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All Journal Bulletin of Scientific Contribution : Geology Teknotan: Jurnal Industri Teknologi Pertanian JURNAL TEKNOLOGI LINGKUNGAN Jurnal Master Pariwisata (JUMPA) Record and Library Journal Mimbar Sekolah Dasar Jurnal Wilayah dan Lingkungan Warta IHP (Warta Industri Hasil Pertanian) Journal of Geoscience, Engineering, Environment, and Technology Jurnal Belantara SUSTINERE: Journal of Environment and Sustainability Buletin Sumber Daya Geologi KABILAH : Journal of Social Community Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Jurnal Geologi Kelautan: Media Hasil Penelitian Geologi Kelautan Journal of Local Government Issues SPORTIVE: Journal Of Physical Education, Sport and Recreation Altius: Jurnal Ilmu Olahraga dan Kesehatan Kumawula: Jurnal Pengabdian Kepada Masyarakat Altasia : Jurnal Pariwisata Indonesia Jurnal Praksis dan Dedikasi Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Timorese Journal of Public Health Journal of Sustainable Tourism Research Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Evaluation in Education (JEE) International Journal of Science and Society (IJSOC) Toba: Journal of Tourism, Hospitality, and Destination International Journal of Applied Sciences in Tourism and Events Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Geominerba Mamangan Social Science Journal Aceh International Journal of Science and Technology Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Masyarakat Madani Indonesia Journal of Geosciences and Applied Geology BACA: Jurnal Dokumentasi dan Informasi INJECT Interdisciplinary Journal of Communication Scientific Contributions Oil and Gas
Cipta Endyana
Fakultas Teknik Geologi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : INJECT Interdisciplinary Journal of Communication

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Youth Engagement Strategies in Citarum River Cleanup Campaigns via Instagram: A Mixed-method Content Analysis Eldo Delamontano; Cipta Endyana; Yunus Winoto; Evi Novianti
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4666

Abstract

This study explores how Instagram is utilized as a strategic communication tool to campaign for environmental engagement, specifically in promoting river cleanup initiatives among youth audiences. By employing a quantitative content analysis of eleven Instagram posts related to river cleanup efforts conducted between December 2024 and June 2025, we examine audience interaction metrics such as views, reach, likes, and engagement across different age groups. The findings highlight that the 18–34 age demographic is the most responsive to environmental messaging on social media, accounting for over 70% of total engagement. Posts featuring direct community involvement, promotional content, and educational messaging were identified as key content pillars driving higher interaction rates. These pillars demonstrate the importance of message framing in digital environmental advocacy. The study affirms Instagram’s potential as an effective platform for fostering eco-conscious behavior and youth participation through visual storytelling and targeted communication strategies.
Co-Authors Achmad Rizal Agus Didit Haryanto Agustina Eka Putri Ahmad Fudholi Ajeng Ramadhita Larasati Ajeng Ramadhita Larasati Akhmad Kusuma Wardhana Alamsyah, Irpan Alexander Muhammad Akbar Alexander Muhammad Akbar Khan Aly Rasyid Andis Priswantoro Anggoro Tri Mursito Annisa, Sekar Dinda Aping Firman Juliansyah Ar-rouf, Ferdian Budi Asep Mulyana Asep Yusuf Awaludin Nugraha Baitulloh, Taqiy Gusdi Boy Macklin Pareira Prawiranegara Budiman, Christian Julianto Dadang Suganda Delamontano, Eldo Denny Lumban Raja Dicky Muslim Eldo Delamontano Eldo Delamontano Elnovani Lusiana Emi Sukiyah Emma Rochima Evi Novianti Evi Novianti Evi Novianti Fauzan, Aldo Febri Hirnawan Febri Hirnawan Fiverno, David Feby Hafidhah Nurul Haq Hanny Hafiar Harahap, Ulfah Azzahra Hartifiany Praisra Hendarmawan Hendarmawan, . Hendrawan Hendrawan Hendrawan Hendrawan Jauhari, Regitha Johanes Hutabarat Kasno Pamungkas Kholidil Amin Laksmana, Tb.Adinda Larasati, Ajeng Ramadhita Lumongga, Az Zahra M. Liga Suryadana Mega Fatimah Rosana Mohamad Sapari Hadian Mudiyati Rahmatunnisa Muhammad, Azwar Satrya Mulan, Kencan Nana Sulaksana Nugraha, Katon Sena Ajie Nurida Maulidia Rahma Praisra, Hartifiany Prastowo , Ari Agung Priswantoro, Andis Andis Putra, Adhika Graha Irianto Putra, Rieza Rachmat Putraarta Samodro R. Hendro S. Arlianto Rachmat, Heryadi Rahmatika Desiana Rianto, Yan Rika Wulandari Sambodo, Tri Hananto Sentosa*, Millati Amalia Sutrisno, Eko Yuli Tri Mursito, Anggoro Anggoro Ulfah Azzahra Harahap Undang Mardiana Ute Lies Siti Khadijah Wandani, Diki Wulung, Shandra Rama Panji Yan Rianto Yunus Winoto Zahra, Izzatun