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All Journal JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area JURNAL SIMBOLIKA: Research and Learning in Communication Study Publikauma : Jurnal Administrasi Publik Universitas Medan Area Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial PERSPEKTIF Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Jurnal Antropologi Sumatera
Taufik Wal Hidayat
Universitas Medan Area
Humanities Environmental Science Languange, Linguistic, Communication & Media Physics Public Health Social Sciences

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Citra Basarnas Medan dalam Pencarian dan Pertolongan Korban Tenggelamnya Kapal Sinar Bangun pada Keluarga Korban di Kecamatan Simanindo Minar Mawati Siringo-Ringo; Rehia Karenina Isabella Barus; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 1, No 2 (2019): JIPIKOM Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v1i2.158

Abstract

The image can describe a set of impressions, beliefs, and attitudes that exist in the minds of the community, which arise from the quality of service institutions to the community. This research was conducted to find out the good or bad picture of Basarnas Medan in the search and rescue services of Sinar Bangun Ships victims to the victims' families in Simanindo District. Based on the analysis carried out on in-depth interviews, most of the victims' families were dissatisfied with the services carried out by Basarnas in the search and rescue of victims of the Sinar Bangun Shipwreck. The condition of this image crisis is not good to be passed away because it will have an impact on the reputation of the Basarnas institution. Based on the results of research carried out accountability is still being carried out by Basarnas in search and rescue through indirect monitoring, by finding any signs of victims of Sinar Bangunnas Basarnas ships will immediately jump into the search and rescue process again. This is done through community relations to deal with impressions, beliefs and unfavorable attitudes towards the victim's family. In addition, Basarnas should involve Basarnas public relations in any services that are carried out so that the image of the Basarnas can be well preserved. 
Nilai Berita Prominence Pada Program Wajar Sumut Di Metro TV Biro Sumbagut (Studi Analisis Wacana Kritis Tentang Teks Berita "Evaluasi Kinerja Walikota") Yosefa Gunarty Tarigan; Rehia K. Isabella Barus; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 1, No 2 (2019): JIPIKOM Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v1i2.162

Abstract

This study aims to find out the analysis of Prominence news value discourse at the text level in the "Mayor Performance Evaluation" news. This study uses qualitative research with descriptive analysis. In collecting data, researchers conducted face-to-face interviews with Metro TV Bureau of the North Sumatra Bureau of Information. This type of research is text research. In the method, the researcher uses the Norman Fairclough Critical Discourse Analysis research method on the dimensions of text, on the elements of Representation, Relationships, and Identity, this model was chosen because Fairclough focuses the discourse on language, so that it is more focused on seeing how Metro TV Bureau of Sumbagut in reporting Performance Evaluations Mayor. The results showed that there were three elements in analyzing the text of the Mayor's Performance Evaluation based on Norman Fairclough's theory, namely Representation of the performance evaluation of the mayor, by reflecting the performance of the mayor who had not experienced changes or were realized; the relationship between journalists and news sources is very influential on the development of the mayor's performance; and Identity to see how journalists place themselves in the text and in this news, journalists position themselves as being in favor of the public.
Pengaruh Konten Tiktok Dr. Yessica Tania terhadap Keputusan Pembelian Produk Skincare Wanita Angela Seprilian Nevanda Sihura; Effiati Juliana Hasibuan; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1146

Abstract

The title of this research is The Influence of dr. Yessica Tania’s TikTok Content on the Decision to Purchase Women's Skincare Products. This research was conducted to prove the effect of dr. Yessica Tania’s TikTok content on the decision to buy women's skincare products. The theory used is AIDDA theory (Attention, Interest, Desire, Decision, Action) and Source Credibility Theory. Quantitative methods, data collection using questionnaires, as well as other sources such as books, journals, and others used in this study. To determine the sample, the Slovin formula was used so that the number of samples obtained was 100. In accordance with the purpose, the hypothesis in this study was tested by correlation test product moment using the SPSS version 22.0 application and the determinant test. From the results of the research that has been carried out, it is obtained: (a) the results of the correlation test product moment show that Ho is rejected and Ha is accepted, which means that there is a relationship between dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products, (b) the results of the determinant test show that the influence of dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products is 59.7%.
Strategi Komunikasi Pemasaran Vivo Smartphone Dalam Membentuk Brand Awareness Di Kalangan Remaja Kelurahan Sei Putih Barat Kecamatan Medan Petisah Fhadly Hermawan; Dedi Sahputra; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1152

Abstract

The rapid development of technology creates an effective and efficient communication medium, namely smartphones. The increasing level of interest and smartphone users, a company from China issued a smartphone called Vivo. The rise of the Vivo brand started with Screen Touch Id technology (Fingerprint On the Screen) coupled with Agnes Monica's participation in promotional advertisements. Vivo has entered into the top three well-known brands around the world including Indonesia, especially the city of Medan. In increasing its popularity in Medan City, Vivo has developed an effective and efficient marketing communication strategy to build brand awareness of Vivo products among teenagers. This research is descriptive in nature, to find out the response of teenagers to Vivo related to its products and marketing communication strategies. Based on the results of the study, it can be concluded that Vivo uses product innovations that are different from other brands. Not only that, Vivo uses the marketing mix and promotion mix as a strategy and promotion to provide information and build brand awareness and provide an attractive effect on Vivo products.
Persepsi Tenaga Kerja Indonesia Terhadap Gaya Komunikasi Instruktur dalam Memberikan Pembekalan Materi Moses Alexander Napitupulu; Effiati Juliana Hasibuan; Taufik Wal Hidayat
PERSPEKTIF Vol. 6 No. 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2506

Abstract

Komunikasi adalah proses penyampaian pesan dari seseorang kepada orang lain untuk memberitahu, mengubah sikap, pendapat, atau perilaku, baik secara langsung (lisan) ataupun  tidak langsung (melalui media). Proses komunikasi terjadi dalam berbagai kegiatan, salah satunya kegiatan Pembekalan Akhir Pemberangkatan (PAP) di Balai Pelayanan, Penempatan, dan Perlindungan Tenaga Kerja Indonesia Medan (BP3TKI Medan). Pembekalan ini dilakukan oleh seorang instruktur TKI. Gaya komunikasi yang baik dari instruktur TKI sangat penting untuk mencapai keberhasilan dalam suatu pelatihan. Artikel ini bertujuan untuk melihat gaya komunikasi instruktur TKI yang diamati melalui perilaku verbal dan nonverbal dalam memberikan pembekalan materi di BP3TKI Medan dan mengetahui bagaimana persepsi TKI terhadap gaya komunikasi instruktur TKI dalam memberikan pembekalan materi di BP3TKI Medan.
Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Dolly Indra Syahputra; Yan Hendra; Taufik Wal Hidayat
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2523

Abstract

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North  Sumatera  such  as  public  relations  sub-chairman  and  four  public  relations  staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government. 
Pola Komunikasi Interpersonal Konselor Pada Pengguna Narkoba Di Panti Rehabilitas Bahri Nusantara Kota Medan Jeni Angelia Silitonga; Nina Siti Salmaniah Siregar; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 2 (2022): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i2.1435

Abstract

The title of this research is Counselor Interpersonal Communication Pattern on Drug Users at Bahri Nusantara Rehabilitation Center, Medan City. Abuse of narcotics and dangerous drugs (drugs) in Indonesia. In recent years, drugs have become a serious problem so that it has become a national problem. The method used in this study is a qualitative method, collecting data using interviews, observation, and documentation. Based on the results of the research conducted, it is obtained: That the communication pattern is carried out face-to-face between counselors and addicts, so that a more familiar feeling arises to be able to find solutions to problems that occur, related to narcotics. Then the obstacles that occur in counselors where narcotic addict patients are less open, explain the problems they are experiencing, so that the counselor cannot find out what causes the actual patient to happen. Meanwhile, in addicts, there is still a lack of confidence in expressing their problems. So that it has not been maximally disclosed to the counselor.
Model Komunikasi Interaksional dalam Dunia Kerja Perkebunan PTPN II Sumatera Utara Selamat Riadi; Taufik Wal Hidayat
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 6, No 2 (2022)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v6i2.14553

Abstract

AbstrakDunia Perkebunan membutuhkan karyawan yang handal terutama seorang asisten kebun yang dibutuhkan pada perkebunan Sawit dan Karet, seorang asisten dituntut untuk mampu memahami menguasai model komunikasi di perkebunan yang menjadi syarat untuk bekerja di perkebunan. Penelitian ini menggunakan metode deskriptif dalam pendekatan kualitatif, objek penelitian model komunikasi dalam memasuki dunia kerja di perkebunan subjek penelitian di PTPN II Sumatera Utara. Hasil penelitian menyebutkan bahwa hubungan asisten dengan karyawan menjadi barometer di perkebunan PTPN II terutama jabatan asisten kebun menjadi sebuah tantangan yang mengharuskan setiap asisten kebun memiliki kemampuan berkomunikasi yang baik di saat pelaksanaan memimpin di kebun tidak menemui kendala. Syarat utama yang dibutuhkan dalam menghadapi permasalahan-permasalahan di perkebunan mental, moral, serta motivasi yang tinggi. AbstractThe Plantation business field requires reliable personnel, especially plantation assistants who are needed in oil palm and rubber plantations, an assistant is required to be able to understand and master the communication model in plantations which is a condition for working on plantations. This research uses a descriptive method with a qualitative approach, the object of research is a model of communication in entering the world of work in research subject plantations at PTPN II North Sumatra. The results of the study stated that the relationship between assistants and employees is a barometer in PTPN II plantations, moreover the position of plantation assistants is a challenge that requires each plantation assistant to have good communication skills when the implementation of leadership in plantations does not work. well. held. face obstacles. The main requirements needed in dealing with problems in plantations are mental, moral, and high motivation.
Sosialisasi Program Simpan Pinjam Khusus Perempuan Untuk Peningkatan Perekonomian Masyarakat di Desa Marjandi Pematang Syafruddin Ritonga; Nina Salmaniah Siregar; Taufik Wal Hidayat; Armansyah Matondang
Pelita Masyarakat Vol. 2 No. 2 (2021): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v2i2.4874

Abstract

The purpose of this socialization is to provide knowledge to mothers about savings and loans, especially women who have a more role and benefit for the welfare and economy of the family. The method used is direct socialization to mothers, in the village of Marjandi Pematang Siantar. From the results of this dedication, that with the SPP mothers can play a role in increasing household income / income so that the economy can be further improved. SPP can help the capital of poor families if they want to open a business so that it is hoped that the community can live in prosperity. the people's economy can be more stable for those who really use it properly and correctly, namely as business capital. Members in a group co-exist and help each other, equally bear if one member does not pay then the other is responsible for the payment.
Strategi Komunikasi Pemasaran Pariwisata Taman Raja Batu Dalam Meningkatkan Arus Pariwisata Di Kabupaten Mandailing Natal Adriani Putri Shafira Nasution; Syafruddin Ritonga; Taufik Wal Hidayat
Jurnal Antropologi Sumatera Vol 19, No 2 (2022): Jurnal Antropologi Sumatera, Juni 2022
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v19i2.43928

Abstract

The aim of the research is: to find out how the marketing communication strategy of Taman Raja Batu is in increasing the flow of tourism in Mandailing Natal Regency. To find out what factors hinder the tourism marketing communications of Taman Raja Batu in increasing the flow of tourism in Mandailing Natal Regency. The marketing communication strategy for Taman Raja Batu Tourism carried out by the Mandailing Natal Regency Tourism Office through various forms of promotion both internally and externally, in the form of promotion through social media which primarily targets young people and adolescents, bearing in mind that in the millennial era as when These young people and teenagers are inseparable from social media Facebook and Instagram. The inhibiting factors in tourism marketing communication at Raja Batu Park in increasing the flow of tourism in Mandailing Natal Regency are very minimal tour guides, so they are unable to create good communication in every introduction to tourist objects. The Tourism Office in increasing the flow of the tourism sector in Mandailing Natal Regency as the manager, lack of awareness, mindset and participation of the community's role in every activity in Taman Raja Batu Tourism.
Co-Authors Adriani Putri Shafira Nasution Angela Seprilian Nevanda Sihura Armansyah Matondang Dedi Sahputra Dolly Indra Syahputra Effiati Juliana Hasibuan Fhadly Hermawan Hendra Waskito Jeni Angelia Silitonga Melisa Theodora Minar Mawati Siringo-Ringo Moses Alexander Napitupulu Muhaamad Aswin Hasibuan Muhammad Yusuf Fahrizal Nina Salmaniah Siregar Nina Siti Salmaniah Siregar Nurfaraini Fitri Rehia K. Isabella Barus Rehia Karenina Isabella Barus Ruslan Hakiki Sambo Selamat Riadi Silviana Silviana Syafruddin Ritonga Wahyu Rahmadhan Yan Hendra Yan Hendra Yosefa Gunarty Tarigan