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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Kepariwisataan Asian Management and Business Review Jurnal Impresi Indonesia Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Abdi Kesehatan dan Kedokteran Journal Research of Social Science, Economics, and Management Journal of Economics and Public Health International Journal of Management, Accounting & Finance
Ni Wayan Ekawati
Institut Hindu Dharma Negeri Denpasar
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali Rahmayanti, Putu Laksmita Dewi; Ekawati, Ni Wayan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.714

Abstract

Pandemi Covid-19 membuat banyak pengusaha kuliner gulung tikar. Kebijakan pemerintah yang membatasi makan di tempat bahkan melarang makan di tempat membuat penyedia layanan pesan antar makanan online sangat dibutuhkan. Oleh karena itu, peneliti mengangkat masalah ini untuk mengetahui pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan Online Food Delivery Service di Bali. Metode penelitian menggunakan model persamaan struktural yang bersumber dari data primer responden. Pengumpulan data dilakukan dengan mengisi kuesioner dengan Google Form untuk 117 pelanggan Online Food Delivery Service di Bali. Teknik pengambilan sampel menggunakan teknik purposive sampling, karena jumlah populasi sampel tidak dapat diketahui secara akurat. Analisis data menggunakan SMART-PLS 3.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
THE ROLE OF PERCEIVED VALUE IN MEDIATING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION Yudistira Kawisana, M.G. Andika; Ekawati, Ni Wayan
Jurnal Impresi Indonesia Vol. 3 No. 1 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i1.4602

Abstract

Tourism is one of the critical sectors that drives the Indonesian economy. This research is intended to determine the role of perceived Value in mediating the relationship between service quality and customer satisfaction (study at the Bedugul Recreation Warung in Tabanan district). The number of samples taken was 117 people using non-probability sampling methods, especially purposive sampling, namely samples determined using specific criteria. Data collection was carried out by distributing questionnaires at the Bedugul Recreation Stall. The data analysis techniques used are path analysis and the Sobel test. This analysis shows that service quality positively and significantly affects perceived Value. Service quality has a positive and significant effect on customer satisfaction. Perceived Value mediates the influence of service quality on customer satisfaction. This research implies that it can be used as material for consideration and input for management at Bedugul Recreation Warung in Tabanan Regency in marketing their products by considering service quality and perceived Value on customer satisfaction.
The Role of Satisfaction on Mediating The Effects of Easier Usage and Benefit Perceptions to The Loyalty of Brilink Agents in Denpasar City Hermarani, Putu Arina; Ekawati, Ni Wayan; Sukaatmadja, I Putu Gede; Piartrini, Putu Saroyini
Journal Research of Social Science, Economics, and Management Vol. 3 No. 7 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i7.625

Abstract

Seeing the unequal conditions of establishing access to bank services in certain areas, the Financial Services Authority (OJK) issued a program entitled Laku Pandai. BRI has the largest number of Laku Pandai agents, known as BRILink agents, compared to other bank agents. The purpose of this research is to discuss the role of satisfaction in mediating the influence of perceived ease of use and benefit perceptions on BRILink Agent loyalty. Benefit perception is the condition of a person who believes that using a certain technological system can improve his or her performance. Satisfaction is defined as the feeling of pleasure or disappointment that a person feels when obtaining performance results from a product or service. Loyalty can be described as a continuous process of establishing repeat purchasing relationships over the long term. This research is a type of quantitative research that is associative in nature. The population of this research is BRILink agents located in Denpasar City. The sampling technique used purposive sampling with a sample size of 100 people. Data collection was carried out through a survey using a research instrument in the form of a questionnaire. The results of this research can provide an empirical contribution regarding the relationship between the variables of perceived ease of use, benefit perceptions, satisfaction, and loyalty for the development of consumer behavior theory. BRI Denpasar Branch management can improve the ease of operating technology on BRILink services.
Strategies To Drive Purchasing Decisions Through the Utilization Of Social Media Ekawati, Ni Wayan; Suparna, Gede; Rahanatha, Gede Bayu; Kusumasari, Ni Made Intan; PM, Dewa Ayu Agung Bunga Kinara
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 2 (2025): International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i2.279

Abstract

Applications that arise because of technological developments have the potential to change the consumer shopping experience through emerging social media. One of them is the use of augmented reality (AR) applications. As a relatively new application, it is important to examine its implementation in the MSME sector, related to positive response variables, purchasing decisions and stickiness variables as moderators. The research objectives are to test and explain the effect of augmented relality (AR) technology on purchasing decisions and positive responses, the effect of positive responses on purchasing decisions, as well as the role of positive responses mediating the relationship between AR and purchasing decisions, the role of stickiness as moderating the relationship between AR and purchasing decisions. The research was conducted in Denpasar Bali. This study used a sample of 400 respondents. The analysis technique used is path analysis technique. The research findings show that AR has a positive and significant effect on purchasing decisions and positive responses, positive responses have a positive and significant effect on purchasing decisions, positive responses do not play a mediating role, and stickiness plays a quasi-moderating role. Furthermore, these findings can be used as considerations by producers and marketers, to be able to face competition and develop business by utilizing information and communication technology. Meanwhile, the government is expected to be an input in making policies that encourage the pace of economic growth in Bali.
ANALISIS KUALITAS PRODUK, BRAND IMAGE, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN Juantika, I Kadek Edy; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31078

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, brand image, dan gaya hidup terhadap keputusan pembelian. Penelitian ini dilakukan pada pengguna iPhone di Kota Denpasar dengan sampel yang digunakan sebanyak 130 responden. Metode penentuan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara offline dimana responden menerima dan menjawab pada lembar kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah uji analisis regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwa kualitas produk, brand image, dan gaya hidup secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP REPURCHASE INTENTION STUDI PADA KONSUMEN H&M DI KOTA DENPASAR Sudiartana, I Wayan Dode; Pramudana, Komang Agus Satria; Rastini, Ni Made; Ekawati, Ni Wayan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.32728

Abstract

Fashion merupakan salah satu industri yang terus berkembang pesat di era globalisasi. Salah satu merek fashion terkemuka yang ada di Indonesia adalah H&M. Penelitian ini dilakukan di H&M Kota Denpasar. Tujuan penelitian ini untuk menjelaskan pengaruh brand love memediasi pengaruh brand image terhadap repurchase intention. Penelitian ini menggunakan teori Perilaku Konsumen dengan jumlah sampel 120 orang dan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode kuesioner. Penelitian ini menggunakan teknik Path Analysis, Uji Asumsi Klasik, Uji Sobel dan Uji VAF. Temuan penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap niat beli ulang (repurchase intention), serta memiliki pengaruh positif dan signifikan terhadap brand love dan brand loyalty. Selain itu, brand love juga berpengaruh positif dan signifikan terhadap niat beli ulang, dengan berperan sebagai mediator antara pengaruh brand image dan niat beli ulang. Implikasi pada penelitian ini terhadap pengembangan dapat digunakan oleh H&M Kota Denpasar dalam mengembangkan strategi yang tepat sesuai dengan pola perilaku konsumen.
Co-Authors Adnyani, I G. A Dewi Ananda, Putu Divira Vidya Gede Bayu Rahanatha Gede Suparna Giantari, I G. A. K. Giantari, IGAK Henny Rahyuda Hermarani, Putu Arina I Gde Ketut Warmika I Ketut Rahyuda I Made Wardana I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja Juantika, I Kadek Edy Komang Agus Satria Pramudana Kusuma, I Gede Antara Wijaya Kyana, Ni Luh Gede Sari Marta Ni Made Asti Aksari, Ni Made Asti Ni Made Intan Kusumasari Ni Made Rastini Ni Nyoman Kerti Yasa Piartrini, Putu Saroyini PM, Dewa Ayu Agung Bunga Kinara Putu Yudi Setiawan Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Richadinata, Kadek Riyan Putra Saisaria Mandasari, IA Cynthia Septiani, Emilia Suandari, Ni Putu Khrisnia Sudiartana, I Wayan Dode Widagda, I Gst. Ngr. Jaya Agung Yudistira Kawisana, M.G. Andika