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All Journal Jurnal Konseling dan Pendidikan JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Geografi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Analytica Islamica Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) An Nadwah Jurnal Pendidikan dan Konseling Al-Manar : Jurnal Komunikasi dan Pendidikan Islam Al Amin: Jurnal Kajian Ilmu dan Budaya Islam Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Jurnal Somasi (Sosial Humaniora Komunikasi) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Syiar: Jurnal Komunikasi dan Penyiaran Islam Tasamuh: Jurnal Komunikasi dan Pengembangan Masyarakat Islam SWARNA Al Mabhats : Jurnal Penelitian Sosial Agama Jurnal Konseling Pendidikan Islam Education and Sociedad Journal Jurnal Peurawi: Media Kajian Komunikasi Islam
Nurhanifah
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Peran Public Relations Dalam Mengatasi Anjloknya Penjualan Iphone 13 Chairunnisa Nasution; Soniari Valentina Damanik; Nada Safrina Rambe; Nuraina Nabila; Fachri Chairozi; Nurhanifah Nurhanifah
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.11820

Abstract

Public relations adalah aktivitas dari manajemen hubungan baik dan komunikasi untuk membangun dan menciptakan citra positif perusahaan dan merk produk dimata public ataupun konsumen secara umum. Perusahaan harus memahami pentingnya pihak lain, baik itu pemerintah atau para pemangku kepnetingan yang lain selain pemasok dan saluran distribusi serta konsumen. Jadi,sangat penting untuk menciptakan citra positif bagi masyarakat umum dan para pemangku kepentingan. Pemasaran dizaman yang penuh kompetisi seperti sekarang ini tidak cukup hanya dengan model pemasaran konvensional yang sering dikenal dengan 4p ( product, price, place, promotion) tetapi harus ditambah dengan Public Relations dalam menghadapi persaingan yang semakin sengit. Public relations merupakan salah satu alat pemasaran yang bisa melakukan evaluasi atau persepsi, sikap dan pandangan masyarakat umum atau publik serta konsumen umum maupun khusus atas aktivitas dan kebijakan perusahaan atau merk produk , untuk kemudian melakukan serangkaian aktivitas yang diperlukan agar tercipta citra positif.
Communication Network Of Islamic Boarding Schools Improves Social Cohesiveness Of Acehnese People In Ma'had Fahmussalam Al-Aziziyah Neighborhood In Deli Tua Taufik Akbar; Syawaluddin Nasution; Nurhanifah Nurhanifah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.8680

Abstract

Communication network refers to research techniques used to identify the structure of communication within a system or community. It involves analyzing relationship data regarding communication flows using different types of interpersonal relationships as units of analysis. Groups with participatory growth processes will achieve higher cohesiveness thresholds. This study aims to analyze how the communication network, what are the steps, and what are the supporting and inhibiting factors of the leadership of Islamic boarding schools in increasing the social cohesiveness of the Acehnese ethnic community in the ma`had fahmussalam al-aziziyah environment. The methodology used in this research is descriptive qualitative method. Data collection techniques were carried out by interviews, observation and documentation. Based on the results of observations and interviews, the researchers found that the steps taken by the leaders of Islamic boarding schools in increasing the social cohesiveness of the Acehnese ethnic community in the ma`had fahmussalam al-aziziyah environment were as follows. Collectives can be formed when each member of the group has the same interests. The communication network consists of individuals who are connected to each other through a continuous communication gimmick method. Steps in Improving the Social Cohesiveness of the Acehnese People in the Ma`had Fahmussalam al-Aziziyah Environment In terms of increasing cohesiveness in a group or community, there must be methods or steps that must be taken to increase cohesiveness within a group
STRATEGI HUMAS PONDOK PESANTREN AR-RAUDLATUL HASANAH DALAM MENINGKATKAN CITRA POSITIF PADA MASYARAKAT SUMATERA UTARA Nuraina Nabilah; Nurhanifah
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.352

Abstract

The purpose of this study was to examine the extent to which Public Relations played an important role in improving the image of the Ar-Raudlatul Hasanah Islamic Boarding School among the public. This study also aims to analyze the strategy implemented by the Public Relations of the Islamic boarding school Ar-Raudlatul Hasanah to reinforce the positive image of the perpetrators in the community. The approach used in this study is a qualitative descriptive one, with data obtained through interviews, observations and literature reviews. The data analysis process includes data collection, data reduction, and drawing conclusions. The results of this study confirm that the Public Relations role of the Ar-Raudlatul Hasanah Islamic Boarding School is of particular importance in improving and maintaining a positive image of the Poidsren in the community. In fact, the role of Public Relations is now an essential and irreplaceable element in the context of Islamic boarding schools. The Public Relations efforts of the Ar-Raudlatul Hasanah Islamic Boarding School to enhance the image of the Islamic boarding school are carried out by increasing communication with the community outside the Islamic boarding school, establishing have good relations with other Muslim boarding schools and use social media as a means to widely spread information about the Ar-Raudlatul Hasanah Islamic Boarding School. In addition, the Public Relations Department of the Ar-Raudlatul Hasanah Islamic Boarding School also reviews each activity planned and carried out, as part of its ongoing efforts to improve the School's performance and image Islamic boarding.
Model of public service satisfaction in PTKIN based on spirituality and islamic relational ethics Nurhanifah; Hasnun Jauhari Ritonga; M. Agung Rahmadi; Helsa Nasution
Jurnal Konseling dan Pendidikan Vol. 14 No. 2 (2026): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1216700

Abstract

This study investigates the public service model in State Islamic Higher Education Institutions (PTKIN) through the perspective of Islamic public relations communication by adopting a mixed-methods design that synthesizes evidence from a field survey (n=384 respondents from UIN Surabaya, UIN Malang, UIN Jakarta, and UIN Banten) and a meta-analysis of 47 published studies conducted during the 2018–2024 period. The Confirmatory Factor Analysis (CFA) results demonstrated a measurement model exhibiting an excellent level of goodness of fit (χ²/df = 2.184, CFI = 0.964, TLI = 0.958, RMSEA = 0.056, SRMR = 0.042). Furthermore, the findings reveal that service spirituality (factor loading=0.847, CR=0.912, AVE=0.675) and Islamic relational ethics (factor loading=0.823, CR=0.898, AVE=0.638) function as significant predictors of stakeholder satisfaction (β=0.514, p<0.001; β=0.398, p<0.001). Meta-analytic validation further substantiates these relationships, indicating aggregate effect sizes of r = 0.624 (95% CI: 0.587–0.658) for spirituality and r = 0.571 (95% CI: 0.531–0.609) for relational ethics. These findings corroborate the results while simultaneously establishing the novelty of the present study by demonstrating that the dimension of qaulan karima (β=0.287) exerts a stronger influence than qaulan layyina (β=0.219) within the context of PTKIN service delivery. The developed structural model accounts for 68.4% of the variance in service satisfaction, surpassing the 54.7%. The theoretical implications of this study reaffirm the relevance of the Service-Dominant Logic framework within Islamic Public Relations, wherein the dimensions of ta'awun and at-tasyir operate as distinctive cultural mediators within Indonesia's Islamic higher education ecosystem.
Communication Strategies of the Head of Lingkungan 1 Bahari in Mitigating Youth Social Conflicts Related to the Dangers of Gang Fights Fatwa Hakim; Nurhanifah
Al Mabhats : Jurnal Penelitian Sosial Agama Vol 11 No 1 (2026): Al Mabhats : Jurnal Penelitian Sosial Agama
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/almabhats.v11i1.7543

Abstract

Communication strategy plays a crucial role in preventing social problems, as it determines how messages are designed, delivered, and received by the target audience. Within a community context, an appropriate communication strategy can foster shared understanding, particularly among adolescents who are vulnerable to social conflict. This study aims to analyze the communication strategies employed by the Head of Neighborhood 1, Bahari, to foster adolescents’ social awareness of the dangers of gang fights in Martubung Village, Medan Labuhan District. A qualitative approach was utilized, employing observation and semi-structured interviews with the neighborhood head and adolescents. The findings indicate that the communication strategy involves clear objectives, identification of appropriate target audiences, persuasive messages, direct communication channels, and a sustained dialogical process. These strategies contribute to improved understanding and positive changes in adolescents’ attitudes toward social conflict. The study confirms that leadership communication strategies at the neighborhood level play an important role in preventing youth brawls and enhancing adolescents’ social awareness.
PUBLIC RELATIONS STRATEGY OF THE V HELVETIA FIRE DEPARTMENT IN IMPROVING THE INSTITUTION'S IMAGE IN THE COMMUNITY Bayu Febrian Alfarabi; Nurhanifah Nurhanifah
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.30709

Abstract

This study aims to analyze the public relations strategies implemented by Helvetia Fire and Rescue Service Unit V to enhance the institution’s public image, examine the communication program planning process, and evaluate the mechanisms used to address public complaints. The study employed a qualitative approach using a descriptive qualitative method. Data were collected through in-depth interviews with institutional leaders, public relations staff, and community members, supported by observation and documentation. Data analysis involved data reduction, data display, and conclusion drawing, while data validity was ensured through source and methodological triangulation. The findings indicate that the public relations strategies of Helvetia Fire and Rescue Service Unit V successfully fostered positive public perceptions and strengthened public trust through rapid emergency response and communicative, free educational programs. Communication program planning was oriented toward the actual needs of the community, employed accessible language, and utilized a media-mix approach. In addition, the evaluation process was conducted transparently by treating public criticism as constructive input for the continuous improvement of operational performance. The study concludes that adaptive and responsive two-way communication is a key factor in maintaining accountable public service quality and strengthening the institution’s positive image
Penyuluhan Sertifikasi Halal untuk UMKM Berbasis Pariwisata di Era Digital: Inisiatif Keterlibatan Komunitas Internasional di Bukit Lawang, Indonesia: Halal Certification Education for Tourism-Based MSMEs in the Digital Era: An International Community Engagement Initiative in Bukit Lawang, Indonesia Ilka Zufria; Zulham; Zalina Zakaria; Suhardi; M. Ridwan; Nurhanifah; Achyar Zein; Tisna Handayani; Rita Novita Sari; Muhammad Siddik Hasibuan
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 7 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Juli, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i7.3562

Abstract

Halal certification is important for improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), especially in tourism destinations attracting Muslim travelers. However, many business owners in Bukit Lawang still have limited understanding of halal certification requirements and digital certification procedures. This community engagement program provided practical education on halal certification and introduced participants to digital-based certification services. Activities included presentations, interactive discussions, and question-and-answer sessions involving 32 tourism-based MSME owners in Bukit Lawang, North Sumatra, organized through international collaboration between the Faculty of Science and Technology, Universitas Islam Negeri Sumatera Utara, Indonesia, and Universiti Malaya, Malaysia. Participants showed strong enthusiasm, gaining better understanding of halal principles, certification procedures, and digital platforms, while recognizing the strategic value of halal certification in enhancing consumer confidence, expanding market opportunities, and improving competitiveness. A satisfaction survey completed by 15 of the 32 participants showed consistently high mean scores (3.73–4.00 on a 1–4 scale) across all evaluated aspects, and all respondents expressed interest in future similar programs. These findings suggest that community-based educational programs can support the sustainable development of tourism-based MSMEs in the digital era.
THE EFFECT OF MINDFULNESS ON THE INSECURITY OF STUDENTS IN THE ISLAMIC COUNSELING AND GUIDANCE PROGRAM AT UIN NORTH SUMATRA Evi Yuliani; Nurhanifah Nurhanifah
Jurnal Konseling Pendidikan Islam Vol. 7 No. 3 (2026): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v7i3.1969

Abstract

Feelings of insecurity among students are characterized by a sense of insecurity, low self-esteem, and self-doubt, which can hinder academic and professional readiness. Mindfulness is viewed as one of the psychological factors that has the potential to help individuals manage negative self-evaluation in a more adaptive manner. This study aims to analyze the effect of mindfulness on feelings of insecurity among students in the Islamic Counseling and Guidance (BPI) at UIN North Sumatra. This study employs a quantitative approach with a correlational design. The sample consists of 100 BPI students from the 2022–2025 cohorts selected via purposive sampling. Data were collected using a mindfulness scale adapted from the Five-Factor Mindfulness Questionnaire (FFMQ) based on previous research and an insecurity scale whose validity and reliability had been tested, and were then analyzed using simple linear regression with the aid of SPSS version 22. The results of the study indicate that mindfulness has a negative and significant effect on feelings of insecurity (Sig. 0.000 < 0.05) with a regression coefficient of -0.814. The coefficient of determination (R²) value of 0.390 indicates that mindfulness contributes 39% to the variation in students’ feelings of insecurity. This finding suggests that increasing mindfulness has the potential to reduce levels of insecurity and support the academic and professional readiness of BPI students.
Spiritual-Based Management: Accessibility Of Da'wah For The Visually Impaired In The DPD Pertuni Of North Sumatra Tria Tanti; Nurhanifah
TASAMUH : Jurnal Komunikasi dan Pengembangan Masyarakat Islam Vol. 23 No. 1 (2025): MANAGEMENT AND COMMUNICATION STRATEGY OF DA’WAH AND EDUCATION IN CONTEMPORARY
Publisher : Fakultas Dakwah dan Ilmu Komunikasi UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/tasamuh.v23i1.13423

Abstract

Accessibility of da'wah is used to facilitate access to information on da'wah. Visually impaired people need accessibility of da'wah to make it easier to learn Islam. This study aims to explain the accessibility of da'wah in religious guidance programs for blind people with disabilities in PERTUNI North Sumatra by using spiritual management in managing activities to achieve effective and efficient goals. This research uses qualitative methods conducted at DPD PERTUNI North Sumatera with data collection techniques in observation and interviews. The subjects in this study were 5 instructors and 3 blind people. Data management uses 4 methods: data collection, reduction, presentation, and conclusion drawing. The results of this study indicate that the existence of religious guidance for the visually impaired has positive implications for themselves, not only in terms of religion but also in terms of their economic and social impact, so that this religious guidance program motivates for them to get out of a sense of adversity and backwardness to be empowered and take their role in social life. It ishoped that this research can be a recommendation for da'wah institutions in making special activities for the visually impaired and paying more attention to the scope of da'wah so that all people can feel it without exception
Representasi Konflik Keluarga dalam Film Bolehkah Sekali Saja Kumenangis: Analisis Semiotika Roland Barthes Muhammad Andra Syahputra; Nurhanifah Nurhanifah
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 3 (2026): Agustus 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i3.2026.1830-1841

Abstract

Konflik keluarga merupakan fenomena yang masih sering terjadi di Indonesia, baik dalam bentuk kekerasan verbal, psikologis, maupun fisik yang kerap dinormalisasi dalam kehidupan sehari-hari. Film sebagai media representasi memiliki peran penting dalam merefleksikan sekaligus mengonstruksi realitas sosial tersebut. Penelitian ini bertujuan menganalisis representasi konflik keluarga dalam film Bolehkah Sekali Saja Kumenangis karya Reka Wijaya melalui pendekatan semiotika Roland Barthes yang mengkaji makna pada tingkat denotasi, konotasi, dan mitos. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data berupa observasi nonpartisipan dan dokumentasi terhadap adegan, dialog, serta gestur yang merepresentasikan konflik keluarga. Hasil penelitian pada tingkat denotasi dan konotasi menunjukkan adanya eskalasi pola konflik berulang (perpetual conflict) dari kekerasan verbal hingga fisik yang merefleksikan ketimpangan kuasa, trauma, serta hilangnya rasa aman korban. Temuan ideologis mendasar pada tingkat mitos membongkar bagaimana film ini mereproduksi sekaligus mendekonstruksi ideologi patriarki yang menempatkan figur ayah sebagai otoritas mutlak serta melegitimasi kekerasan sebagai instrumen pendisiplinan. Implikasinya terhadap kajian gender politics di Indonesia ditunjukkan melalui kehadiran mitos tandingan (counter-myth), di mana keputusan korban untuk keluar dari relasi yang abusif menjadi bentuk pendistribusian ulang relasi kuasa yang setara sekaligus perlawanan nyata terhadap normalisasi kekerasan domestik demi tuntutan keutuhan keluarga. Penelitian ini menegaskan pentingnya membangun komunikasi keluarga yang empatik, terbuka,dan bebas dari kekerasan serta menunjukkan bahwa film dapat menjadi media kritik sosial yang transformatif bagi penguatan hak-hak perempuan dan anak di ranah domestik.
Co-Authors Abdi Verdiansyaf Achyar Zein Ahmad Nazri Adlani Nst Asma Sari Siregar Azhar Sitompul Azyana Alda Sirait Bayu Febrian Alfarabi Chairunnisa Nasution Cindy Satika Lesmana Dedi Alan Haloho Deni, Indira Fatra Elvira Zahra Evi Yuliani Fachri Chairozi Fadilah Dalimunthe Fatwa Hakim Fitriani Fitriani Helsa Nasution Ilka Zufria Kiki Rahmayani Hasibuan M. Agung Rahmadi M. Ridwan Maulana Andi Surya Mhd Tohiruddin Hsb Muhammad Andra Syahputra Muhammad Raditia Handika Muhammad Siddik Hasibuan Nada Safrina Rambe Nuraina Nabila Nuraina Nabilah Ray Yolanza Rita Novita Sari Ritonga, Hasnun Jauhari Rizka Gusti Anggraini Sallima Zarli Lubis Siti Tridia Utamu Soniari Valentina Damanik Suhardi, Suhardi Syahraini Puspa Daulay Syawaluddin Nasution Taufik Akbar Tisna Handayani Tiwi Bastari Batubara Tria Tanti Vidya Chalista Zalina Zakaria Zulfan Kurniadi Zulham Zulham