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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Audience JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdi Insani SEMAR Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) International Journal of Business, Management and Economics International Journal of Community Service & Engagement Jurnal Ilmu Komunikasi Jurnal Media Pengabdian Komunikasi Jurnal Netnografi Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Komunika: Jurnal Ilmiah Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Tawaqal, Rizki Surya
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Pengelolaan Digital Public Relations Pada Konten Edukatif di Akun Instagram @dishut_jabar Anggraeni Kuswanti, Siti Nur; Rizki Surya Tawaqal; Detya Wiryany
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.5147

Abstract

This study examines the strategic management of Digital Public Relations through educational content on the Instagram account @dishut_jabar. Employing a descriptive qualitative approach, data were collected through semi-structured interviews, direct observation, content analysis, and documentation. The findings reveal that digital public relations are managed systematically through content planning, visually engaging designs, communicative language, and interactive formats such as infographics, quizzes, and short-form videos. Two-way communication in the comment section facilitates dialogic interaction, encourages public discussion, and supports participation in environmental initiatives such as Jumat Menanam, despite challenges related to audience engagement and platform algorithms. These practices reflect the principles of Kent and Taylor’s Dialogic Public Relations Theory, including mutuality, propinquity, empathy, and risk. Overall, the study demonstrates how dialogic and educational social media communication can enhance public engagement and participation in government-led environmental conservation efforts.
PERAN KANAL YOUTUBE TRIBUN JABAR DALAM MENSOSIALISASIKAN UMKM KULINER JAWA BARAT Febrina, Keisya; Tawaqal, Rizki Surya
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i2.142

Abstract

Penelitian ini menganalisis performa dan pola interaktivitas konten UMKM kuliner pada kanal YouTube Tribun Jabar melalui pendekatan kualitatif dan metode studi kasus. Tiga belas video UMKM dianalisis melalui observasi konten, penelusuran interaksi audiens, dan wawancara dengan empat informan. Hasil penelitian menunjukkan bahwa efektivitas konten dipengaruhi oleh kekuatan narasi, kualitas visual dan teknis, serta kesesuaiannya dengan algoritma YouTube. Storytelling humanis dan visual proses produksi makanan terbukti meningkatkan engagement, sementara interaktivitas audiens masih didominasi user-to-content dan minim diskusi publik. Faktor algoritma dan frekuensi unggahan yang tidak konsisten membatasi visibilitas konten. Penelitian ini menyimpulkan bahwa optimalisasi narasi, peningkatan kualitas produksi, konsistensi publikasi, dan pemahaman algoritma diperlukan agar konten UMKM mampu menjangkau audiens lebih luas.
Analisis Strategi Komunikasi Humas Jabar dalam Penyampaian Informasi di Era Digital Rizki Surya Tawaqal; Ahmad Taufiq Maulana Ramdan; Amy Elva Silviany
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol. 11 No. 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v11i2.11592

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh Humas Jawa Barat dalam penyampaian informasi di era digital. Dengan berkembangnya teknologi dan media sosial, tantangan dalam menyampaikan informasi yang efektif semakin kompleks. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan deskriptif dan studi dokumentasi untuk mengumpulkan data. Hasil analisis menunjukkan bahwa Humas Jabar memanfaatkan berbagai platform digital, seperti media sosial dan website resmi, untuk meningkatkan jangkauan dan interaksi dengan masyarakat. Selain itu, penggunaan konten yang kreatif dan informatif menjadi kunci dalam menarik perhatian publik. Penelitian ini menyimpulkan bahwa strategi komunikasi yang adaptif dan responsif sangat penting dalam membangun citra positif serta meningkatkan transparansi informasi di kalangan masyarakat. Temuan penelitian ini diharapkan dapat memberikan rekomendasi bagi lembaga lain dalam mengembangkan strategi komunikasi di era digital
Strategi Komunikasi Interpersonal Pegawai Tata Usaha STFI Dalam Pelayanan Mahasiswa Era Digitalisasi Panca Putra, Nabil Hanan; Tawaqal, Rizki Surya
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1712

Abstract

The purpose of this study is to examine the interaction between administrative and household staff and students at the Indonesian College of Pharmacy, and to identify communication problems faced by students when using academic services in the digital age. Data was collected thru in-depth interviews with eight active students from various majors who had previously received administrative services either in person or thru digital media such as email and WhatsApp messages. This research uses a descriptive qualitative approach. Data was analyzed using an interactive model developed by Miles Huberman and Saldanha. Translation: Summarizing, presenting data, and simplifying information – all of these are part of this model. Direct communication is considered more effective, friendly, and provides greater confidence in service compared to communication thru digital media. Because the office staff are friendly, approachable, and explain administrative processes well, students prefer to get direct help from them. However, due to communication system issues and high staff workload in digital communication, problems such as slow responses, inconsistent responses, and missed messages still persist. Additionally, management issues such as untimely information delivery also affect service to students. According to this research, direct communication between employes is already good, but to improve service to students, more structured and sustainable communication management strategies and digital service systems are needed.
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Ridma Meltareza; Detya Wiryany; Ira Aryanti Rasyi Lubis; Rizki Surya Tawaqal; Ahmad Taufiq Maulana Ramdan
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
DIGITAL BRANDING TRAINING TO IMPROVE PRODUCTION ACTIVITIES IN THE START-UP BUSINESS SECTOR Ahmad Taufiq Maulana Ramdan; Rizki Surya Tawaqal
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.131

Abstract

The impact of the global crisis is starting to be seen at the national level due to the rapid spread of Covid-19. The COVID-19 epidemic has had a profound impact on the business sector, including micro, small and medium enterprises. Many business actors have laid off their employees and even temporarily closed their business activities. Given the circumstances and events mentioned above, it is very important for new business actors to continue to maintain consumer loyalty, with Brands playing the most significant role. The problem with today's entrepreneurs is that they continue to lack a fundamental understanding of brands. Beginning entrepreneurs are aware that brands are nothing more than logos and packaging. Another problem is that inexperienced business people do not know how to take advantage of the current digital era to activate brands in the minds of consumers. Start-up business players should exercise adequate branding to protect their trademarks from infringement and imitation by other commercial entities.
The Public Speaking Communication Model of Visually Impaired Massage Therapists in Enhancing Customer Experience in Bandung Rizki Surya Tawaqal; Ridlwan Muttaqin; Recky Recky
International Journal of Business, Management and Economics Vol. 7 No. 2 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i2.3478

Abstract

This study is motivated by the need to understand the communication models used by blind massage therapists in delivering their services, as communication plays a crucial role in shaping the customer experience. The research problem focuses on how these public speaking models are manifested and how they influence customer perceptions and satisfaction. A descriptive qualitative method was applied, involving direct observation at Rumah Bugar Sentra Wyata Guna and in-depth interviews with four blind massage therapists. The findings reveal four distinct public speaking communication models: Communicative-Relational, Silent-Reflective, Informative-Educative, and Humorous-Relaxed. Each model contributes differently to the customer experience, ranging from building trust, creating a calm atmosphere, providing additional knowledge, to fostering a cheerful and enjoyable environment. The study concludes that public speaking competence is not merely a complementary skill but a strategic added value that enhances customer satisfaction and strengthens the professional position of blind massage therapists within the health and relaxation service industry
Green Accounting for Eco Friendly Bamboo Products in the "Virageawie" Community Group of Disabled People in Cimareme – West Bandung Regency Siddiq, Andhika Mochamad; Hamdani, Deni; Tawaqal, Rizki Surya
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 15, No 1 (2026): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v15i1.115021

Abstract

By incorporating green accounting into the manufacturing of eco-friendly bamboo-based goods, this community service initiative aims to increase the Difabel Virageawie Community's economic independence. The initiative was started in response to a number of issues that the community was facing, such as low use of digital marketing platforms, uneven product quality, lack of standardized production processes, and low financial literacy. The activity's primary goals were to improve participants' digital marketing abilities, increase their proficiency in financial records based on environmental principles, and create a more organized and sustainable bamboo production process. The techniques used included needs analysis, interactive training, hands-on workshops, mentoring, and the creation of digital tools that are accessible to people with disabilities. The creation of Standard Operating Procedures (SOPs), branding, digital marketing, and Green Accounting ideas were all covered in the course. The findings showed notable advancements: members' average income rose by 35%, their comprehension of financial reporting climbed by 63%, and their proficiency with digital marketing increased by 72%. In order to facilitate the advertising of digital products, an accessible website was also effectively created. All things considered, this initiative effectively improved the community's financial capacity, entrepreneurial ability, and sustainable economic practices. Keywords: Bamboo products; Digital Marketing; Disability Empowerment; Environmental sustainability; Green Accounting
Co-Authors Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan alifiyah, Isma Amy Elva Silviany Amy Elva Silviany Andre Suryaningprang Anggraeni Kuswanti, Siti Nur Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Azmi, Nisyaul Khotimatul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Deni Hamdani Detya Wiryany Fanji Wijaya Febrina, Keisya Feliza Zubair Haq, Irada Shidratin Hati, Jisca Putri Sagara Ira Aryanti Rasyi Lubis Jaya, Rama Chandra Latifah Salim Nur Rohman, Siti Lubis, Ira Aryanti Rasyi Maudy Rizkiana Poedjadi Maulana Ramdan, Ahmad Taufiq Muttaqin, Ridlwan Panca Putra, Nabil Hanan Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridma Meltareza Rizkiana Poedjadi, Maudy Ruslan, Salwa Azzahra Sabila, Khansa Siddiq, Andhika Mochamad Siti Rahmadani, Riva Surya Putra, Dice