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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Indonesia SEIKO : Journal of Management & Business Riau Journal of Empowerment Jurnal Ilmiah Edunomika (JIE) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Journal Of Sustainability Perspectives Journal of Sustainability Perspectives eProceedings of Engineering eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat
Taufan Umbara
Universitas Telkom
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Penyuluhan Peningkatkan Pemasaran Melalui Pembaruan Desain Kemasan dan Penggunaan Media Sosial Muhamad, Wardani; Hidayat, Agus Maolana; Umbara, Taufan; Hasanah, Yulia Nur; Hendriyanto, Robbi; Agung, Anak Agung Gde
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v3i1.6442

Abstract

Kegiatan pemasaran menjadi aktivitas utama selain produksi yang menentukan kesuksesan serta kelangsungan usaha UMKM. Tanpa melakukan inovasi pemasaran, UMKM harus siap kalah dengan pesaingnya. Terlebih saat ini mereka dihadapkan dengan pasar global yang telah memanfaatkan teknologi digital untuk mendukung kegiatan pemasaran. Selain itu, untuk menarik minat beli konsumen, UMKM juga harus memperhatikan kualitas kemasan pada produk yang dijualnya. Untuk membantu meningkatkan pemahaman dan wawasan UMKM di lingkungan Kecamatan Pangalengan Kabupaten Bandung, Universitas Telkom bekerja sama dengan Sentra Kreasi Bandung memberikan penyuluhan yang dapat membantu pelaku usaha dalam membuat konten pada media sosial Instagram serta membuat pembaruan desain kemasan. Untuk memberikan studi kasus yang riil, diserahkan konten-konten digital dan desain kemasan yang baru kepada UMKM Barokah. Kegiatan yang diikuti oleh 16 UMKM tersebut mendapatkan respon yang positif dari peserta. Mereka merasakan manfaat langsung dari kegiatan yang telah dilaksanakan dan berharap kegiatan yang serupa dapat kembali dilaksanakan sehingga dapat menjangkau UMKM yang lebih banyak.
Digital Marketing Melalui Pembuatan Web Profile dan Rebranding Kelompok Wanita Tani Melati Bojongmanggu Nugroho, Heru; Widaningsih, Sri; Mandasari, Rizza Indah Mega; Umbara, Taufan; Susanty, Ade Irma; karlina, Lina
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v3i1.6523

Abstract

Digital transformation is forcing global MSMEs to adopt technology, especially digital marketing. However, not all MSMEs are taking full advantage of it. In Indonesia, limited resources and low marketing skills challenge the growth of MSMEs. Digital marketing and market capability proved to influence performance, while rebranding became an important strategy. Digital marketing, through media such as the web and Instagram, has proven to be significant for MSME growth. The Bojongmanggu Women Farmers Group which has a programme in the cultivation and processing of sorghum plants into high economic value and healthy consumer products. The focus of this activity is the creation of a web profile, one of which contains a digital catalogue. In addition, facing the increasing intensity of competition through digital platforms, MSMEs are expected to expand their awareness in utilising Instagram as an effective tool to promote products. Although social media is effective, its management requires adequate time and understanding. Academic involvement in community service is key to accelerating the mastery of digital marketing concepts by MSMEs, supporting the sustainable growth of the sector.
Automated Monitoring System for Rainwater Harvesting Tank at Telkom University Sugesti, Erna Sri; Hartaman, Aris; Adam, Kharisma Bani; Dewanata, Deni Wahyu; Latief, Noval Ramadhana; Sularto, Rafi Fadyan Ananda; Marbun, Jeremia Jordan; Umbara, Taufan
Journal of Sustainability Perspectives Vol 4, No 2: December 2024
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2024.24800

Abstract

The use of ground tank constructed by Telkom University for Rainwater Harvesting (RWH), is limited to environmental maintenance due to concerns regarding the quality of water in the underground tank. Therefore, this research aims to develop a remote monitoring device that uses Internet of Things (IoT) technology to monitor the pH, water surface, submerged materials, and water clarity levels in ground tank. To achieve the requirements, pH, ultrasonic-based volume, Total Dissolved Solids (TDS), and Turbidity sensors were selected due to the IoT connectivity. The enabling device, namely the ESP 32 microcontroller and Blynk platform were installed on monitoring dashboard on a tablet computer with 4GB of RAM. The result showed that calibration of each sensor had good accuracy, except for the Turbidity sensor due unavailable materials. In conclusion, the RWH monitoring system is suitable for use.
Automated Monitoring System for Rainwater Harvesting Tank at Telkom University Sugesti, Erna Sri; Hartaman, Aris; Adam, Kharisma Bani; Dewanata, Deni Wahyu; Latief, Noval Ramadhana; Sularto, Rafi Fadyan Ananda; Marbun, Jeremia Jordan; Umbara, Taufan
Journal of Sustainability Perspectives Vol 4, No 2: December 2024
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsp.2024.24800

Abstract

The use of ground tank constructed by Telkom University for Rainwater Harvesting (RWH), is limited to environmental maintenance due to concerns regarding the quality of water in the underground tank. Therefore, this research aims to develop a remote monitoring device that uses Internet of Things (IoT) technology to monitor the pH, water surface, submerged materials, and water clarity levels in ground tank. To achieve the requirements, pH, ultrasonic-based volume, Total Dissolved Solids (TDS), and Turbidity sensors were selected due to the IoT connectivity. The enabling device, namely the ESP 32 microcontroller and Blynk platform were installed on monitoring dashboard on a tablet computer with 4GB of RAM. The result showed that calibration of each sensor had good accuracy, except for the Turbidity sensor due unavailable materials. In conclusion, the RWH monitoring system is suitable for use.
ANALISIS FAKTOR-FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER ADVENTURE DIKALANGAN MAHASISWA Ramadina, Tarisya Rizki; Umbara, Taufan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13912

Abstract

The purpose of this research is to analyze consumer behavior factors related to students' decisions when purchasing Eiger Adventure products. This research aims to understand consumer behavioral factors towards Eiger Adventure products and determine consumer behavioral factors that partially or simultaneously influence students' purchasing decisions for Eiger Adventure products. This research uses quantitative descriptive methods. The sampling technique was conducted on 385 respondents through questionnaires distributed on social media using purposive sampling. Data analysis consists of descriptive analysis. Validity and Reliability Test Classical Hypothesis Testing Multiple Linear Regression Hypothesis Testing and Coefficient of Determination Test using IBM SPSS software. The research results on cultural factors, social factors, personal factors and psychological factors are classified as very good and have an important influence on partial and simultaneous purchasing decisions. Keywords: Consumer Behavior, Purchasing Decisions, Eiger
PENGUATAN IDENTITAS DIGITAL KWT DEWI SRI GBA2 MELALUI WEB PROFILE DAN GOOGLE MYBUSINES Muhamad, Wardani; Hendriyanto, Robbi; Nugroho, Heru; Dillak, Rixard George; Ramadhan, M Yusuf; Umbara, Taufan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47548

Abstract

Komunitas Griya Bandung Asri 2 (GBA2) secara aktif berkontribusi pada pengembangan ekonomi dan pariwisata komunitas. Namun, tantangan utama dalam mencapai penetrasi pasar adalah kurangnya strategi promosi online dan manajemen identitas digital. Program Penguatan Identitas Digital KWT Dewi Sri GBA2 melalui Profil Web dan Google MyBusiness bertujuan untuk mengatasi masalah ini. Tujuannya adalah untuk meningkatkan kehadiran digital komunitas dengan membuat profil web profesional dan mengoptimalkan Google MyBusiness. Pelatihan literasi digital juga diberikan untuk membantu komunitas menggunakan platform digital secara efektif. Program ini bertujuan untuk meningkatkan pasar produk digital, penetrasi pasar, dan pertumbuhan populasi. Ini juga memiliki potensi untuk menjadi model kewarganegaraan digital bagi komunitas lain melalui pelaksanaan program ini, yang selaras dengan peta jalan Kelompok Keahlihan Applied Informtion Technology and Multimedia untuk transformasi digital di sektor UMKM dan pariwisata.
Analisis Rencana Bisnis di Startup Kecantikan Abadi Ecoxyn Nurlatipah Perawati, Gina; Umbara, Taufan
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

Ecoxyn as a new brand wants to invite Gen Z to be aware and call for protecting the environment in order to takeadvantage of opportunities and effective strategies to develop the Ecoxyn business. Ecoxyn wants to continue todevelop its business so that it can be sustainable at a time when many competitors are present, therefore Ecoxyncontinues to carry out its business strategies and plans, one of which is this research, namely to analyze effective andefficient business plans and strategies for Ecoxyn's business processes. The method used to analyze Ecoxyn's businessplan is an objective and qualitative method, because it is a report on a business that is managed by itself. Aftercarrying out this analysis, it can be seen that Ecoxyn is able to compete with other local brands. This is based on theanalysis carried out in this research in the form of PESTEL analysis, 4P's Marketing Mix, Business Model Canvas,Porter's 5 Forces, Competitive, SWOT & TOWS, STP, as well as analysis of Ecoxyn's marketing, operational,management and financial plans and strategies, the results obtained that Ecoxyn has been able to compete withcompetitors' positions in terms of price and quality and is in a period of improvement in terms of online and offlinemarketing. Therefore, Ecoxyn gets a profit of IDR 57,200,000 during September 2023 - 2024 with initial fundingrequired of IDR 15,600,000.Keywords-PESTEL analysis, 4P's marketing mix, business model Canvas, Porter's 5 Forces, competitive, SWOT &TOWS, STP, marketing, operational, management and financial plans and strategy
Pengaruh Pengembangan Inovasi Produk Ecoxyn Terhadap Efisiensi Kinerja Produksi Dan Kepuasan Konsumen Terhadap Kualitas Produk UMKM Ecoxyn Indonesia: (Studi Kasus Tender Merchandise Gantungan Kunci Wisuda Telkom University) Arisandi, Daffa Vicky; Umbara, Taufan
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

Through a number of tenders, Ecoxyn succeeded in reaching a major agreement with Telkom University to produce 4500pcs of key chain merchandise in the graduation tender. The significant increase in production capacity prompted thecompany to conduct more in-depth research to meet the tender requirements. However, at the Telkom University graduationtender in November with a quantity of 4500 pcs, several problems arose such as the high risk of rejected goods, highproduction costs and long production times. In response to these challenges, Ecoxyn has made changes in terms of productdesign and technology with the aim of making application easier.Keywords-innovation, product design, efficiency, quality.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Sepatu Compass Di Kota Bandung Abdu, Girana Zalfa; Umbara, Taufan
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Penelitian ini dilakukan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian sepatu Compassdi Kota Bandung. Tujuan dari penelitian ini untuk mengetahui bagaimana pengaruh Kualitas Produk dan PerilakuKonsumen memiliki pengaruh secara parsial maupun simultan terhadap keputusan pembelian Sepatu Compass DiKota Bandung. Penelitian ini menggunakan metode kuantitatif. Jumlah sampel pada penelitian ini adalah sebanyak404 responden yang berdomisili di Kota Bandung yang disebar melalui media sosial dengan metode non-probabilitysampling dan purposive sampling. Analisis data melibatkan uji validitas dan realibilitas, analisis deskriptif, uji asumsiklasik, anlisis regresi linier berganda, uji hipotesis dan uji koefisien determinasi menggunakan software SPSS versi27. Hasil dari penelitian ini menunjukan bahwa kualitas produk dan perilaku memiliki pengaruh signifikan terhadapkeputusan pembelian secara parsial maupun simultan.. Kualitas Produk secara parsial berpengaruh secara positif dansignifikan terhadap keputusan pembelian dan juga Perilaku Konsumen tsecara parsial berpengaruh secara positif dansignifikan terhadap keputusan pembelian, serta Kualitas produk dan perilaku konsumen secara simultan berpengaruhpositif dan signifikan terhadap keputusan pembelian Sepatu Compass Di Kota Bandung. Kata Kunci-kualitas produk, perilaku konsumen, keputusan pembelian
Pengaruh Persepsi Resiko Dan Persepsi Nilai Terhadap Minat Beli Motor Listrik Di Indonesia Avania, Rayhan Guyapi; Umbara, Taufan
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi resiko dan persepsi nilai terhadap minat beli motorlistrik di indonesia. Polusi udara merupakan masalah serius di Indonesia, dengan dampak fundamental terhadapkesehatan masyarakat dan lingkungan. Indonesia memiliki tingkat polusi udara yang tergolong tinggi, menurut laporandari IQAir (2022) menunjukan bahwa Indonesia berada di urutan ke-26 setelah China dengan nilai 30.4 (μg/m³).Sektor penyumbang polusi terbanyak di Indonesia yaitu sektor transportasi dengan menyumbang polusi sebanyak 44%dari penggunaan bahan bakar, diikuti oleh industri energi 31%, dan industri manufaktur 10% (Anugrah, 2023). Sebagaitanggapan terhadap isu polusi udara, banyak perusahaan otomotif berinvestasi besar-besaran dalam penelitian danpengembangan untuk menciptakan kendaraan ramah lingkungan, seperti mobil dan motor Listrik. Metode penelitianyang digunakan adalah penelitian deskriptif kuantitatif dengan menggunakan teknik sampling nonprobability,melibatkan partisipasi 397 responden sebagai pengguna potensial Motor Listrik di Indonesia. Pengumpulan datadilakukan melalui penyebaran kuesioner dan data yang terkumpul dianalisis menggunakan teknik analisis regresiberganda dengan bantuan perangkat lunak SPSS versi 27 untuk Windows. Hasil penelitian bahwa persepsi resiko danpersepsi nilai secara parsial maupun secara simultan berpengaruh positif dan signifikan terhadap minat beli MotorListrik di Indonesia. Kata kunci-persepsi resiko, persepsi nilai, dan minat beli
Co-Authors Abdu, Girana Zalfa Ade Irma Susanty Agisna, Wulan Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Akmal, Kautsar Alia Salsa Iqnata Amara, Dhiva Byantika Anak Agung Gde Agung Apriani Masfiroh ARIS HARTAMAN Arisandi, Daffa Vicky Arry Widodo Astadi Pangarso Avania, Rayhan Guyapi Azizah, Dini Nur Clarisa Salsabila Dewanata, Deni Wahyu Dewi K. Soedarsono Dillak, Rixard George Erna Sri Sugesti Heru Nugroho Heru Nugroho I Gusti Ngurah bagus Warditya Ningrat Kharisma Bani Adam Kristina Sisilia Latief, Noval Ramadhana Lina Karlina Marbun, Jeremia Jordan Mohammad Riza Sutjipto Nopianti, Anisa Nurlatipah Perawati, Gina Nyoman Laksmi Putri Wulandari Patrick Adolf Telnoni Pramuko Aji Rahmalisty , Fiona Okki Rahmalisty, Fiona Okki Ramadhan, M Yusuf Ramadina, Tarisya Rizki Rennyta Yusiana Retno Setyorini Ridwan Purwanadita Rina Djunita Pasaribu Rizza Indah Mega Mandasari Robbi Hendriyanto Salsabilla, Prestisia Sri Widaningsih, Sri Sularto, Rafi Fadyan Ananda Suryo Adhi Wibowo Wardani Muhamad Yulia Nur Hasanah