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Journal : Ilmu Pendidikan

Hubungan Brand Image Dengan Kepuasan Konsumen Parfum Azzwars di Kota Padang Naldi, Remon; Rahma Nio, Suci
JFACE: Journal of Family, Adult, and Early Childhood Education Vol 2 No 2 (2020): JFACE: Jurnal Keluarga, Dewasa, dan Pendidikan Anak Usia Dini
Publisher : Penerbit Aksara Rentaka Siar (ARS)

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Abstract

The relationship of brand image with consumer satisfaction azzwars perfume. The research aims to look at the relationship between brand image and consumer satisfaction of azzwars perfume in the city of Padang. This research uses quantitative methods and the research design used is quantitative correlational. The research population is the community in the city of Padang. The sampling technique uses purposive sampling technique. This study uses a brand image scale and customer satisfaction consisting of aspects according to Aaker & Biel and Kotler. The data analysis technique used is the product moment correlation from Karl Pearson. The results of this study found a correlation coefficient (r) of 0.265 and p = 0.040 (p <0.05) which showed a significant relationship between brand image and consumer satisfaction of azzwars perfume in Padang City
Hubungan Brand Image dengan Customer Loyalty pada Pengguna Telkomsel Kalangan Mahasiswa Psikologi Dji Saputra Togatorop, Ricky; Rahma Nio, Suci
JFACE: Journal of Family, Adult, and Early Childhood Education Vol 2 No 2 (2020): JFACE: Jurnal Keluarga, Dewasa, dan Pendidikan Anak Usia Dini
Publisher : Penerbit Aksara Rentaka Siar (ARS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main purpose of this research is to describes the relationship brand image with customer loyalty in Padang University . The type of this research is correlational quantitative. The population were in Bukittinggi with 60 who have matched the characteristics of this research that gained by purposive sampling. Data was collected use brand image scale with reliability value is 0.888 and customer loyalty scale with reliability value is 0.864. Data were processed using statistical technique of corelational product moment by Karl Pearson. The result from these finding in research are r=0.744 and p=0.000 (p<0.01) which mean it showed there was very significant positive relationship between brand image with customer loyalty
Co-Authors Agus Satria Ahmad Abrar Ahmad Fauzi Siregar Alfika Rahman Amin Akbar Amira, Novaldo Aprila Annisa Annisa Aprihatin, Yessy Arben, Ali Asmar Efendi Nasution Athallah, Farhan Lauhil Audysia Rifa Charisma Sakti Ayu Oktavia Sari Bantar, Genia Yevandrest Basmura, Ghinanda Farras Bella Pratiwi Bima Nanda Pratama Damra, Hanny Rufaidah Deeva Attikah Suty Devid Maulana Dhiyarunnisa Shabrina Dina Chairina Dji Saputra Togatorop, Ricky Emmy Mariatin Erpita Yanti Faiz Wira Atma Farij, Ichlasul Fidela Raissa Firhan, Raditya Fitri Widi Astuti Free Dirga Dwatra Fussilat Fussilat Hanifa Laura Dalimunthe Hanifah, Haura Haq, Mutmainnah Fitri Harlizah, Husnul Hartati, Niken Haya Ulya Salsabilla Hazief Al Azri Haziqatuzikra Haziqatuzikra Hermaleni, Tesi Hesti Destri Utami Ikhwanul Hadi Yandri Irnawati, Shafira Azzahra Putri Iskandar, Aulia Ath Thaariq Izzati Rahmi HG Jannah, Izzahthul Julian Juswan Khairun Nisa Lioni Aprilia M. Rafi Maharani, Puan Maidha Utari Mardianto Melda Claudia Meriza Salsabila, Athifa Mohammad Ikhsan Monalisa Monalisa Muhamad Taufik Nadyandra, Kurnia Ramadhani Naila Rahmi Salimah Najwa Maharani Zahra Naldi, Remon Nilna Ulfani Novliadi, Ferry Nur Aulia Dina Nurmina Nurmina, Nurmina Nurul Maghvirah Permata Sari, Intan Prima Aulia Primanita, Yanna Putra, Febrian Febrilium Tri Raissa, Fidela Rajib Ansyari Rici Saputri Rinaldi Risa Salsabila Sabrina Azzahra Salma, Atikah Sarfika, Ika Septia Nanda Shaquilla, Audrey Silvia Fitria Sofya, Indah Sufi Arriz, Jundi SULASTRI Sulastri Sulastri Syafrin, Alhakim Hidayatullah Syasya Asyiah Tegar, Tegar Dewantara Putra Riano Thoriq Ramadhan Utami, Rahayu Hardianti Vira Yuliani Wibawa, Anugrah Dwi Yogi Kurniawan Zahra, Aurora Zulkarnaini, Fadila