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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area JURNAL SIMBOLIKA: Research and Learning in Communication Study Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman NUSANTARA : Jurnal Ilmu Pengetahuan Sosial MUHARRIK: JURNAL DAKWAH DAN SOSIAL Pena Justisia: Media Komunikasi dan Kajian Hukum Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial PERSPEKTIF Tabularasa: Jurnal Ilmiah Magister Psikologi Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pewarta Indonesia GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Nasional Holistic Science Jurnal Antropologi Sumatera EDUCTUM: Journal Research Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research IRA Jurnal Pengabdian Kepada Masyarakat
Taufik Wal Hidayat
Universitas Medan Area
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Strategi Komunikasi Public Relation Dalam Membangun Citra Dan Kepercayaan Calon Jemaah Haji dan Umroh Isma Ismaulidina; Effiati Juliana Hasibuan; Taufik Wal Hidayat Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 1 (2020): JIPIKOM April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.565 KB) | DOI: 10.31289/jipikom.v2i1.175

Abstract

The Purpose of this tudy is to study public communication strategy to build image and trust of prospective Jemaah hajj and umroh at PT. Siar Tour Medan. This study has been motivated because the implementation of the hajj and umroh so far ineffectice and inefficient. It has influenced service quality to customers. Methode that used in this stdy is qualitative and used descriptive analysis technique. This study used public relation by RUSLAN Theory known as PENCILS and the image that created through fourth components explain by SOleh Soemirat and Elvinaro Ardianto in the book dasar-dasar Public Relation such as perception, cognition, motivation and attitude.
Opini Publik tentang Destinasi Pariwisata Danau Toba sebagai Global Geopark Kaldera UNESCO melalui Website Kompas.Com Muhammad Yusuf Fahrizal; Yan Hendra; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 1 (2020): JIPIKOM April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v2i1.177

Abstract

This research is motivated by the existence of public opinion about the issue of discourse of Lake Toba tourism destination as a global Toba Caldera Geopark by UNESCO which was pioneered by the Central and Regional Government through the website kompas.com. the problem in this study is how Student / Student opinion about the issue of discourse of Lake Toba tourism destinations as a global UNESCO Geopark Caldera. The research objective was to find out public opinion about Danau Toba tourism as a global UNESCO Geopark Caldera. To obtain this data used descriptive quantitative research method with analysis of respondents' distribution tables. The research technique was carried out by distributing questionnaire to 60 respondents who were active students of USU's Communication Department. The results of the study that public opinion is combined with the research conceptual framework, namely the AIDDA theory consists of attention, interest, desire, decision, action to produce public opinion on the issue of Lake Toba tourism destination discourse as global UNESCO Geopark Caldera.
Citra Basarnas Medan dalam Pencarian dan Pertolongan Korban Tenggelamnya Kapal Sinar Bangun pada Keluarga Korban di Kecamatan Simanindo Minar Mawati Siringo-Ringo; Rehia Karenina Isabella Barus; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 1, No 2 (2019): JIPIKOM Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v1i2.158

Abstract

The image can describe a set of impressions, beliefs, and attitudes that exist in the minds of the community, which arise from the quality of service institutions to the community. This research was conducted to find out the good or bad picture of Basarnas Medan in the search and rescue services of Sinar Bangun Ships victims to the victims' families in Simanindo District. Based on the analysis carried out on in-depth interviews, most of the victims' families were dissatisfied with the services carried out by Basarnas in the search and rescue of victims of the Sinar Bangun Shipwreck. The condition of this image crisis is not good to be passed away because it will have an impact on the reputation of the Basarnas institution. Based on the results of research carried out accountability is still being carried out by Basarnas in search and rescue through indirect monitoring, by finding any signs of victims of Sinar Bangunnas Basarnas ships will immediately jump into the search and rescue process again. This is done through community relations to deal with impressions, beliefs and unfavorable attitudes towards the victim's family. In addition, Basarnas should involve Basarnas public relations in any services that are carried out so that the image of the Basarnas can be well preserved. 
Nilai Berita Prominence Pada Program Wajar Sumut Di Metro TV Biro Sumbagut (Studi Analisis Wacana Kritis Tentang Teks Berita "Evaluasi Kinerja Walikota") Yosefa Gunarty Tarigan; Rehia K. Isabella Barus; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 1, No 2 (2019): JIPIKOM Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v1i2.162

Abstract

This study aims to find out the analysis of Prominence news value discourse at the text level in the "Mayor Performance Evaluation" news. This study uses qualitative research with descriptive analysis. In collecting data, researchers conducted face-to-face interviews with Metro TV Bureau of the North Sumatra Bureau of Information. This type of research is text research. In the method, the researcher uses the Norman Fairclough Critical Discourse Analysis research method on the dimensions of text, on the elements of Representation, Relationships, and Identity, this model was chosen because Fairclough focuses the discourse on language, so that it is more focused on seeing how Metro TV Bureau of Sumbagut in reporting Performance Evaluations Mayor. The results showed that there were three elements in analyzing the text of the Mayor's Performance Evaluation based on Norman Fairclough's theory, namely Representation of the performance evaluation of the mayor, by reflecting the performance of the mayor who had not experienced changes or were realized; the relationship between journalists and news sources is very influential on the development of the mayor's performance; and Identity to see how journalists place themselves in the text and in this news, journalists position themselves as being in favor of the public.
Revealing Medan's Chinese Ethnic Identity in Advertising Grief at Harian Analisa Newspaper Agung Suharyanto; Taufik Wal Hidayat
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 4 (2018): Budapest International Research and Critics Institute December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i4.96

Abstract

The purpose of this paper is to reveal the mass media and commodity relations of death to the Medan Chinese in the advertisement of mourning in the Harian Analisa   newspaper. The method used in this study was descriptive to reveal the mass media and commodity relations of death to Chinese ethnic in Medan in the advertisement of mourning in the daily newspaper The analisa was clear. Data obtained from the results of direct interviews with speakers are qualitative data used to answer the research objectives. The results obtained were Mass Media and the Relationship of Death Commodities to Chinese Ethnicity in Condolence Advertisements in Harian Analisa   Newspapers in Medan are two things that are closely related to respect for ancestors as well as the economy. These two activities were embodied by the Harian Analisa   Newspaper managed by Chinese people. The Grief Advertisements in Harian Analisa  , became one of the Chinese Ethnic identity markers in Medan, which distinguishes it from other ethnicities in Medan City. There are two types of death advertisements, namely Grief News and Grief. Anatomy of Grief Ads: Headline; Sub Headline; Name; Bodycopy; Family name; Photos and Frames. Chinese Ethnic Identity, seen from the presence of Condolence Advertisements in Harian Analisa   Newspaper as one of the teachings that the brand is still doing to Repay Budi to People Who Ever Helped; Maintain Closer Kinship in the family; Social Bonding and Togetherness, Cultural Defense and Respect for Ancestors.
Analysis of Community Institution Empowerment as a Village Government Partner in the Participative Development Process Nina Angelia; Beby Masitho Batubara; Rizkan Zulyadi; Taufik Wal Hidayat; Riri Rezeki Hariani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i2.991

Abstract

This research focuses on analyzing the empowerment of social institutions as village government partners in the participatory development process. The location is in Percut Village, Percutseituan District, Deliserdang Regency. The background that is used as a reference for this research begins with the understanding that the urgency of villages in development in Indonesia is so urgent. The village is given authoritative to grow and develop in line with the development of its own community. Furthermore, the village holds millions of pieces of knowledge of the virtues of life and harmony of local wisdom that should be maintained, can be recognized from the mantra of three orders, namely; ordinances, manners, and manners (Zamroni, 2017). This kind of thinking construction is important to restate in order to examine the current relationship between the village government and the community (social institutions). Social institutions as partners of the Village Government have a very strategic role; start to formulate participatory development plans, implement, control, utilize, maintain and develop participatory development, mobilize and develop participation, mutual cooperation and community self-help, and foster dynamic development of the community in the context of community empowerment. Seeing the huge role that village community institutions have, it is important and interesting that this research is carried out to see the existence of community institutions as village government partners in the participatory development process. With this research, it will provide reference data for stakeholders related to community institution empowerment. In addition, it is an academic study in public policy and provides input to the village government regarding the reference to the model of community institution empowerment as a partner of the village government in order to work together to manage development in a participatory village. As for answering the problem of this study using qualitative methods and types of research with a descriptive approach. The targeted research output is a journal article and as a follow up will create a model in the institutionalization of village community organizations.
Pengaruh Konten Tiktok Dr. Yessica Tania terhadap Keputusan Pembelian Produk Skincare Wanita Angela Seprilian Nevanda Sihura; Effiati Juliana Hasibuan; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1146

Abstract

The title of this research is The Influence of dr. Yessica Tania’s TikTok Content on the Decision to Purchase Women's Skincare Products. This research was conducted to prove the effect of dr. Yessica Tania’s TikTok content on the decision to buy women's skincare products. The theory used is AIDDA theory (Attention, Interest, Desire, Decision, Action) and Source Credibility Theory. Quantitative methods, data collection using questionnaires, as well as other sources such as books, journals, and others used in this study. To determine the sample, the Slovin formula was used so that the number of samples obtained was 100. In accordance with the purpose, the hypothesis in this study was tested by correlation test product moment using the SPSS version 22.0 application and the determinant test. From the results of the research that has been carried out, it is obtained: (a) the results of the correlation test product moment show that Ho is rejected and Ha is accepted, which means that there is a relationship between dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products, (b) the results of the determinant test show that the influence of dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products is 59.7%.
Strategi Komunikasi Pemasaran Vivo Smartphone Dalam Membentuk Brand Awareness Di Kalangan Remaja Kelurahan Sei Putih Barat Kecamatan Medan Petisah Fhadly Hermawan; Dedi Sahputra; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1152

Abstract

The rapid development of technology creates an effective and efficient communication medium, namely smartphones. The increasing level of interest and smartphone users, a company from China issued a smartphone called Vivo. The rise of the Vivo brand started with Screen Touch Id technology (Fingerprint On the Screen) coupled with Agnes Monica's participation in promotional advertisements. Vivo has entered into the top three well-known brands around the world including Indonesia, especially the city of Medan. In increasing its popularity in Medan City, Vivo has developed an effective and efficient marketing communication strategy to build brand awareness of Vivo products among teenagers. This research is descriptive in nature, to find out the response of teenagers to Vivo related to its products and marketing communication strategies. Based on the results of the study, it can be concluded that Vivo uses product innovations that are different from other brands. Not only that, Vivo uses the marketing mix and promotion mix as a strategy and promotion to provide information and build brand awareness and provide an attractive effect on Vivo products.
Persepsi Tenaga Kerja Indonesia Terhadap Gaya Komunikasi Instruktur dalam Memberikan Pembekalan Materi Moses Alexander Napitupulu; Effiati Juliana Hasibuan; Taufik Wal Hidayat
PERSPEKTIF Vol. 6 No. 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2506

Abstract

Komunikasi adalah proses penyampaian pesan dari seseorang kepada orang lain untuk memberitahu, mengubah sikap, pendapat, atau perilaku, baik secara langsung (lisan) ataupun  tidak langsung (melalui media). Proses komunikasi terjadi dalam berbagai kegiatan, salah satunya kegiatan Pembekalan Akhir Pemberangkatan (PAP) di Balai Pelayanan, Penempatan, dan Perlindungan Tenaga Kerja Indonesia Medan (BP3TKI Medan). Pembekalan ini dilakukan oleh seorang instruktur TKI. Gaya komunikasi yang baik dari instruktur TKI sangat penting untuk mencapai keberhasilan dalam suatu pelatihan. Artikel ini bertujuan untuk melihat gaya komunikasi instruktur TKI yang diamati melalui perilaku verbal dan nonverbal dalam memberikan pembekalan materi di BP3TKI Medan dan mengetahui bagaimana persepsi TKI terhadap gaya komunikasi instruktur TKI dalam memberikan pembekalan materi di BP3TKI Medan.
Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Dolly Indra Syahputra; Yan Hendra; Taufik Wal Hidayat
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2523

Abstract

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North  Sumatera  such  as  public  relations  sub-chairman  and  four  public  relations  staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government. 
Co-Authors Abdul Haris Ade Wahyudi Adriani Putri Shafira Nasution Agung Suharyanto Ahmad Tamrin Sikumbang Angela Seprilian Nevanda Sihura Arif Wahyudi Armansyah Matondang Armansyah Matondang Armansyah Matondang, Armansyah Beby Masitho Batubara Br Surbakti, Kiki Aulia Dedi Sahputra Dedi Sahputra Dolly Indra Syahputra Effi Juliana Hasibuan Effiati Juliana Hasibuan Fadhillah, Intan Fhadly Hermawan Habib, Muhammad Kurnia Hariani, Riri Rezeki Hendra Waskito Hendra Waskito, Hendra Hutapea, Amelia Caroline Ilma Saakinah Tamsil INDRA HERMAWAN Indra Muda Irwan Nasution Isma Ismaulidina Jeni Angelia Silitonga khairullah Kholil, Syukur Lisa Gustiana Mahardikapura Adriyanto Saragih Marwan Marwan Melisa Theodora Millenia, Zahra Minar Mawati Siringo-Ringo Moses Alexander Napitupulu Muhaamad Aswin Hasibuan Muhaamad Aswin Hasibuan, Muhaamad Muhammad Yusuf Fahrizal Napitupulu, Moses Alexander Nasution, Irwan Nasution, Khofifah Mulya Nina Angelia Nina Salmaniah Siregar Nina Siti Salmaniah Siregar Nurfaraini Fitri Rehia Karenina Isabella Barus Rizkan Zulyadi Ruslan Hakiki Sambo Sambo, Ruslan Hakiki Samosir, Hasrat Efendi Selamat Riadi Selamat Riadi Selamat Riadi Silviana Silviana Silviana Silviana Syafrizaldi, Syafrizaldi Syafruddin Ritonga Syahputra, Dolly Indra Wahyu Rahmadhan Wahyu Rahmadhan, Wahyu Waridah Waridah Yan Hendra Yopan Rahmad Aldori Yosefa Gunarty Tarigan