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All Journal Ilmu Pendidikan ANDHARUPA PROCEEDING IC-ITECHS 2014 JADECS (Journal of Art, Design, Art Education and Culture Studies) Metal Indonesia CARADDE: Jurnal Pengabdian Kepada Masyarakat Gelar : Jurnal Seni Budaya Journal of Education, Humaniora and Social Sciences (JEHSS) JURNAL ILMIAH M-PROGRESS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan PERSPEKTIF International Journal of Visual and Performing Arts Mavis : Jurnal Desain Komunikasi Visual Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Journal of Language, Literature, and Arts (JoLLA) Edunity: Kajian Ilmu Sosial dan Pendidikan Eduvest - Journal of Universal Studies Gayatri : Jurnal Pengabdian Seni dan Budaya

Pujiyanto Pujiyanto

Universitas Negeri Malang

Author-ID : 2591431

Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document

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Articles

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Branding TPA Wisata Edukasi Talangagung Kabupaten Malang Cheryke Selsa Adia; Pujiyanto Pujiyanto; Fariza Wahyu Arizal
MAVIS : Jurnal Desain Komunikasi Visual Vol 1 No 02 (2019): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

The purpose of branding design as an effort to improve the brand image is to get to know and attract consumers' interest to come to Talangagung Education Tourism Landfill. The method used in this design is to use qualitative methods by conducting observations, interviews, documentation, and questionnaires. This needs to be done in order to collect supporting data for the preparation of branding design concepts. So the design of this branding is done with a unique and interesting visual form that can be applied to promotional media so as to form the brand image of the Talangagung Education Tourism Landfill. The result of this design changed branding is the logo as the main identity that is designed based on the identity of the Talangagung Education Tourism Landfill. Besides that, it is equipped with other supporting media.

Perancangan Katalog Gua Maria Puhsarang Sebagai Media Informasi Pariwisata Religi Di Kabupaten Kediri Ignasius Jeksianus Iko; Pujiyanto Pujiyanto; Rina Nurfitri
MAVIS : Jurnal Desain Komunikasi Visual Vol 2 No 01 (2020): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Maria Puhsarang Cave in Kediri has a very interesting charm of beauty to visit. Its beauty is seen because of rice fields and plantationresidents and has a cool air temperature because it is located under the slope of Mount Wilis. Maria Puhsarang cave suffers from many shortcomings, including no explanation or information about the existing building that makes the visitors confused. In fact, the explanation of each of the buildings can be useful communication tools. Therefore, it takes a media that can answer the shortcomings, which is an information media that can provide infomation about the circumstances and buildings in the Maria Puhsarang Cave.The design method begins with a background research of the problem and then resumes with data collection, consisting of primary dataand secondary data. Furthermore, the analysis data and synthesis will be conducted, to determine the concept of design and perform the design process to the end of the designs. Thus, this design resulted in a catalogue of photography titled "Gua Maria Puhsarang and quot;, or in English means “Maria Puhsarang Cave”. In this catalogue, the photographs will be arranged in such a way and equipped with a brief description explaining each photograph, so it is hoped that the photography catalogue can be used as one of the tourist information media of the Maria Puhsarang Cave who can provide more information for the tour.

Sebuah Perancangan Brand Identity Oina Craft sebagai Identitas Perusahaan Kriya di Kota Malang Retnoningtiyas Ningtiyas; Pujiyanto Pujiyanto; Mahendra Wibawa
MAVIS : Jurnal Desain Komunikasi Visual Vol 2 No 2 (2020): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

The Oina Craft business is a craft business in the city of Malang which has just been formed and does not yet have an identity to be recognized by the wider community, so it is necessary to design an Oina Craft Brand Identity as the identity of the Craft Company in Malang. The design of the brand identity is carried out using data collection methods such as observation and interviews, then the design method used is through the stages of brainstorming, thumbnail, rough sketch logo, and comprehensive logo, after which a final design is formed which is then tried out on the target audience. The design of the Oina Craft brand identity produces logos as the main and supporting media in the form of logos, Graphic Standards Manual (GSM) books, business cards, letterheads, envelopes, notes, brochures, xbanners, stickers, promotional uniforms, souvenirs, facebook, and Instagram. In conclusion, the media produced certainly have advantages and disadvantages in helping introduce the Oina Craft business.

Sebuah Perancangan Brand Identity Industri Kecil Menengah “Pawone Unin” sebagai Identitas Usaha Katering di kota Malang Mifthahul Haeruddin Wijaya; Pujiyanto Pujiyanto; Mahendra Wibawa
MAVIS : Jurnal Desain Komunikasi Visual Vol 2 No 2 (2020): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Small and Medium Industry Pawone Unin is a catering business in the city of Malang which was founded in 2015 to offer products and services but does not yet have a business identity to be recognized by the wider community, so it is necessary to design a Small and Medium Industry Brand Identity "Pawone Unin" as a Catering Business Identity in the Malang City. The design of the brand identity is carried out through the stages of data collection such as observation, interviews, questionnaires, document data and library data, then the design method uses the brainstorming, thumbnail, rough sketch, and comprehensive stages. Designing Small and Medium Industry Brand Identity "Pawone Unin" as Catering Business Identity In Malang City produces an identity in the form of a logo and a logo application guidebook as the main media and supporting media in the form of business equipment and promotional media. The conclusion is that the Design of Small and Medium Industry Brand Identity "Pawone Unin" as a Catering Business Identity in Malang City produces design results in the form of brand identity, graphic standard manuals or application manuals, and implementation media.

ESTETIKA IDEOLOGI MEDIA ABOVE THE LINE PRODUK SUPLEMEN MEREK “MADURASA” PT. AIR MANCUR Pujiyanto Pujiyanto
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol 41, No 2 (2013)
Publisher : Fakultas Sastra Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.771 KB)

This study aims to determine the textual and contextual aesthetic ideology on above the line “Madurasa”. This research applied a case study using qualitative descriptive design drawing or writing on the ads published in newspapers, tabloids, and magazines. Data was obtained from observation, interviews, and documentation, while the analysis using the theory of ideology “hegemony” Antonio Gramsci. The result shows that the advertising media are ideological strategy of “hegemony” through the elements of typography, images, colors, logos, and lay out

KREATIVITAS IN HOUSE ADVERTISING DALAM MERANCANG DESAIN KEMASAN PRODUK Pujiyanto Pujiyanto
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 02, No 01 (Maret 2017) demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v2i01.773

Pada penelitian ini dibatasi pada in house advertising PT Air Mancur dalam merancang desain kemasan produk â€œMadurasaâ€. In house advertising merupakan bagian kreatif yang berada dalam perusahaan besar dan dikendalikan oleh perusahaan tersebut. Sebagai contoh in house advertising di bawah departemen pemasaran PT Air Mancur yang diberi kepercayaan mendesain berbagai media promosi termasuk desain kemasan produk madu merek â€œMadurasaâ€. Apakah karya desain kemasan yang dirancang sudah termasuk kreatif. Jawabannya perlu adanya penelitian lapangan melalui observasi langsung pada in house advertising PT Air Mancur, survey dengan cara melakukan angket 100 kepada penjual dan pengguna â€œMadurasaâ€ se eks Karesidenan Surakarta, serta didukung dengan data kepustakaan. Data dari tiga sumber tersebut dianalisis menggunakan teori dari Doyle Dane Bernbach (DDB) bahwa kreatif merupakan penggabungan dari Relevant, Original, dan Impact. Hasil penelitian ini menunjukkan bahwa in house advertising dalam mendesain kemasan relevan sesuai dengan fungsi, memiliki sesuatu yang baru, dan berdampak positif pada konsumen, bisnis, serta sosial budaya.

Pelatihan Koreografi Bagi Warga Kampung Budaya Palawijen untuk Meningkatkan Daya Tarik Wisata Robby Hidajat; Pujiyanto Pujiyanto; Hartono Hartono; Muhammad 'Afaf Hasyimy; Sri Wulandari
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2021): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v3i3.709

The purpose of this PkM is to provide tourism choreography training to realize local cultural branding in increasing tourist attraction. The activity is designed considering that so far there are no tourist attractions to welcome visiting guests, especially on special events. The method used in the form of choreography training is a special script in the form of a procession entitled Anoman Gandrung. This play is a development of the Panji play which is generally performed in Malang mask puppets. As a result of training and mentoring for 3 months, KBP residents were able to present an attraction entitled Sesekaran Wayang Topeng through Virtual Culture Tourism.

Communication Presentation of Indonesian Identity Figures at the Ramayana Ballet at Prambanan Robby Hidajat; Pujiyanto Pujiyanto; EW Suprihatin; DP. Muhammad Affaf Hasiymy; Surasak Jamnongsarn
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7883

This study focuses on the performing arts of tourism by examining the identity of performing arts that communicate local culture. Remembering the identity of a country becomes very quickly and easily captured through the performing arts of tourism. This article examines the identity of performing arts that tell the story of the Ramayana, which is characterized by Indonesia. In this communication process, there are two interactive paths, namely from the side of the performing arts as a carrier of information, and the audience or tourists who receive information. The process of interaction that is conveyed and received, is identity and culture. Thus, the interaction that occurs, can produce imaging through aesthetic transmission. In order to approach this problem, non-verbal communication theory is used as a reference. The data were collected through observation at the Ramayana tourist show center at Pangung open Prambanan. The data were analyzed through non-verbal communication theory aimed at the Yogyakarta style Ramayana ballet performance in the Hanoman Obong story as a local Indonesian cultural identity. Hanoman is an icon of the struggle that contains the ideology of heroism.

The Design Of The Picture Story Book “AKU ANAK MANDIRI” As A Motivational Media For Special Need Children At Sumber Dharma Elementary School, Malang City Yogi Pratama; Rahmat Kurniawan; Pujiyanto Pujiyanto
IC-ITECHS Vol 3 No 1 (2022): IC-ITECHS
Publisher : IC-ITECHS

Show Abstract | Download Original | Original Source | Check in Google Scholar

SLB Sumber Dharma Malang City is an educational institution for mild mentally retarded, physically handicapped, and autistic children. SDLB Sumber Dharma Malang city does not yet have teaching media with visuals regarding daily activities that are clear and appropriate for SDLB students. Through the development of the SDLB book media entitled "Aku Anak Mandiri" with the aim of learning visual narrative media as an effort to develop children's character. Using data collection qualitative methods of observation, interviews, and literature. The instrument in the development of this book is 5W+1H Analysis, while the design method used is Design Thinking. The implementation of the mentally retarded learning module competence A contains 3 chapters; Covering Hygiene, Eating and Drinking; and Dress, as standard SDLB material. The illustration is designed using the concept of an illustrated story with 3 main characters, namely Kevin, Putri, and Maruna as a representation of children with various ethnic, religious and racial backgrounds of the Indonesian people. The teaching material contains questions in the form of formative and multiple-choice tests as student assessments. The trial was carried out on two validators, namely DKV lecturers and SDLB Sumber Dharma teachers with an assessment of each aspect of the media and teaching materials. The results of the trial were considered appropriate with the suitability of picture story books as learning media for SDLB Sumber Dharma students.

Kajian Semiotika Pesan Feminisme pada Iklan Kecap ABC Edisi Suami Sejati Hargai Istri Vrida Bunga Saraswati; Pujiyanto; Mitra Istiar Wardhana
JoLLA: Journal of Language, Literature, and Arts Vol. 1 No. 5 (2021)
Publisher : Universitas Negeri Malang

Abstract: Kecap ABC Advertisement in edition Suami Sejati Hargai Istri is one of Kecap ABC advertisements produced from a series of campaigns called Suami Sejati Mau Masak, Terima Kasih Perasan Pertama launched by Heinz ABC Indonesia to express appreciation to the wife or mother in domestic work, one of which is cooking. This advertisement not only contains the aim of appreciating men for women in the kitchen but also conveys the message of feminism that is conveyed visually in the advertisements. The purpose of this study was to analyze the visual messages of feminism in the Kecap ABC advertisement in edition Suami Sejati Hargai Istri using the meaning of Roland Barthes' semiotic theory. This study uses a descriptive qualitative research method with Roland Barthes' semiotic approach with the stages of formulating the background, problems, objectives, formulating research methods, collecting data, analysis, discussion and conclusions. The result of this research is the analysis of selected scenes from the Kecap ABC advertisement in edition Suami Sejati Hargai Istri that most supports the visual message of feminism and then analyzed with Roland Barthes' denotative, connotative and mythical meanings of semiotics. Keywords: semiotic, television advertisment, feminism Abstrak: Iklan Kecap ABC edisi Suami Sejati Hargai Istri merupakan salah satu iklan Kecap ABC yang dihasilkan dari serangkaian kampanye Suami Sejati Mau Masak, Terima Kasih Perasan Pertama yang diluncurkan oleh Heinz ABC Indonesia untuk menyampaikan bentuk apresiasi pada istri atau ibu dalam pekerjaan domestik salah satunya memasak. Dalam iklan ini tidak hanya mengandung tujuan apresiasi laki-laki pada perempuan di dapur tetapi juga menyampaikan pesan feminisme yang disampaikan secara visual dalam iklan-iklannya. Tujuan dari penelitian ini adalah menganalisa pesan-pesan visual feminisme dalam iklan Kecap ABC edisi Suami Sejati Hargai Istri menggunakan pemaknaan teori semiotika Roland Barthes. Penelitian ini menggunakan metode penelitian kulitatif deskriptif pendekatan semiotika Roland Barthes dengan tahapan merumuskan latar belakang, masalah, tujuan, merumuskan metode penelitian, mengumpulkan data, analisis, pembahasan hingga kesimpulan. Hasil dari penelitian ini adalah analisis adegan-adegan terpilih dari iklan Kecap ABC edisi Suami Sejati Hargai Istri yang paling mendukung adanya pesan visual feminisme lalu dianalisis dengan pemaknaan semiotika Roland Barthes denotatif, konotatif dan mitos. Kata kunci: semiotika, iklan televisi, feminism

Co-Authors AAG Rai Arimbawa Achmad Noerkhaerin Putra Adinda Nur Ramadhani Haris Ahamad Tarmizi Bin Azizan Ahmad Zakiy Ramadhan Allfa Andranica Devya A Allfa Andranica Devya Aprilyawati Andhika Putra Herwanto Andika Agung Sutrisno Andy Pramono Aura Nebula Safinatunnajah Bambang Sunarto Cheryke Selsa Adia Desyandri Desyandri DP. Muhammad Affaf Hasiymy EW Suprihatin Fariza Wahyu Arizal Gesang Bayu Pamungkas Ignasius Jeksianus Iko Ike Ratnawati irwan unggul widodo Joni Agung Sudarmanto Kadek Jaya Sumanggala Kurniawan, Rahmat Listya Sugiyarti Mahendra Wibawa Mahmuddin Yunus Mifthahul Haeruddin Wijaya Mitra Istiar Wardhana, Mitra Istiar Muhammad 'Afaf Hasyimy Muhammad Afaf Hasyimy Muhammad Afaf Hasyimy Muhammad ‘Afaf Hasyimy Novian Wahyu Firmansyah Nur Asmilia Ratna Tri Maharani Retnoningtiyas Ningtiyas Rina Nurfitri Robby Hidajat Robby Hidayat rofi'i rofi'i Shinta Virdhian Siti Hanah Sri Wulandari Suprihatin Dyah Pratamawati, Endang Wara Surasak Jamnongsarn Sutandijo Sutandijo Syamsul Hirdi Bin Muhid Tri Wahyuningtyas Vrida Bunga Saraswati Yogi Pratama

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