, Devy Putri; Armelsa, Dhefine; Maharani, Vikka
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7004

Abstract

This study aims to analyze the marketing communication strategy employed by Gamchi.id through its Instagram account to enhance its brand image. Using a qualitative approach and descriptive analysis method, the research explores the implementation of the Three Ways Strategy (Push, Pull, Pass). The findings reveal that Gamchi.id successfully utilized Instagram as an interactive platform for promotion, consumer education, and building customer loyalty. The strategies implemented include publishing attractive visual content, collaborating with influencers, and organizing special events relevant to the target audience. Through a well-planned and creative approach, Gamchi.id has strengthened its brand image among Indonesian consumers
Media Sosial Instagram Sebagai Pembentukan Self Image Pada Remaja Elfariani, Vina; Kussanti, Devy Putri; Armelsa, Dhefine; Atmaja, Jaka; Risyan, Faqihar
Jurnal Komunikasi Vol 15, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v15i1.22879

Abstract

Perubahan dalam hubungan sosial dan semua perubahan dalam masyarakat, termasuk nilai, sikap dan pola perilaku kelompok sosial. Perubahan sosial yang positif, seperti mempermudah mendapatkan informasi, membawa manfaat sosial dan ekonomi. Sementara itu, perubahan sosial biasanya bersifat negatif, seperti munculnya kelompok-kelompok sosial atas nama agama, suku dan pola perilaku tertentu yang terkadang menyimpang dari norma yang ada. Fenomenologi adalah metode penelitian dari pendeketan kualitatif yang digunakan oleh peneliti. Media sosial Instagram sebagai sarana modifikasi citra diri, media Instagram ini dapat memenuhi kebutuhan pemiliknya. Responden penelitian ini adalah Mahasiswa Universitas Bina Sarana Informatika angkatan tahun 2019 yang menggunakan media sosial Instagram yaitu berjumlah 5 Mahasiswa. 
Optimalisasi Komunikasi Organisasi Pada Perusahaan di Masa Pandemik Covid-19 (Approaches and Processes: Katherine Miller) Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.203

Abstract

If a company or agency is faced with a conflict, the thing that must be done is not to avoid conflict but to manage conflict, conflict can be faced and managed by knowing in advance where the cause is and also understanding how to solve existing problems. A leader must be able to provide a good role model in terms of communication and action. In addition, a leader must also swiftly solve problems by managing conflict. Some communication measures used are to communicate as well as possible both vertically and horizontally to all levels in the company. Based on Katherine Miller's theory, it can be studied more deeply about how a leader should manage conflict properly and correctly. Through optimization in organizational communication, especially during the Covid-19 pandemic, the contribution of a leader in a company will be seen. So the importance of leadership style in a company is a step towards the success of a company. Keyword: Communications and Leadership Style
Strategi Humas DPP Organda Dalam Mengubah Opini Angkutan Umum di Masyarakat Kussanti, Devy Putri; Hardian, Arvin
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i2.247

Abstract

Personal opinions that are personal sometimes can easily and quickly become public opinion. This is related to public facilities that are widely used by the community, such as land transportation. Is public transportation that is identical to the favorite mode of transportation for urban communities. With an urban demographic that demands many aspects, from cheap, efficient, large in number and being able to rest without having to drive alone, it has become commonplace if public transportation has become the people's idol. But with the existence of public opinion about the inconvenience of using public transportation because drivers drive recklessly, the status of public transportation idol has shifted to transportation, which causes anxiety both for transportation users and for road users. This study used a qualitative descriptive method by describing and analyzing the strategies used by the Organda DPP in an effort to change the opinion of public transport in urban communities. This has become a note for various parties to prioritize good facilities in serving the community. Keyword: Public Relations Strategy and Public Opinion.
Company Profile Komisi Pemilihan Umum Republik Indonesia Sebagai Media Informasi Kepada Publik Eksternal Kussanti, Devy Putri; Fadillah Azizi
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.513

Abstract

Company profile is an information service that describes the identity of institutional information that can be used as a medium of information to convey about the company to the internal public and external public. Company profile is also a form of good service to the external public by providing accurate, reliable information and the information services provided must function properly. As an institution that embodies democracy in Indonesia, the General Elections Commission of the Republic of Indonesia (KPU RI) requires a platform for transparency regarding the identity of the institution. Company Profile is considered to be able to represent the KPU RI in bridging information to the external public and as one of the KPU RI communication media that is informative and can reach the agency's targets. The study used descriptive qualitative data analysis methods by searching for primary and secondary data regarding the KPU RI, reviewing literature studies and related documentation in order to compile research results properly.
Komunikasi Dalam Keluarga (Pola Asuh Orangtua Pekerja Pada Anak Remaja) Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1161

Abstract

Communication in the family is communication that exists between parents and children, so it can be said as interpersonal communication that has strong and clear ties. In addition, communication within the family is a filtering and neutralization of communication received by children from outside. Therefore, parenting in the family plays an important role for the success of forming good attitudes and emotions in children. This type of research takes a descriptive qualitative strategy or method with in-depth interpretation so that it can be seen the results of the analysis of the parenting patterns of both working parents towards their children whose daily lives are not taken care of by their parents, analyzes how children adopt words and behaviors that are different from what their parents have taught them. these words, attitudes and behaviors are brought home.
Konstruksi Sosial Media Pada Makna Realitas TikTok di Masyarakat Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1639

Abstract

More and more social media users, especially TikTok, create a new social construction about giving meaning to content creators. The TikTok application which has video, photo and music editing features can be used by users to create content that has its own purpose from the content creator or TikTok user. Reality is a social construction that is actually created by the individual/society. Through TikTok, individuals/communities can easily express themselves and give meaning to the content they are creating. This study uses a descriptive qualitative research method with a social constructivism point of view. So it was found that TikTok's social media construction became a reason to understand how an incident was reconstructed by TikTok to be conveyed to netizens.
Co-Authors Amaliyah, Putri Riski Amalliah Amalliah Armelsa, Dhefine Arvin Hardian Asriyani Sagiyanto Atun Yulianto Christopher Yudha Erlangga Dhefine Armelsa Dobrin Tsvetanov Bugov Dyah Mustika Wardhani Elfariani, Vina Fadillah Azizi Faqihar Risyan Fifit Fitriansyah Fifit Fitriansyah Gata, Windu Hayu Lusianawati Iin Soraya, Iin Intan Leliana Ita Suryani Jaka Atmaja Jaka Atmaja, Jaka Lymbarski Caesariano Maharani, Vikka Mansurni Abadi Marlinda Irwanti, Marlinda Murtiadi Murtiadi Murtiadi Murtiadi, Murtiadi Parlin Harbet Prayogi, Kurnia Rety Palupi Risyan, Faqihar Rohani Lestari Napitupulu Sarasati, Fitri Siti Aisyah Susilowati Susilowati Susilowati Susilowati Susilowati Susilowati susilowati susilowati Yusmawati