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All Journal Global Strategis Sinkron : Jurnal dan Penelitian Teknik Informatika JWP (Jurnal Wacana Politik) Mandala: Jurnal Ilmu Hubungan Internasional Indonesian Journal of International Relations Jurnal Madani Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Padjadjaran Journal of International Relations Jurnal Desentralisasi dan Kebijakan Publik (JDKP) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Hasanuddin Journal of International Affairs BUANA GENDER : Jurnal Studi Gender dan Anak Soshum: Jurnal Sosial dan Humaniora Intermestic: Journal of International Studies PARAPOLITIKA: Journal Of Politics and Democracy Studies AMMA : Jurnal Pengabdian Masyarakat Jurnal Pendidikan dan Sosial Humaniora Civic-Culture: Jurnal Ilmu Pendidikan PKn dan Sosial Budaya Jurnal Ilmu Manajemen dan Bisnis (JURMANIS)
Nurfarah Nidatya
International Relation Study Program, Faculty Of Social & Political Sciences , Universitas Pembangunan Nasional “Veteran” Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Branding Strategies for Candy Products on Instagram: A Consumer Culture Analysis of “KIS MINT” through @kisduludong Kumala Hayati; Nurfarah Nidatya; Garcia Krisnando Nathanael
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.19-28

Abstract

Kis Mint, traditionally known as a candy brand for children, aims to expand its market reach to teenagers and adults while maintaining a competitive position in the industry. With over 163 million users, Instagram serves as a strategic platform for branding and consumer engagement. This study examines Kis Mint’s branding strategy on Instagram (@kisduludong) through the lens of consumer culture. Using a qualitative case study approach, data were collected through unstructured interviews, participant observation, and digital document analysis. The findings reveal that Kis Mint employs three key branding strategies: (1) aligning its marketing with the lifestyles of teenagers and adults who carry candy as a daily necessity, (2) catering to diverse taste preferences by offering fresh and sweet flavours for teenagers and sour variations for adults mindful of sugar intake, and (3) utilizing individual packaging to maintain a mature appeal for adult consumers. Additionally, Kis Mint maximizes Instagram’s features, particularly its feed, to highlight product benefits such as breath-freshening properties while fostering social interaction through interactive content like quizzes. These strategies collectively enhance Kis Mint’s brand positioning and engagement on social media.
Peran Strategis Indonesia dalam Geopolitik Transisi Energi di Bidang Sumber Daya Mineral Dini Putri Saraswati; Shanti Darmastuti; Nurfarah Nidatya; Dinda Jasmine
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 2 (2025): Juni : Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i2.5967

Abstract

The global energy transition, marked by a shift from fossil fuels to renewable energy, reflects a major transformation in the structure of global geopolitical power. Indonesia plays a strategic role in this process through its reserves of critical minerals such as nickel and copper, which are essential components in clean energy technologies, including electric vehicles and solar panels. This study aims to analyze Indonesia’s role in the global clean energy supply chain using the approaches of geopolitical economy and resource nationalism. These approaches allow for a deeper understanding of the dynamics of identity, sovereignty, and the distribution of benefits within global resource contestation. A qualitative method is employed with a naturalistic approach and literature review to interpret Indonesia’s policies, geopolitical position, and mineral resource utilization in a contextual manner. The analysis reveals that while Indonesia holds significant bargaining power as a key supplier, it still faces major challenges in the form of regulatory gaps, environmental risks, and pressure from the global trade system. The findings imply the need for stronger resource governance, economic diplomacy, and cross-sector policy integration to ensure that Indonesia can optimally play its role in the global energy transition.
Co-Authors Akim Akim, Akim Aldebaran Raihan Revidy Asep Kamaluddin Nashir Aulia, Nabila Dinda Jasmine Dini Putri Saraswati Fitria Ayuningtyas Garcia Krisnando Nathanael Hafizha, Adinda Aulia Ismira, Andi Krisnando N, Garcia Kumala Hayati Laode Muhamad Fathun Lumumba, Patrice Mansur Juned Muhammad Kamil Ghiffary Abdurrahman Muthia Sakti Nathania, Vania Zahra Neneng Konety Nurmasari Situmeang Nurshadrina, Dilla Andieni Radjasa, Andhika Fathir Rahmalia, Alfiyah Nur Rai, I Nyoman Aji Suadhana Ridwan Rizky Hikmawan Saepudin Saraswati, Dini Putri Sari, Viani Puspita Savitri Aditiany Shanti Darmastuti Syahrul Salam Tarigan, Hairani Wahidah, Tuhfahtu Hasanatul Yoga S, Windhiadi