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Ita Suryani

Universitas Bina Sarana Informatika

Author-ID : 2552508

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) MELALUI PROGRAM PENGEMBANGAN MASYARAKAT (Studi Kasus pada Program CSR PT Unilever Indonesia, Tbk Melalui Program Pengembangan Petani Kedelai Hitam Yogyakarta) Suryani, Ita
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.12

The objective is to find out how the activities of Corporate Social Responsibility Program PT Unilever Indonesia Tbk In Black Soybean Farmers Development in Yogyakarta. The method used in this research that the case study method of research method that uses multiple sources of data that can be used to examine, describe and explain comprehensively the various aspects of individuals, groups, a program, organization or events systematically. The data obtained will be analyzed in a qualitative analysis is conducted to understand and assemble the data that has been collected and arranged systematically, and then draw conclusions. Research results show that with the implementation of Corporate Social Responsibility through community development programs, the organization can be viewed from two sides. First as a for-profit agencies, business organizations are viewed as economic institutions. But on the other hand, business organizations are also viewed as a social institution for bearing the burden of responsibility to society. The second role, namely the economic and social responsibilities that generate profits for the company and form a good image of concrete gains for both parties.

Strategi Manajemen Krisis Public Relations PT Blue Bird Group Suryani, Ita; Sagiyanto, Asriyani
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTOne of the activities of Public Relations is to perfom a communication function in deveoping institutional communication with the public to realize goodwill and mutual understanding. In a crisis situation, Public Relations plays a vital role. The profession demands the ability to design, to protect, and to maintain the company's reputation in the public challenge. Blue Bird's commitment to change is one of the strategies of management crisis known as the "reimagining Blue Bird" program. This program voiced through the "Blue Bird Changing To Change" campaign ad on YouTube. The purpose of this study is to know the strategies of Crisis Management of the Public Relations PT Blue Bird Group (Case Study at PT Blue Bird Group Post Demonstration Riot & Anarchist, March 22, 2016). The method used in this research is a case study method. It uses various data sources that can be used to research, describe and explain comprehensively the various aspects of individuals, groups, programs, organizations or events systematically. The conclusion shows that the Blue Bird "reimagining" campaign program voiced through the "Blue Bird Changing To Change" campaign ad on YouTube has attracted attention and gained sympathy from the public, which in turn can build positive public opinion and impact on Blue Bird's reputation.Keyword: Public Relations Strategies, Crisis ManagementABSTRAKSalah satu kegiatan dari seorang public relations yakni sebagai fungsi komunikasi untuk mengembangkan komunikasi institusi dengan publik agar berjalan dengan baik untuk mewujudkan goodwill dan mutual understanding terhadap publik. Di dalam situasi krisis, Public Relations berperan vital. Profesi tersebut dituntut kemampuan mendesain untuk melindungi dan mempertahankan reputasi perusahaan dalam menghadapi tantangan publik. Komitmen Blue Bird untuk berubah merupakan salah satu strategi manajemen krisis yang dilakukan melalui program “reimagining Blue Bird.” Program ini disuarakan melalui iklan kampanye Blue Bird “Berbenah Untuk Berubah” di YouTube. Tujuan penelitian ini yaitu ingin mengetahui bagaimana Strategi Manajemen Krisis Public Relations PT Blue Bird Group (Studi Kasus Pada PT Blue Bird Group Pasca Demonstrasi Rusuh & Anarkis, 22 Maret 2016). Metode yang digunakan dalam penelitian ini yaitu metode studi kasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakan untuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspek individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis. Kesimpulan menunjukkan bahwa program kampanye “reimagining Blue Bird” yang disuarakan melalui iklan kampanye “Berbenah Untuk Berubah” di YouTube berhasil menarik perhatian dan mendapatkan simpati dari publik, sehingga pada akhirnya dapat membangun opini publik positif dan berdampak terhadap reputasi Blue Bird.Kata kunci : Strategi Public Relations, Manajemen Krisis.

“REPUBLIK HOT NGELESOT” SEBAGAI WUJUD PENERAPAN PROGRAM CYBER CITY PEMERINTAH DAERAH ISTIMEWA YOGYAKARTA (Studi Kasus Pada Program Cyber City Pemerintah Daerah Istimewa Yogyakarta Ita Suryani
Communication Vol 8, No 1 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTCyber city is one of the concepts of the modern city based information technology thatrecently has been applied in several big cities in the world. This concept is described asan area with information technology infrastructure both with integrated connecting-web,bandwith capacity, wireless and cable internet, and Wi-Fi (wireless fidelity) hotspotinstallation in some open spaces such as in the cityparks, sports arena, airports, harbour,bus terminal, shopping center, and tourist places. Yogyakarta, one of provinces inIndonesia, for example, its society is booming with hotspot. This facility is availableeverywhere, such as in the campus, school, offices, and local culinary places(angkringan). Thus, recently Yogyakarta is known as “Republik Hot Ngelesot” city. Theaims of this research is to know how the application of cyber city program is, which Yogyanamed it with “Republik Hot Ngelesot”. Methods used in this research is case study; it isthe research method that uses many data sources which is used to analyze the researchcomprehensively from individual and group aspect, program, organization or eventssistematically. Results show that “Republik Hot Ngelesot” is one of cyber city programimplementions in Yogyakarta. It purposes to make easy Yogya’s society because basicallyby using internet technology, the society can get public service easily in daily life,especially in economy, social, culture, and education aspects.ABSTRAKCyber city merupakan salah satu konsep kota modern berbasis teknologi informasi yangkini telah banyak diterapkan di sejumlah kota besar di seluruh dunia. Konsep cyber citydigambarkan sebagai kawasan dengan infrastruktur teknologi informasi yang memadaibaik dari sisi konektivitas jaringan terpadu, kapasitas bandwidth, internet nirkabel dankabel serta pemasangan hotspot Wi-Fi (wireless fidelity) di sejumlah tempat terbukaseperti taman kota, tempat olahraga, bandara, pelabuhan, terminal bis, pusat perbelanjanmodern dan tempat-tempat wisata. Seperti yang terjadi pada Pemerintah Daerah IstimewaYogyakarta, dimana saat ini masyarakatnya sedang mengalami demam hotspot. Fasilitashotspot disediakan di mana-mana, mulai kampus, sekolah, perkantoran, hingga tempatkuliner seperti angkringan. Maka saat ini kota Yogya telah berkembang sebagai Ibukota“Republik Hot Ngelesot”. Tujuan penelitian ini yaitu ingin mengetahui bagaimana wujudpenerapan program cyber city pemerintah kota Yogya yang diistilahkan dengan“Republik Hot Ngelesot”. Metode yang digunakan dalam penelitian ini yaitu metode studikasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakanuntuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspekJurnal Communication VIII, Nomor 1, April 2017 37individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis.Kesimpulan menunjukan bahwa “Republik Hot Ngelesot” merupakan salah satu wujudpenerapan Program Cyber City Pemerintah Daerah Istimewa Yogyakarta (DIY), dengantujuan mempermudah masyarakat kota Yogya, karena pada dasarnya melalui teknologiinternet, masyarakat bisa mendapatkan kemudahan pelayanan publik dalam kehidupansehari-hari, baik itu di bidang ekonomi, sosial, budaya, dan pendidikan.Kata kunci : Teknologi Informasi Dan Komunikasi, Internet, Cyber City

Co-Authors , M. M, Oktariyansyah Achmad Haikal Akhmad Zulfikri Alfaniza Maradinayanti Saputri Anisa, Lulu Apriani, Devita Aprilia, Resya Arifin, Siti Roshaidai Mohd Armelsa, Dhefine Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Astuti, Andari Wuri Bakhtiar, Iwan Bakiyah, Horidatul Chinmi, Maichel Denny Erica Devy Putri Kussanti Dewi Retno Budiastuti Dinda Adisti Dinda Laela Putri Efendi Dabukke, Rikardo Engliana, Engliana Febrianti, Cindy Putri George W Bender George W. Bender George Wilhelm Bender Hadi Prana Hefringgo, Refki Hery Widijanto Intan Leliana Jaka Atmaja, Jaka Kusuma, Mutiara Tirta Prabandari Lintang Liliyana, Liliyana Lily Arsanti Lestari Mike Indarsih, Mike Mochammad Zehhan Muhammad Fauzan Kariman Muslimin Muslimin Nasikin, Nasikin Nur Auliya Octarina, Indri Meilika Pratiwi, Astiti Putri indrina Napitupulu Rachmawati, Yuliana Novita Regina Febriyanti Rio Septian Romaria, Gustina Rustono - Sagiyanto, Asriyani Sandra Olifia Savitri, Mila Sharif, Sabidi Siti Fatimah Siti Helmyati siti qonaah qonaah, siti qonaah Suarnajaya, Wayan Susilowati Susilowati Susilowati Suwarno Suwarno Thabita Marethi Arifah Hardini Wijaya, Beby Chandra Wulan Muhariani Yusuf Setiyawan

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