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Cipta Endyana
Universitas Padjadjaran
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Journal : INJECT Interdisciplinary Journal of Communication

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Youth Engagement Strategies in Citarum River Cleanup Campaigns via Instagram: A Mixed-method Content Analysis Eldo Delamontano; Cipta Endyana; Yunus Winoto; Evi Novianti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4666

Abstract

This study explores how Instagram is utilized as a strategic communication tool to campaign for environmental engagement, specifically in promoting river cleanup initiatives among youth audiences. By employing a quantitative content analysis of eleven Instagram posts related to river cleanup efforts conducted between December 2024 and June 2025, we examine audience interaction metrics such as views, reach, likes, and engagement across different age groups. The findings highlight that the 18–34 age demographic is the most responsive to environmental messaging on social media, accounting for over 70% of total engagement. Posts featuring direct community involvement, promotional content, and educational messaging were identified as key content pillars driving higher interaction rates. These pillars demonstrate the importance of message framing in digital environmental advocacy. The study affirms Instagram’s potential as an effective platform for fostering eco-conscious behavior and youth participation through visual storytelling and targeted communication strategies.
Co-Authors Achmad Rizal Agustina Eka Putri Ahmad Fudholi Ajeng Ramadhita Larasati Ajeng Ramadhita Larasati Akhmad Kusuma Wardhana Alamsyah, Irpan Alexander M. A. Khan Alexander M. A. Khan Alexander M.A.Khan Alexander Muhammad Akbar Andis Priswantoro Anggoro Tri Mursito Annisa, Sekar Dinda Aping Firman Juliansyah Ar-rouf, Ferdian Budi Asep Mulyana Asep Yusuf Baitulloh, Taqiy Gusdi Boy Macklin Pareira Prawiranegara Budiman, Christian Julianto Dadang Suganda Delamontano, Eldo Denny Lumban Raja Dicky Muslim Eldo Delamontano Elnovani Lusiana Emi Sukiyah Emma Rochima Evi Novianti Evi Novianti Evi Novianti Fauzan, Aldo Febri Hirnawan Febri Hirnawan Fiverno, David Feby Hafidhah Nurul Haq Hanny Hafiar Harahap, Ulfah Azzahra Hartifiany Praisra Hendarmawan, . Hendrawan Hendrawan Hendrawan Hendrawan Jauhari, Regitha Johanes Hutabarat Kholidil Amin Laksmana, Tb.Adinda Larasati, Ajeng Ramadhita Lumongga, Az Zahra M. Liga Suryadana Mega Fatimah Rosana Mohamad Sapari Hadian Mudiyati Rahmatunnisa Muhammad, Azwar Satrya Mulan, Kencan Nana Sulaksana Nana Sulaksana Nugraha, Katon Sena Ajie Nurida Maulidia Rahma Pamungkas, Kasno Praisra, Hartifiany Prastowo , Ari Agung Priswantoro, Andis Andis Putra, Adhika Graha Irianto Putra, Rieza Rachmat Putraarta Samodro R. Hendro S. Arlianto Rachmat, Heryadi Rahmatika Desiana Rianto, Yan Rika Wulandari Sambodo, Tri Hananto Sentosa*, Millati Amalia Sulaksana, Nana Nana Tri Mursito, Anggoro Anggoro Undang Mardiana Ute Lies Siti Khadijah Wandani, Diki Wulung, Shandra Rama Panji Yan Rianto Yunus Winoto