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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Kepariwisataan Asian Management and Business Review Jurnal Impresi Indonesia Jurnal Abdi Kesehatan dan Kedokteran Journal Research of Social Science, Economics, and Management Journal of Economics and Public Health International Journal of Management, Accounting & Finance
Ni Wayan Ekawati
Institut Hindu Dharma Negeri Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role of Satisfaction on Mediating The Effects of Easier Usage and Benefit Perceptions to The Loyalty of Brilink Agents in Denpasar City Hermarani, Putu Arina; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gede; Piartrini, Putu Saroyini
Journal Research of Social Science, Economics, and Management Vol. 3 No. 7 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i7.625

Abstract

Seeing the unequal conditions of establishing access to bank services in certain areas, the Financial Services Authority (OJK) issued a program entitled Laku Pandai. BRI has the largest number of Laku Pandai agents, known as BRILink agents, compared to other bank agents. The purpose of this research is to discuss the role of satisfaction in mediating the influence of perceived ease of use and benefit perceptions on BRILink Agent loyalty. Benefit perception is the condition of a person who believes that using a certain technological system can improve his or her performance. Satisfaction is defined as the feeling of pleasure or disappointment that a person feels when obtaining performance results from a product or service. Loyalty can be described as a continuous process of establishing repeat purchasing relationships over the long term. This research is a type of quantitative research that is associative in nature. The population of this research is BRILink agents located in Denpasar City. The sampling technique used purposive sampling with a sample size of 100 people. Data collection was carried out through a survey using a research instrument in the form of a questionnaire. The results of this research can provide an empirical contribution regarding the relationship between the variables of perceived ease of use, benefit perceptions, satisfaction, and loyalty for the development of consumer behavior theory. BRI Denpasar Branch management can improve the ease of operating technology on BRILink services.
Strategies To Drive Purchasing Decisions Through the Utilization Of Social Media Ekawati, Ni Wayan; Suparna, Gede; Rahanatha, Gede Bayu; Kusumasari, Ni Made Intan; PM, Dewa Ayu Agung Bunga Kinara
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 2 (2025): International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i2.279

Abstract

Applications that arise because of technological developments have the potential to change the consumer shopping experience through emerging social media. One of them is the use of augmented reality (AR) applications. As a relatively new application, it is important to examine its implementation in the MSME sector, related to positive response variables, purchasing decisions and stickiness variables as moderators. The research objectives are to test and explain the effect of augmented relality (AR) technology on purchasing decisions and positive responses, the effect of positive responses on purchasing decisions, as well as the role of positive responses mediating the relationship between AR and purchasing decisions, the role of stickiness as moderating the relationship between AR and purchasing decisions. The research was conducted in Denpasar Bali. This study used a sample of 400 respondents. The analysis technique used is path analysis technique. The research findings show that AR has a positive and significant effect on purchasing decisions and positive responses, positive responses have a positive and significant effect on purchasing decisions, positive responses do not play a mediating role, and stickiness plays a quasi-moderating role. Furthermore, these findings can be used as considerations by producers and marketers, to be able to face competition and develop business by utilizing information and communication technology. Meanwhile, the government is expected to be an input in making policies that encourage the pace of economic growth in Bali.
ANALISIS KUALITAS PRODUK, BRAND IMAGE, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN Juantika, I Kadek Edy; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31078

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, brand image, dan gaya hidup terhadap keputusan pembelian. Penelitian ini dilakukan pada pengguna iPhone di Kota Denpasar dengan sampel yang digunakan sebanyak 130 responden. Metode penentuan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara offline dimana responden menerima dan menjawab pada lembar kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah uji analisis regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa kualitas produk, brand image, dan gaya hidup secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP REPURCHASE INTENTION STUDI PADA KONSUMEN H&M DI KOTA DENPASAR Sudiartana, I Wayan Dode; Pramudana, Komang Agus Satria; Rastini, Ni Made; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32728

Abstract

Fashion merupakan salah satu industri yang terus berkembang pesat di era globalisasi. Salah satu merek fashion terkemuka yang ada di Indonesia adalah H&M. Penelitian ini dilakukan di H&M Kota Denpasar. Tujuan penelitian ini untuk menjelaskan pengaruh brand love memediasi pengaruh brand image terhadap repurchase intention. Penelitian ini menggunakan teori Perilaku Konsumen dengan jumlah sampel 120 orang dan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode kuesioner. Penelitian ini menggunakan teknik Path Analysis, Uji Asumsi Klasik, Uji Sobel dan Uji VAF. Temuan penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap niat beli ulang (repurchase intention), serta memiliki pengaruh positif dan signifikan terhadap brand love dan brand loyalty. Selain itu, brand love juga berpengaruh positif dan signifikan terhadap niat beli ulang, dengan berperan sebagai mediator antara pengaruh brand image dan niat beli ulang. Implikasi pada penelitian ini terhadap pengembangan dapat digunakan oleh H&M Kota Denpasar dalam mengembangkan strategi yang tepat sesuai dengan pola perilaku konsumen.
Pengembangan kompetensi sumber daya manusia lembaga perkreditan Desa Adat Anggabaya untuk meningkatkan layanan keuangan berkelanjutan Giantari, I Gusti Ayu Ketut; Ekawati, Ni Wayan; Yasa, Ni Nyoman Kerti; Embara, Cecilia Triana Dewi Lestari; Ariasih, Ni Made Putri; Marini, Ni Putu Lidya; Opod, Chrisna Riane; Ayudhia, Ni Putu Amrita Devi; Widiantari, Dewa Ayu Made Dwi Hendri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37885

Abstract

Abstrak Lembaga Perkreditan Desa (LPD) merupakan salah satu instrumen penting dalam perekonomian desa, yang berfungsi memberikan layanan keuangan kepada masyarakat pedesaan. Tantangan yang dihadapi oleh LPD Desa Adat Anggabaya adalah keterbatasan sumber daya manusia yang terampil dalam manajemen keuangan modern. Permasalahan yang dihadapi adalah tingginya kredit macet (non-performing loan /NPL) diatas rata-rata yang ditetapkan Pemerintah. Tujuan utama dari pengabdian ini adalah untuk meningkatkan kompetensi SDM, pemahaman tentang faktor-faktor untuk memitigasi risiko keuangan, pemahaman tentang teknologi informasi di bidang keuangan dan pelaksanaaan audit internal pada LPD Desa Adat Anggabaya. Program ini dilaksanakan dengan pendekatan pelatihan dan pendampingan kepada pengelola dan staf LPD Desa Adat Anggabaya, serta melibatkan pemangku kepentingan di desa dalam proses perencanaan dan evaluasi. Dalam kegiatan ini, materi yang disampaikan meliputi pemahaman tentang kompetensi SDM dalam memitigasi resiko kredit macet, penggunaan teknologi informasi untuk layanan keuangan, serta teknik bagaimana melakukan audit mutu internal. Hasil pelatihan ini dilanjutkan dengan pendampingan sebanyak 3 (tiga) kali untuk memastikan staf LPD memahami materi yang sudah diberikan. Untuk efektivitas pelaksanaan pengabdian masyarakat ini maka diadakan evaluasi dengan memberikan kuesioner di akhir pelaksanaan sehingga dapat diketahui kelemahan maupun keunggulan dilakukan pengabdian masyarakat ini. Dari hasil pengabdian ini maka saran yg diberikan untuk mengurangi kredit macet, LPD perlu lebih hati-hati dalam penyaluran terutama penilaian terhadap debitur tentang 5C (Character, Capital, Capacity, Collateral, dan Condition). Selain itu dilengkapi dengan 7P (Personality, Party, Purpose, Prospect, Payment, Profitability, Protection) secara lebih detail menilai tujuan kredit, prospek usaha, dan perlindungan jaminan tujuannya memastikan kredit hanya diberikan kepada debitur yang benar-benar layak. Kata kunci: audit mutu internal; kompetensi SDM; LPD; manajemen risiko; teknologi informasi. Abstract The Village Credit Institution (LPD) is a crucial instrument in the village economy, providing financial services to rural communities. The challenge faced by the LPD in Anggabaya Traditional Village is the limited human resources skilled in modern financial management. The problem is the high level of non-performing loans (NPLs) above the government-set average. The main objective of this community service is to improve human resource competency, understanding of factors for mitigating financial risk, understanding information technology in the financial sector, and implementing internal audits at the LPD in Anggabaya Traditional Village. This program is implemented through a training and mentoring approach for the managers and staff of the LPD of Anggabaya Traditional Village, and involves stakeholders in the village in the planning and evaluation process. In this activity, the material presented includes an understanding of HR competencies in mitigating the risk of bad debts, the use of information technology for financial services, and techniques for conducting internal quality audits. The results of this training are followed by mentoring 3 (three) times to ensure that LPD staff understand the material that has been given. To ensure the effectiveness of the implementation of this community service, an evaluation is conducted by giving a questionnaire at the end of the implementation so that the weaknesses and strengths of this community service can be identified. From the results of this service, suggestions are given to reduce bad debts, LPD needs to be more careful in disbursement, especially in assessing debtors regarding the 5Cs (Character, Capital, Capacity, Collateral, and Condition). In addition, it is equipped with 7Ps (Personality, Party, Purpose, Prospect, Payment, Profitability, Protection) in more detail assessing credit objectives, business prospects, and collateral protection to ensure that credit is only given to truly worthy debtors. Keywords: internal quality audit; HR competence; LPD; risk management; information technology.
Co-Authors Adnyani, I G. A Dewi Ananda, Putu Divira Vidya Ariasih, Ni Made Putri Ayudhia, Ni Putu Amrita Devi Chrisna Riane Opod Embara, Cecilia Triana Dewi Lestari Gede Bayu Rahanatha Gede Suparna Giantari, I G. A. K. Giantari, IGAK Henny Rahyuda Hermarani, Putu Arina I Gde Ketut Warmika I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Made Wardana I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja Juantika, I Kadek Edy Komang Agus Satria Pramudana Kyana, Ni Luh Gede Sari Marta Marini, Ni Putu Lidya Ni Made Asti Aksari, Ni Made Asti Ni Made Intan Kusumasari Ni Made Rastini Ni Nyoman Kerti Yasa Piartrini, Putu Saroyini PM, Dewa Ayu Agung Bunga Kinara Putu Yudi Setiawan Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Richadinata, Kadek Riyan Putra Saisaria Mandasari, IA Cynthia Septiani, Emilia Suandari, Ni Putu Khrisnia Sudiartana, I Wayan Dode Widagda, I Gst. Ngr. Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri Yudistira Kawisana, M.G. Andika