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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Audience JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdi Insani Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) International Journal of Community Service & Engagement Jurnal Ilmu Komunikasi Jurnal Media Pengabdian Komunikasi Jurnal Netnografi Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Komunika: Jurnal Ilmiah Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Tawaqal, Rizki Surya
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Pengelolaan Digital Public Relations Pada Konten Edukatif di Akun Instagram @dishut_jabar Anggraeni Kuswanti, Siti Nur; Rizki Surya Tawaqal; Detya Wiryany
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.5147

Abstract

This study examines the strategic management of Digital Public Relations through educational content on the Instagram account @dishut_jabar. Employing a descriptive qualitative approach, data were collected through semi-structured interviews, direct observation, content analysis, and documentation. The findings reveal that digital public relations are managed systematically through content planning, visually engaging designs, communicative language, and interactive formats such as infographics, quizzes, and short-form videos. Two-way communication in the comment section facilitates dialogic interaction, encourages public discussion, and supports participation in environmental initiatives such as Jumat Menanam, despite challenges related to audience engagement and platform algorithms. These practices reflect the principles of Kent and Taylor’s Dialogic Public Relations Theory, including mutuality, propinquity, empathy, and risk. Overall, the study demonstrates how dialogic and educational social media communication can enhance public engagement and participation in government-led environmental conservation efforts.
PERAN KANAL YOUTUBE TRIBUN JABAR DALAM MENSOSIALISASIKAN UMKM KULINER JAWA BARAT Febrina, Keisya; Tawaqal, Rizki Surya
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i2.142

Abstract

Penelitian ini menganalisis performa dan pola interaktivitas konten UMKM kuliner pada kanal YouTube Tribun Jabar melalui pendekatan kualitatif dan metode studi kasus. Tiga belas video UMKM dianalisis melalui observasi konten, penelusuran interaksi audiens, dan wawancara dengan empat informan. Hasil penelitian menunjukkan bahwa efektivitas konten dipengaruhi oleh kekuatan narasi, kualitas visual dan teknis, serta kesesuaiannya dengan algoritma YouTube. Storytelling humanis dan visual proses produksi makanan terbukti meningkatkan engagement, sementara interaktivitas audiens masih didominasi user-to-content dan minim diskusi publik. Faktor algoritma dan frekuensi unggahan yang tidak konsisten membatasi visibilitas konten. Penelitian ini menyimpulkan bahwa optimalisasi narasi, peningkatan kualitas produksi, konsistensi publikasi, dan pemahaman algoritma diperlukan agar konten UMKM mampu menjangkau audiens lebih luas.
Analisis Strategi Komunikasi Humas Jabar dalam Penyampaian Informasi di Era Digital Rizki Surya Tawaqal; Ahmad Taufiq Maulana Ramdan; Amy Elva Silviany
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol. 11 No. 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v11i2.11592

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh Humas Jawa Barat dalam penyampaian informasi di era digital. Dengan berkembangnya teknologi dan media sosial, tantangan dalam menyampaikan informasi yang efektif semakin kompleks. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan deskriptif dan studi dokumentasi untuk mengumpulkan data. Hasil analisis menunjukkan bahwa Humas Jabar memanfaatkan berbagai platform digital, seperti media sosial dan website resmi, untuk meningkatkan jangkauan dan interaksi dengan masyarakat. Selain itu, penggunaan konten yang kreatif dan informatif menjadi kunci dalam menarik perhatian publik. Penelitian ini menyimpulkan bahwa strategi komunikasi yang adaptif dan responsif sangat penting dalam membangun citra positif serta meningkatkan transparansi informasi di kalangan masyarakat. Temuan penelitian ini diharapkan dapat memberikan rekomendasi bagi lembaga lain dalam mengembangkan strategi komunikasi di era digital
Strategi Komunikasi Interpersonal Pegawai Tata Usaha STFI Dalam Pelayanan Mahasiswa Era Digitalisasi Panca Putra, Nabil Hanan; Tawaqal, Rizki Surya
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1712

Abstract

The purpose of this study is to examine the interaction between administrative and household staff and students at the Indonesian College of Pharmacy, and to identify communication problems faced by students when using academic services in the digital age. Data was collected thru in-depth interviews with eight active students from various majors who had previously received administrative services either in person or thru digital media such as email and WhatsApp messages. This research uses a descriptive qualitative approach. Data was analyzed using an interactive model developed by Miles Huberman and Saldanha. Translation: Summarizing, presenting data, and simplifying information – all of these are part of this model. Direct communication is considered more effective, friendly, and provides greater confidence in service compared to communication thru digital media. Because the office staff are friendly, approachable, and explain administrative processes well, students prefer to get direct help from them. However, due to communication system issues and high staff workload in digital communication, problems such as slow responses, inconsistent responses, and missed messages still persist. Additionally, management issues such as untimely information delivery also affect service to students. According to this research, direct communication between employes is already good, but to improve service to students, more structured and sustainable communication management strategies and digital service systems are needed.
Co-Authors Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan alifiyah, Isma Amy Elva Silviany Amy Elva Silviany Andre Suryaningprang Anggraeni Kuswanti, Siti Nur Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Azmi, Nisyaul Khotimatul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Fanji Wijaya Febrina, Keisya Feliza Zubair Haq, Irada Shidratin Hati, Jisca Putri Sagara Jaya, Rama Chandra Latifah Salim Nur Rohman, Siti Lubis, Ira Aryanti Rasyi Maudy Rizkiana Poedjadi Maulana Ramdan, Ahmad Taufiq Muttaqin, Ridlwan Panca Putra, Nabil Hanan Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridma Meltareza Rizkiana Poedjadi, Maudy Ruslan, Salwa Azzahra Sabila, Khansa Siddiq, Andhika Mochamad Siti Rahmadani, Riva Surya Putra, Dice