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Afandi, Yosi
Politeknik Negeri Malang
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Journal : JEBD

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Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Di Senyum World Hotel Muhammad Yusuf Hilmy; Yosi Afandi; Ita Rifiani Permatasari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Hospitality companies often utilize loyalty programs to enhance value, brand image, and customer trust, leading to customer engagement, improved experiences, and positive WOM. The predominant method employed by Senyum World Hotel involves social media marketing, particularly on Instagram, by keeping customers updated on their products or services, aiming to retain customer loyalty. Hence, this study aims to investigate the influence of social media marketing and Electronic Word of mouth on customer loyalty at Senyum World Hotel.
Co-Authors AA Sudharmawan, AA Abdul Waris Abdullah Helmy Achmad Zaini Agustina, Hiqma Nur Aini, Yulis Nurul Alfi Tranggono Agus Salim Alfreda Juni Purwa Aditya Almah Sagita Andriani Kusumawati Ane Fany Novitasari Arni Utamaningsih Ayu Sulasari Az zuhri, Fahmi Muhammad Bahari, Abigail Ellaura Fe Baroroh Lestari Baroroh Lestari Budi Artono Cahyani, Selin Anggi DWI SURYANTO Endang Astuti Endang Siti Astuti Farika Nikmah Fauzi Ahmad Muda Fiernaningsih, Nilawati Gardilla, Humaira Fathma Hanif Hanif Helmy, Abdullah Hendrawan, Muhammad Afif Herijanto, Pudji Heru Utomo, Heru Hidayatinnisa’, Nurul Ita Rifiani Permatasari Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Lestariningsih, Tri Lestariningsih, Tri Lilies Nur Ainie Lina Budiarti, Lina Mahmudatul Himma Mahmudatul Himmah Maskan, M Maskur Maskur Maskur Maskur Maskur Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muhamad Muwidha Muhammad Ali Akbar Jasmine Muhammad Yusuf Hilmy Musthofa Hadi Musthofa Hadi, Musthofa Netty Lisdiantini Nilawati Fiernaningsih Noorsakti Wahyudi Norma Dilla Kharisma NOVITASARI Nugrahaningtyas Fatma Anyassari Nurtjahjani, Fullchis Nurudin Nurudin Pudji Herijanto Rafael Slamet Firdaus Rena Feri Wijayanti Rifki Abrory Rizky Kurniawan Murtiyanto Safitri, Yuyun Nur Samboro, Joko Septian Enggar Sukmana Sinaga, Yiswi Mariani Amelia Siti Nurbaya subiyantoro Tania Setya Ningsih Tri Afirianto Tri Afirianto Tri Istining Wardani Tri Yulistyawati Evelina Wahyu Widyananda Wida Yuliar Rezika Yakomina Mabel Yanik Lailinas Sakinah Yulis Nurul Aini Yusri Abdillah Zhulvardyan Armayrishtya Zubaidi Zubaidi