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All Journal Jurnal Penyuluhan Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Sosial dan Humaniora Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Robotics and Control (JRC) Jurnal Inovasi Penelitian International Journal of Community Service Golden Ratio of Marketing and Applied Psychology of Business Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan BISMA (Bisnis dan Manajemen) eProceedings of Applied Science Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Kawistara
Bethani Suryawardani
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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Non-Intrusive Real-Time Tourist Crowd Monitoring for Overtourism Mitigation using YOLOv8-Based Head Detection and Tracking Wijayanti, Kurnia; Mutiara, Giva Andriana; Suryawardani, Bethani; Ervina, Ersy; Kusuma, Guntur Prabawa
Journal of Robotics and Control (JRC) Vol. 6 No. 4 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jrc.v6i4.26396

Abstract

Overtourism has emerged as a critical issue in popular tourist destinations, often leading to environmental strain, reduced visitor satisfaction, and safety concerns. Traditional methods such as ticket counts, or vehicle estimation fail to provide real-time insights or adapt effectively to dynamic outdoor environments. This study proposes a privacy-aware, real-time visitor capacity monitoring system for smart tourism, utilizing YOLOv8-based head detection and Centroid Tracking to ensure accurate, non-intrusive people counting in dense and complex crowd scenarios. Head detection is employed specifically to preserve personal privacy without compromising on detection performance. The system was trained on a custom dataset comprising over 3,000 annotated frames with diverse lighting conditions, occlusion levels, and viewing angles. Deployment at Wana Wisata Kawah Putih, an open-air tourist destination in Indonesia, demonstrated strong performance with 94.2% accuracy, 95.1% precision, and 90.6% recall, while sustaining >60 FPS for real-time execution. The integration of Centroid Tracking enables lightweight, frame-to-frame identity association with minimal computational overhead, making the system suitable for deployment on moderate-performance hardware. Despite its robustness, the system's performance slightly degrades under extreme weather (e.g., fog, direct glare) and rapid lighting transitions, which remain challenges for visual models. Moreover, the current model requires further evaluation for cross-location generalizability. Future research will explore the integration of predictive analytics for visitor flow forecasting, and further optimization of energy efficiency and adaptive detection under environmental uncertainty. This work contributes a scalable, ethical solution for real-time crowd monitoring to support informed, sustainable tourism management.
Kegiatan Penyuluhan, Pendampingan dan Implementasi Digital Promotion Campaign Untuk UMKM di Desa Lamajang Kabupaten Bandung Aprilina, Riska; Wulandari, Astri; Suryawardani, Bethani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1030

Abstract

Lamajang tourist village is one of the villages located in the Pangalengan area, Bandung Regency. It has various potentials, such as tourism, culinary and arts potential. The culinary potential in Lamajang village is one of the potentials that produces food and snacks and is also available as souvenirs. Based on this potential, it is hoped that MSME players in Lamajang village can reach consumers with a wider market share. There are still obstacles in using technology and digital media to promote products. The development of the current digital era can help business actors optimize their business performance. In order to increase the capabilities of MSME actors in Lamajang village, community service activities are carried out in the form of counseling and assistance related to the implementation of digital promotion campaigns. It is hoped that from the activities carried out, MSME players can use digital media as a strategy to carry out promotions more effectively and improve integrated marketing communications with consumers.ABSTRAKDesa wisata Lamajang merupakan salah satu desa yang terletak di wilayah Pangalengan, Kabupaten Bandung. Berbagai potensi yang dimiliki seperti potensi wisata, kuliner, hingga kesenian. Potensi kuliner di desa Lamajang menjadi salah satu potensi yang menghasilkan makanan dan snack serta tersedia pula sebagai oleh-oleh. Berdasarkan potensi tersebut diharapkan pelaku UMKM di desa Lamajang dapat menjangkau konsumen dengan pangsa pasar yang lebih luas. Masih terdapat kendala dalam pemanfaatan teknologi dan media digital untuk mempromosikan produk. Berkembangnya era digital saat ini dapat membantu pelaku usaha dalam mengoptimalkan kinerja bisnisnya. Guna meningkatkan kapabilitas para pelaku UMKM di desa Lamajang, maka dilaksanakan kegiatan pengabdian masyarakat dalam bentuk penyuluhan dan pendampingan terkait dengan implementasi digital promotion campaign. Sebelumnya telah dilakukan pula pengumpulan data dan kebutuhan dengan menggunakan metode kualitatif yaitu observasi, interview, dan dokumentasi. Diharapkan dari kegiatan yang dilakukan, para pelaku UMKM dapat menggunakan media digital sebagai strategi untuk melakukan promosi dengan lebih efektif serta meningkatkan komunikasi pemasaran yang terintegrasi dengan konsumen.
The Influence of Store Atmosphere on Gen Z Visit Intention Almaz, Bimo; Suryawardani, Bethani
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1493

Abstract

This study investigates the influence of store atmosphere on the visit intention of Generation Z consumers at String Café Bandung, a café known for its modern minimalist interior and social media–oriented ambiance. The research adopts a quantitative approach, using purposive sampling to gather responses from 120 Gen Z individuals who have visited or intend to visit the café. Data were collected through structured questionnaires and analyzed using simple linear regression via SPSS version 22. The findings indicate a strong positive relationship between store atmosphere and visit intention, with a correlation coefficient (R) of 0.871 and a coefficient of determination (R²) of 0.758. The t-test results (t = 19.224, sig. = 0.000) and ANOVA (F = 369.579, sig. = 0.000) confirm the significant effect of store atmosphere elements—including layout, lighting, visual aesthetics, and ambient cues—on Gen Z's behavioral intention to visit. This study reinforces the Theory of Planned Behavior by demonstrating how physical and sensory environmental stimuli shape psychological responses in digitally native consumers. The results provide practical insights for café operators and brand strategists seeking to design emotionally engaging and visually compelling environments that resonate with Gen Z expectations. Moreover, it highlights the need for cohesive alignment between a café's physical space and online representation, especially in markets where visual experience drives consumer decision-making.
PERAN MEDIASI INVOLVEMENT PADA PENGARUH ADVERTISING DAN KONTEN VIDEO ESTETIK YANG BERKUALITAS TERHADAP CUSTOMER ENGAGEMENT (STUDI PADA PRODUK ANALOOKS.STUFF TAHUN 2025) R.N., Raffaela Woro Tyas; Suryawardani, Bethani
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.45682

Abstract

Era digitalisasi yang semakin pesat menuntut bisnis termasuk Usaha Mikro Kecil dan Menengah (UMKM) seperti Analooks.Stuff untuk menggunakan media sosial dalam pemasaran produk mereka. Akun Instagram @analooks.stuff memiliki banyak pengikut, namun interaksi terhadap konten video seperti jumlah like, komentar, dan viewers masih tergolong rendah. Penelitian ini bertujuan untuk mengevaluasi pengaruh Meta Ads dan kualitas konten video terhadap customer engagement dengan involvement sebagai variabel mediasi. Metode kuantitatif deskriptif dan verifikatif digunakan dalam penelitian ini. Hasil menunjukkan bahwa Meta Ads dan konten video berpengaruh signifikan terhadap keterlibatan pelanggan. Involvement memediasi sebagian pengaruh Meta Ads terhadap engagement, namun tidak memediasi pengaruh konten video, artinya, keterlibatan psikologis pelanggan memperkuat dampak Meta Ads, tetapi tidak pada konten video. Studi ini menunjukkan bahwa strategi konten visual yang menarik dan penggunaan Meta Ads yang tepat sangat penting untuk membangun hubungan dengan pelanggan. Berdasarkan hasil penelitian ini Analooks.Stuff disarankan untuk meningkatkan kualitas konten visual dan informasi untuk meningkatkan keterlibatan audiens di media sosial.
Determinant Factors of Customers Switching Behavior to Customer Satisfaction and Loyalty in Online Transportation Users in Bandung Suryawardani, Bethani; Wulandari, Astri
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.21432

Abstract

This study was aimed to find out which factors that become the most influence on customers switching behavior for online transportation and how the impact on their satisfaction and loyalty for future consumption. Transportation service is one of the service industry sectors that play a strategic role in human life. The intense competition in the online transportation industry and the various choice of brands in the market make the consumers easy to switch from their current product to other brand products. The research method used in this study was a quantitative method, with Structural Equation Modeling (SEM) analysis technique using SMART PLS 2.0 software. The sampling method used was accidental sampling with 400 respondents. The results of the study showed that the contribution of price, promotion and e-service quality simultaneously influenced on which directly affected customer satisfaction was 64.9%. Whereas, the results of the study also showed the contribution of price, promotion, e-service quality and customer satisfaction simultaneously influenced on which directly affected customer loyalty was 48.3%. E-service quality has the biggest impact on customer satisfaction by 30.69%; meanwhile,  promotion has the biggest impact on loyalty by 3.17%.
Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.4

Abstract

The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite high. However, there is still a challenge for finance, especially banking in the West Java region, namely finding ways to balance, optimism, and pursue innovative opportunities that can aid the adult population of Indonesia who have not yet used digital banking services. In this study, the variables that may affect West Javans' acceptance and usage of mobile banking services are identified. The goal of this study is to identify the variables that influence West Javans' adoption of mobile banking services. The modified UTAUT approach will be used, and the performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating condition (FC), behavioral intention (BI), and use behavior (UB) variables will be added. 400 respondents who use mobile banking in West Java made up the sample for this study. employing a non-probability sampling approach, such as quota sampling, to gather responses. PLS-SEM with SmartPLS 3.2.9 software was the analytic method used in this investigation. The findings show that levels of performance expectation, effort expectancy, social influence, and enabling circumstances all favorably affect the desire to embrace mobile banking, but perceived danger has the opposite effect. The desire to use mobile banking has been proven to have a favorable influence on utilization, which in turn affects customer service.
Digital Capability and Literacy for MSME Transformation: Perspectives of Digital and Business Performance Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Adithya, Donny
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.2

Abstract

The presence of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia plays a crucial role in driving the Indonesian economy, particularly at the grassroots level. However, the adoption of information technology and digitalization within MSMEs often lacks strategic methods, such as financial analysis or forecasting. MSMEs tend to approach emerging technology solutions with caution. To help MSMEs better understand the advantages of adopting digital transformation, it is essential to evaluate the performance of their digitalization efforts. This study aims to explore how MSMEs in Indonesia can sustain and grow in the digital era by implementing digital business strategies, focusing on digital capabilities and literacy, and examining their influence on perceived business performance. Data collection was conducted through an online survey over six months, from July 2022 to January 2023, targeting 400 MSME respondents across Indonesia. Hypothesis testing was performed using Structural Equation Modeling (SEM) using SmartPLS The findings indicate that digitalization capabilities, on their own, do not have a direct, significant positive impact on perceived business performance. However, when mediated by digitalization performance, these capabilities show a significant and positive effect on perceived business outcomes. Results indicate that the influence of digitalization capabilities and literacy on digitalization performance and perceived business performance ranges from moderate to strong. Additionally, the findings reveal that MSME actors do not yet prioritize perceived business performance in digitalization, as digitalization is still viewed as an additional expense. Therefore, stronger digital literacy is needed regarding the more measurable results of digitalization implementation.
Analisis Kepuasan Pelanggan Dengan Menggunakan Metode Importance Performance Analysis (IPA) Pada Tiktok Shop @eigeradventurecom Tahun 2023 Bhanuwati, Aretha Dewani; Suryawardani, Bethani
eProceedings of Applied Science Vol. 9 No. 6 (2023): Desember 2023
Publisher : eProceedings of Applied Science

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Abstract

Kemajuan teknologi berpengaruh kepada perusahaan untuk terus berinovasi memasarkan produknya, contohnya PT Eigerindo Multi Produk Industri yang memasarkan produknya melalui e-commerce yaitu Tiktok Shop. Tiktok Shop adalah salah satu fitur dari aplikasi Tiktok yang sering digunakan saat ini di Indonesia. Namun banyak pelanggan yang mengeluhkan tentang pesanan yang diterima. Dengan begitu apakah Tiktok Shop @eigeradventurecom sudah memberikan kepuasan yang sesuai dengan harapan para pelanggan. Adapun tujuan dari penelitian ini untuk mengukur tingkat kepuasan pelanggan dan memperbaiki apa yang perlu ditingkatkan dari Tiktok Shop @eigeradventurecom. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan mengolah data dari kuesioner yang disebarkan pada 100 pengikut Tiktok Shop @eigeradventurecom sebagai responden. Penelitian ini menggunakan metode Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Penelitian ini menghasilkan skor Customer Satisfaction Index (CSI) sebesar 88,38% yang berada di posisi 81% - 100% yang artinya sangat baik. Dan pada hasil perhitungan rata-rata dari Matriks Importance Performance Analysis (IPA), kuadran II (Concentreate Management Here) yang merupakan peringkat penting tetapi kinerja tidak memenuhi standar kualitas layanan. Pada pernyataan 8EIGER memiliki nilai yang lebih tinggi disbanding merk pesaing9 tidak memenuhi standar kualitas layanan maka dari itu perlu ditingkatkan.Kata kunci— Kepuasan Pelanggan, Importance Performance Analysis, Customer Satisfaction Index, Tiktok Shop
Analisis Konten Sosial Media Marketing UMKM Kripik Bujangan pada Instagram @bujangankripik Tahun 2023 Maharani, Alya; Suryawardani, Bethani
eProceedings of Applied Science Vol. 9 No. 6 (2023): Desember 2023
Publisher : eProceedings of Applied Science

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Abstract

Dalam era serba digital, teknologi dan sosial media telah menjadi hal yang utama bagi semua manusia. Instagram merupakan salah satu platform yang sering digunakan, dengan jumlah pengguna aktif yang mencapai 4,76 miliar manusia pada Januari 2023 menurut lembaga wearesocial.com. Namun, sebagian pelaku bisnis, terutama UMKM, belum sepenuhnya menyadari pentingnya strategi digital marketing. Salah satu contoh UMKM yang belum mengembangkan digital marketing adalah UMKM Bujangan Kripik. Tujuan penelitian ini yaitu untuk mengetahui bagaimana hasil analisis konten sosial media marketing pada akun @bujangankripik, serta untuk mengetahui apa referensi konten yang diinginkan oleh pengikut Instagram UMKM @bujangankripik pada tahun 2023. Penelitian ini menggunakan metode deskriptif kuantitatif. Populasi dalam penelitian ini adalah para pengikut (followers) akun Instagram @bujangankripik, dengan sampel berjumlah 100 responden. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling (purposive sampling). Berdasarkan hasil pengolahan data analisis deskriptif tentang variabel Konten Social Media Marketing, dihasilkan presentase rata-rata untuk variabel Social Media Marketing dengan indikator content, communication, connection, dan collaboration sebesar 87,85% termasuk kategori sangat baik. Grafik yang diperoleh dari meta facebook page pun menyatakan bahwa jangkauan (insight) konten sosial media marketing ini mengalami kenaikan sebesar 66,1%.Kata kunci: Konten Sosial Media Marketing, Analisis Deskriptif, Instagram
Analisis Service Quality Dengan Menggunakan Metode Importance Performance Analisis (Ipa) Pada Coffee Alumni Bandung Tahun 2023 Kaulika, Isava Dea; Suryawardani, Bethani; Cahyani, Leni
eProceedings of Applied Science Vol. 9 No. 6 (2023): Desember 2023
Publisher : eProceedings of Applied Science

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Abstract

Jumlah kedai kopi di Indonesia meningkat tiga kali lipat dari 1.083 gerai pada 2016, menjadi lebih dari 2.937 gerai pada 2019, dan angka tersebut akan terus bertambah. Dengan jumlah gerai yang ada saat ini, Toffin memperkirakan total keuntungan Coffee Shop di Indonesia mencapai Rp 4,8 Triliun. Bisnis cafe di Tanah Air terus tumbuh pesat sehingga patut diperhitungkan sebagai salah satu bisnis yang menguntungkan di era modern ini. Permasalahan yang terjadi adalah pelayanan yang kurang baik yang diberikan oleh karyawan Alumni Coffee kepada konsumen, seperti dibagian responsiveness memiliki presentase yang rendah sebesar 81,80% maka dari itu masalah dalam pelayanan kepada konsumen ini perlu diangkat karena akan berdampak kepada pembelia ulang. Tujuan dari penelitian ini yaitu untuk mengetahui Analisis Service Quality Dengan Menggunakan Metode Importance Performance Analisis (IPA) Pada Coffee Alumni. Jenis penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif. Metode yang digunakan dalam penelitian ini penyebaran kuesioner kepada 100 pelanggan yang pernah melakukan pembelia di Coffee Alumni. Analisis data dilakukan dengan menggunakan Importance Performance Analisis (IPA). Berdasarkan hasil penelitian dan pembahasan yang telah dilakukan oleh penulis menunjukan bahwa matrix importance analysis (IPA) aspek Service Quality yang perlu diperbaiki terdapat pada diagram kartesius kuadran C 1 atribut dan terdapat 1 atribut pada kuadran DKata Kunci: Service Quality, Kepuasan pelanggan, Importance performance analysis
Co-Authors Adithya, Donny Agnia Noor Syiwan, Nailla Al Syahr, Salsabila Shabriyyah Almaz, Bimo Astri Wulandari Ati Mustikasari Bhanuwati, Aretha Dewani Bijaksana Prabawa Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dedy Rahman Wijaya Dendi Gusnadi Donni Junipriansa Ersy Ervina Evi Febriana, Evi Fat’hah Noor Prawita Fat’hah Noor Prawita Fazri, Irfan Moch Gandeva Bayu Satrya Giva Andriana Mutiara Guntur Prabawa Kusuma Hariandy Hasbi Irfan Moch Fazri Kaulika, Isava Dea Kurnia Wijayanti Leni Cahyani Lesmana, Athallah Jordan Lukito, Wahyu MAHARANI, ALYA Marcelino, Dandy Meilina Raharjo, Sabitah Mochamad Yudha Febrianta Nayshila Aura Putri, Wingga Nihayah, Allya Noor, Shofa Marwah Nurwahidah, Ulfah Prawita, Fat’hah Noor R.N., Raffaela Woro Tyas Rahmadi Wijaya Riska Aprilina Rizki Yantami Arumsari Sampurno Wibowo Silaban, Daniel Andre Salomo Siska Komala Sari Sri Widaningsih, Sri Sunantri, Yudy Suryana Suryana Suryatiningsih Tarandhika Tantra Tito Pandu Raharjo Utami, Habibah Najwa