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All Journal Jurnal Industri Pariwisata Jurnal Manajemen Bisnis Kewirausahaan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Bisnis, Manajemen, dan Keuangan JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi PESHUM
Terrylina Arvinta Monoarfa
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengaruh Financial Literacy dan Hedonic Shopping Motivation Terhadap Impulsive Buying Melalui Spending Self Control Sebagai Mediasi pada Pengguna Shopee Paylater Syifa Andarliana Putri; Umi Widyastuti; Terrylina Arvinta Monoarfa
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6gye4d36

Abstract

This study aims to analyze the effect of financial literacy and hedonic shopping motivation on impulsive buying through spending self-control as a mediator among Shopee Paylater users in DKI Jakarta. Financial literacy and hedonic shopping motivation in this study are also examined for their influence on impulsive consumption behavior that can affect purchasing decisions in e-commerce applications. This research uses a descriptive quantitative method with a survey approach via Google Form for respondent data collection. The data analysis technique used is Structural Equation Modeling (SEM) based on PLS-SEM. The results of this study reveal that financial literacy has a positive effect on spending self-control, which in turn reduces impulsive buying behavior. Additionally, hedonic shopping motivation is found to significantly influence the increase in impulsive buying, although spending self-control acts as a mediator that strengthens this impact.
Pengaruh Sales Promotion, Hedonic Shopping Value dan Positive Emotion terhadap Impulse Buying pada Konsumen Tiktok Shop di Jabodetabek Mila Aulia; Dita Puruwita; Terrylina Arvinta Monoarfa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2670

Abstract

The purpose of this study is to analyze the effect of Sales Promotion, Hedonic Shopping Value, and Positive Emotion on Impulse Buying among TikTok Shop consumers in Greater Jakarta. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 169 TikTok Shop consumers in Greater Jakarta who had previously engaged in impulsive purchasing behavior. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 27. The findings reveal that Sales Promotion and Hedonic Shopping Value have a positive and significant influence on Impulse Buying behavior. This indicates that attractive promotional strategies and the enjoyment derived from shopping activities can encourage consumers to make unplanned purchases. On the other hand, Positive Emotion does not have a significant effect on Impulse Buying, suggesting that emotional states alone are not sufficient to trigger impulsive buying decisions in this context. Furthermore, the results of simultaneous testing show that Sales Promotion, Hedonic Shopping Value, and Positive Emotion collectively have a significant effect on Impulse Buying. These findings imply that businesses, particularly those operating on TikTok Shop, should focus on developing engaging promotional strategies and enhancing the shopping experience to stimulate impulse purchases.
Co-Authors Abdurrahman Nabil Makarim Adinda Nur Afifah Aldrian Alfiyyah Rizky Shalihah Andi Muhammad Sadat Arman Rafi Muhamad Azzahrah Putri Haykal Daru Putri Kusumaningtyas Dientje Griandini Dita Puruwita Estu Handayani Faunillah Oktavia Gatot Nazir Ahmad Hanif Naufal Rafii Ika Febrilia Ja’farush Shiddiiq Julia Fernanda Marsofiyati Marsofiyati Mila Aulia Mohamad Arfi Arnum Naya Prima Yuniar Nofriska Krissanya Novinda Elisia Pratiwi, Bela Putri Nur Cholifah Rifqi Raihandhika Sabila Noerhanifati Susan Febriantina Syifa Andarliana Putri Timothy Marcellius Prathama Tsulis Shoumi Fatin Umi Widyastuti Usep Suhud Widya Parimita, Widya