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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Audience JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdi Insani Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) International Journal of Business, Management and Economics International Journal of Community Service & Engagement Jurnal Ilmu Komunikasi Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Komunika: Jurnal Ilmiah Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Tawaqal, Rizki Surya
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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DIGITAL BRANDING TRAINING TO IMPROVE PRODUCTION ACTIVITIES IN THE START-UP BUSINESS SECTOR Ahmad Taufiq Maulana Ramdan; Rizki Surya Tawaqal
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.131

Abstract

The impact of the global crisis is starting to be seen at the national level due to the rapid spread of Covid-19. The COVID-19 epidemic has had a profound impact on the business sector, including micro, small and medium enterprises. Many business actors have laid off their employees and even temporarily closed their business activities. Given the circumstances and events mentioned above, it is very important for new business actors to continue to maintain consumer loyalty, with Brands playing the most significant role. The problem with today's entrepreneurs is that they continue to lack a fundamental understanding of brands. Beginning entrepreneurs are aware that brands are nothing more than logos and packaging. Another problem is that inexperienced business people do not know how to take advantage of the current digital era to activate brands in the minds of consumers. Start-up business players should exercise adequate branding to protect their trademarks from infringement and imitation by other commercial entities.
The Public Speaking Communication Model of Visually Impaired Massage Therapists in Enhancing Customer Experience in Bandung Rizki Surya Tawaqal; Ridlwan Muttaqin; Recky Recky
International Journal of Business, Management and Economics Vol. 7 No. 2 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i2.3478

Abstract

This study is motivated by the need to understand the communication models used by blind massage therapists in delivering their services, as communication plays a crucial role in shaping the customer experience. The research problem focuses on how these public speaking models are manifested and how they influence customer perceptions and satisfaction. A descriptive qualitative method was applied, involving direct observation at Rumah Bugar Sentra Wyata Guna and in-depth interviews with four blind massage therapists. The findings reveal four distinct public speaking communication models: Communicative-Relational, Silent-Reflective, Informative-Educative, and Humorous-Relaxed. Each model contributes differently to the customer experience, ranging from building trust, creating a calm atmosphere, providing additional knowledge, to fostering a cheerful and enjoyable environment. The study concludes that public speaking competence is not merely a complementary skill but a strategic added value that enhances customer satisfaction and strengthens the professional position of blind massage therapists within the health and relaxation service industry
MANAJEMEN KOMUNIKASI KRISIS PUBLIC RELATIONS PT KAI PASCA-INSIDEN KA ARGO BROMO ANGGREK Jisca Putri Sagara Hati; Rizki Surya Tawaqal
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.5089

Abstract

This study stems from the case of the Argo Bromo Anggrek train derailment, which creates significant pressure on the reputation of PT Kereta Api Indonesia and requires a structured and rapid communication response. The purpose of this study is to analyze the application of crisis communication management based on Situational Crisis Communication Theory in an effort to restore public trust. The research used qualitative methods with case studies through in-depth interviews, analysis of official documents, and review of digital content related to the company's response. The results showed that PT KAI implemented a rebuild strategy through public apologies, compensation, and corrective actions combined with a bolstering strategy through the visual presentation of recovery progress in the field. The roles of the Supporting Public External Unit and the Social Media & Corporate Portal Unit complement each other, with the USPE maintaining the consistency of factual information in the mainstream media, while the USPC manages the dynamics of public emotions through more relatable and empathetic content. The findings also show that the company leadership's apology and transparency of information successfully reduced tensions and significantly improved public perception. This study concludes that PT KAI's success was influenced by the integration of consistent messaging, the use of digital sentiment monitoring, and the ability to balance technical explanations and empathy in crisis situations.
Pengelolaan Digital Public Relations Pada Konten Edukatif di Akun Instagram @dishut_jabar Siti Nur Anggraeni Kuswanti; Rizki Surya Tawaqal; Detya Wiryany
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.5147

Abstract

This study examines the strategic management of Digital Public Relations through educational content on the Instagram account @dishut_jabar. Employing a descriptive qualitative approach, data were collected through semi-structured interviews, direct observation, content analysis, and documentation. The findings reveal that digital public relations are managed systematically through content planning, visually engaging designs, communicative language, and interactive formats such as infographics, quizzes, and short-form videos. Two-way communication in the comment section facilitates dialogic interaction, encourages public discussion, and supports participation in environmental initiatives such as Jumat Menanam, despite challenges related to audience engagement and platform algorithms. These practices reflect the principles of Kent and Taylor’s Dialogic Public Relations Theory, including mutuality, propinquity, empathy, and risk. Overall, the study demonstrates how dialogic and educational social media communication can enhance public engagement and participation in government-led environmental conservation efforts.
Diferensiasi Public Speaking Online di Era Digitalisasi Pasca Pandemi Covid -19: Studi Kasus Mengenai Diferensiasi Public Speaking Online Di Era Digitalisasi Pasca Pandemi Covid-19 pada Kalangan Dosen di Kota Bandung Rizki Surya Tawaqal; Maudy Rizkiana Poedjadi; Amy Elva Silviany
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2730

Abstract

The digitalization era post-Covid-19 pandemic has brought significant changes in various aspects of life, including Public Speaking techniques. This study aims to explore the differences in Public Speaking techniques before and after the pandemic and how adaptation to digital platforms affects communication effectiveness. Before the pandemic, Public Speaking was often conducted face-to-face, focusing on body language, eye contact, and voice intonation to capture the audience's attention. However, the pandemic forced many Public Speaking activities to shift to digital platforms. This shift requires speakers to master technology, understand the dynamics of virtual interaction, and adapt their presentation techniques to remain interactive. This study uses qualitative methods by collecting data through in-depth interviews with Public Speaking practitioners and related literature analysis. The findings show that successful speakers in this digital era are those who can effectively utilize technology, use attractive visual aids, and develop adaptive communication skills. Additionally, factors such as time management, maintaining audience engagement through interactive features, and understanding digital communication ethics are key to success. The conclusion of this study emphasizes the importance of continuous training and adaptation for public speakers to remain relevant and effective in the digitalization era. Furthermore, there is a need for developing curricula and training programs that support the mastery of new techniques in Public Speaking. Thus, this change not only presents challenges but also opportunities to enhance the overall quality of public communication
Strategi Komunikasi Interpersonal Pegawai Tata Usaha STFI Dalam Pelayanan Mahasiswa Era Digitalisasi Nabil Hanan Panca Putra; Rizki Surya Tawaqal
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1712

Abstract

The purpose of this study is to examine the interaction between administrative and household staff and students at the Indonesian College of Pharmacy, and to identify communication problems faced by students when using academic services in the digital age. Data was collected thru in-depth interviews with eight active students from various majors who had previously received administrative services either in person or thru digital media such as email and WhatsApp messages. This research uses a descriptive qualitative approach. Data was analyzed using an interactive model developed by Miles Huberman and Saldanha. Translation: Summarizing, presenting data, and simplifying information – all of these are part of this model. Direct communication is considered more effective, friendly, and provides greater confidence in service compared to communication thru digital media. Because the office staff are friendly, approachable, and explain administrative processes well, students prefer to get direct help from them. However, due to communication system issues and high staff workload in digital communication, problems such as slow responses, inconsistent responses, and missed messages still persist. Additionally, management issues such as untimely information delivery also affect service to students. According to this research, direct communication between employes is already good, but to improve service to students, more structured and sustainable communication management strategies and digital service systems are needed.
Co-Authors Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan alifiyah, Isma Amy Elva Silviany Amy Elva Silviany Andre Suryaningprang Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Azmi, Nisyaul Khotimatul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Fanji Wijaya Feliza Zubair Haq, Irada Shidratin Ira Aryanti Rasyi Lubis Jaya, Rama Chandra Jisca Putri Sagara Hati Latifah Salim Nur Rohman, Siti Lubis, Ira Aryanti Rasyi Maudy Rizkiana Poedjadi Maulana Ramdan, Ahmad Taufiq Muttaqin, Ridlwan Nabil Hanan Panca Putra Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridma Meltareza Rizkiana Poedjadi, Maudy Ruslan, Salwa Azzahra Sabila, Khansa Siddiq, Andhika Mochamad Siti Nur Anggraeni Kuswanti Siti Rahmadani, Riva Surya Putra, Dice