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Ema Rahmawati
Fakultas Hukum, Universitas Padjadjaran
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Journal : Jurnal Syntax Transformation

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Visualizing Tourism Sustainability through Smart Tourism Technology in Lake Toba, Indonesia Are, Robert La; Hendratono, Tonny; Ihalau, John JOI; Bahri, Asep Syaiful; Rahmawati, Ema
Jurnal Syntax Transformation Vol 6 No 4 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i4.1077

Abstract

Lake Toba, is one of the tourist destinations currently being developed into a leading destination in the North of Sumatera, Indonesia. With the cultural diversity of the Batak Tribe and its rich history, Lake Toba has become a popular destination for both domestic and international tourists. One of the key concepts implemented in this destination is the application of digital technology, such as online payment, online information, and online booking and reservation systems. This study analyses the impact of technology utilization on the well-being of tourists visiting Lake Toba. Focusing on smart tourism technology, this research explores the relationship between digital usage experience, memorable tourism experiences, revisit, and tourist recommendations. Data were collected through surveys of tourists who had visited Lake Toba. A quantitative analysis method was used to examine the relationships between variables. The results show that using smart tourism technology significantly enhances the tourist experience, positively affecting their intention to revisit and recommend the destination to others. Memorable tourism experiences also play a key role in improving the overall well-being of tourists. This research contributes to developing technology-based tourism strategies to enhance tourist satisfaction which will lead to revisit and recommendations, ultimately influencing tourist behavior.
Co-Authors Aam Suryamah Abubakar, Lastuti Adinda, Fadhel Arjuna Adzdzakiy, Muhammad M. Afriana, Anita Agus Pratiwi Agustinus Pandiangan, Lumiere Rejeki Agustiyani, Dian F. Alamanda, Cut NC. Andri Wardiana, Andri Anita Afriana Anita Afriana Are, Robert La Asep Syaiful Bahri, Asep Syaiful Asyifa, Isnaini Z. Bambang Suseno Bambang Sutiyoso Chandra, Muliyadi Damayanti, Elok Deviana Yuanitasari Dharmayanthi, Anik B. Dhian Anggraini, Fera Disyon, Huta Diva Davina, Nathania Elisatris Gultom Eman Suparman Fera Dhian Anggraini Fibriani, Azzania Fidel, Yohanes Fiona Chrisanta Gagih Pradini Haikal Yushendri, Muhammad Hamzah, Rosyidi Hendratono, Tonny Hetharie, Yosia Holyness Nurdin Singadimedja Holyness Singadimeja Husna, Anisatul Ihalau, John JOI Iryanto, Syam B. Isis Ikhwansyah Karsona , H. Agus Mulya Karsona, H. Agus Mulya Kartika Eka Pertiwi Kasmin Kris Cahyani Ermawati Kusumaningrum, Anisa Putri Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Linda Rachmainy Mantili, Rai Muhamad Amirulloh, Muhamad Nasrulloh, Mukh F. Ndaru Prasastono Ningrum, Ratih A. Noviastuti, Nina Nugrahani Primary Putri Nugroho, Herjuno A. Nyulistiowati Suryanti Pangihutan, Kaiji Natanael Pertiwi, Hana Febrianti Pradini, Gagih Prasetyoputri, Anggia Putri, Fraya Anggraini Putri, Rahmi Adriani Rachman, Rifky W. Rafika Annisa Sari Rahmawati, Diah Ayu Rai Mantili Rai Mantili Ratnawati, Indah Raysa Mayasonda Ristandi, Ryan B. Robiani, Rini Saputra, Sugiyono Sativa, Alvira R. Setiawan, Muhammad Vikri sherly Ayuna Putri Soerjati , Enni Soplantila, Valentino Dinatra Sudaryat Sudaryat Sudaryat Sugiarto S Suntari, Yustia Wisnuwardhani, Popi H. Woodward, John Wulandari, Ari S. Yanthi, Nova D. Yushendri , Muhammad Haikal