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All Journal Foristek Acta Interna : The Journal of Internal Medicine PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Jurnal Ilmiah Media Sisfo PHARMACY: Jurnal Farmasi Indonesia (Pharmaceutical Journal of Indonesia) EQIEN - JURNAL EKONOMI DAN BISNIS Infotronik : Jurnal Teknologi Informasi dan Elektronika Gammath : Jurnal Ilmiah Program Studi Pendidikan Matematika Menara Ilmu Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Al-MIKRAJ: Jurnal studi Islam dan Humaniora Economic Reviews Journal MULTIPLE: Journal of Global and Multidisciplinary Jurnal SINTA: Sistem Informasi dan Teknologi Komputasi Jurnal Idaaratul Ulum INFOKOM
Agus Siswanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method Putri Alfia Julia Lingga; Zunan Setiawan; Lilik Wahyudi; Agus Siswanto; Aftoni Sutanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6366

Abstract

This study intends to investigate the exogenous effects of experiential attitudes, instrumental attitudes, injunctive norms, descriptive norms, and self-perception control on environmentally conscious buying intentions. In addition, this study examines the elements that influence purchasing behavior by analyzing knowledge, behavioral meaning, environmental restrictions, and habits. The model adopted by the researcher measures environmentally conscious customer behavior. Using a partial least squares structural equation modeling (PLS-SEM) technique, random data from 517 respondents was obtained to test the hypothesis. According to PLS results, all independent variables influence green purchasing intentions and green consumer behavior. There are research results that imply generalizations, despite the fact that the survey was conducted in multiple cities in Indonesia that may not be representative of the entire country. The outcomes of research can assist marketers in comprehending environmentally conscious consumer behavior and developing appropriate plans and techniques to meet the demands of modern marketing strategies. This research assessed environmentally conscious purchasing practices in Indonesia. Based on empirical evidence, the study's validity in judging environmentally friendly behavior, particularly in Indonesia's major cities, is a fast-rising economy that is favorable for investment. Even though there has been a lot of research on green purchasing, the habits and importance of being green or friendly environmentally haven't been taken into account when measuring green purchasing.
Co-Authors Abdul Choliq Hidayat Abdul Rahim Achmad Fudholi Adithya Wahyu Pratama Aftoni Susanto Aftoni Sutanto Agus Setiawan Sholeh Ahmad Husain Asdie Ahmad Syahri Akhir Riana Handayani Akhmad Kharis Nugroho Akhsanul Huda Ana Fauziati Anisatus Sholihah Anjar Mahardian Kusuma Arief Kurniawan Siregar Arief Wibawa Arifudin arifudin Bambang Djarwoto Dian Maya Sari Dodit Ari Wibowo Dwi Hartanti Dwi Rahayuningsih Dwi Rohmawati Erfan Subyanta Eriya Eriya Faisal Sa'ban Fitroh Adhilla Gustina Nurkhayatun Hariadi Hariawan Hendri Hendri I Dewa Putu Pramantara Ibnu Sani Wijaya Imron Rosadi Irawan Irawan Iskahar Sudirman Iskandar Soedirman Iskandar Sudirman Jasmir, Jasmir Johan Kurnianda Lestari, Nina Lilik Wahyudi Luthfan Budi Purnomo M. Riza Pahlevi B Mhd Ramadhan Moeslich Hasanmihardja Mudofar Baehaqi Muh. Taufik Donny Pratama Muhammad Agil Akbar Muhammad Alfi Muhammad Yaasin Muhammad Yusuf Hamra Mutiara Poetri Nurtanti Mutiara Syafrizal Natsir Muin Niswatul Arifah Noor Asyiqah Sofia Nurhadi Nurhadi Nurhadi Nurhadi Putri Alfia Julia Lingga Reza Alfian Reza Pramitha Habsari Rohaini, Eni Rudy Candra Salamatun Asakdiyah Santi Patrinia Feranses Sarwinda Purnamasari Satria Luthfi Maulana SATRIYAS ILYAS Sembiring, Rinawati Solly Aryza Sudibyo Martono Sugeng Suprijadi Sumardi Sumardi Suparman Suparman Syafrizal, Mutiara Tri Rahayu Vidya Ikawati Widya Cahya Ariswati Yekti Mulyani Yulia Arvita Yuni Ernawati Zunan Setiawan