Article Per Year (5 Year)
p-Index From 2021 - 2026
3.225
P-Index
This Author published in this journals
All Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Geografi Jurnal Sains dan Teknologi Jurnal EK dan BI Journal of Social And Economics Research Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Publikasi Ekonomi dan Akuntansi
Nasrullah Hidayat
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Mathematics Physics Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Pengaruh Konten Media Sosial Tiktok Terhadap Etika Akademik Mahasiswa Prodi KPI UIN SU May Hasanah; Dwi Dini Farah Diva; Nur Aini; Rizki Cahya Wahyuni; Nasrullah Hidayat
Jurnal Nakula : Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial Vol. 3 No. 2 (2025): Pusat Ilmu Pendidikan, Bahasa dan Ilmu Sosial
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nakula.v3i2.1627

Abstract

The development of technology, particularly social media, has had a significant impact on society, including among students. TikTok, as one of the popular social media platforms, offers a diverse range of audiovisual content that can influence students' academic behavior. This study aims to examine the influence of TikTok content on the academic ethics of students in the Communication and Islamic Broadcasting Study Program at the State Islamic University of North Sumatra. The research method used is quantitative with a regression approach, involving 233 respondents. The results indicate a significant relationship between educational TikTok content and academic ethics, where exposure to educational content positively affects students' adherence to academic integrity principles. Conversely, content that undermines academic ethics has a negative impact, with 60% of respondents admitting to being influenced by TikTok content in their academic behavior. These findings emphasize the importance of students' understanding and awareness of the content they consume on social media, as well as the need for educational institutions to educate students about academic ethics in the digital age.
Penggunaan Aplikasi Belanja Online, Gaya Hidup Dan Pengaruhnya Terhadap Perilaku Konsumtif Mahasiswa Prodi Ilmu Ekonomi Adelina Sianturi; Jesaya Kemalementa; Nasrullah Hidayat; Mita Dewi Nasution; Tuti Yani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.3870

Abstract

This research examines the influence of using online shopping applications and lifestyle on the consumptive behavior of economics study program students class of 2021, Medan State University. The method used is quantitative with data analysis techniques, namely using multiple linear regression analysis methods, analyzed using statistical tools, namely SPSS version 29. Data was collected through questionnaires distributed to 41 student respondents. The results of the analysis show that partially the use of online shopping applications does not have a significant effect on students' consumptive behavior. However, lifestyle is proven to have a positive and significant influence on student consumption behavior. Simultaneously, the use of online shopping applications and lifestyle influence the consumption behavior of Medan State University students by 32.9%. These findings reveal that the availability of online shopping applications has not been the main factor driving student consumer behavior. However, a consumptive lifestyle plays an important role in shaping students' consumptive behavior. This research suggests the need for education and assistance for students so they can develop a wiser and more rational lifestyle in consuming goods.
Evaluasi Ekonomi Proyek Renovasi Mess Dinkes Simalungun Berdasarkan Kesesuaian Anggaran Dan Kinerja Konstruksi Rona Hinirim Gultom; Yohana Feby; Sena Samosir; Kezia Br. Aritonang; Nasrullah Hidayat
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.6436

Abstract

Penelitian ini mengkaji proyek renovasi Mess Dinas Kesehatan Simalungun berdasarkan kesesuaian dengan anggaran dan kinerja konstruksi itu sendiri. Metode SLR (Systematic Literature Review) dan pendekatan kualitatif deskriptif diterapkan dalam penelitian ini untuk membahas berbagai literatur terkait yang mengidentifikasi tantangan potensial dan faktor keberhasilan. Hasil penelitian menunjukkan bahwa ketidaksesuaian anggaran dan kinerja konstruksi yang tidak sesuai akan mempengaruhi efisiensi dan kualitas dalam konteks proyek. Temuan ini memberikan rekomendasi strategis untuk meningkatkan perencanaan, pemantauan, dan evaluasi proyek infrastruktur publik di masa mendatang.
Peran Demografi Dalam Menentukan Arah Perekonomian Indonesia Novita Hotma Uli Sitanggang; Mahlina Putri Manurung; Krisnawati Silaban; Gita Febrianti; Nasrullah Hidayat
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.9846

Abstract

Studi ini mengeksplorasi hubungan antara dinamika demografi dan pertumbuhan ekonomi di Indonesia melalui analisis berbasis literatur. Dalam beberapa dekade terakhir, Indonesia telah mengalami pergeseran demografi yang signifikan, terutama memasuki fase bonus demografi, di mana penduduk usia kerja (15–64 tahun) mendominasi struktur populasi secara keseluruhan. Transisi ini menghadirkan peluang strategis untuk mempercepat pertumbuhan ekonomi nasional melalui peningkatan produktivitas, peningkatan partisipasi angkatan kerja, dan pemanfaatan sumber daya manusia yang lebih efisien. Berdasarkan data sekunder dan teori ekonomi klasik maupun modern, studi ini menemukan bahwa bonus demografi tidak serta merta menghasilkan manfaat ekonomi. Keberhasilan realisasinya bergantung pada kapasitas pemerintah untuk memastikan akses terhadap pendidikan berkualitas, pelatihan keterampilan, dan penciptaan lapangan kerja yang inklusif. Sebaliknya, tantangan seperti penuaan penduduk, disparitas pembangunan daerah, dan rendahnya partisipasi angkatan kerja perempuan dapat menghambat keunggulan demografi tersebut jika tidak ditangani melalui strategi kebijakan yang tepat sasaran. Penelitian ini menyimpulkan bahwa transformasi demografi Indonesia hanya akan menjadi katalis bagi kemajuan ekonomi jika dikelola secara sistematis dan berkelanjutan melalui kolaborasi antara lembaga pemerintah, sektor swasta, dan masyarakat sipil. Pemahaman yang komprehensif mengenai tren demografi sangat penting untuk membentuk kebijakan pembangunan ekonomi jangka panjang yang selaras dengan visi bangsa untuk Indonesia Emas 2045.
Etika Profesional HR dan Dampaknya terhadap Employer Branding serta Candidate Experience: Studi Kasus pada PT Zhao Hui Nickel (ZHN) Indonesia Saniah Lidiya Hawani; Cris Diana Sidabutar; Joanna Brigitta; Heva Gracia Manurung; Nasrullah Hidayat
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6419

Abstract

This study analyzes the violation of professional HR ethics within the recruitment process at PT ZHN Indonesia and its impact on Candidate Experience and Employer Branding. The issue emerged when an HR staff member verbally abused a candidate, the incident subsequently went viral and triggered a severe reputational crisis. This research aims to understand the causal relationship between unethical HR behavior, negative candidate experiences, and organizational image degradation. A qualitative case-study approach was employed, utilizing secondary data from news reports, social media reactions, official company statements, and relevant academic literature. The findings indicate that ethical violations induced a "Shock Experience" for the candidate, accelerated negative electronic Word-of-Mouth (e-WOM), and led to rapid employer brand degradation. These results highlight that HR ethics play a strategic role in safeguarding organizational reputation. The implications recommend strengthening ethical training, communication skills, and stricter enforcement of the company’s Code of Conduct to prevent similar incidents and support corporate reputation recovery in the digital era.
Analisis Gap Kompetensi Digital SDM dan Dampaknya terhadap Transformasi Digital di Telkom Indonesia Gerry Afriando Sipayung; Paskah Gloria S. Sipahutar; Siti Agriyani; Ananda Nazura; Nasrullah Hidayat
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6420

Abstract

This study aims to analyze the digital competency gap among human resources (HR) and its impact on the digital transformation process at PT Telkom Indonesia (Persero) Tbk. The research employed a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS, complemented by in-depth interviews with managers and digital transformation teams. The results reveal that Telkom Indonesia’s employees possess a moderately high level of digital competence (mean score = 3.65), yet a notable gap of 0.87 points exists compared to the ideal standard. The largest gaps occur in the digital content creation and digital problem-solving dimensions, which significantly and negatively affect the effectiveness of digital transformation (β = -0.642; p < 0.05). These findings indicate that the success of Telkom Indonesia’s digital transformation initiatives is highly dependent on the readiness of its human capital and the maturity of its digital culture. Therefore, enhancing digital competencies through targeted training, project-based learning, and mentoring programs is crucial to achieving sustainable organizational transformation.  
PENGARUH EMPLOYER BRANDING DALAM REKRUTMEN TERHADAP MINAT PELAMAR GENERASI Z : STUDI LITERATUR Rahma Alya; Helda Anggraini; Halwa Zahra Ain Hrp; Aurel Ramadhanti Surya; Nasrullah Hidayat
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6439

Abstract

Dengan menggunakan metodologi tinjauan pustaka, studi ini berupaya memahami bagaimana employer branding memengaruhi minat kerja karyawan Generasi Z selama proses rekrutmen. Tim peneliti untuk proyek ini menyisir segunung buku dan jurnal yang diterbitkan antara tahun 2010 dan 2024 dalam skala nasional dan internasional. Reputasi perusahaan, budaya kerja, pengembangan karier, nilai-nilai sosial perusahaan, dan keaslian merek adalah lima area utama di mana penelitian menunjukkan bahwa employer branding memiliki dampak positif dan signifikan terhadap minat pelamar Generasi Z. Keberlanjutan, keseimbangan kehidupan kerja, dan lingkungan kerja yang inklusif sering kali menjadi nilai jual perusahaan yang bertujuan menarik anggota Generasi Z. Dalam hal pemasaran digital, media sosial telah tumbuh pentingnya sebagai alat untuk membentuk opini konsumen terhadap nama dan produk perusahaan. Penelitian ini menyelidiki pentingnya employer branding di pasar kerja yang kompetitif saat ini untuk membantu bisnis menonjol dari yang lain dan menarik serta mempertahankan talenta terbaik.
Analisis Pengaruh Jumlah Penduduk Terhadap Kemiskinan Melalui Pendapatan Per Kapita Sebagai Variabel Mediasi Ali Asdon Tanjung; Dafa Ariza; Feryanto Nababan; Raymond Panuturi Siboro; Zaki Edi Saputra; Armin Rahmansyah Nasution; Nasrullah Hidayat
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3828

Abstract

This study aims to analyze the effect of population on poverty with per capita income as a mediating variable in Aceh Province, a special autonomy region that still faces structural poverty challenges post-conflict and natural disasters. Using a quantitative approach with panel data from the Central Statistics Agency (BPS), Bank Indonesia, and the Financial Services Authority (OJK), this study analyzes the relationship between population growth, per capita income, and poverty percentage through path analysis with the Sobel test. The results show that population growth has a negative and significant effect on per capita income, as well as a positive impact on increasing poverty. Meanwhile, per capita income is shown to have a negative and significant effect on poverty, indicating that an increase in income can reduce the poverty rate. Mediation analysis reveals that per capita income acts as a significant intervening variable, proving that population growth not only affects poverty directly, but also indirectly through a decrease in per capita income. These findings highlight the importance of policies that control population growth while promoting economic growth based on income generation to reduce poverty in Aceh. The policy implications of this study emphasize the need for integrated development programs, improved access to education and health, and strengthening productive sectors to strengthen the economic resilience of the community.
Co-Authors Adelina Sianturi Ainur oktania Ali Asdon Tanjung Ananda Nazura Arsiska Sari Aurel Ramadhanti Surya Cici Kurnia Sari Lubis Cinta Marito Simbolon Cris Diana Sidabutar Dafa Ariza Datuk Sazli Daffa Dodi Siburian Dwi Belcha Nanda Dwi Dini Farah Diva Dwi Silfani Dwi Verasuna Manik Eka Siburian Febryanti Angkat Feryanto Nababan Frandika Situmorang Gerry afriando sipayung Gita Febrianti Gresia Septina Sitohang Halwa Zahra Ain Hrp Helda Anggraini Heva Gracia Manurung Ilman Ashari Siregar Irma Hutagalung Jaiton Habeahan Jesaya Kemalementa Jesaya Kemalementa Karo Karo Joanna Brigitta Joshua Fransesco Geovanny Hutagalung Juan Sibarani Julismin Julismin Kezia Br. Aritonang Krisnawati Silaban Mahlina Putri Manurung May Hasanah Meilany Dwi Mita Dewi Nasution Nasution, Armin Rahmansyah Nathaline Tambunan Novita Hotma Uli Sitanggang NUR AINI Nurlia Aprianti Sinurat Paskah Gloria S. Sipahutar putri salsabila Rahma Alya Raymond Panuturi Siboro Reneva Manurung Reynalda Utari Karo Karo Rifka Aqiila Risa Nabila Rista Lumban Gaol Rizki Cahya Wahyuni Rizki Samora Muliana Rona Hinirim Gultom Saniah Lidiya Hawani Sena Samosir Shopia Amanda Siregar, Rahel Veronika Siti Agriyani Tengku Indah Syahfitri Tengku Muhammad Zaki Tuti Yani Winda Sartika Lumban Tobing Yeremi Siagian Yohana Feby Zaki Edi Saputra Zaskya Humairah